TikTok Shop categories in the Netherlands, ranked by revenue and growth
By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop NL, in EURRefreshed weeklyHow this is estimated
The biggest TikTok Shop category in the Netherlands is Womenswear and Underwear, with an estimated €471K in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Beauty and Personal Care is second at €423K. The fastest-growing category was Womenswear and Underwear, +255% on the week before.
Size, growth and the shape of each week
Womenswear and Underwear and Beauty and Personal Care together took 50% of the revenue of these 7 categories. Collectibles moved least (-16%).
- Womenswear and Underwear+255%
- Fashion Accessories+243%
- Menswear and Underwear+108%
- Home Supplies+17%
- Beauty and Personal Care-3%
- Phones and Electronics-7%
- Collectibles-16%
- Womenswear and UnderwearVideo 30%, LIVE 2%, Shop tab and search 68%
- Beauty and Personal CareVideo 50%, LIVE 17%, Shop tab and search 33%
- CollectiblesVideo 1%, LIVE 90%, Shop tab and search 9%
- Fashion AccessoriesVideo 12%, LIVE 3%, Shop tab and search 85%
- Home SuppliesVideo 48%, LIVE 20%, Shop tab and search 32%
- Phones and ElectronicsVideo 60%, LIVE 2%, Shop tab and search 38%
- Menswear and UnderwearVideo 38%, LIVE 1%, Shop tab and search 60%
The 7 largest TikTok Shop categories in the Netherlands, 7 days to 4 November
The 7 level-1 categories the source ranks as largest in the Netherlands, by estimated revenue in EUR. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.
| # | Category | Est. revenue | Growth | Shops | Per shop | Top 10 shops' share | From affiliates | 30-day top product |
|---|---|---|---|---|---|---|---|---|
| 1 | Womenswear and Underwear | €471K | +255% | 647 | €728 | 37% | 43% | New Compression Band & One Seam Option! the Original€72K in 30 days |
| 2 | Beauty and Personal Care | €423K | -3% | 616 | €687 | 44% | 62% | Set It & Forget It Setting Spray€68K in 30 days |
| 3 | Collectibles | €249K | -16% | 59 | €4.2K | 90% | 1% | (200PCS (100 Top Loaders + 100 Penny€3.5K in 30 days |
| 4 | Fashion Accessories | €167K | +243% | 294 | €569 | 58% | 17% | OQ HAIR Perruque Half Wig Bob Kinky Straight Sans€22K in 30 days |
| 5 | Home Supplies | €165K | +17% | 380 | €433 | 52% | 59% | Wasmiddel Witte Musk€27K in 30 days |
| 6 | Phones and Electronics | €152K | -7% | 287 | €530 | 39% | 62% | R36S handheld gameconsole, 1 stuk, oplaadbaar€15K in 30 days |
| 7 | Menswear and Underwear | €148K | +108% | 326 | €455 | 39% | 54% | Heren streetwear winddichte jas, Sherpa-voering€18K in 30 days |
Run this for your own category in the Netherlands
TokConnect ranks any category in the Netherlands the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, which TikTok Shop categories in the Netherlands grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region NL.product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in the Netherlands: what share of revenue goes to the top 10 shops?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
TikTok Shop categories in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- United Kingdom#1: Beauty and Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Spain#1: Beauty and Personal Care
- Italy#1: Beauty and Personal Care
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Japan#1: Beauty and Personal Care
- Thailand#1: Beauty and Personal Care
- Vietnam#1: Beauty and Personal Care
- Indonesia#1: Beauty and Personal Care
- Malaysia#1: Beauty and Personal Care
- Philippines#1: Beauty and Personal Care
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop NL: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in EUR. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in EUR, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about TikTok Shop categories in the Netherlands
Which TikTok Shop category is biggest in the Netherlands?
Womenswear and Underwear (€471K), then Beauty and Personal Care (€423K) and Collectibles (€249K), by estimated revenue in the 7 days to 4 November.
Which category is growing fastest on TikTok Shop NL?
Womenswear and Underwear grew +255% on the week before. Collectibles moved least at -16%.
How concentrated are the categories?
Collectibles is the most concentrated: its top 10 shops take 90% of its revenue. The table shows the share for every category.
How often does this update?
Every week. The numbers on this page are for the 7 days to 4 November.
