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TikTok Shop categories in Malaysia, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop MY, in MYRRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Malaysia is Beauty and Personal Care, with an estimated RM120M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Muslim Fashion is second at RM69.03M. The fastest-growing category was Phones and Electronics, +15% on the week before.

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RM120MBeauty and Personal Care in 7 days
+15%Phones and Electronics, week on week
RM447Mthe 8 largest categories together, 7 days
26%of Health revenue goes to its top 10 shops

Size, growth and the shape of each week

Beauty and Personal Care and Muslim Fashion together took 42% of the revenue of these 8 categories. Muslim Fashion moved least (0%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop MY, MYR, estimated.
  1. Beauty and Personal Care23,055 shopsRM120M
  2. Muslim Fashion8,946 shopsRM69.03M
  3. Food and Beverages13,949 shopsRM63.78M
  4. Womenswear and Underwear12,900 shopsRM49.97M
  5. Automotive and Motorcycle10,323 shopsRM44.61M
  6. Phones and Electronics11,482 shopsRM39.98M
  7. Home Supplies18,448 shopsRM31.25M
  8. Health4,948 shopsRM28.57M
Growth, 7 days to 4 November against the 7 days before. TikTok Shop MY, estimated.
  1. Phones and Electronics+15%
  2. Health+12%
  3. Automotive and Motorcycle+10%
  4. Beauty and Personal Care+10%
  5. Food and Beverages+4%
  6. Womenswear and Underwear+2%
  7. Home Supplies+1%
  8. Muslim Fashion0%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop MY, MYR, estimated.
Beauty and Personal CareMuslim FashionFood and BeveragesWomenswear and Underwear
Daily TikTok Shop MY revenue for the top 4 categoriesBeauty and Personal Care: 29 October RM15.89M, 30 October RM16.56M, 31 October RM17.5M, 1 November RM17.39M, 2 November RM15.99M, 3 November RM19.04M, 4 November RM17.68M; Muslim Fashion: 29 October RM9.7M, 30 October RM10.2M, 31 October RM10.02M, 1 November RM9.78M, 2 November RM9.68M, 3 November RM9.98M, 4 November RM9.67M; Food and Beverages: 29 October RM8.41M, 30 October RM9.74M, 31 October RM8.22M, 1 November RM9.4M, 2 November RM8.94M, 3 November RM9.37M, 4 November RM9.72M; Womenswear and Underwear: 29 October RM6.96M, 30 October RM7.35M, 31 October RM7.23M, 1 November RM7.09M, 2 November RM6.75M, 3 November RM7.32M, 4 November RM7.26M0RM5MRM10MRM15MRM20M29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop MY, estimated.
VideoLIVEShop tab and search
  1. Beauty and Personal CareVideo 45%, LIVE 40%, Shop tab and search 15%
  2. Muslim FashionVideo 34%, LIVE 54%, Shop tab and search 12%
  3. Food and BeveragesVideo 36%, LIVE 42%, Shop tab and search 21%
  4. Womenswear and UnderwearVideo 50%, LIVE 35%, Shop tab and search 15%
  5. Automotive and MotorcycleVideo 45%, LIVE 20%, Shop tab and search 36%
  6. Phones and ElectronicsVideo 32%, LIVE 32%, Shop tab and search 36%
  7. Home SuppliesVideo 49%, LIVE 25%, Shop tab and search 26%
  8. HealthVideo 39%, LIVE 45%, Shop tab and search 16%

The 8 largest TikTok Shop categories in Malaysia, 7 days to 4 November

The 8 level-1 categories the source ranks as largest in Malaysia, by estimated revenue in MYR. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop MY, MYR, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Beauty and Personal CareRM120M+10%23,055RM5.2K11%64%medicube offical Serum Duo Set | PDRN PeptideRM1.24M in 30 days
2Muslim FashionRM69.03M0%8,946RM7.7K11%54%Amyrahijab Shawl Heavy Chiffon Premium 1.8 SquareRM714K in 30 days
3Food and BeveragesRM63.78M+4%13,949RM4.6K9%56%KEK GULA HANGUS /KEK SARANG SEMUT MUTASYA NORRAIZARM570K in 30 days
4Womenswear and UnderwearRM49.97M+2%12,900RM3.9K15%72%Set Code S by Sscordy SsRM267K in 30 days
5Automotive and MotorcycleRM44.61M+10%10,323RM4.3K12%58%MaxTag Sm@rt T@g Touch n Go Toll - Black EditionRM341K in 30 days
6Phones and ElectronicsRM39.98M+15%11,482RM3.5K19%54%DJI Osmo Nano - Action Camera | 4K/60fps | UltraRM997K in 30 days
7Home SuppliesRM31.25M+1%18,448RM1.7K9%69%ScentPur Mini Fragrance Mat Pewangi Gantung l AirRM457K in 30 days
8HealthRM28.57M+12%4,948RM5.8K26%64%NEW!! REENZA Lemon Tea Drink 10g x 10 sachet per boxRM794K in 30 days

Run this for your own category in Malaysia

TokConnect ranks any category in Malaysia the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • category_trendsUsing TokConnect, which TikTok Shop categories in Malaysia grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region MY.
    Run in the research agent
  • product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Malaysia: what share of revenue goes to the top 10 shops?
    Run in the research agent

Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop MY: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in MYR. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in MYR, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Malaysia

Which TikTok Shop category is biggest in Malaysia?

Beauty and Personal Care (RM120M), then Muslim Fashion (RM69.03M) and Food and Beverages (RM63.78M), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop MY?

Phones and Electronics grew +15% on the week before. Muslim Fashion moved least at 0%.

How concentrated are the categories?

Health is the most concentrated: its top 10 shops take 26% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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