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TikTok Shop categories in Thailand, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop TH, in THBRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Thailand is Beauty and Personal Care, with an estimated ฿1.75B in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at ฿1.17B. The fastest-growing category was Food and Beverages, +1% on the week before.

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฿1.75BBeauty and Personal Care in 7 days
+1%Food and Beverages, week on week
฿5.97Bthe 7 largest categories together, 7 days
27%of Health revenue goes to its top 10 shops

Size, growth and the shape of each week

Beauty and Personal Care and Womenswear and Underwear together took 49% of the revenue of these 7 categories. Health moved least (-10%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop TH, THB, estimated.
  1. Beauty and Personal Care31,969 shops฿1.75B
  2. Womenswear and Underwear22,512 shops฿1.17B
  3. Food and Beverages20,021 shops฿914M
  4. Home Supplies29,743 shops฿613M
  5. Phones and Electronics17,285 shops฿566M
  6. Automotive and Motorcycle18,131 shops฿478M
  7. Health8,264 shops฿474M
Growth, 7 days to 4 November against the 7 days before. TikTok Shop TH, estimated.
  1. Food and Beverages+1%
  2. Home Supplies-2%
  3. Phones and Electronics-4%
  4. Womenswear and Underwear-6%
  5. Automotive and Motorcycle-6%
  6. Beauty and Personal Care-8%
  7. Health-10%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop TH, THB, estimated.
Beauty and Personal CareWomenswear and UnderwearFood and BeveragesHome Supplies
Daily TikTok Shop TH revenue for the top 4 categoriesBeauty and Personal Care: 29 October ฿265M, 30 October ฿253M, 31 October ฿271M, 1 November ฿213M, 2 November ฿262M, 3 November ฿229M, 4 November ฿256M; Womenswear and Underwear: 29 October ฿177M, 30 October ฿167M, 31 October ฿179M, 1 November ฿148M, 2 November ฿170M, 3 November ฿158M, 4 November ฿171M; Food and Beverages: 29 October ฿135M, 30 October ฿126M, 31 October ฿131M, 1 November ฿119M, 2 November ฿129M, 3 November ฿140M, 4 November ฿134M; Home Supplies: 29 October ฿93.21M, 30 October ฿87.5M, 31 October ฿88.07M, 1 November ฿78.68M, 2 November ฿86.09M, 3 November ฿88.56M, 4 November ฿91.32M0฿75M฿150M฿225M฿300M29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop TH, estimated.
VideoLIVEShop tab and search
  1. Beauty and Personal CareVideo 50%, LIVE 38%, Shop tab and search 11%
  2. Womenswear and UnderwearVideo 39%, LIVE 49%, Shop tab and search 12%
  3. Food and BeveragesVideo 35%, LIVE 51%, Shop tab and search 14%
  4. Home SuppliesVideo 40%, LIVE 39%, Shop tab and search 21%
  5. Phones and ElectronicsVideo 44%, LIVE 32%, Shop tab and search 24%
  6. Automotive and MotorcycleVideo 46%, LIVE 16%, Shop tab and search 37%
  7. HealthVideo 44%, LIVE 46%, Shop tab and search 10%

The 7 largest TikTok Shop categories in Thailand, 7 days to 4 November

The 7 level-1 categories the source ranks as largest in Thailand, by estimated revenue in THB. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop TH, THB, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Beauty and Personal Care฿1.75B-8%31,969฿55K9%72%Pi sa wang โทนเนอร์ซ้อกัส โทนเนอร์เช็ดผิวกาย200Ml.฿12.54M in 30 days
2Womenswear and Underwear฿1.17B-6%22,512฿52K9%71%กางเกงใน เอวสูง 3 in 1 ควบคุมหน้าท้อง ยกพุง฿5.32M in 30 days
3Food and Beverages฿914M+1%20,021฿46K7%74%น้ำผึ้งแม่เพิ่มทรัพย์ โปร 5 ขวด ไลฟ์คุณแคธี่฿8.79M in 30 days
4Home Supplies฿613M-2%29,743฿21K15%75%Beibei คุณภาพสู กระดาษ ทิชชู่เนื้อนุ่ม 1000 ดึง/5฿11.61M in 30 days
5Phones and Electronics฿566M-4%17,285฿33K20%66%Airpods 5 หูฟังไร้สาย ของใหม่แท้฿24.66M in 30 days
6Automotive and Motorcycle฿478M-6%18,131฿26K9%61%Fs (ชุด 10 เส้น) ยางใน Camel (คาเมล) ขอบ 14, ขอบ 17฿2.19M in 30 days
7Health฿474M-10%8,264฿57K27%71%B30 Hanaเม็ดปัก S Pro+Dietary Supplement Product฿16.47M in 30 days

Run this for your own category in Thailand

TokConnect ranks any category in Thailand the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

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Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop TH: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in THB. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in THB, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Thailand

Which TikTok Shop category is biggest in Thailand?

Beauty and Personal Care (฿1.75B), then Womenswear and Underwear (฿1.17B) and Food and Beverages (฿914M), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop TH?

Food and Beverages grew +1% on the week before. Health moved least at -10%.

How concentrated are the categories?

Health is the most concentrated: its top 10 shops take 27% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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