TikTok Shop trends: what sold this month
Data to 18 October 2026TikTok Shop US, estimatedRefreshed weekly
TikTok Shop US this month, according to TokConnect Shop Analytics: medicube US Store was the top shop with an estimated $29.10M in the 30 days to 18 October 2026, the top 100 shops took $379.89M between them, and Menswear & Underwear was the fastest-growing large category, +24.9% week on week. Every number below is refreshed weekly.
The rankings
- #1 medicube US Store: $29.10MTop TikTok Shop sellersThe 100 shops with the highest estimated revenue in 30 days, with units, growth, affiliate share and the top brands.Open the ranking →
- #1 drove $2.69MTop TikTok Shop affiliatesThe 100 affiliate creators who drove the most sales. 69 of them have under 100K followers.Open the ranking →
- #1 Beauty & Personal Care: $95.02M a weekTikTok Shop categoriesThe largest categories by revenue, with growth, concentration and the top product in each.Open the ranking →
Fastest-growing TikTok Shop categories
Growth in estimated revenue for the 7 days to 18 October 2026, against the 7 days before, for the 8 largest level-1 categories. Menswear & Underwear led; Health was lowest (-0.1%).
- Menswear & Underwear+24.9%
- Sports & Outdoor+16.0%
- Womenswear & Underwear+11.7%
- Beauty & Personal Care+9.4%
- Home Supplies+8.9%
- Phones & Electronics+8.3%
- Fashion Accessories+6.3%
- Health-0.1%
- Top 100 shopsVideo 73%, LIVE 17%, Shop tab and search 10%
- Beauty & Personal CareVideo 71%, LIVE 18%, Shop tab and search 11%
- Womenswear & UnderwearVideo 75%, LIVE 11%, Shop tab and search 14%
- Sports & OutdoorVideo 65%, LIVE 14%, Shop tab and search 21%
- Fashion AccessoriesVideo 57%, LIVE 10%, Shop tab and search 33%
- HealthVideo 64%, LIVE 24%, Shop tab and search 12%
What the numbers say this week
- Video sells. 73% of the top 100 shops' estimated revenue came from creators' videos and 17% from LIVE in the 30 days to 18 October 2026.
- Affiliates carry the big shops. medicube US Store took 85% of its revenue through affiliate creators.
- Followers are not the bar. 69 of the top 100 affiliates have under 100,000 followers.
- Beauty & Personal Care is the largest market. $95.02M in 7 days across 16,014 shops.
Run this ranking for your niche in TokConnect
These rankings cover the whole market. Ask TokConnect the same question for one niche and it runs the same Shop Analytics tools, for any date range, in TokConnect Chat or inside ChatGPT, Claude or Cursor. Words in [brackets] are yours to change.
shop_top_sellingTop 20 TikTok Shop US shops whose name includes [brand or niche word], by estimated revenue in the last 30 dayscreator_top_sellingTop 20 TikTok Shop US affiliates with [a niche word] in their name or bio who list an email, by estimated revenue in the last 30 dayscategory_trendsHow big is [your category] on TikTok Shop US this week, and is it growing?product_top_sellingBest-selling [your product] on TikTok Shop US in the last 30 days, with price, units and commission
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
50 free credits, no card. One tool call is one credit and failed calls are free. Starter is $49 a month for 500 credits, and Shop Analytics is on every plan.
- Does it work in my AI?
One click connects ChatGPT and Claude; Cursor takes one line of config. Or use TokConnect Chat in the browser.
Price check: FastMoss's US web plan starts at $29 for the first month, then $49 a month (fastmoss.com/pricing, checked 20 October 2026). Kalodata does not publish web prices; its US App Store plan is $45.99 a month. TokConnect starts with 50 free credits, and one ranking like this is one credit.
How we got these numbers
Pulled on 20 October 2026 from TokConnect Shop Analytics, TikTok Shop US, data to 18 October 2026. Shops: shop_top_selling (30 days and 7 days, plus type brands). Affiliates: creator_top_selling with account_type INDEPENDENT (30 days). Categories: category_trends methods list and products (7 days), with product method sales and product_top_selling for the top products (30 days). Each ranking page explains its searches and links its data. Estimated revenue is units times the listed price; rows the feed flags for an unreliable price are left out. Background reading: What is GMV on TikTok? and How to see competitor sales on TikTok Shop.
Questions about TikTok Shop trends
What is selling best on TikTok Shop in the US right now?
By shop, medicube US Store ($29.10M), Comfrt and QVC, Inc led the 30 days to 18 October 2026. By category, Beauty & Personal Care led the week with $95.02M. TokConnect refreshes these rankings weekly.
Which TikTok Shop category is growing fastest this week?
Menswear & Underwear, with estimated revenue +24.9% in the 7 days to 18 October 2026 against the week before. Sports & Outdoor was next at +16.0%.
How much do the top 100 TikTok shops sell in a month?
Together, an estimated $379.89M in the 30 days to 18 October 2026. The #1 shop took $29.10M and the 100th $1.78M.
Do TikTok Shop sales come from videos, LIVE or the shop tab?
Mostly videos: 73% of the top 100 shops' estimated revenue in the 30 days to 18 October 2026, against 17% from LIVE. The rest came through the shop tab and search.
How often are these TikTok Shop rankings updated?
Every week, from TokConnect Shop Analytics. Each page shows its last data day under the heading, and the CSV and JSON behind each table are free to download.