TikTok Shop categories in Italy, ranked by revenue and growth
By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop IT, in EURRefreshed weeklyHow this is estimated
The biggest TikTok Shop category in Italy is Beauty and Personal Care, with an estimated €1.78M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at €1.67M. The fastest-growing category was Womenswear and Underwear, +31% on the week before.
Size, growth and the shape of each week
Beauty and Personal Care and Womenswear and Underwear together took 44% of the revenue of these 7 categories. Menswear and Underwear moved least (-28%).
- Womenswear and Underwear+31%
- Home Supplies+14%
- Beauty and Personal Care-10%
- Household Appliances-17%
- Fashion Accessories-26%
- Phones and Electronics-27%
- Menswear and Underwear-28%
- Beauty and Personal CareVideo 64%, LIVE 10%, Shop tab and search 26%
- Womenswear and UnderwearVideo 34%, LIVE 12%, Shop tab and search 55%
- Fashion AccessoriesVideo 10%, LIVE 10%, Shop tab and search 80%
- Menswear and UnderwearVideo 40%, LIVE 5%, Shop tab and search 55%
- Household AppliancesVideo 54%, LIVE 29%, Shop tab and search 18%
- Home SuppliesVideo 40%, LIVE 5%, Shop tab and search 55%
- Phones and ElectronicsVideo 56%, LIVE 16%, Shop tab and search 29%
The 7 largest TikTok Shop categories in Italy, 7 days to 4 November
The 7 level-1 categories the source ranks as largest in Italy, by estimated revenue in EUR. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.
| # | Category | Est. revenue | Growth | Shops | Per shop | Top 10 shops' share | From affiliates | 30-day top product |
|---|---|---|---|---|---|---|---|---|
| 1 | Beauty and Personal Care | €1.78M | -10% | 2,934 | €608 | 37% | 69% | medicube Ufficiale PDRN Pink Collagen Volume Multi€140K in 30 days |
| 2 | Womenswear and Underwear | €1.67M | +31% | 2,642 | €633 | 16% | 31% | IUNA BOUTIQUE -Maglia in Misto Cashmere-Made in€52K in 30 days |
| 3 | Fashion Accessories | €1.17M | -26% | 1,816 | €642 | 66% | 8% | Occhiale Matto prodotto Asta Live€23K in 30 days |
| 4 | Menswear and Underwear | €902K | -28% | 1,357 | €664 | 37% | 29% | Usato ASTA VINTAGE felpe Sanificato e Rigenerato€31K in 30 days |
| 5 | Household Appliances | €853K | -17% | 821 | €1.0K | 47% | 80% | DREAME H12 Pro FlexReach Aspirapolvere Lavapavimenti€111K in 30 days |
| 6 | Home Supplies | €754K | +14% | 2,970 | €254 | 27% | 40% | Scaffale Pieghevole a 5 Ripiani con Ruote 360°€35K in 30 days |
| 7 | Phones and Electronics | €704K | -27% | 1,751 | €402 | 35% | 68% | Orologio intelligente multifunzione per uomo€108K in 30 days |
Run this for your own category in Italy
TokConnect ranks any category in Italy the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, which TikTok Shop categories in Italy grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region IT.product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Italy: what share of revenue goes to the top 10 shops?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
TikTok Shop categories in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- United Kingdom#1: Beauty and Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Spain#1: Beauty and Personal Care
- Netherlands#1: Womenswear and Underwear
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Japan#1: Beauty and Personal Care
- Thailand#1: Beauty and Personal Care
- Vietnam#1: Beauty and Personal Care
- Indonesia#1: Beauty and Personal Care
- Malaysia#1: Beauty and Personal Care
- Philippines#1: Beauty and Personal Care
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop IT: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in EUR. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in EUR, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about TikTok Shop categories in Italy
Which TikTok Shop category is biggest in Italy?
Beauty and Personal Care (€1.78M), then Womenswear and Underwear (€1.67M) and Fashion Accessories (€1.17M), by estimated revenue in the 7 days to 4 November.
Which category is growing fastest on TikTok Shop IT?
Womenswear and Underwear grew +31% on the week before. Menswear and Underwear moved least at -28%.
How concentrated are the categories?
Fashion Accessories is the most concentrated: its top 10 shops take 66% of its revenue. The table shows the share for every category.
How often does this update?
Every week. The numbers on this page are for the 7 days to 4 November.
