TikTok Shop US · Data studies
TikTok Shop data studies
By DanielUpdated 21 October 2026Data to 19 October 2026TikTok Shop US, estimatedRefreshed monthlyHow this is estimated
TokConnect publishes 20 data studies built from the TikTok Shop US sales estimates it tracks. Each answers one question a seller, brand or affiliate asks, with the numbers, charts and a downloadable table, and each is refreshed monthly by script. The latest data runs to 19 October 2026.
Channels and shipping
Where the revenue comes from: affiliates, video, LIVE and the shipping route.
- Study · TikTok Shop US brandsHow Much of TikTok Shop Revenue Comes From Affiliates?82.4% of brand revenue came through affiliatesAffiliate creators drove 82.4% of the estimated $981.23M that 1,070 tracked brands made on TikTok Shop US in the 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US productsVideo vs LIVE Share by TikTok Shop Category80.8% of top-product revenue came from videoVideo drove 80.8% of the estimated $887.49M that 10,764 top TikTok Shop US products made in the 30 days to 19 October 2026, LIVE 15.6% and the shop tab 3.5%.Read the study
- Study · TikTok Shop US productsHow Much TikTok Shop Revenue Comes From Global Shipping?18% of revenue from global shipping18.2% of the estimated $885.76M that 10,749 top TikTok Shop US products made in the 30 days to 19 October 2026 came from products shipped from outside the US (global shipping); 81.8% came from products shipped locally.Read the study
Products and price
What sells at which price, how old the winners are and how top-heavy the list is.
- Study · TikTok Shop US productsWhich Price Points Sell Most on TikTok Shop?24% of revenue in the $30 to $50 bandProducts priced $30 to $50 earned the most: 23.7% of the estimated $887.49M that 10,764 top TikTok Shop US products made in the 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US productsWhat Do TikTok Shop Shoppers Pay in Each Category?$30.79 average price per unit, all top productsAcross 26 categories with 30 or more tracked products, the average price paid per unit runs from $20.83 in Home Supplies to $104.65 in Furniture, against $30.79 for all 10,750 products in the 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US productsHow Old Are the Best-Selling Products on TikTok Shop?11 months median age of a top productThe median top TikTok Shop US product launched 11 months before 19 October 2026.Read the study
- Study · TikTok Shop US productsWhich TikTok Shop Categories Make the Most Money?$196.90M Beauty & Personal Care, the biggest categoryBeauty & Personal Care made the most estimated revenue among 26 categories in the 30 days to 19 October 2026: $196.90M, 22.2% of the $887.49M made by 10,764 tracked TikTok Shop US products.Read the study
Creators and commission
What affiliates are paid, who sells and whether a higher rate sells more.
- Study · TikTok Shop US productsWhat Commission Do TikTok Shop Products Pay Affiliates?9% median commission rateThe median TikTok Shop US product pays affiliates 9% commission, and 15.5% of the 10,764 top products list no commission at all (30 days to 19 October 2026).Read the study
- Study · TikTok Shop US productsDoes a Higher Commission Sell More on TikTok Shop?0.04 rank correlation, commission and revenueCommission has almost no link with sales: across 9,097 top TikTok Shop US products the rank correlation between commission rate and 30-day revenue is 0.04.Read the study
- Study · TikTok Shop US productsHow Many Creators Sell a Typical TikTok Shop Product?143 creators on a median top productThe median top TikTok Shop US product has 143 creators selling it (90th percentile 553, maximum 13,993) in the 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US creators (sample)How Big Are the Creators Who Sell on TikTok Shop?69% of top affiliate slots are creators under 50KCreators with under 50K followers fill 69.0% of the top-100 affiliate slots on 96 top TikTok Shop US products and drive 62.5% of those creators' estimated $76.93M in the 30 days to 19 October 2026.Read the study
Brands and concentration
How concentrated brand revenue is, how dependent brands are on one product, and how their revenue changes week to week against the market.
- Study · TikTok Shop US productsHow Top-Heavy Is TikTok Shop Product Revenue?13% of revenue from the top 1% of productsThe top 1% of tracked TikTok Shop US products (107 products) made 12.6% of the estimated $887.49M in the 30 days to 19 October 2026, and the top 10% made 40.7%.Read the study
- Study · TikTok Shop US brandsHow Concentrated Is TikTok Shop Brand Revenue?14% of brand revenue from the top 10 brandsThe top 10 of 1,070 tracked TikTok Shop US brands made 13.7% of the estimated $981.23M in the 30 days to 19 October 2026, the top 100 made 41.5%, and the biggest single brand made 3.0%.Read the study
- Study · TikTok Shop US brandsHow Much Do the Top Three Brands Take in Each TikTok Shop Category?71% top-three share in Tools & HardwareIn the 30 days to 19 October 2026 the top three brands took between 15% of revenue in Phones & Electronics and 71% in Tools & Hardware, across 18 categories with 15 or more tracked brands.Read the study
- Study · TikTok Shop US brands (sample)How Much Do TikTok Shop Brands Depend on One Product?27% of revenue from a brand's top product (median)The median TikTok Shop US brand in a sample of 149 earns 26.6% of its estimated 30-day revenue from its single best-selling product (30 days to 19 October 2026).Read the study
- Study · TikTok Shop US brands (sample)How Much Does a TikTok Shop Brand's Revenue Change From Week to Week?-18% the sample's change, week on weekAcross a sample of 149 TikTok Shop US brands, daily revenue in the 7 days to 19 October 2026 changed -17.7% for the sample as a whole against the 7 days before, and -3.4% for the median brand (estimated).Read the study
Video and content
What the selling videos look like and what buyers complain about.
- Study · TikTok Shop US videos (sample)How Much TikTok Shop Video Revenue Comes From AI-Generated Videos?4.7% of selling videos are AI-generatedAI-generated videos were 4.7% of the 5,474 selling TikTok Shop US videos in a sample of 60 products, and 4.3% of their $45.24M of estimated revenue in the 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US videos (sample)How Much TikTok Shop Video Revenue Comes From Ads?92% of video revenue from ad-flagged videos85.9% of the 5,474 selling TikTok Shop US videos in a sample of 60 products are flagged as ads by the source, and they made 91.8% of the $45.24M of estimated revenue in the 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US videos (sample)How Long Should a TikTok Shop Video Be?37 s median length of a selling video30 to 60 s videos earned the most: 40.9% of the estimated revenue of 4,909 selling TikTok Shop US videos in a sample of 60 products, 30 days to 19 October 2026.Read the study
- Study · TikTok Shop US reviews (sample)What Do TikTok Shop Buyers Complain About?23% of complaints are about does not work as promisedDoes not work as promised is the biggest source of complaints across 58 top TikTok Shop US products in 10 categories, with 23% of the 1,631 complaint mentions in the buyers' review summaries (30 days to 19 October 2026).Read the study
Questions about the data studies
What are the TikTok Shop data studies?
Each study answers one question about TikTok Shop US using the sales estimates TokConnect tracks, for the 30 days to 19 October 2026, with every number, chart and table free to use with a link.
How often are they updated?
Monthly, when the product and shop pools are pulled again. Each page shows its last data day under the heading.
Where do the numbers come from?
Most studies sum every brand shop with $250K or more of estimated 30-day revenue, or every product with $25K or more. 7 studies use a stated sample (videos, creators, reviews or brands), and each page gives its sample size.
Can I use the charts?
Yes. Every chart has a Download SVG, Download PNG and Copy embed button. Please keep the link back to the page.
Are creators named?
No. Creators appear only as aggregates, such as a follower band. Only accounts that carry a brand's own name are named, on brand pages.