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TikTok Shop IE · Categories

TikTok Shop categories in Ireland, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop IE, in EURRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Ireland is Beauty and Personal Care, with an estimated €563K in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Phones and Electronics is second at €170K. The fastest-growing category was Furniture, +174% on the week before.

€563KBeauty and Personal Care in 7 days
+174%Furniture, week on week
€1.12Mthe 6 largest categories together, 7 days
83%of Furniture revenue goes to its top 10 shops

Size, growth and the shape of each week

Beauty and Personal Care and Phones and Electronics together took 66% of the revenue of these 6 categories. Beauty and Personal Care moved least (-25%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop IE, EUR, estimated.
  1. Beauty and Personal Care371 shops€563K
  2. Phones and Electronics131 shops€170K
  3. Womenswear and Underwear106 shops€118K
  4. Home Supplies181 shops€95K
  5. Fashion Accessories95 shops€91K
  6. Furniture52 shops€80K
Growth, 7 days to 4 November against the 7 days before. TikTok Shop IE, estimated.
  1. Furniture+174%
  2. Fashion Accessories+56%
  3. Phones and Electronics+39%
  4. Womenswear and Underwear+26%
  5. Home Supplies+18%
  6. Beauty and Personal Care-25%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop IE, EUR, estimated.
Beauty and Personal CarePhones and ElectronicsWomenswear and UnderwearHome Supplies
Daily TikTok Shop IE revenue for the top 4 categoriesBeauty and Personal Care: 29 October €70K, 30 October €85K, 31 October €79K, 1 November €96K, 2 November €49K, 3 November €69K, 4 November €115K; Phones and Electronics: 29 October €28K, 30 October €18K, 31 October €33K, 1 November €22K, 2 November €13K, 3 November €31K, 4 November €25K; Womenswear and Underwear: 29 October €21K, 30 October €14K, 31 October €21K, 1 November €16K, 2 November €12K, 3 November €18K, 4 November €16K; Home Supplies: 29 October €15K, 30 October €12K, 31 October €18K, 1 November €13K, 2 November €9.4K, 3 November €15K, 4 November €14K0€38K€75K€112K€150K29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop IE, estimated.
VideoLIVEShop tab and search
  1. Beauty and Personal CareVideo 77%, LIVE 6%, Shop tab and search 18%
  2. Phones and ElectronicsVideo 67%, LIVE 3%, Shop tab and search 31%
  3. Womenswear and UnderwearVideo 66%, LIVE 7%, Shop tab and search 27%
  4. Home SuppliesVideo 67%, LIVE 4%, Shop tab and search 30%
  5. Fashion AccessoriesVideo 33%, LIVE 3%, Shop tab and search 64%
  6. FurnitureVideo 32%, LIVE 0%, Shop tab and search 67%

The 6 largest TikTok Shop categories in Ireland, 7 days to 4 November

The 6 level-1 categories the source ranks as largest in Ireland, by estimated revenue in EUR. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

Level-1 categories, 7 days to 4 November. TikTok Shop IE, EUR, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Beauty and Personal Care€563K-25%371€1.5K57%78%Voduz 'Time To Shine' Trio Illuminate€51K in 30 days
2Phones and Electronics€170K+39%131€1.3K57%71%50000 mAh power bank with 22.5W PD 4.0 & QC 4.0€32K in 30 days
3Womenswear and Underwear€118K+26%106€1.1K74%57%Quietlake Women's push-up jelly bras€47K in 30 days
4Home Supplies€95K+18%181€52647%74%Livefull Smart Hot Face Towel Heater Machine CL01€11K in 30 days
5Fashion Accessories€91K+56%95€95580%38%OQ HAIR Perruque Half Wig Bob Straight Sans Colle€22K in 30 days
6Furniture€80K+174%52€1.5K83%48%Hzuaneri makeup vanity with mirror and 10 LED lights€18K in 30 days

Run this for your own category in Ireland

TokConnect ranks any category in Ireland the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • category_trendsUsing TokConnect, which TikTok Shop categories in Ireland grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region IE.
  • product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Ireland: what share of revenue goes to the top 10 shops?

Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop IE: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in EUR. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in EUR, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Ireland

Which TikTok Shop category is biggest in Ireland?

Beauty and Personal Care (€563K), then Phones and Electronics (€170K) and Womenswear and Underwear (€118K), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop IE?

Furniture grew +174% on the week before. Beauty and Personal Care moved least at -25%.

How concentrated are the categories?

Furniture is the most concentrated: its top 10 shops take 83% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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