TikTok Shop categories in Spain, ranked by revenue and growth
By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop ES, in EURRefreshed weeklyHow this is estimated
The biggest TikTok Shop category in Spain is Beauty and Personal Care, with an estimated €2.14M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at €1.88M. The fastest-growing category was Womenswear and Underwear, +40% on the week before.
Size, growth and the shape of each week
Beauty and Personal Care and Womenswear and Underwear together took 49% of the revenue of these 7 categories. Fashion Accessories moved least (-61%).
- Womenswear and Underwear+40%
- Home Supplies-2%
- Furniture-2%
- Household Appliances-12%
- Beauty and Personal Care-21%
- Phones and Electronics-25%
- Fashion Accessories-61%
- Beauty and Personal CareVideo 54%, LIVE 16%, Shop tab and search 31%
- Womenswear and UnderwearVideo 37%, LIVE 13%, Shop tab and search 51%
- Home SuppliesVideo 22%, LIVE 10%, Shop tab and search 68%
- Phones and ElectronicsVideo 56%, LIVE 15%, Shop tab and search 29%
- Fashion AccessoriesVideo 9%, LIVE 13%, Shop tab and search 77%
- Household AppliancesVideo 51%, LIVE 19%, Shop tab and search 31%
- FurnitureVideo 39%, LIVE 9%, Shop tab and search 52%
The 7 largest TikTok Shop categories in Spain, 7 days to 4 November
The 7 level-1 categories the source ranks as largest in Spain, by estimated revenue in EUR. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.
| # | Category | Est. revenue | Growth | Shops | Per shop | Top 10 shops' share | From affiliates | 30-day top product |
|---|---|---|---|---|---|---|---|---|
| 1 | Beauty and Personal Care | €2.14M | -21% | 2,878 | €744 | 40% | 65% | Cosmetica - Producto de Cuidado Personal para Rutina€283K in 30 days |
| 2 | Womenswear and Underwear | €1.88M | +40% | 2,506 | €748 | 28% | 43% | KKpeople Body Reductor Mujer EasySlide€88K in 30 days |
| 3 | Home Supplies | €1.28M | -2% | 3,080 | €417 | 50% | 30% | Caja Sorpresa Electrónica€129K in 30 days |
| 4 | Phones and Electronics | €1.04M | -25% | 1,897 | €546 | 36% | 69% | Auriculares Bluetooth Inalámbricos HTC NE79 con€160K in 30 days |
| 5 | Fashion Accessories | €666K | -61% | 1,650 | €404 | 58% | 15% | Anillos,muy Buena Clidad Para Cualquier Tipo De€16K in 30 days |
| 6 | Household Appliances | €664K | -12% | 791 | €840 | 38% | 70% | Dreame Aspiradora en seco y húmedo H12 Pro, 300W€64K in 30 days |
| 7 | Furniture | €549K | -2% | 386 | €1.4K | 44% | 54% | Silla de Oficina, para Gaming€57K in 30 days |
Run this for your own category in Spain
TokConnect ranks any category in Spain the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, which TikTok Shop categories in Spain grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region ES.product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Spain: what share of revenue goes to the top 10 shops?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
TikTok Shop categories in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- United Kingdom#1: Beauty and Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Italy#1: Beauty and Personal Care
- Netherlands#1: Womenswear and Underwear
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Japan#1: Beauty and Personal Care
- Thailand#1: Beauty and Personal Care
- Vietnam#1: Beauty and Personal Care
- Indonesia#1: Beauty and Personal Care
- Malaysia#1: Beauty and Personal Care
- Philippines#1: Beauty and Personal Care
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop ES: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in EUR. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in EUR, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about TikTok Shop categories in Spain
Which TikTok Shop category is biggest in Spain?
Beauty and Personal Care (€2.14M), then Womenswear and Underwear (€1.88M) and Home Supplies (€1.28M), by estimated revenue in the 7 days to 4 November.
Which category is growing fastest on TikTok Shop ES?
Womenswear and Underwear grew +40% on the week before. Fashion Accessories moved least at -61%.
How concentrated are the categories?
Fashion Accessories is the most concentrated: its top 10 shops take 58% of its revenue. The table shows the share for every category.
How often does this update?
Every week. The numbers on this page are for the 7 days to 4 November.
