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TikTok Shop categories in the Philippines, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop PH, in PHPRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in the Philippines is Beauty and Personal Care, with an estimated ₱1.19B in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Phones and Electronics is second at ₱689M. The fastest-growing category was Sports and Outdoor, -6% on the week before.

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₱1.19BBeauty and Personal Care in 7 days
-6%Sports and Outdoor, week on week
₱4.65Bthe 9 largest categories together, 7 days
34%of Food and Beverages revenue goes to its top 10 shops

Size, growth and the shape of each week

Beauty and Personal Care and Phones and Electronics together took 40% of the revenue of these 9 categories. Phones and Electronics moved least (-13%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop PH, PHP, estimated.
  1. Beauty and Personal Care19,187 shops₱1.19B
  2. Phones and Electronics13,598 shops₱689M
  3. Womenswear and Underwear15,403 shops₱670M
  4. Automotive and Motorcycle12,311 shops₱450M
  5. Home Supplies19,755 shops₱350M
  6. Menswear and Underwear9,594 shops₱349M
  7. Food and Beverages5,382 shops₱337M
  8. Sports and Outdoor12,797 shops₱306M
  9. Baby and Maternity7,064 shops₱305M
Growth, 7 days to 4 November against the 7 days before. TikTok Shop PH, estimated.
  1. Sports and Outdoor-6%
  2. Menswear and Underwear-6%
  3. Beauty and Personal Care-6%
  4. Home Supplies-8%
  5. Baby and Maternity-8%
  6. Automotive and Motorcycle-8%
  7. Womenswear and Underwear-9%
  8. Food and Beverages-12%
  9. Phones and Electronics-13%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop PH, PHP, estimated.
Beauty and Personal CarePhones and ElectronicsWomenswear and UnderwearAutomotive and Motorcycle
Daily TikTok Shop PH revenue for the top 4 categoriesBeauty and Personal Care: 29 October ₱175M, 30 October ₱170M, 31 October ₱168M, 1 November ₱151M, 2 November ₱174M, 3 November ₱174M, 4 November ₱179M; Phones and Electronics: 29 October ₱107M, 30 October ₱95.49M, 31 October ₱88.37M, 1 November ₱87.4M, 2 November ₱105M, 3 November ₱99.97M, 4 November ₱106M; Womenswear and Underwear: 29 October ₱102M, 30 October ₱95.36M, 31 October ₱96.21M, 1 November ₱79.02M, 2 November ₱97.71M, 3 November ₱95.43M, 4 November ₱104M; Automotive and Motorcycle: 29 October ₱66.53M, 30 October ₱64.76M, 31 October ₱62.01M, 1 November ₱55.03M, 2 November ₱66.95M, 3 November ₱66.99M, 4 November ₱67.67M0₱50M₱100M₱150M₱200M29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop PH, estimated.
VideoLIVEShop tab and search
  1. Beauty and Personal CareVideo 59%, LIVE 31%, Shop tab and search 10%
  2. Phones and ElectronicsVideo 42%, LIVE 28%, Shop tab and search 30%
  3. Womenswear and UnderwearVideo 59%, LIVE 30%, Shop tab and search 11%
  4. Automotive and MotorcycleVideo 51%, LIVE 18%, Shop tab and search 32%
  5. Home SuppliesVideo 54%, LIVE 21%, Shop tab and search 25%
  6. Menswear and UnderwearVideo 66%, LIVE 21%, Shop tab and search 13%
  7. Food and BeveragesVideo 32%, LIVE 52%, Shop tab and search 17%
  8. Sports and OutdoorVideo 59%, LIVE 21%, Shop tab and search 20%
  9. Baby and MaternityVideo 46%, LIVE 39%, Shop tab and search 15%

The 9 largest TikTok Shop categories in the Philippines, 7 days to 4 November

The 9 level-1 categories the source ranks as largest in the Philippines, by estimated revenue in PHP. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop PH, PHP, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Beauty and Personal Care₱1.19B-6%19,187₱62K13%78%Hikari UltraFresh Sunscreen 50ML for all skin type₱43.24M in 30 days
2Phones and Electronics₱689M-13%13,598₱51K22%59%Infinix Smart 20 HD, (up to 6GB 3GB + 64GB 120Hz₱50.96M in 30 days
3Womenswear and Underwear₱670M-9%15,403₱43K10%82%Gray Wide-Leg Jeans Retro Wash style Loose American₱12.73M in 30 days
4Automotive and Motorcycle₱450M-8%12,311₱37K9%68%Beast Motorcycle Tire Set Honda Click, Adv, Aerox,₱6.95M in 30 days
5Home Supplies₱350M-8%19,755₱18K8%77%10 Meter Solar Powered Waterproof Black Line Wire₱9.37M in 30 days
6Menswear and Underwear₱349M-6%9,594₱36K13%79%MOREE Fashion Quality Men Slant Pocket Summer Loose₱14.16M in 30 days
7Food and Beverages₱337M-12%5,382₱63K34%72%Busilak (Sinandomeng) Rice 25 KG PURE LOCAL RICE₱26.01M in 30 days
8Sports and Outdoor₱306M-6%12,797₱24K11%77%USAPA Approved Azgairit Reactor Boomcore Pickleball₱9.69M in 30 days
9Baby and Maternity₱305M-8%7,064₱43K26%73%50PCS diaper tape diaper pants pull-ups Ultra-thin₱33.48M in 30 days

Run this for your own category in the Philippines

TokConnect ranks any category in the Philippines the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • category_trendsUsing TokConnect, which TikTok Shop categories in the Philippines grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region PH.
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  • product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in the Philippines: what share of revenue goes to the top 10 shops?
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Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop PH: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in PHP. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in PHP, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in the Philippines

Which TikTok Shop category is biggest in the Philippines?

Beauty and Personal Care (₱1.19B), then Phones and Electronics (₱689M) and Womenswear and Underwear (₱670M), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop PH?

Sports and Outdoor grew -6% on the week before. Phones and Electronics moved least at -13%.

How concentrated are the categories?

Food and Beverages is the most concentrated: its top 10 shops take 34% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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