@itscheffatty
519,425 followers378.2Kmedian views, last 12 posts
- Engagement, median5.6%
- Typical post vs followers72.8%
- Their top steel-pan video2.7M views
Teaches cooking through science. His steel-pan video sits near the top of search.
Callback
For brands · Campaign brief No. 01
TikTok for brands: cast influencers on real numbers
For the casting half of TikTok influencer marketing, TokConnect is the pick: it finds creators, shows what their last 12 posts did and who already promotes products like yours. Outreach and payments stay in your CRM.
- Product
- A stainless steel frying pan (sample brief)
- We need
- Creators who make steel pans look easy
- Judge on
- Recent views and engagement, not follower count
- Data
- Public TikTok, pulled 8 October 2026
Cast your creators 50 free credits, no card
Job 1 · Find and vet creators
Six creators, one brief: who actually gets watched
All six rank in TikTok video search for "stainless steel pan". Then we pulled each one's profile and last 12 posts. Follower count told us very little.
@prudentreviews
295,016 followers32.7Kmedian views, last 12 posts
- Engagement, median7.6%
- Typical post vs followers11.1%
- Their top steel-pan video445.2K views
Tests and reviews cookware. Fits a "how it compares" brief.
Callback@foodparables
317,741 followers25.6Kmedian views, last 12 posts
- Engagement, median11.4%
- Typical post vs followers8.0%
- Their top steel-pan video181.7K views
Highest engagement on the wall. Has an eggs-on-steel video.
Callback@everydayisfeastday
495,774 followers45Kmedian views, last 12 posts
- Engagement, median7.0%
- Typical post vs followers9.1%
- Their top steel-pan video543.2K views
Recipe-led. His creamy chicken in a steel pan ranks in search.
Hold@steelpan.guy
1,243,230 followers24.2Kmedian views, last 12 posts
- Engagement, median2.7%
- Typical post vs followers1.9%
- Their top steel-pan video6.9M views
Five of the top 20 search results are his, but a typical post now reaches a small share of followers.
HoldSmall creator (handle hidden)
3,998 followers624median views, last 12 posts
- Engagement, median8.2%
- Typical post vs followers15.6%
- Their top steel-pan video57.2K views
Small account with one steel-pan video that travelled. A low-cost test.
TestA typical recent post, as a share of followers
Median views on the last 12 posts divided by followers. Public TikTok counts via TokConnect, 8 Oct 2026. Data
Read this before you book
@steelpan.guy has 1,243,230 followers. His last 12 posts had a median of 24,200 views, about 1.9% of that.
@itscheffatty has under half the followers and a median of 378,250 views, about 72.8%.
Free tool: TikTok creator finder · Vet your own list →
Job 2 · Check who already promotes products like yours
Who already posts about a rival's pan set
We picked a rival listing on TikTok Shop US and asked which creators' public videos are about it.
Rival product
CUISINART Chef's Classic™ Stainless 11 Piece Set
- Shop
- Cuisinart
- Sold count on the listing (running total)
- 434
- Accounts posting about it
- 24
- Creators who allow ad use on that video
- 12 of 23
Views on their videos about it
The brand's own account and the top 7 of 23 creators. Individual creators' handles hidden. Data
The gap
The brand's own video has 505,600 views. The best individual creator has 41,000, and the median is 2,182.
In the 40 videos we scanned, no big cooking creator owns this product's conversation yet. That is room for your brand.
Free tool: TikTok affiliate finder · Check a rival product →
Job 3 · Listen to the comments
What 50 comments say about steel pans
We read the top 50 of 544 comments on @itscheffatty's steel-pan video (2.7M views). Viewers are not shy about what goes wrong.
- 20oil, butter or fatHow much oil? People push back on the amount.
- 13stickingEggs, potatoes, dumplings, fish, pancakes.
- 10burning, smoke or fireSmoke alarms and a pan that "lit on fire".
- 7nonstick, Teflon or cast ironWhy switch at all?
In their words
Dumplings! I can’t do dumplings on my stainless steel pans!
How do I stop my pan from turning black
Show how you clean them back to looking pristine and shiny again.
I want to switch to SS to get away from nonstick, but I’m afraid of spending a lot of money…
Top 50 comments in TikTok's order, 8 Oct 2026. Themes counted by keyword; one comment can match several. Data
For the brief: ask the creator to show the oil, the heat and the clean-up on camera. Oil, butter or fat came up in 20 of the 50 comments, and sticking in 13.
Free tool: TikTok comment viewer · Read a video's comments →
Job 4 · Size the demand
How many people search for steel pans on TikTok
TikTok returned 20 typed searches about stainless steel pans in the 7 days to 8 October 2026, global. 8 of them have no videos at all.
Top 10 typed searches, 7 days to 8 Oct 2026
TikTok Creator Search Insights via TokConnect, 8 Oct 2026. Rust-coloured bars have 0 videos. Data
Same story twice
"cleaning stainless steel pans" had 278,627 searches and no videos. "stainless steel pan too hot" had 126,462 and none.
The searches match the comments: people want help with heat and cleaning. Brief creators on exactly that.
Free tool: TikTok keyword research · Size your category →
How it compares
Where TokConnect fits in your influencer stack
Use TokConnect to cast and vet: live counts, recent posts, comments, search demand and who already posts about a rival product. Keep your CRM for outreach and contracts.
Best for casting
TokConnect
- Recent views and engagement on the last 12 posts, pulled when you ask
- The comments under a creator's videos
- What your buyers search on TikTok, with video counts
- Which creators already post about a rival's Shop product
- 50 free credits, then from $49 a month, no seats
Influencer tools side by side
| Tool | Best for | Price, checked 8 Oct 2026 |
|---|---|---|
| TokConnect | Casting and vetting on live counts, recent posts, comments, search demand and rival-product creators. Per-creator demographics and emails not included. | 50 free credits, then from $49 a month |
| Modash | A stored creator index with audience data and creator emails | $199 a month billed yearly (300 profiles, 150 emails) |
| GRIN | CRM: outreach, seeding, payments | Free plan, then $200, $500 or $1,000 a month |
| Favikon | Creator search and rankings | From $159 a month |
| CreatorIQ, Upfluence | Enterprise discovery and reporting | Quote only; Upfluence states a 12-month minimum |
| TikTok One | Creators who joined TikTok's marketplace | Inside TikTok |
Prices from each vendor's own page, 8 Oct 2026. Sources
Pricing
Start free, then pay by the month
Every account starts with 50 free credits and no card.
Starter, $49 a month
500 credits. For one brand running a campaign a month.
Growth, $99 a month
2,000 credits. For teams casting several campaigns at once.
Pro is $199 for 8,000. Month to month, no seats. Compare plans
Questions
Questions brand teams ask
Is this a full influencer marketing platform?
Partly. TokConnect covers the casting half of the job: finding TikTok creators, vetting them on their last 12 posts, reading their comments and sizing what people search. It has no outreach, contracts or payments, so brands pair it with a CRM such as GRIN, or a spreadsheet.
What creator data can a brand see on public TikTok?
Public counts for every creator: followers, and views, likes, comments, shares and saves per post, plus the comments on their videos and their public bio. For a search topic, TokConnect also shows TikTok's age, gender and country split of the people searching. Per-creator audience demographics and emails come from databases such as Modash, from $199 a month billed yearly as of 8 October 2026.
What replaced TikTok Creator Marketplace?
TikTok One. Creator Marketplace stopped taking new campaigns on 1 March 2025 and redirected to TikTok One from 1 April 2025, according to Social Media Today. It lists creators who joined TikTok's marketplace. TokConnect searches every public creator, including the many who never joined.
Do I need to share my brand's TikTok login?
No. TokConnect reads public TikTok data with a TokConnect key, so your brand account, your ad account and creators' accounts are never involved. It does not post or send messages.
How we got these numbers
We pulled public TikTok data through TokConnect's research server on 8 October 2026: search_topics for "stainless steel pan" and "cookware" (20 records each); search_videos for "stainless steel pan"; user_profile and creator_posts (12 posts) for six creators who ranked in that search; search_shop_products for "stainless steel pan" and find_affiliates on one listing; and video_comments (top 50) on one video.
Engagement is likes, comments and shares divided by views, per post, then the median of 12. Searches are TikTok's global 7-day search popularity; we count only typed searches and leave out TikTok's topic groups, which pool many searches into one figure (8 of 40 records here). Handles of creators under 100,000 followers are hidden.
Data: creators · rival product · comments · searches · vendor prices. Guides: find TikTok influencers, influencer search tools compared, engagement rate.