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TikTok Shop NL · New products

New TikTok Shop products already selling in the Netherlands

By DanielUpdated 7 November 2026Data to 4 NovemberLaunched in the last 30 daysTokConnect data, TikTok Shop NL, in EURRefreshed weeklyHow this is estimated

The best-selling new product on TikTok Shop in the Netherlands is Marble Cake Baked Blush & Marble Icing Lipgloss: an estimated €28K from 606 units in the 30 days to 4 November, according to TokConnect Shop Analytics, and it was listed on 16 October 2026. The 50 newest launches ranked here made €239K together.

€28KMarble Cake Baked Blush & Marble Icing, the #1 new product, in 30 days
€239Kearned by the 50 newest launches together
€37.92the median price of a new product here
40of the 50 were listed in the last 14 days

What moves in the Netherlands

Estimated revenue in EUR for the 30 days to 4 November. Beauty and Personal Care is the biggest category here with 13 of the 50 and €87K. Names appear as sellers list them, in Dutch.

Top 12 new products by estimated revenue, 30 days to 4 November. TikTok Shop NL, EUR, estimated.
  1. Marble Cake Baked Blush & Marble IcingBeauty and Personal Care€28K
  2. My Masterpiece Eyeshadow Set | EdenBeauty and Personal Care€24K
  3. Women's Casual Colorblock Striped LongWomenswear and Underwear€21K
  4. Casual gestreepte set voor dames in groteWomenswear and Underwear€12K
  5. Heren streetwear windjack met SherpaMenswear and Underwear€8.9K
  6. Hair Gem Stamper Kit, Hair Styling ToolBeauty and Personal Care€8.6K
  7. Women's Plus Size Denim Two-Piece SetWomenswear and Underwear€7.4K
  8. Elegante gebreide damesjurk met langeWomenswear and Underwear€6.5K
  9. Op voorraad! Ruby DWY Verbeterde mono-capFashion Accessories€5.6K
  10. Android 10,1" tablet complete setPhones and Electronics€4.8K
  11. Women's Plaid Fleece Hooded CoatWomenswear and Underwear€4.7K
  12. Women's 2 Piece Outfit Full Zip HoodedWomenswear and Underwear€4.7K
Revenue of the 50 newest launches by category, 30 days to 4 November. TikTok Shop NL, EUR, estimated.
  1. Beauty and Personal Care13 of 50 launches€87K
  2. Womenswear and Underwear16 of 50 launches€87K
  3. Menswear and Underwear3 of 50 launches€15K
  4. Fashion Accessories5 of 50 launches€15K
  5. Home Supplies5 of 50 launches€13K
  6. Phones and Electronics4 of 50 launches€12K
  7. Collectibles4 of 50 launches€11K

The 50 best-selling new TikTok Shop products in the Netherlands

Products listed in the last 30 days, ranked by estimated revenue in the 30 days to 4 November, in EUR. Price is estimated revenue divided by estimated units. Commission is the open affiliate rate, and creators is how many creators sell the product.

Download CSV
TikTok Shop NL new products, 30 days to 4 November, EUR, estimated.
#ProductPriceRevenue, 30 daysUnits, 30 daysCreatorsCommission
1Marble Cake Baked Blush & Marble Icing LipglossBeauty and Personal Care · Launched Oct 2026€45.59€28K60636Not listed
2My Masterpiece Eyeshadow Set | Eden ReflectionsBeauty and Personal Care · Launched Oct 2026€242.89€24K972Not listed
3Women's Casual Colorblock Striped Long Sleeve TopWomenswear and Underwear · Launched Oct 2026€35.86€21K5891Not listed
4Casual gestreepte set voor dames in grote maten metWomenswear and Underwear · Launched Oct 2026€36.52€12K3301Not listed
5Heren streetwear windjack met Sherpa voering, waterdichtMenswear and Underwear · Launched Oct 2026€39.78€8.9K2234Not listed
6Hair Gem Stamper Kit, Hair Styling Tool with ReusableBeauty and Personal Care · Launched Oct 2026€18.39€8.6K4671Not listed
7Women's Plus Size Denim Two-Piece SetWomenswear and Underwear · Launched Nov 2026€54.26€7.4K1363Not listed
8Elegante gebreide damesjurk met lange mouwen enWomenswear and Underwear · Launched Oct 2026€27.21€6.5K2402Not listed
9Op voorraad! Ruby DWY Verbeterde mono-cap VrijeFashion Accessories · Launched Oct 2026€192.76€5.6K291Not listed
10Android 10,1" tablet complete setPhones and Electronics · Launched Oct 2026€79.67€4.8K602Not listed
11Women's Plaid Fleece Hooded CoatWomenswear and Underwear · Launched Oct 2026€28.72€4.7K1641Not listed
12Women's 2 Piece Outfit Full Zip Hooded Jacket & Wide LegWomenswear and Underwear · Launched Oct 2026€38.52€4.7K1221Not listed
13Women's long-sleeve collared long topWomenswear and Underwear · Launched Oct 2026€27.33€4.7K1721Not listed
141 Spring Summer Asymmetric Cold Shoulder Blouse WomenWomenswear and Underwear · Launched Oct 2026€25.47€4.6K1811Not listed
15Women's 2-Piece Set Round Neck Long Sleeve PlainWomenswear and Underwear · Launched Nov 2026€54.29€4.6K841Not listed
16Women's Casual Comfortable Long Sleeve Striped TopWomenswear and Underwear · Launched Oct 2026€31.47€4.5K1431Not listed
17Flaming Honey Eyeshadow Set | Eden ReflectionsBeauty and Personal Care · Launched Oct 2026€38.29€4.2K1111Not listed
18At Home Nail Studio Starter Set + Adventskalender: 24Beauty and Personal Care · Launched Oct 2026€134.14€3.9K298Not listed
19(200PCS (100 Top Loaders + 100 Penny Sleeves))/(25pcs) 3"Collectibles · Launched Oct 2026€16.82€3.5K2111Not listed
20NIEUW Hismile Koop 3, ontvang 5 gratis iD StainBeauty and Personal Care · Launched Oct 2026€44.81€3.5K7715Not listed
2110,1‑inch Android‑tablet met toetsenbord & basisPhones and Electronics · Launched Oct 2026€78.81€3.3K427Not listed
22Pokémon Phantasmal Flames Booster PackCollectibles · Launched Oct 2026€13.07€3.1K2411Not listed
23Mini positieve figuurtjes, 24/36 stuksHome Supplies · Launched Oct 2026€19.62€3.1K16011Not listed
24Eden Nights Eyeshadow Set | Eden ReflectionsBeauty and Personal Care · Launched Oct 2026€36.51€3.0K831Not listed
25Men's Summer Striped Baseball T-ShirtMenswear and Underwear · Launched Oct 2026€19.17€3.0K1571Not listed
26Women's Casual Home Set, Striped Crew Neck Long SleeveWomenswear and Underwear · Launched Oct 2026€37.59€3.0K791Not listed
27Y2K-style star-print two-piece set: a leopard-printMenswear and Underwear · Launched Oct 2026€45.47€2.9K641Not listed
2850 rozen “Sweetheart” rozenschaal in rood met een witHome Supplies · Launched Oct 2026€41.00€2.9K707Not listed
29Opvouwbare rek met 5 lagen en 360° wielenHome Supplies · Launched Oct 2026€61.59€2.7K444Not listed
30OQ HAIR Pruik Burmese krullend 13x6 lace frontFashion Accessories · Launched Oct 2026€190.71€2.7K14–Not listed
31WEAR GO HALF ISEE pruik, halve Indiase krullende pruikFashion Accessories · Launched Oct 2026€137.89€2.6K19–Not listed
32Massageapparaat voor nek en schoudersBeauty and Personal Care · Launched Oct 2026€25.25€2.5K1019Not listed
33Nieuw in 2026 M15 Plus verbeterde retro gameconsole voorPhones and Electronics · Launched Oct 2026€29.25€2.3K804Not listed
34One Piece EB05 Boosterbox Engels met 24 BoosterpacksCollectibles · Launched Oct 2026€220.00€2.2K101Not listed
35Coffee Color Patch Pocket Eighteen Inch Lantern JeansWomenswear and Underwear · Launched Oct 2026€32.06€2.2K681Not listed
36Orchid Moon Eyeshadow Set | Eden ReflectionsBeauty and Personal Care · Launched Oct 2026€38.25€2.2K572Not listed
37The Temptation Edit Eyeshadow Set | Eden ReflectionsBeauty and Personal Care · Launched Oct 2026€111.05€2.1K191Not listed
38ISEE pruik zonder lijm, 7×5, glad, voorgekniptFashion Accessories · Launched Oct 2026€138.67€2.1K155Not listed
39Ooops! Toiletpapier Classic Sensitive 3-laags BlackHome Supplies · Launched Oct 2026€22.13€2.0K8913Not listed
40Lavender Meadow Eyeshadow Set | Eden ReflectionsBeauty and Personal Care · Launched Oct 2026€39.20€2.0K501Not listed
41Sleepy reinigingsdoekjes voor dagelijks gebruik enHome Supplies · Launched Oct 2026€43.64€1.9K441Not listed
42Collectie Majnoon – Set van 2 parfums 100 mlBeauty and Personal Care · Launched Oct 2026€13.85€1.9K1358Not listed
43Club De Nuit Intense Fuego 105 ml eau de parfum unisexBeauty and Personal Care · Launched Nov 2026€60.00€1.9K313Not listed
44Braziliaanse body wave pruikenFashion Accessories · Launched Oct 2026€79.55€1.8K221Not listed
45Chic Colorblock Midi Dress, Round Neck Long SleeveWomenswear and Underwear · Launched Nov 2026€26.46€1.7K652Not listed
46One Piece EB05 Vol.2 Booster PackCollectibles · Launched Oct 2026€12.84€1.7K1341Not listed
47Women's Striped Casual Two-Piece SetWomenswear and Underwear · Launched Oct 2026€36.38€1.7K471Not listed
48Onzichtbare oplaadkabel met houder en standaardPhones and Electronics · Launched Oct 2026€8.99€1.7K1888Not listed
49Casual Long Sleeve Square Neck T-Shirt, Slim FitWomenswear and Underwear · Launched Oct 2026€21.41€1.7K78–Not listed
50Beginnende herfst dames-trui met nepcol en gekruisteWomenswear and Underwear · Launched Oct 2026€28.45€1.6K588Not listed

Run this for your own niche in the Netherlands

TokConnect runs the same ranking for any niche in the Netherlands. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • product_top_sellingUsing TokConnect, list the products in [your niche] launched in the last 30 days on TikTok Shop in the Netherlands, ranked by revenue, with price, units and creators. Use region NL.
  • productUsing TokConnect, which creators sell the biggest new launch in [your niche] on TikTok Shop in the Netherlands, and how much did each drive?

Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

New TikTok Shop products in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop NL: products listed within the last 30 days, with their sales from 6 October 2026 to 4 November 2026, the last full day of data. Updated 7 November 2026. We searched each of the market's biggest top-level categories for launches of the last 30 days, merged the lists (328 products) and kept the 50 with the highest estimated revenue. Rows whose price looks like a placeholder, refurbished listings and crude names were left out (22 rows). Revenue is units times the listed price in EUR. Amounts are shown in EUR and are not converted to dollars. Names are cleaned display names, kept in the language the seller used. JSON, CSV. How these estimates work.

Questions about new tiktok shop products in the Netherlands

What are the best-selling new products on TikTok Shop in the Netherlands?

Marble Cake Baked Blush & Marble Icing Lipgloss (€28K), My Masterpiece Eyeshadow Set | Eden Reflections (€24K) and Women's Casual Colorblock Striped Long Sleeve Top (€21K) lead the new-product ranking for TikTok Shop NL in the 30 days to 4 November.

What counts as a new product?

A product listed within the last 30 days of the data day. Refurbished and used listings are left out.

How often does this update?

Every week. The numbers on this page are for the 30 days to 4 November.

How do I track launches in my niche in the Netherlands?

Connect TokConnect to ChatGPT or Claude, or use the research agent, and ask for the newest launches in your niche with region NL.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

Start free

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