TikTok Shop Black Friday 2026 in the Netherlands
By DanielUpdated 7 November 2026Data to 4 November7 days tracked since 29 OctoberTokConnect data, TikTok Shop NL, in EURUpdated daily to 2 DecemberHow this is estimated
Black Friday 2026 is on Friday 27 November, and Cyber Monday follows on 30 November. In the 7 days to 4 November, TikTok Shop in the Netherlands made an estimated €1.78M across its 7 biggest categories, led by Womenswear and Underwear at €471K. Womenswear and Underwear grew fastest (+255% on the week before). TokConnect Shop Analytics adds each new day here until 2 December.
20 days to Black Friday. The numbers here run to 4 November, the latest full day of data. Each daily update adds a day to the chart below, so Black Friday week itself will appear here as it happens.
Daily sales by category, before Black Friday
Estimated revenue per day in EUR for the four biggest categories, 29 October to 4 November. The line extends every day until 2 December.
Category ranking, 7 days to 4 November
The market's level-1 categories by estimated revenue in EUR. Growth compares the 7 days with the 7 days before.
| # | Category | Est. revenue | Growth | Share | Shops |
|---|---|---|---|---|---|
| 1 | Womenswear and Underwear | €471K | +255% | 27% | 647 |
| 2 | Beauty and Personal Care | €423K | -3% | 24% | 616 |
| 3 | Collectibles | €249K | -16% | 14% | 59 |
| 4 | Fashion Accessories | €167K | +243% | 9% | 294 |
| 5 | Home Supplies | €165K | +17% | 9% | 380 |
| 6 | Phones and Electronics | €152K | -7% | 9% | 287 |
| 7 | Menswear and Underwear | €148K | +108% | 8% | 326 |
Rising on TikTok Shop NL right now
The eight fastest-growing products as of 4 November, before the Black Friday push. The full list is on the rising products page, and the best sellers page shows what already sells most.
- Pokémon Inferno X Booster Box (Japans)€602 in 7 days · 10x or more · Collectibles
- OQ HAIR Bandeau oreilles de chat en polaire corail idéal€4.2K in 7 days · +701% · Fashion Accessories
- OQ HAIR – Montrez votre beauté, clientes€4.2K in 7 days · +701% · Fashion Accessories
- OQ HAIR élastiques à cheveux pour cheveux bouclés et€4.2K in 7 days · +701% · Fashion Accessories
- OQ HAIR Bonnet de perruque HD transparent marron foncé€4.2K in 7 days · +701% · Fashion Accessories
- OQ HAIR Barrettes multicolores en métal accessoires€4.2K in 7 days · +701% · Fashion Accessories
- Oilty - Restore Thinning Hair€649 in 7 days · +394% · Beauty and Personal Care
- M15 PLUS Retroconsole 2026 – 40.000 games€606 in 7 days · +349% · Phones and Electronics
Track Black Friday in your niche in the Netherlands
TokConnect can compare any category or product in the Netherlands against the week before. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, compare daily revenue by category on TikTok Shop in the Netherlands for Black Friday week against the week before, and name the products that jumped most. Use region NL.product_top_sellingUsing TokConnect, which products in [your niche] are rising fastest on TikTok Shop in the Netherlands ahead of Black Friday?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
Black Friday on TikTok Shop in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- United Kingdom#1: Beauty and Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Spain#1: Beauty and Personal Care
- Italy#1: Beauty and Personal Care
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Japan#1: Beauty and Personal Care
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop NL: the 7 days to 4 November 2026 for the market's level-1 categories, refreshed each day. Updated 7 November 2026. Revenue is units times the listed price in EUR. The daily series uses the source's own daily pattern (which it reports in US dollars) scaled to each week's total in EUR, so the shape of each week is exact and the daily amounts are estimates; where two daily updates cover the same day, the later one is kept. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about Black Friday on TikTok Shop in the Netherlands
When is Black Friday 2026?
Friday 27 November 2026. Cyber Monday is Monday 30 November 2026.
What sells on TikTok Shop in the Netherlands before Black Friday?
In the 7 days to 4 November, Womenswear and Underwear led with €471K, then Beauty and Personal Care (€423K) and Collectibles (€249K).
How often does this page update?
Every day until 2 December 2026. The chart holds 7 days of data so far.
How do I track my own products in the Netherlands through Black Friday?
Connect TokConnect to ChatGPT or Claude, or use the research agent, and ask for daily sales of a product or category with region NL.
