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TikTok Shop categories in Brazil, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop BR, in BRLRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Brazil is Womenswear and Underwear, with an estimated R$141M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Beauty and Personal Care is second at R$126M. The fastest-growing category was Phones and Electronics, +16% on the week before.

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R$141MWomenswear and Underwear in 7 days
+16%Phones and Electronics, week on week
R$522Mthe 8 largest categories together, 7 days
20%of Tools and Hardware revenue goes to its top 10 shops

Size, growth and the shape of each week

Womenswear and Underwear and Beauty and Personal Care together took 51% of the revenue of these 8 categories. Menswear and Underwear moved least (-8%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop BR, BRL, estimated.
  1. Womenswear and Underwear22,681 shopsR$141M
  2. Beauty and Personal Care16,987 shopsR$126M
  3. Sports and Outdoor13,487 shopsR$53.28M
  4. Home Supplies20,418 shopsR$48.94M
  5. Phones and Electronics7,653 shopsR$44.42M
  6. Menswear and Underwear8,124 shopsR$37.7M
  7. Tools and Hardware6,038 shopsR$37.03M
  8. Shoes7,086 shopsR$33.61M
Growth, 7 days to 4 November against the 7 days before. TikTok Shop BR, estimated.
  1. Phones and Electronics+16%
  2. Beauty and Personal Care+16%
  3. Sports and Outdoor+15%
  4. Home Supplies+13%
  5. Tools and Hardware+9%
  6. Womenswear and Underwear+1%
  7. Shoes0%
  8. Menswear and Underwear-8%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop BR, BRL, estimated.
Womenswear and UnderwearBeauty and Personal CareSports and OutdoorHome Supplies
Daily TikTok Shop BR revenue for the top 4 categoriesWomenswear and Underwear: 29 October R$19.54M, 30 October R$19.62M, 31 October R$21.14M, 1 November R$18.73M, 2 November R$19.44M, 3 November R$17.2M, 4 November R$24.96M; Beauty and Personal Care: 29 October R$16M, 30 October R$17.01M, 31 October R$18.26M, 1 November R$20.04M, 2 November R$15.67M, 3 November R$16.8M, 4 November R$22.5M; Sports and Outdoor: 29 October R$6.85M, 30 October R$7.43M, 31 October R$7.16M, 1 November R$8.39M, 2 November R$7.07M, 3 November R$6.95M, 4 November R$9.42M; Home Supplies: 29 October R$6.39M, 30 October R$6.59M, 31 October R$6.67M, 1 November R$6.7M, 2 November R$6.67M, 3 November R$6.37M, 4 November R$9.56M0R$6.25MR$12.5MR$18.75MR$25M29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop BR, estimated.
VideoLIVEShop tab and search
  1. Womenswear and UnderwearVideo 58%, LIVE 36%, Shop tab and search 6%
  2. Beauty and Personal CareVideo 62%, LIVE 28%, Shop tab and search 10%
  3. Sports and OutdoorVideo 61%, LIVE 30%, Shop tab and search 9%
  4. Home SuppliesVideo 55%, LIVE 31%, Shop tab and search 14%
  5. Phones and ElectronicsVideo 60%, LIVE 28%, Shop tab and search 12%
  6. Menswear and UnderwearVideo 65%, LIVE 25%, Shop tab and search 10%
  7. Tools and HardwareVideo 57%, LIVE 33%, Shop tab and search 10%
  8. ShoesVideo 58%, LIVE 31%, Shop tab and search 11%

The 8 largest TikTok Shop categories in Brazil, 7 days to 4 November

The 8 level-1 categories the source ranks as largest in Brazil, by estimated revenue in BRL. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop BR, BRL, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Womenswear and UnderwearR$141M+1%22,681R$6.2K6%91%Calça Pantalona Cintura Alta com AmarraçãoR$3.14M in 30 days
2Beauty and Personal CareR$126M+16%16,987R$7.4K15%87%GOKOCO Escova modeladora de íons negativos de 38 mmR$3.79M in 30 days
3Sports and OutdoorR$53.28M+15%13,487R$4.0K13%90%ARARA SPORT KIT 2 Calça Legging Canelada PoliamidaR$1.35M in 30 days
4Home SuppliesR$48.94M+13%20,418R$2.4K9%88%Árvore de Natal espiral LED 1,80M+Papai NoelR$884K in 30 days
5Phones and ElectronicsR$44.42M+16%7,653R$5.8K16%89%Bettdow Smartwatch com GPS, 1.43" Display BluetoothR$1.29M in 30 days
6Menswear and UnderwearR$37.7M-8%8,124R$4.6K13%91%Calça Alfaiataria Malha Masculina Elastano - NaoR$1.1M in 30 days
7Tools and HardwareR$37.03M+9%6,038R$6.1K20%92%DEWEN Motosserra a Gasolina 52CC 20 PolegadasR$3.08M in 30 days
8ShoesR$33.61M0%7,086R$4.7K12%87%Babuche Feminina em EVA com 10 Charms 2 em Tecido 8R$848K in 30 days

Run this for your own category in Brazil

TokConnect ranks any category in Brazil the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • category_trendsUsing TokConnect, which TikTok Shop categories in Brazil grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region BR.
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  • product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Brazil: what share of revenue goes to the top 10 shops?
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Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop BR: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in BRL. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in BRL, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Brazil

Which TikTok Shop category is biggest in Brazil?

Womenswear and Underwear (R$141M), then Beauty and Personal Care (R$126M) and Sports and Outdoor (R$53.28M), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop BR?

Phones and Electronics grew +16% on the week before. Menswear and Underwear moved least at -8%.

How concentrated are the categories?

Tools and Hardware is the most concentrated: its top 10 shops take 20% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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