The story
In 2020 Daniel started a TikTok agency. The first clients were small brands with big hopes and no idea what to post. Neither did anyone else. TikTok was growing faster than any tool could keep up with.
So the team did it by hand. They scrolled for hours, copied numbers into spreadsheets, and argued about which trend was real. A brief that should take an hour took a week. Good ideas died because nobody could prove them.
Then the team started writing code. A script that pulled what people searched. Another that read the comments. One that tracked what sold on TikTok Shop and which creators sold it. Every client problem added another tool.
The tools started winning pitches. Clients asked if they could have them. One question kept coming up: why isn't this a product?
That product is TokConnect.
Where it is today
TokConnect is the TikTok research platform. Pick a niche and see everything people watch, search, say and buy on TikTok: what's selling, what people search for, what they comment, which creators win and the hooks that work. Ask the research agent anything, or put all of it inside ChatGPT, Claude, Cursor or your own agent.
It has not left the agency. The same team still runs TokConnect for its 100+ clients every day, so every feature is used for real work before anyone else sees it. If something breaks or gets a number wrong, we are the first to feel it.
What we believe
- Real numbers beat opinions. Every figure on this site links to the data it came from, with a date.
- Research should take minutes, not weeks. If a question takes longer than a coffee to answer, the tool has failed.
- Your data should go where you work. In the browser, in a chat, or inside the AI you already use.
More about how we work
How we research explains where our numbers come from and how we correct mistakes. Daniel's author page lists the guides he writes. Questions, press or partnerships: dj@tokconnect.com.
