TikTok alternative data: consumer demand you can date
TokConnect turns TikTok into a dated demand record: brand search counts, 180-day curves, who searches, brand post reach and Shop listings, ready for your own research by chat or API.
Every figure below is public TikTok data on one category, prebiotic soda, pulled on 8 October 2026. Olipop, Poppi and Pepsi's prebiotic soda are the brands searched; Bloom Pop turns up on TikTok Shop.
Brand search demand over 180 days
TikTok keeps a 180-day daily popularity reading for each typed search. Line three brands up and you get three different shapes from the same six months, each with a date you can cite.
-
Pepsipepsi prebiotic soda
- April: highest reading 2,722,661
- May: highest reading 2,906,232
- June: highest reading 1,774,211
- July: highest reading 1,223,499
- August: highest reading 642,191
- September: highest reading 397,430
- October: highest reading 263,872
- Peak reading
- 2,906,23223 May
- 8 October
- 41,7941.4% of peak
-
Poppipoppi probiotic soda
- April: highest reading 452,100
- May: highest reading 605,976
- June: highest reading 605,976
- July: highest reading 461,627
- August: highest reading 471,154
- September: highest reading 326,998
- October: highest reading 270,317
- Peak reading
- 605,97627 May
- 8 October
- 154,552no day at zero
-
Olipopcrisp apple olipop
- April: highest reading 219,092
- May: highest reading 273,865
- June: highest reading 246,478
- July: highest reading 246,478
- August: highest reading 328,638
- September: highest reading 314,945
- October: highest reading 295,187
- Peak reading
- 328,63827 August
- 8 October
- 249,573no day at zero
TikTok search popularity, global, 11 April to 8 October 2026. Each column is that month's highest daily reading, scaled to the search's own peak. April and October are part months.
Pepsi. "pepsi prebiotic soda" peaked at 2,906,232 on 23 May. On 8 October it read 41,794, 1.4% of that peak, with 41,795 searches across the week.
Poppi. "poppi probiotic soda" hit its high of 605,976 twice, on 27 May and 17 June. Its monthly highs since sit lower: 326,998 in September and 270,317 in early October.
Olipop. "crisp apple olipop" held steadier. Its high came late, 328,638 on 27 August, and it read 249,573 on 8 October.
Pull 180-day TikTok search popularity for [brand search 1], [brand search 2] and [brand search 3]. Give each one's highest reading per month, its peak date and its latest reading.
Chart three brandsA new flavor, dated to the day
A 7-day count tells you a search exists. The 180-day curve tells you when it started. "caramel apple olipop" read zero on 116 of the 119 days before 8 August 2026. On 8 August it read 3,230,091. On 9 August it read 7,361,944, the highest of the 180 days, and it has not touched zero since.
Two months on, people still type it. In the week to 8 October it drew 293,270 searches, and the misspelling "carmel apple olipop" drew 295,752. Neither has a single matching video. On TikTok Shop, the only caramel apple listing on the first page for "prebiotic soda" was a single can from a reseller, with 32 sold.
The same pattern is starting again. Olipop's post on 1 October announced Pomegranate Sparkle and reached 14,800 views. In the 7 days to 8 October, "olipop pomegranate sparkle" drew 272,027 searches, also with no videos.
When did TikTok searches for [new product name] first appear? Show its 180-day search popularity, the first day above zero, the peak reading and its date.
Date a launch"caramel apple olipop", 2026
- April: highest reading 0
- May: highest reading 0
- June: highest reading 9,810
- July: highest reading 0
- August: highest reading 7,361,944
- September: highest reading 435,818
- October: highest reading 293,269
- 11 Apr to 7 AugZero on 116 of 119 days
- 8 AugReads 3,230,091
- 9 AugPeak reading, 7,361,944
- 8 Aug to 8 OctNo day at zero
- Week to 8 Oct293,270 searches, 0 videos
Brand searches with no videos
| Search | 7-day searches | Videos |
|---|---|---|
| carmel apple olipop | 295,752 | 0 |
| caramel apple olipop | 293,270 | 0 |
| olipop pomegranate sparkle | 272,027 | 0 |
| crisp apple olipop | 249,574 | 0 |
| pomegranate sparkle olipop | 238,576 | 0 |
| caramel apple olipop new | 143,856 | 0 |
| olipop ugc example | 49,575 | 0 |
| olipopo vs poppi | 28,902 | 0 |
| new olipop flavor | 23,002 | 0 |
| poppi soda drink | 272,181 | 501 |
| poppi cream soda | 197,440 | 414 |
| poppi probiotic soda | 154,553 | 714 |
| pepsi prebiotic soda | 41,795 | 112 |
Searches in 7 days to 8 October 2026, global, TikTok Creator Search Insights. Peach 0 means no matching videos.
List the TikTok searches that name [your brand] or [competitor brand], with 7-day searches and video counts, and flag the ones with no videos.
Find unmet searchesWho searches each brand
TikTok reports the age, gender and country mix of its panel of searchers for each topic. Set two brands side by side and the audiences split.
72.8% of searchers for "crisp apple olipop" were women and 47.8% were 18 to 24. For "pepsi prebiotic soda", women were 52.0% and men 28.9%, and 25.4% were 25 to 34. Searchers 35 and over made up 9.2% for Pepsi and 1.7% for Olipop.
Compare who searches TikTok for [brand A] and [brand B]: the age, gender and country shares for each brand's top typed search.
Compare searchers- 72.8%Women52.0%Women: 72.8% of crisp apple olipop searchers, 52.0% of pepsi prebiotic soda searchers
- 13.9%Men28.9%Men: 13.9% of crisp apple olipop searchers, 28.9% of pepsi prebiotic soda searchers
- 47.8%18 to 2439.9%18 to 24: 47.8% of crisp apple olipop searchers, 39.9% of pepsi prebiotic soda searchers
- 16.8%25 to 3425.4%25 to 34: 16.8% of crisp apple olipop searchers, 25.4% of pepsi prebiotic soda searchers
- 1.7%35 and over9.2%35 and over: 1.7% of crisp apple olipop searchers, 9.2% of pepsi prebiotic soda searchers
- 93.8%United States100.0%United States: 93.8% of crisp apple olipop searchers, 100.0% of pepsi prebiotic soda searchers
What a normal brand post does
Brand accounts post most days, so their recent posts give a baseline you can re-pull each month. The median is the number to log. A best post tells you about one promotion.
| Account | Followers | Median views | Best post |
|---|---|---|---|
| Olipop last 20 posts, 17 Sep to 7 Oct | 589,229 | 2,305 | 39,400 30 Sep |
| Poppi last 19 posts, 18 Sep to 7 Oct | 910,235 | 1,919 | 1,300,000 6 Oct |
Public TikTok profiles and posts, pulled 8 October 2026. View counts at the time of the pull.
Poppi's two posts above 100,000 views both went up on 6 October and both promoted a Prime Day sale, one with a giveaway. They reached 1.3 million and 872,100 views. None of its other 17 posts passed 4,684 views. Olipop's best, an "Any guesses?!" post on 30 September, the day before it announced a new flavor, reached 39,400 views, 17 times its median.
For the TikTok accounts of [brand A] and [brand B], show followers, median views on the last 20 posts, and the best post with its date and caption.
Size up brand postsShelf presence on TikTok Shop
Search shows attention. TikTok Shop shows who is on the shelf. We searched TikTok Shop for "prebiotic soda" and grouped the first 25 listings by brand.
Bloom Pop, a brand we had not searched, held 6 listings and 64,335 sold between them, all from Bloom Nutrition's own shop. Poppi had 6 listings too, from five other shops, with 1,197 sold, all on one QVC listing. Olipop had two reseller listings. Pepsi's prebiotic soda had none.
Olipop and Poppi both carry TikTok's seller flag on their profiles, yet none of their listings on this page came from a brand shop. Sold counts are the lifetime totals TikTok shows on each listing; the guide to competitor sales on TikTok Shop explains how to read them.
Search TikTok Shop for [product category]. Group the first page of listings by brand, with each listing's sold count and the shop that sells it.
Check the Shop shelfUnits sold, first 25 listings for "prebiotic soda"
- Bloom Pop6 listings, all from Bloom Nutrition's own shop64,335sold
- Poppi6 listings, from 5 other shops; 5 of 6 show 0 sold1,197sold
- Olipop2 listings, from 2 other shops32sold
- Pepsi prebioticno listings on the first page0sold
Into your own pipeline
Creator Search Insights shows one topic at a time, with no export and no API. TokConnect returns the same counts for a whole list of phrases at once, through its chat or as an MCP server any agent or script can call.
- Fix a panel of phrases. Brand names, flavor names, misspellings and head-to-heads, typed the way people type them.
- Pull on a schedule. 7-day counts weekly, 180-day curves and searcher mix monthly, Shop listings as often as you need.
- Store every row with its date. TikTok only shows 180 days, so your stored pulls become the longer history.
- Join it to your own data. Line weekly searches up against your own survey, panel or store data.
The TikTok data API for developers page has the setup, and the TikTok API guide compares every official and unofficial route.
One row, as you would store it
- query
- caramel apple olipop
- pulled
- 2026-10-08
- searches_7d
- 293,270
- videos
- 0
- peak_reading
- 7,361,944
- peak_date
- 2026-08-09
Tools: search_topics, search_popularity, audience_demographics, creator_posts, search_shop_products.
What this alternative data covers
| Signal | In TokConnect |
|---|---|
| Searches in 7 days per phrase, global | Yes |
| Daily search popularity, up to 180 days | Yes |
| Age, gender and country of searchers | Yes |
| Public posts and views for brand accounts | Yes |
| TikTok Shop listings, prices and lifetime sold counts | Yes |
| Company revenue, GMV or ad spend | Not shown |
| Follower history or private account analytics | Not shown |
Questions research teams ask
What counts as TikTok alternative data?
Public TikTok signals you can pull, date and store: 7-day search counts per phrase, 180-day search popularity curves, the age, gender and country mix of searchers, public post views and TikTok Shop listings with sold counts. TokConnect returns all of them by chat or API. In our sample, "caramel apple olipop" drew 293,270 searches in a week with no matching videos.
How far back does TikTok search popularity go?
TikTok charts up to 180 days of daily readings for each topic. Creator Search Insights has no export, so to keep a longer record, pull the same phrases on a schedule and store each row with its date. Our 180-day pull for "pepsi prebiotic soda" ran from 11 April to 8 October 2026.
Are TikTok Shop sold counts a brand's total sales?
No. A sold count is the lifetime number of units TikTok Shop shows on one listing. It covers TikTok Shop only, and many listings come from other shops reselling the brand. In our "prebiotic soda" search, all six Poppi listings came from five other shops. Read sold counts as shelf presence on TikTok.
Can TikTok search counts feed a data pipeline?
Yes. TokConnect runs as an MCP server, so a script or an AI agent can call the same tools on a schedule and write each result to your warehouse with its date. The TikTok data API for developers page covers the setup.
How we got these numbers
We pulled public TikTok data through TokConnect on 8 October 2026:
search_topicsfor "olipop", "poppi", "poppi soda" and "prebiotic soda" (20 records each);search_popularityover 180 days for "crisp apple olipop", "caramel apple olipop", "poppi probiotic soda" and "pepsi prebiotic soda";audience_demographicsover 30 days for "crisp apple olipop" and "pepsi prebiotic soda";user_profilefor Olipop and Poppi, andcreator_postsfor each account's latest posts (20 for Olipop, 19 for Poppi);search_shop_productsfor "prebiotic soda" on TikTok Shop US (first 25 listings).
Search counts are TikTok's global 7-day search popularity from Creator Search Insights. Every phrase quoted is under 1 million searches and treated as a typed search; TikTok's descriptive topic labels are left out. Curve values are single daily readings with their dates, or a month's highest reading. What the counts mean is set out in TikTok search volume. Sold counts are lifetime totals per listing, not revenue. No company financials or market data were used. Open the data.