Restaurant social media marketing: what guests search first
TokConnect shows restaurants, hotels and destination marketers what visitors search on TikTok before they book, which videos sit on your place page, what guests comment and who searches.
- CityAustin, Texas
- Venue typeBrunch spots
- Pulled8 October 2026
What people search before they visit
Restaurant social media marketing starts with the words guests type. On TikTok, people search a city and a meal together. In the 7 days to 8 October 2026, twelve searches about brunch in Austin each passed 90,000. Five of them had no matching videos.
Austin brunch searches, 7 days
has videos 0 videos match
One of the gaps names a venue. "van horns austin tx brunch" drew 217,021 searches, and no video sits under that exact phrase. Someone wants brunch at one restaurant and TikTok has no answer filed for it.
The phrasing matters too. "brunch austin tx" and "cute brunch austin tx" have no videos, while "brunch atx" has 398. Say your city, your dish and your name the way people type them, in the caption and out loud.
Which TikTok searches mention [your venue] or [your dish] in [your city]? Show 7-day searches and video counts, and flag the ones with no videos.
Find your gapsHotels and things to do have the same gaps
Brunch is one stop on a trip. Hotels and destination marketers can run the same check on where people stay and what they plan to do. In Austin the gaps are wider than for brunch.
| Search | 7-day searches | Videos |
|---|---|---|
| Stay the code hotel austin tx | 296,829 | 0 |
| Stay austin tx hotels | 287,213 | 0 |
| Stay renaissance austin hotel | 263,320 | 0 |
| Stay austin hotels for couples | 167,816 | 0 |
| Stay the driskill hotel austin tx | 145,727 | 0 |
| Stay austin hotels downtown | 62,318 | 382 |
| Do What to do in austin | 317,641 | 180 |
| Do austin october things to do | 273,272 | 0 |
| Do things to do in austin with friends | 263,268 | 0 |
| Do things to do in austin tx in november | 198,940 | 0 |
| Do cheap things to do in austin tx | 193,603 | 0 |
7-day searches to 8 October 2026, global, TikTok Creator Search Insights. Hotel names are quoted as people typed them.
For a hotel, its own name plus the city is the search to answer. "the code hotel austin tx" drew 296,829 searches with no videos under it. For a destination marketer, the calendar is the hook: in early October, people were already searching what to do in Austin in November, 198,940 times in a week.
Show TikTok searches about hotels and things to do in [your city], with 7-day searches and video counts. Which have no videos?
Check your destinationWhich videos already rank for your place
Place tags travel with search results. Of the top 20 TikTok videos for "best brunch in austin", 15 tagged a place and 10 tagged a venue, eight venues in all. Day Maker Half Day Cafe, which TikTok files as a brunch restaurant, showed up twice, once with 79,700 views.
- Videos on the place page
- 104
- Median views, first 27 shown
- 5,806
- Posted by creators under 10,000 followers
- 20 of 27
- Posted in the 30 days to 8 October
- 6 of 27
- Posted by the restaurant's own account
- 0 of 27
TikTok files VanHorn's as a steak house. Searchers file it under brunch: that is the 217,021-search phrase from Stop 01, and its 180-day chart hit a peak reading of 595,836 on 30 August 2026.
The place page shows who is answering. Every one of the first 27 videos came from guests and creators. The biggest, at 84,100 views, is a photo post from an account with 2,065 followers. Six of the 27 captions mention brunch, pancakes, French toast or breakfast. None use the phrase people search.
For a venue, that is the content plan: film brunch, say "brunch in Austin" and your name in the first seconds, and post it to your own account.
| Video tagged at VanHorn's | Views | Creator followers |
|---|---|---|
| Eight-photo post, captioned with hashtags only 13 Apr 2026 | 84,100 | 2,065 |
| A review of a recent meal 8 Dec 2025 | 59,900 | 106 |
| Espresso martini with tequila 28 Jun 2026 | 34,200 | 10,900 |
| "new favorite brunch spot", stuffed French toast 30 Apr 2026 | 22,400 | 1,616 |
| Brunch with "New York energy" 11 Aug 2026 | 17,100 | 37,900 |
| Happy hour steak, fries and martini deal 20 Apr 2026 | 9,508 | 35,900 |
| Solo brunch date, pancakes 5 Oct 2026 | 1,884 | 794 |
Public TikTok place page for VanHorn's, first 27 of 104 videos, pulled 8 October 2026. Tinted rows are about brunch. Creators are described, not named.
Your neighbourhood tag is not your page
The Downtown Austin place page holds 507,262 videos. Its first 28 are old hits: 25 were posted before 2025 and none in 2026. The top one is a 2023 hairstyle tutorial with 84.4 million views. A brunch video tagged there joins that crowd. Tag the venue.
Find the TikTok place page for [your venue] and list its top videos with views, posting dates and creator follower counts.
Open your place pageWho searches for brunch in Austin
Age of searchers, "Austin brunch"
- 46.1%18 to 24
- 31.2%25 to 34
- 8.2%35+
- 5.2%16 to 17
- 9.3%Other
"Austin brunch" drew 309,792 searches in 7 days, and 77.3% of the panel behind it is 18 to 34. Almost all of it is in the United States, so this is locals and domestic visitors planning a weekend, not overseas tourists.
That shapes who you film and which creators you invite. Run the same check on your own city and dish before you pick a creator or an audience for ads.
Who searches TikTok for [your dish] in [your city]? Show age, gender and country.
See who searchesWhere it fits a hospitality marketing stack
| Job | Where it lives |
|---|---|
| Bookings, covers and room nights | Your reservation system or PMS |
| Reviews and maps listings | Google Business Profile, Tripadvisor |
| City, dish and hotel searches on TikTok, with video counts | TokConnect |
| Place pages, tagged videos and guest comments | TokConnect, asked in plain words from its chat or your AI app |
| Ad spend, revenue and private account analytics | TikTok Ads Manager and your own account. Not in TokConnect: it reads public TikTok only |
For diner-side habits, see what diners search on TikTok. For a wider list of trip phrases, see TikTok travel keywords.
Questions restaurant and hotel marketers ask
Should a restaurant tag its location on TikTok?
Yes, and tag the venue, not only the city. Of the top 20 TikTok videos for "best brunch in austin" on 8 October 2026, 15 tagged a place and 10 tagged a venue. A neighbourhood tag puts your post on a crowded page: Downtown Austin holds 507,262 videos.
What should a hotel post on TikTok first?
Answer the searches that name your hotel and city and have no videos yet. "the code hotel austin tx" drew 296,829 searches in 7 days with no matching videos. TokConnect lists those searches for your hotel and its rivals as one table, with video counts, so you can film the ones nobody has answered.
Can I see which TikTok videos are tagged at my venue?
Yes. Each tagged venue has a TikTok place page, and TokConnect pulls its videos with views, posting dates and creator follower counts. VanHorn's in Austin had 104 videos on 8 October 2026. The most viewed, at 84,100, came from an account with 2,065 followers.
Who searches TikTok for places to eat in a city?
For "Austin brunch", 46.1% of TikTok's panel of searchers were 18 to 24 and 31.2% were 25 to 34, over the last 30 days. 65.0% were women and 96.8% searched from the United States. Check your own city and dish before you choose creators or an ad audience.
How we got these numbers
We pulled public TikTok data through TokConnect on 8 October 2026:
search_topicsfor "brunch austin", "austin hotels" and "things to do in austin" (20 records each);search_videosfor "best brunch in austin" (20 videos, with their place tags);place_detailfor VanHorn's, Day Maker Half Day Cafe and Downtown Austin, andplace_videosfor VanHorn's (27 videos) and Downtown Austin (28 videos);video_commentson the top VanHorn's place-page post (38 comments returned);audience_demographicsfor "Austin brunch" (last 30 days) andsearch_popularityfor "van horns austin tx brunch" (180 days).
Search counts are TikTok's global 7-day search popularity from Creator Search Insights. Every phrase quoted is under 1 million searches and treated as a typed search; TikTok's grouped labels are left out. Venues and places are named as TikTok's place pages list them. Individual creators are described, not named. Open the data.
What visitors say in the comments
The top post on VanHorn's place page had 84,100 views. TikTok reports 71 comments on it, and we read the 38 it returned.
The drink won. Seven comments were about the espresso martini and the picture printed on it, and the most-liked comment, at 307 likes, was . Six tagged a friend, and three more said they would go.
The complaints were specific. Four went after the burger: undercooked, a soggy bun, bland. One with 98 likes said the seating offered . Two asked the price. Those are your next posts: show the martini, answer the price, fix or film the burger.
38 comments, by theme
Comments returned on the top VanHorn's place-page post, pulled 8 October 2026. One comment about the martini also asked the price.
Pull the top comments on the most-viewed TikTok video tagged at [your venue] and group what guests praise, complain about and ask.
Read guest comments →