"I need the brand's numbers tonight, and I don't have their Seller Center."
Type the brand. You get its estimated TikTok Shop sales, the daily trend, the best sellers and the creators who sell them. Nothing of theirs to log in to.
For agencies
TikTok tools for agencies: walk into the pitch knowing the brand's numbers.
TokConnect gives agencies client-ready TikTok numbers in minutes: any brand's estimated TikTok Shop sales, its best sellers and the creators who sell them. IGK Hair made an estimated $560.8K in 30 days, 95.7% of it through affiliates.
Type your client's brand or niche. The research agent answers with what's selling, who's selling it and what people search that no video matched yet. Free, no card.
- $560.8Kestimated revenue, 30 days
- 95.7%sold through affiliates
- 17th of 414hair care brand shops
01Sound familiar?
The pitch is tomorrow. The client wants numbers, not vibes.
Three things every agency strategist needs the night before, and what TokConnect puts on the screen for each.
"The category is a black box. Who's big, who's growing, who leans on affiliates?"
Rank every brand shop in the category by estimated revenue, with growth and the affiliate share. Hair care has 414 brand shops on TikTok Shop US. "Pet" matches 305.
"My current tool shows what sold. It can't tell me what people wanted and couldn't find."
See what people search in the niche that no video matched yet, the hooks of the videos that sold, and what the comments ask. That is the content half of the pitch.
02The audit
What's selling, who's winning and what's moving, for one brand.
IGK Hair sits 17th of 414 hair care brand shops on TikTok Shop US. This is the one-page audit TokConnect built for it. Screenshot it into the deck, then run the same one on your client, or the rival they want to beat.
TikTok Shop audit · prepared 20 Oct 2026
Sales estimates
IGK Hair
TikTok Shop US · brand shop · hair care · 30 days to 18 October 2026
- Estimated revenue
- $560.8K
- Estimated units
- 19.5K
- Average price
- $28.74
- Sold by affiliates
- 95.7%
What's moving: daily revenue
Where the revenue came from
By format
What's selling
- Headliner Moisturizing Jojoba Oil Hair Gloss$153.7K 5.3K units
- Paid In Full High Gloss Intense Repair Treatment$69.0K 1.8K units
- Good Behavior Spirulina Protein Smoothing Spray$63.2K 1.7K units
- Antisocial Dry Hair Mask$59.3K 1.9K units
- Thirsty Girl Leave In$51.8K 1.7K units
Who's winning
- @wi***11.5K followers · gray-hair tips · 36 videos · lists an email$86.8K 2,985 units
- @it***78.3K followers · fragrance and beauty · 23 videos$50.7K 1,709 units
- @yo***36.3K followers · mom's Shop finds · 5 videos · lists an email$34.3K 903 units
- @ka***7.6K followers · Shop affiliate · 17 videos · lists an email$30.4K 1,048 units
- @ab***83.6K followers · 1 video$26.9K 709 units
- @cr***20.5K followers · sells on LIVE · 65 LIVEs · lists an email$25.8K 812 units
The category: hair care brand shops, ranked by estimated revenue
- 1 Color Wow Hair$2.14M
- 2 OQ HAIR SHOP$2.13M
- 3 Dr. Groot Hair$2.04M
- 4 Mamushow Hair Fashion$1.03M
- 5 ISEE HAIR BEAUTY$1.02M
- 6 Bling Hair Fashion$1.00M
- 7 SHEGLAM HAIR US$964.9K
- 17 IGK Hair$560.8K
Three things to pitch
-
The brand account barely sells. @igkhair has 121.5K followers and drove $2.2K, 0.4% of revenue. Owned videos and LIVE on that account are open ground.
-
Small creators outsell big ones. An affiliate with 11.5K followers drove $86.8K. One with 2.6M drove $12.1K. Recruit more hair-niche creators with under 100K followers.
-
One gloss carries the shop. Headliner made 27.4% of revenue and $106.7K of the $284.2K spike from 5 to 12 October. By 18 October the shop was back to $12.7K a day. Plan the next push before the gloss cools.
TikTok Shop US sales estimates via TokConnect, 30 days to 18 October 2026, pulled 20 October 2026. Sales · Trend · Channel mix · Headliner trend
Charts for your own deck: daily revenue · channel split · top products (SVG)
03Your client's niche
Pitching a pet brand instead? Same audit, different niche.
Reliant Pet made an estimated $757.4K in 30 days and 99.4% of it came through affiliates. PetPivot made $1.67M and took $503.1K of it on LIVE. Two leaders, two different pitches.
Pet brand shops on TikTok Shop US, 30 days to 24 October 2026
- 1 PetPivot$1.67M 84.4% affiliates
- 2 Reliant Pet$757.4K 99.4% affiliates
- 3 Heapets Store$444.2K 72.9% affiliates
- 4 Lesure Pet$230.9K 98.0% affiliates
- 5 PetLab Co.$190.7K 87.7% affiliates
305 brand shops match "pet". Two skincare and beauty brands that matched the letters (ranks 2 and 8 in the raw list) are left out, so the rows here run 1 to 5. Snapshot
What it means for the pitch
Reliant Pet sells almost entirely through other people's videos: $752.7K of $757.4K. The pitch is owned content and LIVE, because nobody is doing it for them.
PetPivot already runs LIVE at $503.1K a month and its own accounts bring $245.9K. The pitch there is more affiliates and sharper creator briefs.
The audit tells you which conversation you are walking into before the call, for any brand in any niche.
04Where you already work
Ask for the audit inside ChatGPT or Claude.
Connect TokConnect once and your AI can see all of TikTok: Shop sales, creators, videos, comments, transcripts, searches, hashtags and sounds. Ask in plain words. Paste the answer into the deck.
Your chat, with TokConnect connectedAudit IGK Hair's TikTok Shop US store for a client pitch: sales, trend, best sellers and the creators driving them.
Researching with TokConnect
IGK Hair, TikTok Shop US, 30 days to 18 October. Estimated revenue $560.8K from 19.5K units at an average $28.74. Affiliates 95.7%, the mall 3.9%, the brand's own account 0.4%.
- Trend: $12.4K a day in late September, $35.5K a day from 5 to 12 October, peak $40.1K on 10 October, $12.7K on 18 October.
- Best seller: Headliner Moisturizing Jojoba Oil Hair Gloss, $153.7K, 27.4% of revenue.
- Top affiliate: 11.5K followers, $86.8K from 36 videos, lists an email. 8 of the top 10 do.
- Category: 17th of 414 hair care brand shops.
Three things to pitch: the brand account barely sells, small creators outsell big ones, and one gloss carries the shop.
One connection, every client.
Every plan, Free included, works inside ChatGPT, Claude and Cursor. Then ask for any brand, category or creator list the way you would ask a colleague. On a ChatGPT Team or Business plan, an admin switches on custom apps once.
Prefer not to connect anything? Open the research agent. It answers the same questions with the same live data.
05A pitch week
From cold brief to signed client in a week.
Sunday night: type the brand.
Start with the brand you are pitching, or the rival they envy. You get the one-pager above for it: sales, trend, best sellers, creators.
Monday: rank the category.
Every brand shop in the niche, by estimated revenue, with growth and the affiliate share. Pick the three rivals to name in the deck.
Tuesday: shortlist the creators.
The affiliates already selling in the niche, with followers, formats and whether they list an email. 8 of IGK's top 10 do.
Wednesday: pitch.
Walk in with the numbers. After the win, ask again whenever the client wants an update: what moved for their shop and its rivals, in the research agent or inside your own AI.
06Why it fits an agency
Built and used inside a TikTok agency with 100+ clients.
TokConnect started as the research tools one agency built for its own pitches and reporting. The same team still runs it for every client, every day, so the audit on this page is the one they use. Read the story.
Pitching app clients? See app marketing agency research. Selling to brands? See TikTok for brands. More on running a TikTok influencer agency and the top TikTok Shop brands this week.
Key statistics
IGK Hair's best-selling TikTok Shop US affiliate in the 30 days to 18 October 2026 had 11.5K followers and drove an estimated $86.8K, about seven times the $12.1K from an affiliate with 2.6M followers.
IGK's Headliner Moisturizing Jojoba Oil Hair Gloss made an estimated $153.7K, 27.4% of the brand's TikTok Shop US revenue, in the 30 days to 18 October 2026.
All 5 statistics
From 5 to 12 October 2026, IGK Hair's TikTok Shop US store averaged an estimated $35.5K a day in revenue, almost three times the $12.4K a day of 19 to 29 September.
Reliant Pet made an estimated $757.4K on TikTok Shop US in the 30 days to 24 October 2026, 99.4% of it through affiliate creators, while PetPivot made $1.67M with $503.1K of it on LIVE.
07FAQ
Questions agencies ask
Can an agency see a TikTok Shop brand's sales before the pitch?
Yes. TokConnect shows estimated revenue and units for any TikTok Shop seller or brand, with the split between affiliates, the brand's own accounts and the mall. For IGK Hair it showed an estimated $560.8K in the 30 days to 18 October 2026, 95.7% of it from affiliates.
Can I put TokConnect's numbers in a client deck?
Yes. Answers come back as text, tables and charts you paste into your own deck, and the charts on this page download as SVG. Label them as TikTok Shop sales estimates with the market and the window, as the one-pager above does.
How many seats does an agency get?
Enterprise gives seats to your whole team. Start free on one login, and when your juniors need their own, email dj@tokconnect.com for Enterprise.
How do agencies find the affiliates driving a brand's TikTok Shop sales?
Ask TokConnect for the shop's top creators. It ranks the affiliates selling for that shop by estimated revenue, with followers, video and LIVE counts, and whether their bio lists an email. IGK Hair's top 10 affiliates drove $315.0K, 56.2% of its revenue, in the 30 days to 18 October 2026.
Do I need my client's Seller Center login to audit their TikTok Shop?
No. TokConnect works from public data plus its own TikTok Shop sales estimates, so it never logs in to TikTok or Seller Center. You can audit a prospect before they sign, or the rival they want to beat.
How much does TokConnect cost, and how does it compare with Kalodata?
Start free, no card. Paid plans start at $34.99 a month, billed yearly. Kalodata starts at $45.99 a month and shows what sold. TokConnect shows that too, plus what people search that no video matched yet, and it works inside ChatGPT and Claude. See the comparison.
Where do the Shop numbers come from?
TikTok Shop's public sold counts and prices. Units track TikTok's sold counter, and revenue is units times the average selling price, so every figure is labelled an estimate with its market and window.
08The data
How we got these numbers
The IGK Hair audit and the hair care ranking are TikTok Shop US sales estimates pulled from TokConnect on 20 October 2026, for the 30 days from 19 September to 18 October 2026. The pet brand ranking was pulled on 26 October 2026 for the 30 days from 25 September to 24 October 2026; two beauty brands that matched the letters "pet" (ranks 2 and 8) are left out of the chart and kept in the snapshot. In the hair care ranking, ranks 8 to 16 are hidden for space, and three of the 20 brands we pulled matched the words but sell oral care, vacuums or cards, so they are left out. Creator handles are masked, and emails are counted, not printed.
Data: hair care brand ranking · sales · daily trend · products · affiliates · channel mix · pet brand ranking · Kalodata price. Read on in how to see a competitor's TikTok Shop sales and how to find the affiliates behind a shop.
