"the best energy drink" was searched 288,486 times on TikTok in one week, and no video answered it. Your listening suite counts mentions. TokConnect counts what people typed, what they bought and which brands they argue about, with a date on every figure.
What people search that no video answers
Two energy-drink searches had no videos at all. Three health questions about one brand drew 516,709 searches in a week. 40.8% of the people searching "the best energy drink" were aged 18 to 24.
| Typed search | 7-day searches | Videos |
|---|---|---|
| the best energy drink | 288,486 | 0 |
| new celsius flavor | 284,585 | 0 |
| celsius peach vibe | 265,173 | 132 |
| celsius live fit | 251,874 | 595 |
| what does celsius do to your body | 207,779 | 221 |
| why is celsius bad | 168,716 | 257 |
| is celsius bad for you | 140,214 | 320 |
Everything on this page also works inside ChatGPT and Claude.
What's selling in the category
Search says what people look for. Sales say what they buy. The top energy drink on TikTok Shop US took an estimated $403.08K in the 30 days to 18 October 2026, and MAC Energy sold the most units, 12,973.
| Product | Estimated revenue | Estimated units | Price | Creators selling it |
|---|---|---|---|---|
| Sparkling Energy Drink, 2-pack | $403.08K | 9,374 | $43.00 | 1,272 |
| MAC Energy sugar-free energy drink | $376.22K | 12,973 | $29.00 | 884 |
| BUM Energy sugar-free energy drink | $137.87K | 5,908 | $23.34 | 1,467 |
| Sparkling Energy Drink, 3-pack | $114.98K | 1,575 | $73.00 | 241 |
| Phorm Energy, 12-pack | $78.78K | 2,462 | $32.00 | 196 |
| Alani caffeinated energy drinks, 12-pack | $67.28K | 1,725 | $39.00 | 702 |
| Salud energy and focus drink mix | $60.34K | 2,155 | $28.00 | 270 |
| Yerba hydration and energy drink mix | $58.85K | 1,900 | $30.97 | 125 |
TikTok Shop US, 30 days to 18 October 2026. Data.
Which brands win the conversation
Under the two most-discussed "best energy drink" videos, 140 comments name Monster 28 times and Red Bull 24. The sweetener argument lines up with the Celsius health searches above.
| Code | Comments |
|---|---|
| Names Monster | 28 |
| Names Red Bull | 24 |
| Names Alani, Dzik or Ghost | 17 |
| Raises a sugar, caffeine or sweetener concern | 12 |
| Asks for a zero-sugar or "ultra" variant | 9 |
| Names water, coffee, tea or milk instead | 8 |
| Challenges the creator's credibility or sponsorship | 6 |
Base: 140 comments under two videos, not a representative sample. Comments read 19 September 2026, commenter identifiers removed. Data.
Run it for your category
TokConnect returns what people search, who searches it, what they say and what they buy, in one place and dated for the footnote. Free to start, no card. Citing it, and how it sits next to a listening suite, is covered in the questions below.
For repeat studies, re-run the same 30 phrases each month through the REST API (any paid plan) and keep each dated pull for your methodology appendix. Get an API key.
How we got these numbers
We pulled TikTok's search counts and audience split on 5 October 2026, a comment sample on 19 September 2026 and TikTok Shop US sales estimates on 20 October 2026, all through TokConnect. Data: category and audience, comments, Shop sales.
More on TikTok market research
- TikTok search volume: the definition to put in a methodology note.
- TikTok audience insights: the three audience datasets and how they differ.
- TikTok vs Google search: the same keywords side by side on both engines.
- Tracking the audience behind a brand: TikTok consumer insights.
Key statistics
"the best energy drink" was searched 288,486 times on TikTok in the 7 days to 5 October 2026, worldwide, and TikTok matched 0 videos to it.
Three typed health questions about Celsius ("what does celsius do to your body", "why is celsius bad", "is celsius bad for you") drew 516,709 TikTok searches between them in the 7 days to 5 October 2026.
"new celsius flavor" was searched 284,585 times on TikTok in the 7 days to 5 October 2026, with 0 matched videos.
Questions market research and insights teams ask
Does TikTok publish search volume anywhere?
Yes, inside Creator Search Insights, as "search popularity": searches over the last seven days, global unless you pick a country. In one week it showed 288,486 searches for "the best energy drink". TokConnect gives you the same figure outside the app, dated, so you can footnote it.
Is a TikTok search-volume figure comparable to a Google keyword volume?
Partly. Match the window first: Google gives a monthly average and TikTok a seven-day count, so four times TikTok's figure is a rough monthly equivalent. The two count differently, so compare ranks and shapes, not exact volumes. Compare single typed searches, not TikTok's topic groups. Our TikTok vs Google comparison shows how.
Can I use TikTok search data in a client report?
Yes. Cite it the way you would cite Google Trends: name the source, give the date you pulled it, and describe the metric. It counts searches, so present it as demand.
We already pay for Brandwatch or Talkwalker. Why add this?
Because TokConnect adds what they do not carry: TikTok's own search counts. Listening suites count posts and conversations. Search data shows what people typed into TikTok's search bar, how that moved and who was doing it.
How do you do market research on TikTok?
Combine three sources: what people search, what they say in comments under category videos, and what they buy on TikTok Shop. TokConnect pulls all three in one place. Seed with brand and product names: a "celsius" seed returned 14 typed searches in its top 20, while "best energy drink" returned 1 typed search and 19 topic groups.
What does it cost?
Free is 50 credits, no card. Paid plans start at $49 a month, or $34.99 a month billed yearly, with 500 credits; one lookup is one credit. The REST API is on every paid plan.
Can TikTok research show Shop sales or ad spend?
Shop sales, yes. Ad spend, no: TokConnect shows Top Ads views, length and markets, not spend. TokConnect estimates revenue and units for TikTok Shop products, shops, brands and categories, with daily trends. MAC Energy's sugar-free energy drink sold an estimated 12,973 units for $376.22K in the 30 days to 18 October 2026.
