- The biggest Halloween costume search typed into TikTok in the 7 days to 26 October 2026 was "easy halloween costume women", with 2,391,438 searches, up 252% over the week; "raven costume halloween" fell to 1,359,392.
- Spider-Man has the most typed costume phrases: 20 of them with 4,696,291 searches between them, and 12 with no videos matched.
- Couples searches are rising: "wlw halloween costume" (698,269, up 125%) and "halloween costumes for duos" (278,583, up 66%, no videos).
- 34 of the 64 typed costume searches had no videos on 21 October 2026, with 7,752,873 searches between them.
- Witch and vampire also top the NRF's 2026 survey of what US adults plan to wear; Spider-Man tops the children's list.
As of 26 October 2026, the trending Halloween costumes 2026 on TikTok search are easy costumes, raven, deer and hunter, all black and bear. The biggest costume search people typed was "easy halloween costume women", with 2,391,438 searches in the 7 days to 26 October 2026, up 252% across the week, ahead of "raven costume halloween" (1,359,392, down 16%) and "deer and hunter halloween costumes" (921,923). The tables below are from our 21 October pull; the fastest risers since then are in our TikTok Halloween trends 2026 report.
We pulled TikTok's own search numbers for 12 costume searches on 21 October and kept only the 64 phrases people actually type. More than half of them, 34, had no videos matched, so if you make October videos, there is room. Witch and vampire also top the National Retail Federation's 2026 survey of what adults plan to wear, and Spider-Man tops the children's list.
Key statistics
"raven costume halloween" was the most searched Halloween costume on TikTok, with 2,357,992 searches worldwide in the 7 days to 21 October 2026, down 6% from the first day of the week.
Twenty typed Spider-Man costume searches had 4,696,291 TikTok searches between them in the 7 days to 21 October 2026, and 12 of those 20 searches had no videos matched.
"chic witch costume" got 142,514 TikTok searches in the 7 days to 21 October 2026, down 52% from its first-day reading, and TikTok matched 0 videos to it.
All 5 statistics
34 of 64 typed Halloween costume searches on TikTok had no videos matched on 21 October 2026, with 7,752,873 searches between them in 7 days.
Witch is the top planned adult Halloween costume in the US for 2026 (4.8 million adults), ahead of vampire (4.2 million), and Spider-Man leads for children (4.6 million).
Halloween is over: see what TikTok Shop buyers want for Black Friday and the Christmas gifts on TikTok Shop. The week-by-week tracker is on the Halloween 2026 trends page.
Trending Halloween costumes 2026 on TikTok: the table
These are the 20 biggest costume searches people typed, ranked by searches in the last 7 days. "Change this week" compares the first day of TikTok's 7-day chart with the last. "Videos" is how many videos TikTok matches to the exact phrase, so 0 means nobody has made the video yet.
| # | Costume search | Searches, 7 days | Change this week | Videos |
|---|---|---|---|---|
| 1 | raven costume halloween | 2,357,992 | −6% | 738 |
| 2 | trolls halloween costume | 901,229 | +268% | 368 |
| 3 | easy halloween costume women | 758,675 | −17% | 434 |
| 4 | wlw halloween costume | 698,269 | +125% | 634 |
| 5 | fnaf halloween costume | 671,564 | −34% | 575 |
| 6 | mavis costume halloween | 629,385 | −2% | 0 |
| 7 | women spiderman costume | 338,498 | +126% | 570 |
| 8 | 70s halloween costume | 337,098 | +13% | 389 |
| 9 | doom halloween costume | 328,432 | +23% | 320 |
| 10 | Couples halloween costumes | 325,837 | −7% | 743 |
| 11 | iron man and spiderman costume | 298,210 | +1% | 0 |
| 12 | kids witch costume | 298,150 | +120% | 140 |
| 13 | evil witch costume | 289,571 | +28% | 0 |
| 14 | spiderman villain costume | 288,671 | +77% | 0 |
| 15 | gothic witch costume | 285,985 | +1% | 0 |
| 16 | spiderman family costume | 284,914 | +75% | 0 |
| 17 | demon hunter costume | 281,184 | +430% | 687 |
| 18 | baby vampire costume | 280,671 | +178% | 0 |
| 19 | halloween costumes for duos | 278,583 | +66% | 0 |
| 20 | mj and spiderman costume | 277,483 | +52% | 144 |
Data: TikTok Creator Search Insights, pulled 21 October 2026 from 12 topic searches (halloween costume, costume ideas, couples, group, makeup, 2026, vampire, witch, easy, spiderman costume, kpop demon hunters costume, halloween makeup). Searches are TikTok's 7-day global figure. "New" means under 3,000 on the first day. TikTok's own topic groups are left out of this table and listed separately below. One Spider-Man search that names a single creator is counted in the totals but left out of the tables. Checked 21 October 2026. Snapshot 1, snapshot 2.
Spider-Man is the surprise. We searched it because it tops the NRF's children's list, and TikTok returned 20 typed Spider-Man costume searches, all of them real phrases: Gwen, Venom, a pink suit, a women's version, villains, MJ and Spider-Man as a pair, even a whole-family version. Twelve of the 20 have no videos yet. Vampires and witches fill much of the rest, led by "baby vampire costume" (280,671, no videos) and "kids witch costume" (298,150).
How costume searches moved over the week
Typed searches move around from day to day, which is how you know people are behind them. "wlw halloween costume" jumped from 310,431 to 705,570 on day two, dipped to 460,946 on day four, rose to 738,973 on day six and ended the week at 698,269. "chic witch costume" started at its high of 298,229, dipped to 145,914 on day four and ended at 142,514. "cute vampire costume" dipped to 122,812 on day three, recovered to 267,026 on day five, then fell to 102,310 on the last day.
TikTok's search box also shows what people type. For "halloween 2026" it suggested "halloween 2026 costume", "makeup", "decor", "costume men", "costume ideas", "trend", Roblox and two Roblox games, Evade and MM2. For "halloween costume" it suggested costumes for kids, for men, for women, for girls, for boys and for couples.
Suggestions: TikTok search autocomplete, 21 October 2026. Snapshot.
Costume videos TikTok ranks first
We searched TikTok videos for "halloween costume ideas 2026" and "vampire costume" on 5 October. Four of the six results for the first search were posted in the week before we checked. We left out results that showed children or where we couldn't tell the person's age. Of the rest, the most played was a Mystique look posted the day before we checked, and the most saved was a vampire result with 43,486 saves.
Videos from TikTok video search, 5 October 2026. Plays and saves as TikTok showed them that day. Snapshot.
Couples Halloween costumes 2026
Couples costumes hold two of the ten biggest typed searches this week. "wlw halloween costume" (costumes for two women who date) had 698,269 searches, and "wlw vampire costume" (169,115) still has no videos at all. The plain couples searches are smaller and flatter, and "iron man and spiderman costume" (298,210, no videos) and "mj and spiderman costume" (277,483) are the named duos with real searches.
| Couples search | Searches, 7 days | Change this week | Videos |
|---|---|---|---|
| wlw halloween costume | 698,269 | 310,431 → 698,269 (up 125%) | 634 |
| Couples halloween costumes | 325,837 | 349,225 → 325,837 (down 7%) | 743 |
| Halloween costumes for couples | 222,088 | 217,791 → 222,088 (up 2%) | 563 |
| wlw vampire costume | 169,115 | 272,163 → 169,115 (down 38%) | 0 |
| mj and spiderman costume | 277,483 | 183,054 → 277,483 (up 52%) | 144 |
Data: TikTok Creator Search Insights, 21 October 2026. Typed searches only. Snapshot.
Autocomplete now offers "halloween costumes couples", and three couples searches had no videos: "halloween costumes for duos" (278,583), "Halloween costumes for two" (260,178) and "spiderman couples costumes" (223,432). This year's films add easy pairs too: Glinda and Elphaba, Calypso and Odysseus, or Spider-Man and a partner ("spiderman couple costumes" had 169,750 searches).
Group Halloween costumes
"Group Halloween Costumes" is a typed search with real demand: 156,346 searches this week, down from 281,184 at the start of the week, with 679 videos. It peaked at 322,996 on day five. For bigger groups, "Halloween costume ideas for groups" had 138,058 searches, down 54% across the week, and no videos.
KPop Demon Hunters, which Real Simple names in its 2026 list, shows up as a group idea too: "demon hunter costume" went from 53,015 on the first day to 281,184, with 687 videos, and "rumi kpop demon hunters costume" went from 399 to 91,690.
Easy and last-minute Halloween costumes
Easy costumes on TikTok mostly mean witches, vampires and things you already own. The typed searches say so: "easy halloween costume women" (758,675, the third biggest costume search this week), "easy office halloween costumes" (259,977), "witch diy costume" (194,202, no videos) and "DIY Witch Costume" (186,544, no videos). "spiderman hoodie costume" (263,579, no videos) went from 0 to 263,579 in the week, which tells you people want something they can make tonight.
The pattern is simple. A witch needs a hat and a black dress. A vampire needs fangs, a dark outfit and pale makeup. If a costume starts from your own wardrobe, it fits every one of these searches.
Halloween makeup looks
Makeup now has typed searches of its own. In our "halloween makeup" pull, 14 of the 20 rows were phrases people type, led by "bee makeup for halloween" (497,850), "Monster High Halloween makeup looks" (312,343, no videos) and "playboi carti makeup halloween" (276,582). The other six were TikTok's own topic groups, such as easy makeup tutorials or makeup and masks. Eye makeup is where the most common costume mistake happens.
In the US, coloured or "cat eye" contact lenses are medical devices and need a prescription even if your eyesight is perfect. The FDA says lenses bought from Halloween stores, novelty shops or unknown websites can cause eye infections, corneal ulcers and permanent vision loss. It also advises testing face paint on your arm a day or two before, and using only colours approved for the eye area near your eyes. Sources: FDA Halloween safety tips and FDA on decorative contact lenses.
Predicted, not measured: what retailers and magazines expect
These picks come from surveys and articles, not from TikTok search. The last column says whether typed searches for them showed up in our pulls.
| Predicted pick | Why people expect it | Typed TikTok searches on 21 October? |
|---|---|---|
| Witch | Top adult costume in the NRF survey (4.8 million adults). Wicked: For Good opened 21 November 2025; Practical Magic 2 was number one in US cinemas on 11 to 13 September 2026. | Yes: ten, led by "kids witch costume" (298,150) |
| Vampire and goth | Second in the NRF survey (4.2 million adults); Real Simple's top trend | Yes: nine, led by "baby vampire costume" (280,671) |
| Spider-Man | Top children's costume in the NRF survey (4.6 million children). Spider-Man: Brand New Day (31 July 2026) had taken $2.45 billion worldwide by mid-September. | Yes: 20, with 4,696,291 searches between them |
| KPop Demon Hunters | Named in Real Simple's 2026 list | Yes: led by "demon hunter costume" (281,184) |
| Batman | Third adult costume in the NRF survey (2 million adults) | Not searched by us |
| Calypso, Athena and Penelope | The Odyssey, released 17 July 2026, $1.55 billion worldwide | Not searched by us |
| Toy Story and Moana characters | Toy Story 5 opened in June 2026 to $160 million in the US; live-action Moana opened 10 July 2026 | Not searched by us |
Sources: NRF Halloween survey, 22 September 2026; Real Simple via Yahoo, 25 September 2026; Film-Book box office, 11 to 13 September 2026; Variety on Toy Story 5, June 2026; Deadline on Moana, July 2026; Variety on Wicked: For Good, November 2025. Checked 5 October 2026.
The NRF figures count people who plan to wear a costume, not searches. NRF also found that 32% of shoppers look for costume ideas through online search, against 26% who look in stores and costume shops. Real Simple says TikTok searches for vampire costumes are up 11 times this year; we could not check that figure from our pulls, which only cover one week at a time.
For creators: costume searches with no videos
If you make October videos, the useful rows are typed searches with real demand and no videos. On 21 October, 34 of the 64 typed costume searches had none, with 7,752,873 searches between them. These are the biggest:
| Search with no videos | Searches, 7 days | Video that would fit |
|---|---|---|
| mavis costume halloween | 629,385 | A Mavis look from Hotel Transylvania, built from a short black dress |
| iron man and spiderman costume | 298,210 | An Iron Man and Spider-Man pair for two friends |
| evil witch costume | 289,571 | Three evil witch looks, from fairy-tale queen to dark sorceress |
| spiderman villain costume | 288,671 | Spider-Man villains ranked by how easy they are to build |
| gothic witch costume | 285,985 | A gothic witch look built from a black dress and one statement piece |
| spiderman family costume | 284,914 | A whole-family Spider-Man lineup, filmed without showing the children's faces |
| baby vampire costume | 280,671 | A baby vampire costume from clothes you already have, filmed without showing the baby's face |
| halloween costumes for duos | 278,583 | Ten duo costumes you can put together from two wardrobes |
| venom spiderman costume | 274,972 | A Venom build, piece by piece |
| spiderman hoodie costume | 263,579 | A Spider-Man costume made from one hoodie |
Data: TikTok Creator Search Insights, 21 October 2026. Typed searches only; TikTok's topic groups and one search that names a single creator are excluded. Snapshot.
Use the exact wording in your spoken hook, on-screen text and caption, so TikTok can match your video to the phrase. The content gap guide explains how matching works, the video ideas page shows the same method for other niches, and the TikTok keyword planner shows how to check a whole list at once.
Using TokConnect, search TikTok topics for "spiderman costume" and list every result with its 7-day searches, the first and last day of its 7-day chart, and how many videos TikTok matches. Leave out any row of 1,000,000 or more that starts the week under 5% of its last day, and any in TikTok's Featured Content category, because those are TikTok's topic groups. Then list the typed searches with fewer than 200 videos and write one video title for each using the exact wording.
TikTok's own Halloween topic groups, kept separate
Some rows TikTok shows for Halloween are topic groups TikTok writes itself, not phrases anyone typed. Of the 58 rows in our first nine pulls, 17 were these groups, including all 10 rows of the short "halloween makeup" pull, and 6 of the 20 rows in the longer "halloween makeup" pull were too. Most of the biggest start the week at a few thousand and end it in the millions, in lockstep; the rest pool related searches under wording like "ideas and captions". Read them as the size of a theme, never as searches for one phrase, and never compare them with the typed searches above.
| TikTok's topic group | What the figure is | Group figure, 21 Oct |
|---|---|---|
| emo Halloween costume ideas | Topic group, pools many related searches | 4,717,040 |
| vampire character personality and costume | Topic group, pools many related searches | 4,567,369 |
| Halloween costume videos | Topic group, pools many related searches | 2,431,629 |
| Halloween costume ideas and captions | Topic group, pools many related searches | 2,095,970 |
| Halloween costume ideas and references | Topic group, pools many related searches | 260,178 |
| Halloween costume trends and ideas | Topic group, pools many related searches | 248,874 |
TikTok topic groups from the same pulls, 21 October 2026. The full list is in the snapshot.
The wording is still useful. It tells you which themes TikTok sees interest in (emo, vampire characters, scary, clown and cat makeup), and you can then search those themes to find the phrases people actually type.
How we got these numbers
On 21 October 2026 we ran 12 costume searches through TikTok's Creator Search Insights data with TokConnect's search_topics tool: nine broad ones (halloween costume, costume ideas, couples, group, makeup, 2026, vampire, witch, easy), plus "spiderman costume", "kpop demon hunters costume" and "halloween makeup". TikTok's 7-day chart in this pull runs from 15 to 21 October. We also pulled autocomplete for two phrases; the top videos for two searches come from our 5 October pull.
"Searches" is TikTok's search popularity: searches over the last 7 days, worldwide (see TikTok search volume). We split every row into typed searches and TikTok's topic groups with our house rule: a row is a topic group if its 7-day figure is 5,000,000 or more, or 1,000,000 or more with a first-day reading under 5% of the last, or it sits in TikTok's Featured Content category, or its wording describes a group ("ideas and captions"). Only typed searches appear in the tables, charts and key figures. We left makeup searches and KPop Demon Hunters rows about the film, toys, cake and skits out of costume counts, because they are not costume searches.
Limits: the figures are global, so a search can be big in one country and unknown in yours; a week's change on a smaller search can swing hard; and the seeds decide which costumes can appear. You can check any single search yourself in Creator Search Insights, in the TikTok app or on desktop at tiktok.com/csi with a TikTok login, one at a time and without an export. Data files: first nine pulls, Spider-Man, KPop Demon Hunters and makeup pulls, autocomplete, videos.
We refreshed these numbers through October; the first pull was on 27 September and the latest on 21 October. For what is rising across all of TikTok, see the daily trends page and the year's trends so far.
Frequently asked questions
What are the most popular Halloween costumes in 2026?
Witches, vampires and Spider-Man. The NRF's 2026 survey found witch (4.8 million US adults) and vampire (4.2 million) are the top adult plans, with Spider-Man first for children (4.6 million). On TikTok, 20 typed Spider-Man costume searches had 4,696,291 searches in the 7 days to 21 October 2026, and "baby vampire costume" had 280,671.
What Halloween costumes are trending on TikTok right now?
As of 21 October 2026, the biggest costume search people typed into TikTok was "raven costume halloween" (2,357,992 searches in 7 days, down 6%). Next came "trolls halloween costume" (901,229), "easy halloween costume women" (758,675), "wlw halloween costume" (698,269) and "fnaf halloween costume" (671,564). All five had videos matched; the biggest search with none was "mavis costume halloween" (629,385).
What are good couples Halloween costumes for 2026?
The biggest typed couples search on TikTok is "wlw halloween costume" (698,269 searches in the 7 days to 21 October 2026), and "halloween costumes for duos" (278,583) has no videos yet. "iron man and spiderman costume" (298,210) and "mj and spiderman costume" (277,483) are the named duos with real searches. This year's films add Glinda and Elphaba or Calypso and Odysseus as easy pairs.
What are easy last-minute Halloween costumes?
On TikTok, easy mostly means witches, vampires and things you already own. "spiderman hoodie costume" rose from 0 to 263,579 in the week to 21 October 2026, and "witch diy costume" had 194,202 searches with no videos. A hat and a black dress, or fangs and a dark outfit, covers most of these searches.
Are colored contact lenses safe for Halloween?
Only with a prescription. The FDA treats decorative lenses as medical devices and says lenses from costume shops, novelty stores or unknown websites can cause infections, corneal ulcers and permanent vision loss. Get them from an eye care professional, or skip them and do the look with makeup, tested on your arm first.
How do I see which Halloween costumes are trending on TikTok?
Open Creator Search Insights, TikTok's search tool for creators, in the app or at tiktok.com/csi (a login is needed), and search a costume. It shows 7-day searches and how many videos match. Skip rows that jump from a few thousand to millions in one week: those are TikTok's topic groups, not single searches. We last checked on 21 October 2026.
Sources and data
- NRF Halloween survey: spending expected to reach $13.5 billion (NRF, 22 September 2026)
- These are the Halloween costumes you're about to see everywhere in 2026 (Real Simple via Yahoo, 25 September 2026)
- Halloween safety tips: costumes, candy and colored contact lenses (FDA)
- Decorative contact lenses for Halloween and more (FDA)
- Box office, 11 to 13 September 2026: Practical Magic 2, Spider-Man: Brand New Day, The Odyssey (Film-Book)
- Toy Story 5 scores year's biggest debut with $160 million (Variety, June 2026)
- Moana disappoints with $43M US opening (Deadline, July 2026)
- Wicked: For Good previews (Variety, November 2025)
- Creator Search Insights on desktop (TikTok, login required)
