Trending Halloween costumes 2026: what TikTok is searching

The trending Halloween costumes of 2026 on TikTok search, as of 27 September, are vampires, witches, emo and Y2K looks, clowns, queens, and duo costumes like Goofy and Max. Group costumes are the biggest search people actually type this week, at about 273,000 searches and up by a third.

There is a catch you should know before you pick. Almost every row TikTok shows for Halloween right now is a label TikTok wrote itself, not a phrase someone typed. We kept the two apart below, so you can see which costumes have real searchers behind them and which are TikTok's own groupings.

Trending Halloween costumes 2026 on TikTok: the table

These are the specific costumes and characters in our pulls, ranked by searches in the last seven days. "Change this week" is the first day of TikTok's 7-day chart against the last day.

Data: TikTok Creator Search Insights via TokConnect, pulled 27 September 2026 from nine topic searches (halloween costume, costume ideas, couples, group, makeup, 2026, vampire, witch, easy). Searches are TikTok's 7-day global figure; videos are the count TikTok matches to the phrase. Snapshot with every row and computed change.

Emo, clown, queen and Y2K came up when we searched costume ideas in general. Vampires and witches came up when we searched them by name, because they top this year's surveys: TikTok returned ten vampire rows and ten witch rows, from "DIY vampire fangs costume craft" to "witch hats and costume accessories". Kapre is a tree giant from Philippine folklore.

How to read these numbers

Searches, last 7 days, is the number TikTok shows as "Search popularity" in Creator Search Insights, its search tool for creators. It counts searches over the past week, worldwide. The search volume guide explains it in full.

Of the 61 Halloween topics we pulled, 57 behave like TikTok labels. Each one starts the week at a few thousand searches and ends it between 1.8 million and 4.8 million, and on the last day every one of them jumped between 2.9 and 3.2 times. Real searches don't move in lockstep like that. Read the labels as "TikTok sees a lot of Halloween costume interest in this area", not as proof that millions of people typed "hijab witch costume ideas". One label even still says "men's Halloween costume ideas 2025".

The four rows that look like real typed searches are smaller and steadier: group costumes, cute vampire, and two ways of writing couples costumes. Those are the numbers to trust most.

TikTok's search box also suggests what people type. For "halloween 2026" it suggested "halloween 2026 costume", "costume ideas", "costume men", "decor", and two game events: Dandy's World, a Roblox horror game, and Royale High's Halloween halo. For "halloween costume" it suggested costumes for two people, for men, for women and for kids.

Suggestions: TikTok search autocomplete, 27 September 2026. Snapshot.

Costume videos TikTok ranks first

We searched TikTok videos for "halloween costume ideas 2026". Seven of the nine results were posted in the week before we checked. We left out results that showed children. Of the rest, the most saved was an outfit built from normal clothes plus one hat, which is what a last-minute costume looks like.

Videos from TikTok video search, 27 September 2026. Plays and saves as TikTok showed them that day. Snapshot.

Couples Halloween costumes 2026

Couples costumes are one of the few areas with real typed searches. "Couples halloween costumes" had about 232,000 searches this week and "Halloween costumes for couples" about 215,000. Both slipped over the week, the first by more than half from a high start, so treat this as early interest rather than the peak. TikTok's own labels in this area are much larger.

Data: TikTok Creator Search Insights, 27 September 2026. Snapshot.

The celebrity angle is the one to note. TikTok groups couples costumes with celebrity costumes, which fits the year's film releases listed further down. Goofy and Max is the one named duo in the data.

Group Halloween costumes

"Group Halloween Costumes" is the strongest real search on this page: about 273,000 searches this week, up from about 200,000 at the start of the week, with 630 videos. It is the only typed costume search that rose over the week. TikTok's labels break groups down by size: trios, groups of six, friend groups and groups of men.

Data: TikTok Creator Search Insights, 27 September 2026. Snapshot.

Trios are the largest row in the whole pull, bigger than any single costume. If you are three people, that is where TikTok sees the most interest.

Easy and last-minute Halloween costumes

Easy costumes on TikTok mostly mean vampires and clothes you already own. The labels in this area are "DIY vampire costume ideas" (about 4.5 million), "easy Halloween crafts costumes food" (4.4 million), "quick Halloween costumes for men" (3.9 million, 116 videos), "DIY vampire fangs costume craft" (3.5 million), "easy vampire costume and makeup" (3.0 million) and "Halloween costumes with pants" (2.8 million). All six are TikTok labels, so read them as direction, not headcount.

The pattern is simple. A vampire needs fangs, a dark outfit and pale makeup. The Cat in the Hat video above uses a hat, a black T-shirt and trainers. If a costume starts from your own wardrobe, it fits every one of these searches.

Halloween makeup looks

Makeup is its own big search area on TikTok, and clown makeup leads the specific looks. Every row here is a TikTok label.

Data: TikTok Creator Search Insights, 27 September 2026. All eight rows are TikTok labels. Snapshot.

Clown appears twice in makeup and once in costumes, each time with fewer than 200 videos. Eye makeup is the other clear look, and it is where the most common costume mistake happens.

Predicted, not measured: what retailers and magazines expect

This section is different. These picks come from surveys and articles, not from TikTok search. The last column says whether they showed up in our pulls.

Sources: NRF Halloween survey, 22 September 2026; Real Simple via Yahoo, 25 September 2026; Film-Book box office, 11 to 13 September 2026; Variety on Toy Story 5, June 2026; Deadline on Moana, July 2026; Variety on Wicked: For Good, November 2025.

The NRF figures count people who plan to wear a costume, not searches. NRF also found that 32% of shoppers look for costume ideas through online search, against 26% who look in stores and costume shops. Real Simple says TikTok searches for vampire costumes are up 11 times this year; we could not check that figure, and the one typed vampire search in our data dipped this week.

For creators: costume searches with few videos

If you make October videos, the useful rows are the ones with searches and almost no videos. TikTok matched zero videos to 27 of the 57 labels. The biggest are "vampire cosplay costumes and ideas" (4.6 million), "DIY vampire costume ideas" (4.5 million), "hijab witch costume ideas" (4.4 million), "Halloween queen costume ideas" (4.0 million), "Halloween costumes for six people" (3.7 million) and "Goofy and Max Halloween costumes" (3.5 million). Clown costumes (168 videos), quick costumes for men (116) and friend-group costumes (112) are close behind.

Use the exact wording in your spoken hook, on-screen text and caption, so TikTok can match your video to the phrase. The content gap guide explains how matching works, and the video ideas page shows the same method for other niches.

We refresh these numbers through October

Numbers checked 27 September 2026. Halloween searches on TikTok were still climbing on the day we checked, and a week can reorder this list. We will pull the same searches again through October and update the tables. For what is rising across all of TikTok today, see the daily trends page and the year's trends so far.