TikTok Shop categories ranked by revenue and growth
Data to 18 October 2026Last 7 days, 12 to 18 OctoberTikTok Shop US, estimatedRefreshed weekly
The biggest TikTok Shop category in the US is Beauty & Personal Care, with an estimated $95.02M in revenue in the last 7 days to 18 October 2026, according to TokConnect Shop Analytics. Womenswear & Underwear is second at $81.16M. The fastest-growing large category was Menswear & Underwear, +24.9% on the week before.
Size, growth and the shape of each week
Beauty & Personal Care and Womenswear & Underwear together took 53% of the revenue of these 8 categories. Health grew least (-0.1%).
- Menswear & Underwear+24.9%
- Sports & Outdoor+16.0%
- Womenswear & Underwear+11.7%
- Beauty & Personal Care+9.4%
- Home Supplies+8.9%
- Phones & Electronics+8.3%
- Fashion Accessories+6.3%
- Health-0.1%
October 2026, day of month
- Beauty & Personal CareVideo 71%, LIVE 18%, Shop tab and search 11%
- Womenswear & UnderwearVideo 75%, LIVE 11%, Shop tab and search 14%
- Sports & OutdoorVideo 65%, LIVE 14%, Shop tab and search 21%
- Fashion AccessoriesVideo 57%, LIVE 10%, Shop tab and search 33%
- HealthVideo 64%, LIVE 24%, Shop tab and search 12%
- Phones & ElectronicsVideo 64%, LIVE 18%, Shop tab and search 18%
- Menswear & UnderwearVideo 70%, LIVE 5%, Shop tab and search 26%
- Home SuppliesVideo 61%, LIVE 15%, Shop tab and search 24%
Every large TikTok Shop category, 7 days to 18 October 2026
The 8 level-1 categories the source ranks as largest, by estimated revenue. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The top product is the highest-revenue product of the category over the 30 days to 18 October 2026.
| # | Category | Est. revenue | Growth | Shops | Per shop | Top 10 shops' share | From affiliates |
|---|---|---|---|---|---|---|---|
| 1 | Beauty & Personal CareTop product: [medicube] Smooth & Clear Body Care Set | Hypochlorous Acid Body Peel Shot, Koji… · $6.90M in 30 daysTop products in TokConnect | $95.02M | +9.4% | 16,014 | $5.9K | 22% | 82% |
| 2 | Womenswear & UnderwearTop product: OEAK Women Jelly Bras Wirefree Full Coverage No Underwire Everyday Bras Comforta… · $1.69M in 30 daysTop products in TokConnect | $81.16M | +11.7% | 14,103 | $5.8K | 19% | 81% |
| 3 | Sports & OutdoorTop product: 【Creator’s Pick】Halara UltraSculpt High Waisted Tummy Control Pocket Shaping Tra… · $1.07M in 30 daysTop products in TokConnect | $33.83M | +16.0% | 12,867 | $2.6K | 18% | 75% |
| 4 | Fashion AccessoriesTop product: Hume Band 2.0 Smart Health and Fitness Tracker with Sleep, Recovery, Heart Rate… · $551.8K in 30 daysTop products in TokConnect | $28.22M | +6.3% | 12,909 | $2.2K | 14% | 60% |
| 5 | HealthTop product: Toplux Magnesium Complex 8 Essential Magnesium Supplement · $1.64M in 30 daysTop products in TokConnect | $24.11M | -0.1% | 3,729 | $6.5K | 25% | 81% |
| 6 | Phones & ElectronicsTop product: Nex Playground – The Active Play System for Kids & Families Game Console · $1.44M in 30 daysTop products in TokConnect | $24.03M | +8.3% | 8,895 | $2.7K | 14% | 74% |
| 7 | Menswear & UnderwearTop product: MAGCOMSEN Men's Fitted Trucker Jacket - Sherpa-Lined, Soft Cotton Fleece, Windpr… · $698.3K in 30 daysTop products in TokConnect | $23.83M | +24.9% | 7,731 | $3.1K | 17% | 71% |
| 8 | Home SuppliesTop product: Diffuser Oil by R&W Co. 16 Fl. Oz. · $661.3K in 30 daysTop products in TokConnect | $23.37M | +8.9% | 18,406 | $1.3K | 10% | 72% |
Run this ranking for your niche in TokConnect
The table above is the whole market. Ask TokConnect the same question for one niche and it runs the same Shop Analytics tools, for any date range, in TokConnect Chat or inside ChatGPT, Claude or Cursor. Words in [brackets] are yours to change.
category_trendsWhich TikTok Shop US categories grew most in the last 7 days, and how concentrated is [your category]?product_top_sellingTop 20 products in [your category] on TikTok Shop US by estimated revenue in the last 30 days, launched in the last 30 daysshop_top_sellingWhich shops lead [your category] on TikTok Shop US this month, and how much comes from affiliates?productShow the daily sales trend and top creators for [TikTok Shop product link] over the last 30 days
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
50 free credits, no card. One tool call is one credit and failed calls are free. Starter is $49 a month for 500 credits, and Shop Analytics is on every plan.
- Does it work in my AI?
One click connects ChatGPT and Claude; Cursor takes one line of config. Or use TokConnect Chat in the browser.
Price check: FastMoss's US web plan starts at $29 for the first month, then $49 a month (fastmoss.com/pricing, checked 20 October 2026). Kalodata does not publish web prices; its US App Store plan is $45.99 a month. TokConnect starts with 50 free credits, and one ranking like this is one credit.
How we got these numbers
Pulled on 20 October 2026 from TokConnect Shop Analytics, TikTok Shop US. category_trends method list with level "1" gave each category's estimated revenue, growth on the week before, shop count, revenue per shop, top-3 and top-10 shop share and the video, LIVE and affiliate split. The source reports these for a fixed 7-day window, here 12 October 2026 to 18 October 2026, and returns its largest categories (8 at level 1 this week). The daily lines are the same rows' daily figures. For the top product, category_trends method products gave each category's top product ids, product method sales gave their 30-day revenue, and five product_top_selling searches (a, e, i, o, u, 30 days, 100 rows each) gave titles and more candidates; the highest 30-day revenue wins. Rows the feed flags for an unreliable price are left out. Data: JSON, CSV, evidence. Background reading: What is GMV on TikTok? and How to see competitor sales on TikTok Shop.
Questions about TikTok Shop categories
What are the largest TikTok Shop categories this week?
Beauty & Personal Care: an estimated $95.02M in TikTok Shop US revenue in the 7 days to 18 October 2026, across 16,014 shops. Womenswear & Underwear was second with $81.16M.
Which TikTok Shop categories are hardest for a new shop to break into?
Look at how much revenue the top 10 shops take. In the 7 days to 18 October 2026 that was 25% in Health, the most concentrated large category, against 10% in Home Supplies, the most open.
How much does an average shop make in each TikTok Shop category?
Revenue per shop was highest in Health, at about $6.5K per shop in the 7 days to 18 October 2026. It is a mean, so a few large shops pull it up; the table lists every category.
What is the best-selling product in each TikTok Shop category?
The table names it per category. In Beauty & Personal Care it was “[medicube] Smooth & Clear Body Care Set | Hypochlorous Acid Body Peel”, with an estimated $6.90M in the 30 days to 18 October 2026. TokConnect ranks the top 700 products for any keyword with product_top_selling.
Why does the category ranking cover 7 days and not 30?
The source updates category totals for a rolling 7-day window, which makes it the right view for what is growing now. For 30-day or 90-day totals in one niche, rank its products or shops in TokConnect for that window.