Meeting people
- where to meet people282,371503 videos
- how to meet people in your area276,7610 videos
- how to meet people in your 20s251,175253 videos
- best app to meet people143,428626 videos
- meet people app63,7060 videos
For app and game marketers · Sample: dating apps
How to market an app on TikTok: start with what people search
To market an app on TikTok, start from what people type. TokConnect shows app and game marketers TikTok's own search counts, who searches, what rival apps get per post and what comments ask.
Find your searches 50 free credits, no card.
ProblemCategoryYour appComments
01
1 · The problem
2 · The category
3 · One app
How to market an app: find the problem searches it answers
People rarely start by typing an app's name. They type the problem, then the category, then the app. We pulled all three steps for dating apps on 8 October 2026. The top problem search drew 282,371, close to the top app-name search at 299,329, and some problem searches have no videos at all.
Dating apps by name
- duet date app299,3290 videos
- hunch dating app293,853659 videos
- zoe dating app246,8240 videos
- ai dating app231,730463 videos
- meta dating app156,5840 videos
- dating app as a man142,0140 videos
How to use Hinge
- how to match on hinge258,422136 videos
- hinge openers205,279706 videos
- hinge hacks127,3610 videos
no matching videos
Searches in 7 days to 8 October 2026, global. TikTok Creator Search Insights, pulled with TokConnect.
"how to meet people in your area" drew 276,761 searches with 0 videos. That is the job a dating app does, asked in plain words, with nothing filed under the exact phrase. A video that says it answers the search before anyone names an app.
Smaller and newer apps get searched by name too. "duet date app" drew 299,329 searches and "zoe dating app" 246,824, both with no videos. If your app is the new one, your name may already be a search with nothing to show.
List TikTok searches that name [your app] and [two competitor apps], with 7-day searches and video counts. Flag the ones with no videos.
Map app searchesSearches that pair Hinge with a problem
has videos 0 videos match
02
When your app's name is a complaint
An app name gets typed next to its problems. "no likes on hinge as a man" drew 280,684 searches in 7 days and "why is hinge so bad" 265,226. Neither has a matching video. Five of the nine Hinge searches we cite have none.
For a growth team, those are briefs. A tips video for men who get no likes, or a straight answer to why the app feels bad, meets the person at the moment they doubt you.
Check your name for collisions too. "hinge health", a different company, drew 293,911 searches. If you buy TikTok Search Ads on your app name, read the full list of phrases before you pick keywords.
Show TikTok searches that pair [your app] with words like bad, review, hacks or no likes, with 7-day searches and video counts.
Find complaint searches
03
Who searches the complaint, and who searches the problem
TikTok splits the people behind each search by age, gender and country. We pulled two: a complaint about one app and the problem the whole category solves.
"why is hinge so bad""best app to meet people"
- Women
- Men
- Aged 18 to 24
- Aged 25 to 34
- United States
Shares of TikTok's panel of searchers for each phrase, last 30 days to 8 October 2026. TikTok Creator Search Insights.
The problem search splits evenly: 42.9% women and 42.9% men. The complaint leans to women at 57.1%, with men at 30.0%. The gap is in the phrases men type: "dating app as a man" drew 142,014 searches and "no likes on hinge as a man" 280,684, both with no videos.
Both lean young, and the complaint more so: 57.1% of its searchers are 18 to 24. Most search from the United States, with Canada at 11.4% for the complaint. Use the split as a starting audience for creative and targeting, then test.
Who searches TikTok for [your app] and for the problem it solves? Compare age, gender and country for each search.
See who searches
04
What rival apps' own accounts get per post
An app's best post tells you little. Its median tells you what one more post is worth. We pulled the public profiles of Bumble, Tinder and Hinge, and the last 19 posts from Bumble and Tinder. Hinge's profile listed no videos when we pulled it.
| App account | Followers | Videos | Median views, last 19 | Best of 19 | Median ÷ followers |
|---|---|---|---|---|---|
| Tinder A "Double Date Island" contest series | 681,425 | 1,475 | 3,046 | 145,900 | 0.45% |
| Bumble Date-spot clips and a series with Troye Sivan | 245,286 | 1,304 | 2,343 | 11,800 | 0.96% |
| Hinge Bio: "Designed to be Deleted" | 206,636 | 0 | None listed | None listed | None listed |
Public TikTok profiles and posts, pulled 8 October 2026. Bumble's posts ran 15 September to 6 October, Tinder's 20 September to 7 October.
3,046median views on Tinder's last 19 posts
48,200median views on the top 20 "dating apps" videos
15 of 20of those videos came from accounts under 100,000 followers
Most of Tinder's 19 posts ran with its contest series. One reached 145,900 views and only one of the 19 passed 10,000. Meanwhile creators talking about dating apps drew a median of 48,200, and an account with 1,719 followers reached 376,100. For most apps, reach on TikTok comes from creators, and the brand account is where series and replies live.
Compare the TikTok accounts of [your app] and [competitor app]: followers, median views on the last 20 posts, and their three best posts.
Size up rival apps
05
What Creative Center's Top Ads list shows an app team
TikTok's Creative Center keeps a public Top Ads list. On 8 October 2026 it named four ads and returned detail for three. One was an app: Gemini, with 56,174,725 views in Brazil and Chile.
The Gemini ad ran 30 seconds and put a prompt in its caption for viewers to try, so the ad is built around one thing to try in the app. The other two were a 15-second MILO ad in Indonesia and a 12-second Bio-Oil ad across 12 markets.
The list returned views, length and markets, and no click rates. Read it for format. For a full ads workflow, TikTok for advertisers covers angles, searcher splits and Spark Ads, and this week's top TikTok ads are tracked here.
Show Creative Center's current Top Ads list with views, length and markets for each ad, and flag any app ads.
Pull Top Ads- Length
- 30 s
- Markets
- Brazil, Chile
- Hook
- A prompt to try in the app
Creative Center public Top Ads list and detail, pulled 8 October 2026.
06
What comments ask about the category
The most-viewed "dating apps" video in our pull had 466,400 views. It was a 95-second business breakdown of dating apps from an account with 44,100 followers, and it drew 26,900 likes and 2,098 saves. We read its 50 top comments.
Top 50 comments by TikTok's relevance order, pulled 8 October 2026. Creators and commenters are not named.
For a dating app, the comments say price and trust are the objections, and they say it in public under a video about the business. Answer them in your own posts before a rival does.
Pull the top comments on the most-viewed TikTok videos about [your app category] and group what people say about price, trust and features.
Read the comments
07
For game marketers: the same check on cozy games
Games work the same way. We pulled TikTok's searches for "cozy games" on 8 October 2026. Players search by platform and by moment, and the most specific phrases have the fewest videos.
"cozy games for switch 1" drew 342,065 searches in 7 days and "steam sale cozy games" 289,128, both with no matching videos. "cozy mobile games" drew 145,027, with 918 videos already filed.
If you market a mobile or indie game, say the platform and the genre in the first seconds and in the caption. Those are the words players type.
Which TikTok searches about [your game's genre] have high demand and no videos yet? Show 7-day searches and video counts.
Check your genre| Search | 7-day searches | Videos |
|---|---|---|
| cozy games for switch 1 | 342,065 | 0 |
| steam sale cozy games | 289,128 | 0 |
| cozy building games | 287,413 | 635 |
| cozy mobile games | 145,027 | 918 |
| cozy game restoration | 120,239 | 0 |
| cozy website games | 92,109 | 0 |
Searches in 7 days to 8 October 2026, global. Tinted rows have no matching videos. TikTok Creator Search Insights.
08
Where it fits an app marketing stack
| Job | Where it lives |
|---|---|
| Installs, attribution, ROAS | Your attribution tool and TikTok Ads Manager |
| Store listing, ratings, store keywords | App Store Connect and Google Play Console |
| Buying ads and Search Ads | TikTok Ads Manager |
| TikTok searches, searchers, rival accounts, comments, Creative Center lists | TokConnect, in its chat or as tools inside Claude, ChatGPT or Cursor |
| Your ad spend, CPMs and installs | Not in TokConnect: it reads public TikTok only |
Running paid next? TikTok for advertisers turns these searches into ad angles, and TikTok Search Ads explains how to bid on them.
Running this for several apps at once? TikTok research for app marketing agencies covers client audits, pitch numbers and briefs, and ASO keyword research with TikTok search data carries the same searches into your store listing.
Questions app marketers ask
How do I market an app on TikTok?
Start with what people search, then decide what to post and buy. Find the searches that describe the problem your app solves, the ones that name your app and rivals, and the ones with no videos. In our dating-app check, "how to meet people in your area" drew 276,761 searches in 7 days with no matching videos. TokConnect returns those counts for a whole list of phrases at once, with video counts and who searches.
Should an app's own TikTok account or creators carry its marketing?
Plan reach around creators. Tinder's last 19 posts had a median of 3,046 views on 681,425 followers. The top 20 "dating apps" videos had a median of 48,200, and 15 of them came from accounts under 100,000 followers. Use your own account for series and replies, and creators for reach.
What do negative searches about an app mean for its marketing?
They are questions you can answer on camera. "why is hinge so bad" drew 265,226 searches and "no likes on hinge as a man" 280,684 in 7 days, with no matching videos for either. A tips video that says the exact phrase meets those people where they typed it.
How do I market an indie game on TikTok?
Check how players search for your genre before you post. In our cozy-games pull they searched by platform and by sale: "cozy games for switch 1" drew 342,065 searches in 7 days and "steam sale cozy games" 289,128, both with no matching videos. Film for those phrases and name the platform in the caption.
How we got these numbers
We pulled public TikTok data through TokConnect on 8 October 2026:
search_topicsfor "dating app", "hinge", "how to meet people" and "cozy games" (20 records each);audience_demographicsfor "why is hinge so bad" and "best app to meet people" (last 30 days);user_profilefor Hinge, Bumble and Tinder, andcreator_postsfor Bumble's and Tinder's last 19 posts;creative_seo_listandcreative_seo_detailfor Creative Center's Top Ads;search_videosfor "dating apps" (20 videos), andvideo_comments(50 top comments) on the most-viewed one.
Search counts are TikTok's global 7-day search popularity from Creator Search Insights. Every phrase quoted is under 1 million searches and treated as a typed search; TikTok's grouped labels such as "dating app conversation starters" are left out. Searcher splits are shares of TikTok's panel. App brands are named; individual creators and commenters are not. Open the data.
"Grindr is not a dating app"3,520 likes, the top comment
"dating apps is dumpster diving"636 likes
"The paid tier should've never exceeded 15 dollars."478 likes