TikTok Shop categories in Japan, ranked by revenue and growth
By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop JP, in JPYRefreshed weeklyHow this is estimated
The biggest TikTok Shop category in Japan is Beauty and Personal Care, with an estimated ¥429M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at ¥315M. The fastest-growing category was Automotive and Motorcycle, +14% on the week before.
Size, growth and the shape of each week
Beauty and Personal Care and Womenswear and Underwear together took 46% of the revenue of these 7 categories. Home Supplies moved least (-23%).
- Automotive and Motorcycle+14%
- Menswear and Underwear+6%
- Womenswear and Underwear-2%
- Beauty and Personal Care-8%
- Food and Beverages-10%
- Toys and Hobbies-22%
- Home Supplies-23%
- Beauty and Personal CareVideo 50%, LIVE 34%, Shop tab and search 17%
- Womenswear and UnderwearVideo 38%, LIVE 30%, Shop tab and search 32%
- Food and BeveragesVideo 40%, LIVE 48%, Shop tab and search 13%
- Toys and HobbiesVideo 22%, LIVE 59%, Shop tab and search 19%
- Automotive and MotorcycleVideo 83%, LIVE 8%, Shop tab and search 9%
- Home SuppliesVideo 40%, LIVE 37%, Shop tab and search 22%
- Menswear and UnderwearVideo 60%, LIVE 12%, Shop tab and search 29%
The 7 largest TikTok Shop categories in Japan, 7 days to 4 November
The 7 level-1 categories the source ranks as largest in Japan, by estimated revenue in JPY. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.
| # | Category | Est. revenue | Growth | Shops | Per shop | Top 10 shops' share | From affiliates | 30-day top product |
|---|---|---|---|---|---|---|---|---|
| 1 | Beauty and Personal Care | ¥429M | -8% | 3,084 | ¥139K | 32% | 76% | 新発売記念 Yete アイスクリーム脱毛器 サファイア10℃冷却ケア 28.8j大エネルギー¥20M in 30 days |
| 2 | Womenswear and Underwear | ¥315M | -2% | 2,526 | ¥125K | 34% | 41% | プリーツシフォンブラウス トップス プリーツ シフォンブラウス シフォン フリルネック フリル¥3M in 30 days |
| 3 | Food and Beverages | ¥263M | -10% | 1,346 | ¥196K | 37% | 79% | サーロイン・ヒレなど高級部位使用 贅沢な牛肉の旨み 北海道産 黒毛和牛100％ ハンバーグ¥14M in 30 days |
| 4 | Toys and Hobbies | ¥173M | -22% | 1,256 | ¥138K | 44% | 32% | Ruru live限定No.4スクイーズ おもちゃ 5個セット。内容を確認済みです。¥3M in 30 days |
| 5 | Automotive and Motorcycle | ¥157M | +14% | 1,509 | ¥104K | 73% | 73% | Whipspice 車載ディフューザー＆選べる香りセット 10ml ネブライザー システム ・¥9M in 30 days |
| 6 | Home Supplies | ¥156M | -23% | 3,084 | ¥50K | 40% | 56% | 取り寄せ商品 非常用簡易トイレ 携帯トイレ 折りたたみ 防災 非常用 災害 仮設 キャンプ アウトドア¥25M in 30 days |
| 7 | Menswear and Underwear | ¥129M | +6% | 1,834 | ¥70K | 26% | 42% | 高機能マウンテンパーカー¥2M in 30 days |
Run this for your own category in Japan
TokConnect ranks any category in Japan the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, which TikTok Shop categories in Japan grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region JP.product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Japan: what share of revenue goes to the top 10 shops?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
TikTok Shop categories in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- United Kingdom#1: Beauty and Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Spain#1: Beauty and Personal Care
- Italy#1: Beauty and Personal Care
- Netherlands#1: Womenswear and Underwear
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Thailand#1: Beauty and Personal Care
- Vietnam#1: Beauty and Personal Care
- Indonesia#1: Beauty and Personal Care
- Malaysia#1: Beauty and Personal Care
- Philippines#1: Beauty and Personal Care
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop JP: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in JPY. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in JPY, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about TikTok Shop categories in Japan
Which TikTok Shop category is biggest in Japan?
Beauty and Personal Care (¥429M), then Womenswear and Underwear (¥315M) and Food and Beverages (¥263M), by estimated revenue in the 7 days to 4 November.
Which category is growing fastest on TikTok Shop JP?
Automotive and Motorcycle grew +14% on the week before. Home Supplies moved least at -23%.
How concentrated are the categories?
Automotive and Motorcycle is the most concentrated: its top 10 shops take 73% of its revenue. The table shows the share for every category.
How often does this update?
Every week. The numbers on this page are for the 7 days to 4 November.
