TikTok searchTikTok Shop USWeek to 26 Oct 2026
TikTok Halloween trends 2026: what people search and buy
On TikTok, Halloween 2026 is bigger than costumes: the top typed Halloween search in the 7 days to 26 October was "halloween horror nights orlando", with 3,903,247 searches. On TikTok Shop US, TokConnect counts an estimated $8.91 million in 30 days across the top Halloween-titled listings, and 31.3% of it went to items that are not Halloween products at all.
Search
What TikTok searched for Halloween 2026
The biggest typed search in each part of Halloween, 7 days to 26 October 2026. Events and parties sit next to costumes, makeup, pumpkins and decor. These are phrases people typed, worldwide.
| Theme | What people typed | Searches, 7 days | Videos |
|---|---|---|---|
| Events | halloween horror nights orlando | 3,903,247 | 678 |
| Costumes | easy halloween costume women | 2,391,438 | 634 |
| Parties | vanilla mace halloween party | 1,022,306 | 124 |
| Makeup | bee makeup for halloween | 497,850 | 572 |
| Food and drink | spooky drink | 300,330 | 257 |
| Pumpkins | pumpkin carving date ideas | 299,050 | 0 |
| Haunted houses | 13th floor haunted house | 289,828 | 441 |
| Decor | decorating my room for halloween | 257,474 | 867 |
| Nails | simple halloween nails | 249,775 | 976 |
| Books, film, TV | haunting of hill house book | 216,391 | 0 |
TikTok Creator Search Insights via TokConnect, pulled 26 October 2026. Searches over the 7 days to 26 October, worldwide; videos are the count TikTok matched to the search. Checked 26 October 2026. Data.
Halloween Horror Nights is the outlier. Universal's event in Orlando opened on 28 August this year, its earliest start, and runs select nights to 1 November. On 26 October, 97.4% of that search's daily reading came from the US. Costume searches are covered in depth in our trending Halloween costumes guide; this page covers the rest of Halloween too. "vanilla mace halloween party" has no clear cause we could find.
We pulled 333 search topics from 16 Halloween searches. 193 were typed Halloween searches and 51 of them had no videos at all, with 8,590,955 searches between them.
Rising
The fastest-rising Halloween searches this week
See this for your own niche on TokConnect.
Each line is TikTok's daily search reading for the US, 20 to 26 October 2026. Easy and simple costume searches rose most as the last weekend before Halloween arrived.
| What people typed | Searches, 7 days | Week change | US change |
|---|---|---|---|
| easy halloween costume women | 2,391,438 | +252% | +269% |
| vanilla mace halloween party | 1,022,306 | +248% | +382% |
| all black halloween costumes | 843,252 | +279% | +304% |
| bear costume halloween | 780,978 | +350% | +373% |
| wlw halloween costume | 747,574 | +128% | +133% |
| spooky drink | 300,330 | +128% | +121% |
| sabrina carpenter halloween outfits | 280,428 | +279% | +699% |
| raven costume halloween | 1,359,392 | -16% | -18% |
Change compares the first and last daily readings, 20 and 26 October 2026. Worldwide searches; US change from TikTok's US readings for the same search. Data.
"sabrina carpenter halloween outfits" rose fastest in the US, up 699%, and has no videos matched yet; we found no clear cause, and no report of her 2026 costume. "raven costume halloween" is falling (-16%). New this week: "Dallas Halloween Block Party" went from 0 on 20 October to 217,634 on 26 October, "DIY Dollar Tree Haunted House" from 0 to 126,612, and "halloween decorations 2026" from 0 to 124,812.
Content gaps
Searches nobody has filmed yet
These typed searches had 0 videos matched on 26 October 2026. Pumpkin carving is the biggest hole: seven carving searches, 1,824,953 searches, no videos.
| What people typed | Searches, 7 days | Videos |
|---|---|---|
| spooky conchas | 298,850 | 0 |
| belle costume for halloween | 291,570 | 0 |
| sabrina carpenter halloween outfits | 280,428 | 0 |
| costumes for last minute | 259,077 | 0 |
| jim and pam halloween costumes | 227,486 | 0 |
| Dallas Halloween Block Party | 217,634 | 0 |
| how to draw a pumpkin | 216,791 | 0 |
| haunting of hill house book | 216,391 | 0 |
| DIY Dollar Tree Haunted House | 126,612 | 0 |
TikTok Creator Search Insights via TokConnect, 7 days to 26 October 2026. Checked 26 October 2026. Data.
Three videos to post this week (our read)
- Carve your name into a pumpkin. Hook: "Your name on a pumpkin in 30 seconds." Format: one top-down time-lapse, tools on screen, the lit result last. Length: 20 to 30 seconds. It answers "carving name into pumpkin" (234,029) and "easiest way to carve a pumpkin" (231,023).
- Bake spooky conchas. Hook: "Pan dulce, but make it Halloween." Format: recipe with the scoring of the shell as the money shot. Length: 30 to 45 seconds. "spooky conchas" had 298,850 searches and no videos.
- Build a Dollar Tree haunted house. Hook: "A haunted house from one store run." Format: haul, build, then lights off. Length: 45 to 60 seconds. "DIY Dollar Tree Haunted House" appeared this week with 126,612 searches.
TikTok Shop
What's selling on TikTok Shop for Halloween
TokConnect ranked every TikTok Shop US product with "Halloween" in its title by estimated sales, 25 September to 24 October 2026. Of the top 60, 56 had reliable prices. 41 are real Halloween items. 15 are leaf blowers, trimmers, toddler toys and cameras that add "Halloween gifts" to the title.
The best-selling Halloween items
| Product | Est. revenue, 30 days | Units | Avg price | vs prior 30 days |
|---|---|---|---|---|
| UCANBE Athena 20-color face and body paint palette | $592,580 | 53,871 | $11.00 | +116.3% |
| Leg Avenue women's cop romper costume | $302,930 | 3,123 | $97.00 | +314.5% |
| JOYIN Halloween and Christmas squishy advent calendar | $297,600 | 7,663 | $38.84 | +14% |
| Forplay women's cat costume, 4 pieces | $228,610 | 3,202 | $71.40 | +18.3% |
| Handmade crochet pumpkin and ghost bouquet | $220,180 | 6,116 | $36.00 | -5.3% |
| Supermade men's skeleton waffle sweatshirt | $188,640 | 4,105 | $45.95 | +63.2% |
| Crocs Nightmare Before Christmas Sally clogs | $181,970 | 2,459 | $74.00 | -7.9% |
| Tipsy Elves women's Halloween costumes | $181,060 | 3,695 | $49.00 | -10.1% |
| Electric butterfly wings with music and lights (kids) | $179,360 | 3,747 | $47.87 | +39.8% |
TikTok Shop US, estimated. 25 September to 24 October 2026, growth against the 30 days before. Product names shortened. Checked 26 October 2026. Data.
Sales by type and channel
| Type | Listings | Est. revenue | Units | LIVE share |
|---|---|---|---|---|
| Costumes and accessories | 15 | $2.20M | 51,613 | 3.4% |
| Halloween clothing | 9 | $1.30M | 42,972 | 2.5% |
| Makeup, SFX and nails | 4 | $886,900 | 74,303 | 12.7% |
| Decor, lights and fog | 7 | $883,080 | 30,214 | 15.2% |
| Treat bags, favors and toys | 6 | $853,800 | 43,881 | 5.4% |
| Not Halloween items | 15 | $2.79M | 120,533 | 11.4% |
TikTok Shop US, estimated. 25 September to 24 October 2026. Types assigned by TokConnect from product titles. Data.
Videos sell Halloween. Videos drove 91.0% of the 41 Halloween items' estimated sales, LIVE 6.5% and the shop tab and search 2.5%. Decor leans on LIVE more than any other type here, at 15.2%: a 5 ft hanging ghost swing made $74,800 of its $131,160 on LIVE.
Price bands
The $30 to $60 band sells most, at $2.25M from 15 items. Under $15 moves the most units: 101,709 from 6 items, led by $11 face paint and $9 fake blood. The median Halloween item sold at $31.96.
The top Halloween shops, and who sells for them
| Shop | Est. revenue, 30 days | vs prior 30 days | Affiliates | Own accounts |
|---|---|---|---|---|
| Leg Avenue | $1.71M | +131.6% | 77.8% | 19.7% |
| HalloweenCostumes.com | $1.39M | +143.4% | 81.3% | 1.0% |
| Curvlife (nails) | $1.35M | +81.3% | 92.6% | 5.2% |
| Forplay Catalog | $1.16M | +172.8% | 85.1% | 3.2% |
| Tipsy Elves | $232,700 | +8.9% | 92.6% | 0.0% |
TikTok Shop US, estimated. 25 September to 24 October 2026. Whole-shop sales, all products. The rest of each shop's sales came through the Shop mall. Data.
Affiliates do the selling. Across these five shops, 84.1% of an estimated $5.84M came through affiliate creators and 7.9% through the brands' own accounts. Leg Avenue sold $104,786 in the week to 1 October and $501,716 in the week to 24 October; Forplay went from $36,109 to $394,442.
Late hits are still landing. In women's costumes, the "Strawberry Confection Girl Costume" ($165) sold nothing until 7 October and made $77,055 on 22 October alone. Two others stopped: "Cat Fight 5 Piece Costume Set" sold $0 every day from 13 October, and the "Werewolf High School Doll Costume" fell from $61,160 on 9 October to $0 on 24 October. In the week to 24 October, Curvlife's $12 Halloween press-on nails grew 953.4% and Crocs' Halloween shoe charms 417.7%.
Search vs sales
Search versus sales: where Halloween demand and TikTok Shop line up
The biggest typed search in each theme next to what that theme sells on TikTok Shop US. Where the two diverge, there is room for a seller or a creator.
| Theme | Search, 7 days | TikTok Shop, 30 days | Our read |
|---|---|---|---|
| Costumes | easy halloween costume women, 2,391,438 | Costumes and accessories, $2.20M | Lined up. Demand is shifting to easy and last-minute. |
| Makeup | bee makeup for halloween, 497,850 | Face paint palette, $592,580 | Lined up. Face paint is the top Halloween item. |
| Nails | simple halloween nails, 249,775 | Press-on nails +953.4% in a week | Late. Nails are surging in the final week. |
| Decor | decorating my room for halloween, 257,474 | Decor, lights and fog, $883,080 | Lined up, and LIVE matters most here. |
| Pumpkins | 7 carving searches, 1,824,953, 0 videos | No carving kit in the top 60 | Gap on both sides: unfilmed and unsold. |
| Candy and treats | always check your halloween candy, 236,229 | Treat bags, favors and toys, $853,800 | Sales without matching search demand. |
| Events | halloween horror nights orlando, 3,903,247 | Not sold on TikTok Shop | Biggest search, no product. A creator play. |
Search: TikTok Creator Search Insights via TokConnect, 7 days to 26 October 2026, worldwide. Shop: TokConnect, TikTok Shop US estimates, 25 September to 24 October 2026; nails growth is the week to 24 October. Checked 26 October 2026. Data.
The clearest mismatch is the title. 31.3% of the top Halloween-titled sales went to products that only borrow the word, led by a $28 SEESE leaf blower at an estimated $730,070. In a ranking by sales, these items crowd out real Halloween products.
Videos
The videos that won Halloween so far
Three of the most-liked Halloween videos posted in the month to 26 October 2026, one each for decor, pumpkins and the home tour. Tap to play.
Makeup pulls the biggest audiences: a Portuguese-language makeup video reached 17.1M views and a Pennywise clown look 12.5M. A deer makeup video reached 11.4M views and 169,500 saves, the most saves of any makeup video we checked. The floating-figure video went up on 2 October and still leads the decor search with 28.0M views.
TikTok search via TokConnect, videos posted in the month to 26 October 2026, sorted by likes. Views and saves as of 26 October 2026. Data.
Comments
What people say in the comments
We read the top 50 comments on four of the biggest Halloween videos and the review summary of the top Halloween product. In short:
- They want the how. The top comment on the floating-figure video (206,812 likes) is someone who thought the figure was a real person. Others still asked how it works after watching the method.
- They love the slow reveal. On the Megan Thee Stallion pumpkin, viewers tagged the singer (164,286 likes on the top comment) and said they doubted it until the end.
- They ask about storage and budget. Under the home tour, people asked how it is all stored each year and shared their own cardboard and paper versions.
- They push back on gore. The deer makeup's most-liked comments disliked its wound detail or said it made them sad, and several said it would look better without it.
- Face paint buyers are happy but warn about stains. 95.56% of the UCANBE palette's reviews are positive. Of the complaints, 31.58% are about staining and hard removal, 26.32% about needing setting powder and 15.79% about damage on arrival.
TikTok comments and TikTok Shop review insights via TokConnect, 26 October 2026. Paraphrased; no commenter is named. Data.
Sounds and hashtags
Halloween sounds and hashtags on TikTok
Sounds
| Sound | Videos |
|---|---|
| Halloween ・ cute horror song (PeriTune) | 5,657,363 |
| Spooky, quiet, scary atmosphere piano songs | 4,053,380 |
| Spooky, Scary Skeletons (Andrew Gold) | 3,491,179 |
| This Is Halloween (The Party Cats) | 2,183,704 |
| Spooky, Scary Skeletons (House VIP Remix) | 1,443,944 |
| Adams Family Theme Song | 796,804 |
| Monster Mash (Bobby "Boris" Pickett) | 424,817 |
Hashtags
| Hashtag | Views | Videos |
|---|---|---|
| #halloween | 529.5B | 42,271,182 |
| #halloweencostume | 66.5B | 2,713,842 |
| #spookyseason | 52.5B | 5,825,005 |
| #halloweenmakeup | 45.9B | 2,874,237 |
| #pumpkinseason | 19.2B | 2,218,809 |
| #halloweendecor | 11.8B | 1,225,131 |
| #halloweenathome | 4.8B | 501,116 |
| #pumpkincarving | 2.0B | 146,550 |
TikTok sound and hashtag search via TokConnect, 26 October 2026. Lifetime counts. Data.
The top pumpkin video used Megan Thee Stallion's "Body", and a porch DIY with 3.0M views used "Monster Mash". #pumpkincarving has 146,550 videos, far fewer than #halloweenmakeup's 2,874,237, which fits the carving gap above.
Places
Where people go for Halloween
The most-tagged named Halloween places among those TikTok's place search returned for haunted houses, pumpkin patches, haunted trails, scream parks, corn mazes and Halloween, 26 October 2026.
| Place | Where | Tagged videos |
|---|---|---|
| Halloween Town Pumpkin Patch | Las Vegas, NV | 2,109 |
| Sir Henry's Haunted Trail | Plant City, FL | 1,717 |
| Halloween Town Pumpkin Patch | Chandler, AZ | 1,029 |
| Tim's Pumpkin Patch | Marietta, NY | 1,013 |
| Dayton Scream Park | Dayton, OH | 738 |
| Indy Scream Park | Anderson, IN | 672 |
| Factory of Terror Haunted House | Canton, OH | 588 |
| Bayville Scream Park | Bayville, NY | 493 |
TikTok place search via TokConnect, 26 October 2026. Lifetime tagged videos; places with generic names left out. Data.
Search tells the same story at a bigger scale: "halloween horror nights orlando" had 3,903,247 searches and "13th floor haunted house" 289,828 in the 7 days to 26 October.
Playbooks
What to do in the last 5 days before Halloween
Our read, based on the numbers above.
Sellers
- Put the product type first in the title. 31.3% of Halloween-titled sales went to items that only borrow the word.
- Push items under $15 for volume and $30 to $60 for revenue.
- Run LIVE for decor, where it drove 15.2% of sales.
- Check stock daily: two top-selling costumes dropped to $0 a day this month.
Creators
- Film the pumpkin carving searches with no videos first.
- Post easy and last-minute looks now: "easy halloween costume women" rose 252% this week.
- Show the how. Commenters ask for the method every time.
- Our read: slow reveals and step-by-steps earn the saves.
Brands
- Fund affiliates. They drove 84.1% of the top Halloween shops' sales.
- Pick creators who answer searches, not only big accounts.
- Our read: save nails and party favors for the last week. Curvlife's Halloween press-on nails jumped 953.4% in the week to 24 October.
- Move budget to Black Friday on 1 November.
For costume ideas, use the trending Halloween costumes guide. For what comes next, see the TikTok Black Friday 2026 tracker, TikTok Christmas gifts 2026 and today's TikTok trends.
Key statistics
"halloween horror nights orlando" was the biggest typed Halloween search on TikTok in the 7 days to 26 October 2026, with 3,903,247 searches.
"easy halloween costume women" rose 252% on TikTok in the week to 26 October 2026, to 2,391,438 searches, and its US daily readings rose 269%.
Seven pumpkin carving searches on TikTok had no videos matched on 26 October 2026, with 1,824,953 searches between them in 7 days.
All 6 statistics
The top Halloween-titled TikTok Shop US listings sold an estimated $8.91 million in the 30 days to 24 October 2026, and $2.79 million (31.3%) of that was items that are not Halloween products.
Affiliates drove 84.1% of the estimated $5.84 million that five leading Halloween shops sold on TikTok Shop US in the 30 days to 24 October 2026.
The best-selling Halloween item on TikTok Shop US in the 30 days to 24 October 2026 was the UCANBE Athena face and body paint palette: an estimated $592,580 from 53,871 units at $11.
Method
How we got these numbers
- Searches. TikTok Creator Search Insights through TokConnect, pulled 26 October 2026. We searched 16 Halloween phrases chosen before pulling (costume, makeup, nails, decor, outfit, couples, group, party, pumpkin carving, candy, spooky season, movies, haunted house, dog costume, last minute and Halloween itself) and kept 333 topics. A search figure is TikTok's count for the 7 days to 26 October, worldwide. Week change compares the first and last daily readings. US figures are TikTok's US readings for the same searches.
- Typed searches only. TikTok also returns topic labels that pool many searches. We set a topic aside as a label if its figure was 5,000,000 or more, or 1,000,000 or more with a first reading under 5% of its last, if it was Featured Content, or if its wording was a generated group. 128 of the 321 Halloween topics were labels.
- TikTok Shop. TokConnect's TikTok Shop US sales estimates, data to 24 October 2026. Units track TikTok's sold counter and revenue is units times the listed price. We ranked all 695 products with "Halloween" in the title by 30-day revenue, took the top 60, dropped 4 with unreliable prices and sorted the rest into types by hand. Shop figures are whole-shop sales, with the split between affiliates, own accounts and the Shop mall.
- Videos, comments, sounds, hashtags, places. TikTok search for the most-liked videos posted in the month to 26 October; the top 50 comments on four videos; sound, hashtag and place search. Counts are as of 26 October 2026.
- Who. Researched and written by the TokConnect research team on 26 October 2026. Outside facts are linked where we use them.
- Files. Cleaned tables · raw pulls. Free to reuse with a link to this page.
FAQ
TikTok Halloween 2026: questions
What is trending on TikTok for Halloween 2026?
Events, costumes and pumpkins. In the 7 days to 26 October 2026 the biggest typed Halloween search on TikTok was "halloween horror nights orlando" (3,903,247 searches), then "easy halloween costume women" (2,391,438, up 252% in the week). "bear costume halloween" rose 350% and "all black halloween costumes" 279%.
What sells best on TikTok Shop for Halloween?
Costumes, then Halloween clothing, face paint and decor. In the 30 days to 24 October 2026, costumes and accessories made an estimated $2.20 million across the top Halloween-titled TikTok Shop US listings. The single best seller was the UCANBE Athena face and body paint palette: about $592,580 from 53,871 units at $11.
What Halloween videos should I post in the last week of October?
Answer the searches nobody has filmed. On 26 October 2026, seven pumpkin carving searches on TikTok had no videos matched, with 1,824,953 searches between them in 7 days, led by "pumpkin carving date ideas" (299,050). "spooky conchas" (298,850) and "DIY Dollar Tree Haunted House" (126,612) also had none.
Do affiliates sell most Halloween products on TikTok Shop?
Yes. Affiliates drove 84.1% of the estimated $5.84 million that five leading Halloween shops sold on TikTok Shop US in the 30 days to 24 October 2026. HalloweenCostumes.com made 1.0% of its sales through its own accounts and Tipsy Elves made none; Leg Avenue was highest at 19.7%.
What are the most used Halloween sounds on TikTok?
"Halloween ・ cute horror song" by PeriTune is used in 5,657,363 videos, the most of any Halloween sound we found on 26 October 2026. Andrew Gold's "Spooky, Scary Skeletons" is in 3,491,179 videos and "This Is Halloween" by The Party Cats in 2,183,704. These are lifetime counts.