TikTok Shop US · Daily board · Black Friday 2026
TikTok Black Friday 2026 tracker: TikTok Shop sales, deals and searches
TikTok Shop US's eight largest categories sold an estimated $333.6M in the 7 days to 18 October 2026, and the four gift-heavy ones (beauty, electronics, accessories and home) made $170.6M of it, +8.7% on the week before. This TokConnect board tracks TikTok Black Friday 2026 on TikTok Shop US with fresh sales data, and it updates every day from 20 November to 2 December.
Pre-event board. Updated 20 October 2026. Shop sales data to 18 October 2026, the latest full day.
Days to Black Friday
- 11 NovTikTok Shop's BFCM campaign opens (Pacific time)
- 20 NovThis board starts daily updates
- 26 NovThanksgiving
- 27 NovBlack Friday
- 30 NovCyber Monday, last campaign day
- 2 DecFinal board
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Sources and data.
The eight largest TikTok Shop US categories sold an estimated $333.6M in the 7 days to 18 October 2026, 38 days before Black Friday 2026.
Four gift-heavy TikTok Shop US categories (Beauty & Personal Care, Phones & Electronics, Fashion Accessories and Home Supplies) sold an estimated $170.6M in the 7 days to 18 October 2026, +8.7% on the previous 7 days.
LIVE selling made 16.3% of estimated revenue in those four gift-heavy TikTok Shop US categories in the 7 days to 18 October 2026.
Menswear & Underwear was the fastest-growing large TikTok Shop US category in the 7 days to 18 October 2026: +24.9% on the previous week, to an estimated $23.8M.
The top-selling TikTok Shop US LIVE in the week to 18 October 2026 was a 64h 24m broadcast by one seller account (@ba***) that sold an estimated $128K (4,081 units).
"walmart black friday" was searched 164,517 times on TikTok in the 7 days to 30 September 2026, the most of any typed Black Friday search we tracked.
How this board updates
Every section below comes from the same fixed list of TokConnect calls. Until 20 November it is a pre-event board: what TikTok Shop US sells now, what is rising, and what TikTok is already discounting. From 20 November to 2 December we re-run the calls every day, the sections refresh, and the daily curve grows into the Black Friday and Cyber Monday peak. Every refresh is dated and saved as its own data file.
Getting ready to sell? Dates, deal types and a prep checklist are in our TikTok Shop Black Friday guide. This page is the live numbers.
What sells now
Gift-heavy categories on TikTok Shop US this week
The eight largest TikTok Shop US categories, last 7 days, with the four gift-heavy ones marked. These are the categories to watch as Black Friday nears.
| Category | 7-day revenue | vs week before | LIVE share | Affiliate share | Shops selling |
|---|---|---|---|---|---|
| Beauty & Personal Care gift-heavy | $95.0M | +9.4% | 17.8% | 82.4% | 16,014 |
| Womenswear & Underwear | $81.2M | +11.7% | 11.1% | 81.0% | 14,103 |
| Sports & Outdoor | $33.8M | +16.0% | 13.6% | 75.4% | 12,867 |
| Fashion Accessories gift-heavy | $28.2M | +6.3% | 10.2% | 60.2% | 12,909 |
| Health | $24.1M | -0.1% | 24.0% | 81.3% | 3,729 |
| Phones & Electronics gift-heavy | $24.0M | +8.3% | 18.0% | 74.0% | 8,895 |
| Menswear & Underwear | $23.8M | +24.9% | 4.8% | 70.5% | 7,731 |
| Home Supplies gift-heavy | $23.4M | +8.9% | 15.5% | 71.7% | 18,406 |
TikTok Shop US, estimated. 12 Oct to 18 October 2026. The eight largest top-level categories in TokConnect Shop Analytics (category_trends), growth against the 7 days before. Data.
The curve
Daily TikTok Shop sales, day by day
Daily estimated revenue across the eight largest categories. Each refresh adds days, so from 20 November this line shows the climb into Black Friday against the October baseline.
Rising
Fastest-rising products before Black Friday
Products from six Black Friday staple searches, ranked by growth on the week before.
| Product | Search | 7-day revenue | vs week before | Avg price |
|---|---|---|---|---|
| Roborock Q10 X5+ Cordless Robotic Vacuum and Mop Deep Cleaning Machine - Self-Emptying… | vacuum | $45K | +826% | $229.00 |
| Shark Rocket Pro DLX Corded Stick Vacuum House Cleaning Gadgets Floor Cleaning Tool… | vacuum | $186K | +323% | $135.74 |
| SEESE Car Vacuum Portable Cordless, 20000Pa 2 in 1 Vacuum Cleaner&Air Duster, 100W… | vacuum | $121K | +264% | $34.00 |
| MIRATOKI Cordless Neck Relaxer - Heating & Microcurrent Self Care Gadget, Pocket-Size… | massager | $44K | +238% | $29.00 |
| Cosmetic Bag for Toiletries and Makeup - Boggs N' Ends | makeup | $22K | +222% | $35.00 |
| COVERGIRL Clean Fresh Yummy Big Stick Makeup Product for Adults - Lightweight, Nourishing… | makeup | $26K | +166% | $10.00 |
| ATOPSKINS 5-in-1 Air Styler LiteStyle Blow Dryer Hair Tool for US Users - Plastic… | hair dryer | $27K | +157% | $59.00 |
| Shark Matrix Self Emptying Robot Vacuum - UR2350S | vacuum | $41K | +147% | $249.00 |
| Wavytalk Turblow Pro Fast Drying Hair Dryer - 110,000 RPM Brushless Motor | High Speed… | hair dryer | $37K | +132% | $42.00 |
| MAANGE Women's 23pcs Makeup Brushes Set with 2pcs Powder Puffs & Brown Velvet Bag - All… | makeup | $21K | +130% | $13.00 |
TikTok Shop US, estimated. 12 Oct to 18 October 2026. Products with more than $20,000 of estimated revenue in the week, ranked by growth on the week before, from six Black Friday staple searches (air fryer, vacuum, massager, makeup, hair dryer, smart watch). We kept rows whose title contains the search words and dropped rows flagged for unreliable prices. 4 more products sold over $20,000 in their first week on sale; the biggest was SHARK HydroVac MessMaster Cordless 3-in-1 Vacuum, Mop and… at $158K.
On sale
The deals TikTok Shop is running now
What TikTok Shop US puts in front of shoppers in its deals feed and flash sales, with price, the struck-through price and the discount. More history on our daily TikTok Shop deals page.
Deals feed
67 listings in the deals feed; median discount 42%; 16 at 50% off or more.
| Listing | Shop | Price | Was | Off | Sold (lifetime) |
|---|---|---|---|---|---|
| Gap Women's SoftMade Modal PJ Top | Gap | $24.00 | $49.95 | 52% | 4,897 |
| O NAIL Pro Max Professional E-File Drill Manicure Machine, 50000 RPM… | ONAIL | $199.00 | $299.00 | 33% | 2,874 |
| PUTARE Wireless Induction Audio Speaker Stand, 5in1 Cellphone Holder, 3500mAh… | PUTARE | $19.99 | $44.99 | 56% | 326,117 |
| Crocs Adult Classic Metallic Buckle Clogs | CROCS US SHOP | $30.00 | $54.99 | 45% | 26,133 |
| KVIDIO Over-Ear Bluetooth Wireless Noise Cancelling Headphones, Active Noise… | KVIDIO | $23.27 | $69.99 | 67% | 14,983 |
| OxiClean Max Force Laundry Stain Remover Gel Stick, 6.2 fl oz | OxiClean | $4.99 | - | - | 6,380 |
| [HOT PICKS]Ourbella single multi-chrome eyeshadows, sparkly shimmer glitter… | OURBELLA SHOP | $12.99 | $29.99 | 57% | 113,608 |
| Homeika H318 Cordless Stick Vacuum Cleaner - 300W 23KPa Lightweight Home… | Homeika | $69.99 | $139.99 | 50% | 183,289 |
| Stunna Stix Soft-Glide Matte Lipstick - Uncensored | Fenty Beauty | $21.00 | - | - | 471 |
| Angel Kiss Women's Soft PU Leather Crossbody Shoulder Bag - 13.2"x4.5"x10.7"… | Angelkiss Bags | $37.00 | $59.99 | 38% | 15,879 |
| Angel Kiss Women's Stylish Shoulder Crossbody Bag - 11.4"x4.4"x7"… | Angelkiss Bags | $37.99 | $59.99 | 37% | 22,874 |
| Vimose Magnetic Tripod Selfie Stick for MagSafe, 60" Extendable Aluminum Alloy… | Vimose | $22.39 | $27.99 | 20% | 123 |
TikTok Shop US deals feed as a neutral US visitor saw it on 15 October 2026, from our daily deals page. This section switches to a fresh pull on the next refresh. "Sold" is the running total TikTok shows on the listing, not sales during the deal.
Flash sales
TikTok's flash sales fills in on the next refresh.
Searches
What people search for "black friday" on TikTok
Black Friday phrases people typed into TikTok in the last 7 days, from TikTok's own search data. We count only typed searches.
| What people typed | Searches, 7 days | First day to last | Videos TikTok matched |
|---|---|---|---|
| walmart black friday | 164,517 | +83% | 292 |
| abercrombie cyber monday | 106,746 | +63% | 0 |
| alo black friday sale | 106,646 | +9% | 0 |
| coach black friday sale | 98,870 | -61% | 305 |
| sephora black friday 2025 | 44,213 | - | 0 |
TikTok Creator Search Insights via TokConnect (demand_find_topics), global searches in the 7 days to 30 September 2026. We set aside 15 of TikTok's own topic groups, which pool many searches and are not things people typed. These are the pre-season baseline from our Black Friday guide (data); the board switches to a fresh pull on the next refresh.
On air
The LIVEs that sold most this week
LIVE selling runs hot around Black Friday. These are TikTok Shop US's top 10 LIVE broadcasts by estimated revenue in the latest ranking.
| Host | Title | Revenue | Units | Length | Started |
|---|---|---|---|---|---|
| @ba*** | DEALS FOR YOU - Live Now! | $128K | 4,081 | 64h 24m | 12 Oct |
| @dollskill | COSTUME BEST SELLERS 🕯️ | $108K | 1,272 | 14h | 15 Oct |
| @dollskill | COSTUME BEST SELLERS ⚡ | $100K | 1,163 | 14h 1m | 16 Oct |
| @dollskill | COSTUME BEST SELLERS 🧚♂️ | $95K | 1,108 | 13h 58m | 14 Oct |
| @ca*** | (no title) | $94K | 1,534 | 14h 12m | 15 Oct |
| @ke*** | (no title) | $87K | 687 | 5h 23m | 13 Oct |
| @dollskill | COSTUME BEST SELLERS 👻 | $81K | 927 | 13h 54m | 12 Oct |
| @no*** | September Stock Sale Mega LIVE! | $79K | 864 | 12h 8m | 15 Oct |
| @dollskill | COSTUME BEST SELLERS 🎭 | $78K | 896 | 13h 56m | 13 Oct |
| @ka*** | (no title) | $76K | 1,478 | 18h 5m | 17 Oct |
TikTok Shop US, estimated. The 10 top-selling LIVE broadcasts in TokConnect Shop Analytics' latest LIVE ranking (live_top_selling), all started 12 Oct to 17 October 2026; data to 18 October 2026. Hosts that are not brand accounts are masked.
Track your own category through Black Friday
Every board here is one question you can ask TokConnect for your own niche, in TokConnect Chat or in ChatGPT, Claude or Cursor. One prompt per tool:
Tool: product_top_selling
Which TikTok Shop US products in [your niche] grew fastest in the last 7 days? Only include products with over $20,000 in estimated revenue, and show price and units.
Tool: category_trends
Show TikTok Shop US categories by estimated revenue for the last 7 days, with growth on the week before and LIVE share.
Tool: live_top_selling
Show the top-selling TikTok Shop US LIVEs this week: host, length, revenue and units.
Tool: shop_browse
What is in the TikTok Shop US deals feed and flash sales right now? List price, original price and discount.
Tool: demand_find_topics
What Black Friday searches are people typing on TikTok this week, with 7-day search counts?
Want your category's numbers without a prompt? Use the free TikTok Shop analytics tool, or browse TikTok Shop trends. For the month as a whole, read the TikTok Shop US Report, October 2026, and for gift ideas ranked by sales, holiday gift trends 2026.
How we got these numbers
- Sales. TokConnect Shop Analytics for TikTok Shop US. Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter and revenue is units times the listed price. The category table (
category_trends) always covers the latest 7 days, and growth is against the 7 days before. Rising products come fromproduct_top_sellingwith a keyword, a 7-day window, growth sort and a revenue floor of $20,000. LIVEs come fromlive_top_selling. - Fixed calls. The categories marked gift-heavy, the six staple searches and the five Black Friday phrases were chosen before the first pull and stay the same every day, so days compare. The list is in each data file.
- Rules. We keep a product only if its title contains the search words, drop rows the feed flags for unreliable prices, and show products in their first week on sale separately from growth. Search counts are TikTok Creator Search Insights' 7-day global figures; TikTok's own topic groups, which pool many searches, are set aside.
- Deals.
shop_browsemethoddealsandflash_sales, as a neutral US visitor. "Sold" on a listing is TikTok's running total, never sales during the deal. - Dates. TikTok Shop's US BFCM 2026 campaign runs 11 to 30 November (Pacific time), from TikTok's 2026 BFCM Seller Campaign Guide (see the facts file). Comparisons on this board are against the weeks before the event.
- Data. Each refresh's calls are saved as
/evidence/tiktok-shop-black-friday-2026-pull-<date>.json, linked under the tables, and the running daily totals are in the board's data file.
Before you sign up
- Is it accurate?
- Sales are estimates from TikTok Shop sold counts and listed prices. Search counts are TikTok's own.
- Is it allowed?
- TokConnect is read-only and uses public data. It never logs in to your TikTok or Seller Center.
- What does it cost?
- 50 free credits, no card. Starter is $49 a month for 500 credits, and failed calls are free. Shop Analytics is on every plan.
- Does it work in my AI?
- One click for ChatGPT and Claude, one line for Cursor, or TokConnect Chat with no setup.
TikTok Black Friday: questions
What sells best on TikTok Shop before Black Friday?
Beauty and fashion. In the 7 days to 18 October 2026, Beauty & Personal Care sold an estimated $95.0 million on TikTok Shop US and Womenswear & Underwear $81.2 million, the two largest categories by far. The board above refreshes these numbers every day from 20 November.
How often does the TikTok Black Friday tracker update?
Every day from 20 November to 2 December 2026, which covers Thanksgiving (26 November), Black Friday (27 November) and Cyber Monday (30 November). Before 20 November it is a pre-event board, refreshed when we have something new. Each refresh shows its date and the last full day of sales data.
Which TikTok Shop categories grow fastest in the run-up to Black Friday?
In the week to 18 October 2026 it was Menswear & Underwear, up 24.9% on the week before, then Sports & Outdoor, up 16.0%. Health was the only large category that did not grow, at -0.1%. Growth on the board is always against the previous 7 days.
Do LIVE streams matter for TikTok Shop Black Friday sales?
Yes, for some categories more than others. LIVE made 24.0% of Health's estimated TikTok Shop US revenue and 18.0% of Phones & Electronics' in the 7 days to 18 October 2026, but only 4.8% of Menswear's. The top LIVE that week ran for over 64 hours.
Can I get the raw data behind the Black Friday board?
Yes. Every refresh saves the full set of calls as a dated evidence file, linked under each table, and the running daily totals sit in one data file. Both are free to reuse with a credit link to this page.
Know what's selling before Black Friday does
Ask TokConnect what is growing in your category this week, and check it again every day through Cyber Monday. 50 free credits, no card.