"nina pool medicube" had 287,613 TikTok searches in one week, and no video answered it. That is a rival's product, and nobody has made the video. TokConnect shows you every gap like it in your category before you brief the shoot.
What people search that no video answers
"T retinol" had 270,872 searches in a week and no videos matched. "under eye retinol" already has 804 videos.
| Typed search | Searches, 7 days | Videos |
|---|---|---|
| T retinol | 270,872 | 0 |
| under eye retinol | 180,409 | 804 |
| Retinol uglies | 63,719 | 690 |
| what does retinol do | 15,495 | 927 |
What people search about your competitors
People search rival products and collabs by name. Five of them topped 190,000 searches in a week with no video. To check a rival account, use the free analyzer.
| Typed search | Searches, 7 days | Videos |
|---|---|---|
| nina pool medicube | 287,613 | 0 |
| laneige flush pop | 261,278 | 0 |
| katseye x laneige | 256,023 | 0 |
| maple glaze laneige | 239,871 | 0 |
| red medicube pads | 190,680 | 0 |
| which skin1004 line is for you | 95,471 | 0 |
Everything on this page also works inside ChatGPT and Claude.
Post ideas your comments are asking for
Across five posts on one public skincare brand account, 98 comments tell you what to film. Five asked where to buy and three asked the price. Three posts write themselves: where to buy, a price breakdown, and pick your product by skin type.
- 5 ask where to buy or how to order, in three languages.
- 6 are PR, sample or ambassador requests.
- 3 ask the price.
- 3 ask which product suits their skin: dry, oily, acne.
Comments read 19 September 2026, commenter handles removed. Data.
TokConnect returns the searches in your category, the gaps around your rivals and the comments asking for your next post, in one place. Free to start, no card.
How we got these numbers
We pulled TikTok's search counts for "retinol" on 5 October 2026, and for four skincare brands plus comments on five public brand posts on 19 September 2026, all through TokConnect. Data: retinol, competitors, comments.
More on TikTok for social media managers
- TikTok content strategy: turning topics into a month of posts you can defend.
- TikTok competitor analysis: the method behind the competitor table.
- TikTok audit template: a monthly review of your account, competitors and search gaps.
Key statistics
"nina pool medicube" was searched 287,613 times on TikTok in the 7 days to 19 September 2026, and TikTok matched 0 videos to it.
"laneige flush pop" was searched 261,278 times on TikTok in the 7 days to 19 September 2026 and "katseye x laneige" 256,023 times, both with 0 videos matched.
"T retinol" was searched 270,872 times on TikTok in the 7 days to 5 October 2026 with 0 videos matched, while "under eye retinol" had 180,409 searches and 804 videos.
Questions social media managers ask
Does this replace Sprout Social or Hootsuite?
No. Keep your scheduler. It publishes, handles the inbox and reports on posts you already made. TokConnect answers the other question: what people search for in your category before you shoot anything. Running many brands? See TikTok for agencies.
Where do the search numbers come from?
From TikTok's own Creator Search Insights, at tiktok.com/csi, plus ordinary TikTok search. Search popularity is searches over the last seven days, global unless a country is picked. What the numbers mean.
Is it safe to use with a brand account?
Yes. You never connect a TikTok login, and your brand account is never touched. TokConnect reads public data and never posts or schedules.
What does it cost?
Free is 50 credits, no card. Paid plans start at $49 a month, or $34.99 a month billed yearly, with 500 credits. Pricing.
What does this prove to my lead?
Demand before spend. 270,872 weekly searches and no videos is a reason to shoot something.
