TikTok Shop categories in the UK, ranked by revenue and growth
By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop UK, in GBPRefreshed weeklyHow this is estimated
The biggest TikTok Shop category in the UK is Beauty and Personal Care, with an estimated £16.47M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at £9.14M. The fastest-growing category was Home Supplies, +4% on the week before.
Size, growth and the shape of each week
Beauty and Personal Care and Womenswear and Underwear together took 59% of the revenue of these 7 categories. Household Appliances moved least (-27%).
- Home Supplies+4%
- Toys and Hobbies+3%
- Sports and Outdoor+3%
- Phones and Electronics0%
- Womenswear and Underwear-4%
- Beauty and Personal Care-8%
- Household Appliances-27%
- Beauty and Personal CareVideo 75%, LIVE 14%, Shop tab and search 11%
- Womenswear and UnderwearVideo 71%, LIVE 12%, Shop tab and search 17%
- Home SuppliesVideo 61%, LIVE 12%, Shop tab and search 28%
- Household AppliancesVideo 61%, LIVE 24%, Shop tab and search 14%
- Toys and HobbiesVideo 67%, LIVE 10%, Shop tab and search 23%
- Phones and ElectronicsVideo 68%, LIVE 15%, Shop tab and search 17%
- Sports and OutdoorVideo 67%, LIVE 11%, Shop tab and search 22%
The 7 largest TikTok Shop categories in the UK, 7 days to 4 November
The 7 level-1 categories the source ranks as largest in the UK, by estimated revenue in GBP. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.
| # | Category | Est. revenue | Growth | Shops | Per shop | Top 10 shops' share | From affiliates | 30-day top product |
|---|---|---|---|---|---|---|---|---|
| 1 | Beauty and Personal Care | £16.47M | -8% | 7,651 | £2.1K | 33% | 82% | 3 for £40 - Glow For It Limited Edition Bundle£492K in 30 days |
| 2 | Womenswear and Underwear | £9.14M | -4% | 6,097 | £1.5K | 20% | 76% | Halara Women's High Waisted Straight Leg Work£564K in 30 days |
| 3 | Home Supplies | £4.29M | +4% | 9,069 | £473 | 18% | 75% | Yass Clean NEW IMPROVED FORMULA Scent Booster, 64 oz£162K in 30 days |
| 4 | Household Appliances | £3.6M | -27% | 1,613 | £2.2K | 54% | 82% | Shark TurboBlade Cool + Heat£584K in 30 days |
| 5 | Toys and Hobbies | £3.59M | +3% | 3,941 | £911 | 21% | 75% | Nex Playground – The Active Play Game Console for£446K in 30 days |
| 6 | Phones and Electronics | £3.31M | 0% | 4,289 | £772 | 28% | 80% | Elliot Brothers Sf3500 Retro Game Console 64GB£261K in 30 days |
| 7 | Sports and Outdoor | £3.27M | +3% | 4,909 | £665 | 23% | 77% | UMAY incline treadmill 15%£740K in 30 days |
Run this for your own category in the UK
TokConnect ranks any category in the UK the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, which TikTok Shop categories in the UK grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region GB.product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in the UK: what share of revenue goes to the top 10 shops?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
TikTok Shop categories in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Spain#1: Beauty and Personal Care
- Italy#1: Beauty and Personal Care
- Netherlands#1: Womenswear and Underwear
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Japan#1: Beauty and Personal Care
- Thailand#1: Beauty and Personal Care
- Vietnam#1: Beauty and Personal Care
- Indonesia#1: Beauty and Personal Care
- Malaysia#1: Beauty and Personal Care
- Philippines#1: Beauty and Personal Care
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop UK: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in GBP. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in GBP, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about TikTok Shop categories in the UK
Which TikTok Shop category is biggest in the UK?
Beauty and Personal Care (£16.47M), then Womenswear and Underwear (£9.14M) and Home Supplies (£4.29M), by estimated revenue in the 7 days to 4 November.
Which category is growing fastest on TikTok Shop UK?
Home Supplies grew +4% on the week before. Household Appliances moved least at -27%.
How concentrated are the categories?
Household Appliances is the most concentrated: its top 10 shops take 54% of its revenue. The table shows the share for every category.
How often does this update?
Every week. The numbers on this page are for the 7 days to 4 November.
