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TikTok Shop categories in Indonesia, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop ID, in IDRRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Indonesia is Beauty and Personal Care, with an estimated Rp953.19B in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at Rp640.38B. The fastest-growing category was Food and Beverages, +15% on the week before.

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Rp953.19BBeauty and Personal Care in 7 days
+15%Food and Beverages, week on week
Rp3352.85Bthe 7 largest categories together, 7 days
21%of Muslim Fashion revenue goes to its top 10 shops

Size, growth and the shape of each week

Beauty and Personal Care and Womenswear and Underwear together took 48% of the revenue of these 7 categories. Muslim Fashion moved least (-1%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop ID, IDR, estimated.
  1. Beauty and Personal Care48,186 shopsRp953.19B
  2. Womenswear and Underwear35,399 shopsRp640.38B
  3. Phones and Electronics22,542 shopsRp438.22B
  4. Muslim Fashion27,747 shopsRp400.9B
  5. Menswear and Underwear30,718 shopsRp339.7B
  6. Automotive and Motorcycle39,183 shopsRp312.69B
  7. Food and Beverages37,787 shopsRp267.77B
Growth, 7 days to 4 November against the 7 days before. TikTok Shop ID, estimated.
  1. Food and Beverages+15%
  2. Beauty and Personal Care+12%
  3. Phones and Electronics+7%
  4. Menswear and Underwear+4%
  5. Automotive and Motorcycle+4%
  6. Womenswear and Underwear-1%
  7. Muslim Fashion-1%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop ID, IDR, estimated.
Beauty and Personal CareWomenswear and UnderwearPhones and ElectronicsMuslim Fashion
Daily TikTok Shop ID revenue for the top 4 categoriesBeauty and Personal Care: 29 October Rp139.59B, 30 October Rp146.76B, 31 October Rp149.83B, 1 November Rp127.38B, 2 November Rp120.43B, 3 November Rp137.88B, 4 November Rp131.31B; Womenswear and Underwear: 29 October Rp89.86B, 30 October Rp92.72B, 31 October Rp95.52B, 1 November Rp93.55B, 2 November Rp92.13B, 3 November Rp86.08B, 4 November Rp90.52B; Phones and Electronics: 29 October Rp56.28B, 30 October Rp63.64B, 31 October Rp67.67B, 1 November Rp67.85B, 2 November Rp60.6B, 3 November Rp66.91B, 4 November Rp55.28B; Muslim Fashion: 29 October Rp55.02B, 30 October Rp59.76B, 31 October Rp59.98B, 1 November Rp57.44B, 2 November Rp58.25B, 3 November Rp51.85B, 4 November Rp58.6B0Rp37.5BRp75BRp112.5BRp150B29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop ID, estimated.
VideoLIVEShop tab and search
  1. Beauty and Personal CareVideo 56%, LIVE 36%, Shop tab and search 8%
  2. Womenswear and UnderwearVideo 50%, LIVE 42%, Shop tab and search 8%
  3. Phones and ElectronicsVideo 27%, LIVE 34%, Shop tab and search 39%
  4. Muslim FashionVideo 35%, LIVE 54%, Shop tab and search 12%
  5. Menswear and UnderwearVideo 56%, LIVE 32%, Shop tab and search 12%
  6. Automotive and MotorcycleVideo 41%, LIVE 21%, Shop tab and search 38%
  7. Food and BeveragesVideo 42%, LIVE 39%, Shop tab and search 20%

The 7 largest TikTok Shop categories in Indonesia, 7 days to 4 November

The 7 level-1 categories the source ranks as largest in Indonesia, by estimated revenue in IDR. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop ID, IDR, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Beauty and Personal CareRp953.19B+12%48,186Rp19.78M13%74%Alpha Arbutin Soap 10% Niacinamide AftermyskinRp7.36B in 30 days
2Womenswear and UnderwearRp640.38B-1%35,399Rp18.09M9%76%Clarric One Set - One Set Blouse CelanaRp1.66B in 30 days
3Phones and ElectronicsRp438.22B+7%22,542Rp19.44M19%53%Eggel Fortis 2 Portable Party Speaker with RGBRp1.27B in 30 days
4Muslim FashionRp400.9B-1%27,747Rp14.45M21%59%Dawat Dawai - Permadani Series Gamis Set HijabRp2.52B in 30 days
5Menswear and UnderwearRp339.7B+4%30,718Rp11.06M10%72%SERVOGEN - Celana Jeans Panjang Fading Cowo WithRp1.93B in 30 days
6Automotive and MotorcycleRp312.69B+4%39,183Rp7.98M4%58%DOPS For Car – Parfum Mobil Gantung MewahRp286M in 30 days
7Food and BeveragesRp267.77B+15%37,787Rp7.09M11%65%Kopi Kapal Api 10 KartonRp16.99B in 30 days

Run this for your own category in Indonesia

TokConnect ranks any category in Indonesia the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • category_trendsUsing TokConnect, which TikTok Shop categories in Indonesia grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region ID.
    Run in the research agent
  • product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Indonesia: what share of revenue goes to the top 10 shops?
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Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop ID: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in IDR. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in IDR, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Indonesia

Which TikTok Shop category is biggest in Indonesia?

Beauty and Personal Care (Rp953.19B), then Womenswear and Underwear (Rp640.38B) and Phones and Electronics (Rp438.22B), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop ID?

Food and Beverages grew +15% on the week before. Muslim Fashion moved least at -1%.

How concentrated are the categories?

Muslim Fashion is the most concentrated: its top 10 shops take 21% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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