See the ads TikTok’s Creative Center features as top ads right now: the views it shows for each, the markets they ran in and how long they are. Type an industry or keyword and matching ads come first.
Creative Center’s public Top Ads list held four ads, last updated 7 October. It returned the details for three of them.
Indonesia
MILO: badminton, mum and energy
97.2M views
15 seconds · 1 market (ID). Indonesian caption; in English it says playing badminton feels different from what mum sees, because of MILO (our translation).
12 markets
Bio-Oil: “Hannah”
65.0M views
12 seconds · Romania, Israel, Finland, UAE, Greece, UK, Italy, Thailand, Indonesia, Belgium, Denmark and Spain.
Brazil, Chile
Gemini: make your starter pack
56.2M views
30 seconds · 2 markets (BR, CL). Portuguese caption inviting people to create an office “starter pack” image with a Gemini prompt (our summary).
Views Creative Center shows for each ad
Source: TikTok Creative Center’s public Top Ads list, read through TokConnect’s free tool on 8 October 2026. Snapshot
TikTok ads examples
What these three ads have in common
They are short. 12, 15 and 30 seconds. Two of the three finish in a quarter of a minute.
They speak the market’s language. Two captions are in Indonesian and Portuguese, written for one or two countries.
They open on a moment, not the product. MILO starts with a kid’s badminton game and Gemini with a joke about office types.
One ran wide. Bio-Oil’s ad appeared in 12 markets across Europe, the Middle East and Asia.
Three ads are a small sample. Read them as examples to study, not as rules.
Ad spy, without the guesswork
Top Ads, the Ad Library and this tool
TikTok runs two public ad sources. This tool reads the first one; the Ad Library guide covers the second.
This free tool
Creative Center Top Ads page
TikTok Ad Library
What it is
The short public Top Ads list, as data
A gallery of high-performing ads that advertisers authorised
A transparency archive of ads shown in 33 European countries, including the UK
Filters
Your word matched against the ad text
Region, industry and objective
Advertiser or keyword, country, dates, ad type, age and gender
The public list changes daily, so one look misses most of it. We read it every day and publish the week’s ads on TikTok top ads this week, with views, markets and length.
Ask about ads in chat
Show me the TikTok ads Creative Center features as top ads right now, plus the most-viewed organic videos about [your product]. Compare their hooks, length and format. Do not estimate ad spend.
No. Creative Center’s public Top Ads list shows views, the markets an ad ran in and its length. TikTok publishes no ad spend there, and the tool doesn’t estimate one.
Why are there only a few ads?
The public Top Ads list TikTok serves is short and changes daily: it held 4 ads on 8 October 2026. For the full gallery, filtered by region, industry and objective, use the Top Ads page in TikTok’s Creative Center.
How does the industry search work?
TikTok doesn’t tag industry in its public list, so the tool matches your word, and close words for common industries, against each ad’s text. Ads that don’t match are still listed after the ones that do.
Is this the same as the TikTok Ad Library?
No. The Ad Library is TikTok’s transparency archive of ads shown in Europe, searchable by advertiser. Top Ads is a showcase of high-performing ads that advertisers agreed to feature. Use the Library to see what a competitor runs, and Top Ads to study creative that worked.
