We pull the numbers on this site ourselves and say how. TokConnect is independent of TikTok.
Where the numbers come from
Every search volume, trend line, hashtag count and demographic split on this site was pulled from TikTok through TokConnect, the same way the product answers questions. It reads TikTok's Creator Search Insights (the tool TikTok offers in its app and on desktop at tiktok.com/csi behind a login) and public search surfaces. Each table links to the saved JSON response under /data/ or /evidence/, with the date it was pulled. If a number is not linked to a snapshot or an external source, that is a mistake and we want to hear about it.
What the fields mean, once: search volume is the figure TikTok labels Search popularity on a topic page, searches over the last 7 days, global unless a country is selected. Popularity is TikTok's 0–100 score. Videos is how many videos TikTok has matched to the topic. Hashtag views and video counts are lifetime totals. Demographic values are shares of the searchers TikTok could classify.
Typed searches and TikTok's topic labels
TikTok returns two kinds of topic records, and we treat them differently. Typed searches are phrases people actually type, such as "lash clusters" or "packing tips"; their 7-day figures are usually under about 500,000. Topic labels are phrases TikTok writes itself to group many related searches, such as "iPhone tips and settings", and their figures pool all of those searches. We count a record as a label if any of these is true:
- its 7-day figure is 5,000,000 or more;
- its 7-day figure is 1,000,000 or more and the week's first reading is under 5% of its last;
- TikTok files it under "TikTok's Featured Content", or its wording describes a group rather than a search.
We never call a label's figure "searches" for that phrase, never use it as a headline number, and never compare it with a single Google keyword or another typed search. When a label is worth mentioning, the page says it is a topic group that pools many searches and keeps it apart from the typed searches. If you find a page that breaks this rule, it is an error; please tell us.
How TikTok Shop numbers are estimated
Units follow TikTok's sold counter, and revenue is units times the listed price, so every Shop figure is an estimate. The data ends two to three days before the pull, and each page shows both dates. Individual creators are masked in published examples: we show a follower band, not a name. Each table links to its evidence file under /data/ or /evidence/.
Check a number yourself. Ask the research agent the same question and compare.
How often data is refreshed
The data hubs under /trends/ are rebuilt from a fresh pull at least weekly, and the weekly report is published every Monday. Guides that quote data say when the data was pulled, next to the table or chart, and are reviewed monthly; the date at the top of each page is the last time it was checked or changed. TikTok's numbers move, so a figure in a guide is a dated example, not a live feed. TikTok also revises its own history: when we re-pulled one search's daily series 15 days later in October 2026, every reading from 6 August to 13 September came back exactly 23.4% lower. Compare the September pull with the October pull of the same search. A figure on this site is what TikTok reported on the date we give, and the evidence file keeps that response.
Who writes them
Daniel plans, pulls the data, and edits every page. Drafting is AI-assisted. We check product claims against TokConnect's source code and client claims against the vendor's current documentation. Where we did not test a setup end to end in a named client, the page says so.
How we mention our own product
We make TokConnect, and pages say so. Where TokConnect answers the question, we show the question and the answer it returns, with the date. We do not publish fake reviews, invented case studies, or "our tests show" claims without a saved result.
How we compare tools, including our own
We make TokConnect, so comparison and "best tools" pages say so in the opening paragraph. We compare other products from their public pricing pages, documentation and dated third-party reviews, and we link each source with the date we checked it. We do not sign up for competitors' accounts, so we never claim to have tested one hands-on. Comparison tables score every tool on the same 40 research jobs, and each cell links to the vendor page it came from with the date we checked it.
See the scorecard: 23 TikTok tools against 40 research jobs.
Corrections
Email dj@tokconnect.com with the page URL and what is wrong. We fix errors on the page and note substantive changes with a new updated date. Strip any API keys or private data from what you send.
