The top TikTok shops in the Netherlands

By DanielUpdated 7 November 2026Data to 4 November30 daysTokConnect data, TikTok Shop NL, in EURRefreshed weeklyHow this is estimated

The top-selling shop on TikTok Shop in the Netherlands is L'OYÉ Cosmetics, with an estimated €492K in the 30 days to 4 November, according to TokConnect Shop Analytics. The top 50 shops made €3.23M together, and 54% of it came through affiliate creators.

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€492KL'OYÉ Cosmetics, the #1 shop, in 30 days

€3.23Mearned by the top 50 shops together

54%of their revenue came through affiliate creators

51%of the top 50's revenue went to the top 10 shops

What moves in the Netherlands

Estimated revenue in EUR for the 30 days to 4 November. Beauty and Personal Care is the biggest category here with 10 of the 50 and €1M. Names appear as sellers list them, in Dutch.

Top 12 shops by estimated revenue, 30 days to 4 November. TikTok Shop NL, EUR, estimated.

L'OYÉ CosmeticsBeauty and Personal Care€492K
TCG OOSTCollectibles€248K
Card-BinderCollectibles€153K
OQHAIRFashion Accessories€152K
Curlady-NetherlandsWomenswear and Underwear€135K
WonderfulAutomotive and Motorcycle€128K
Nimya by NikkieTutorialsBeauty and Personal Care€99K
CrispycollectiblesCollectibles€89K
Ninja Kitchen NLHousehold Appliances€89K
APRIZO_NetherlandsBeauty and Personal Care€81K
DR.DENT - NLBeauty and Personal Care€71K
Y3CardPullsCollectibles€71K

Revenue of the top 50 shops by main category, 30 days to 4 November. TikTok Shop NL, EUR, estimated.

Beauty and Personal Care10 of 50 shops€1M
Collectibles7 of 50 shops€670K
Womenswear and Underwear6 of 50 shops€327K
Fashion Accessories2 of 50 shops€174K
Home Supplies4 of 50 shops€169K
Health4 of 50 shops€150K
Household Appliances3 of 50 shops€146K
Menswear and Underwear3 of 50 shops€132K

The top 50 TikTok shops in the Netherlands

Ranked by estimated revenue in the 30 days to 4 November, in EUR. Growth compares revenue with the 30 days before. From affiliates is the share of the shop's revenue that came through creators who sell its products. The last column splits revenue by how it was sold: creator videos, LIVE, and the shop tab and search.

Category Download CSV

TikTok Shop NL top shops, 30 days to 4 November, EUR, estimated.
#	Shop	Revenue, 30 days	Units, 30 days	Growth	From affiliates	Video / LIVE / shop tab
1	L'OYÉ CosmeticsBeauty and Personal Care · Brand	€492K	18K	+144%	45%	38% / 33% / 29%
2	TCG OOSTCollectibles · Brand	€248K	7.3K	+28%	1%	1% / 97% / 2%
3	Card-BinderCollectibles · Brand	€153K	3.7K	+3%	0%	2% / 83% / 16%
4	OQHAIRFashion Accessories · Retailer	€152K	3.8K	+6%	0%	0% / 0% / 100%
5	Curlady-NetherlandsWomenswear and Underwear · Brand	€135K	8.4K	+141%	99%	96% / 3% / 1%
6	WonderfulAutomotive and Motorcycle · Retailer	€128K	11K	+213%	52%	98% / 1% / 2%
7	Nimya by NikkieTutorialsBeauty and Personal Care · Brand	€99K	4.2K	+10%	45%	79% / 19% / 2%
8	CrispycollectiblesCollectibles · Retailer	€89K	2.1K	+53%	0%	0% / 86% / 14%
9	Ninja Kitchen NLHousehold Appliances · Brand	€89K	450	+170%	86%	72% / 25% / 3%
10	APRIZO_NetherlandsBeauty and Personal Care · Brand	€81K	5.6K	+49%	98%	78% / 20% / 2%
11	DR.DENT - NLBeauty and Personal Care · Brand	€71K	4.6K	-1%	99%	94% / 6% / 1%
12	Y3CardPullsCollectibles · Retailer	€71K	2K	+18%	0%	0% / 98% / 2%
13	bbwasparfumHome Supplies · Retailer	€68K	3.5K	+143%	94%	52% / 46% / 2%
14	Hismile_NLBeauty and Personal Care · Brand	€68K	6.4K	+55%	100%	86% / 14% / 0%
15	Landot-NLBeauty and Personal Care · Retailer	€58K	1.4K	+81%	97%	82% / 16% / 2%
16	The Spice GirlFood and Beverages · Brand	€57K	3.9K	>+999%	0%	25% / 63% / 12%
17	Siyue Clothing StoreWomenswear and Underwear · Retailer	€57K	2.5K	+338%	100%	91% / 9% / 0%
18	KKpeople-shapewearWomenswear and Underwear · Brand	€56K	2.9K	+243%	82%	77% / 15% / 8%
19	Sleek TacticssMenswear and Underwear · Retailer	€54K	1.7K	+92%	93%	91% / 2% / 7%
20	LucovitaalHealth · Brand	€49K	8.4K	+214%	92%	88% / 3% / 9%
21	Zamika Store_NetherlandsBeauty and Personal Care · Retailer	€49K	2.8K	+133%	83%	69% / 2% / 30%
22	Tbest_NetherlandsPhones and Electronics · Retailer	€48K	1K	+95%	100%	98% / 2% / 0%
23	Jun TenMenswear and Underwear · Retailer	€46K	1.4K	+9%	100%	97% / 3% / 0%
24	Pakketjes.nlHome Supplies · Brand	€41K	650	0%	0%	0% / 97% / 3%
25	Windboss LifeWell_NetherlandsHealth · Brand	€41K	2K	+14%	98%	94% / 5% / 1%
26	SR CollectiblesCollectibles · Brand	€38K	661	-12%	0%	0% / 88% / 12%
27	Brothers in CardsCollectibles · Brand	€37K	1.4K	-8%	6%	0% / 78% / 22%
28	AluaHealth · Brand	€37K	1.2K	+26%	99%	91% / 9% / 0%
29	Cabau LifestyleKitchenware · Brand	€36K	1.9K	+154%	85%	61% / 36% / 4%
30	Plein.nlHome Supplies · Brand	€36K	2.3K	>+999%	85%	82% / 4% / 14%
31	MysboCollectibles · Brand	€35K	908	+22%	0%	0% / 98% / 2%
32	Exsamind Home_NetherlandsFurniture · Brand	€33K	385	>+999%	61%	2% / 17% / 81%
33	Pink Gellac - B CorpBeauty and Personal Care · Brand	€33K	654	+526%	55%	52% / 28% / 20%
34	MoiseCareBaby and Maternity · Retailer	€33K	4.9K	-37%	99%	95% / 4% / 1%
35	Modest clothesMenswear and Underwear · Retailer	€32K	1.1K	+29%	85%	80% / 1% / 19%
36	Shark Home NLHousehold Appliances · Brand	€30K	176	-6%	97%	86% / 11% / 3%
37	DolceAmaraWomenswear and Underwear · Retailer	€30K	850	>+999%	2%	2% / 0% / 98%
38	OUKITEL Tech_NetherlandsPhones and Electronics · Brand	€28K	210	+76%	86%	60% / 1% / 38%
39	Polono Pocket_NetherlandsComputers and Office Equipment · Brand	€28K	1.2K	-2%	98%	89% / 8% / 2%
40	VEVOR Store NLHousehold Appliances · Brand	€28K	495	+383%	81%	60% / 5% / 35%
41	KEPEAK LOVE_NetherlandsKitchenware · Retailer	€27K	233	>+999%	26%	2% / 23% / 75%
42	GetMod Beauty NLWomenswear and Underwear · Brand	€26K	736	+62%	97%	93% / 5% / 3%
43	Novalora CosmeticsBeauty and Personal Care · Brand	€26K	835	+4%	88%	77% / 22% / 1%
44	Meroda CosmeticsBeauty and Personal Care · Brand	€24K	571	+305%	100%	90% / 10% / 1%
45	Huge Supplements NLHealth · Brand	€24K	803	-13%	64%	98% / 0% / 2%
46	Moody Home Megastore NLHome Improvement · Brand	€24K	1.1K	+260%	69%	55% / 1% / 44%
47	Utopya Shop_NetherlandsWomenswear and Underwear · Retailer	€23K	834	+507%	60%	31% / 5% / 64%
48	OMNIEXAHome Supplies · Brand	€23K	423	+22%	94%	80% / 16% / 3%
49	DEFATUS sports outdoorSports and Outdoor · Retailer	€23K	1.9K	+278%	99%	98% / 1% / 1%
50	Fancee HairFashion Accessories · Retailer	€23K	1.1K	-5%	88%	80% / 10% / 11%

Run this for your own niche in the Netherlands

TokConnect runs the same ranking for any niche in the Netherlands. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

shop_top_sellingUsing TokConnect, rank the top TikTok Shop shops in the Netherlands in [your niche] by 30-day revenue, with the share that comes from affiliates, video and LIVE. Use region NL.
Run in the research agent
shopUsing TokConnect, for the #1 shop in [your niche] on TikTok Shop in the Netherlands, show its best products and the creators who sell them.
Run in the research agent

Before you start

Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
What does it cost?
Start free, no card. See the plans.
Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

Top TikTok shops in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop NL: the 30 days from 6 October 2026 to 4 November 2026, the last full day of data. Updated 7 November 2026. We ran five keyword searches (a, e, i, o, u) of the shop ranking, 100 shops each, merged them (218 shops) and kept the 50 with the highest estimated revenue; the source's own overall top 10 were all found (9 of 10). A shop whose name holds no vowel can be missed. Revenue is units times the listed price in EUR. Shop names are shown as the shops list them, and shops with crude names are left out. Amounts are shown in EUR and are not converted to dollars. Names are cleaned display names, kept in the language the seller used. JSON, CSV. How these estimates work.

Questions about top tiktok shops in the Netherlands

Which are the biggest shops on TikTok Shop in the Netherlands?

L'OYÉ Cosmetics (€492K), TCG OOST (€248K) and Card-Binder (€153K) lead TikTok Shop NL by estimated revenue in the 30 days to 4 November.

How much of TikTok Shop NL revenue comes from affiliates?

In the top 50 shops, 54% of revenue came through affiliate creators in the 30 days to 4 November. The share differs a lot by shop: the table shows it for each one.

How often does this update?

Every week. The numbers on this page are for the 30 days to 4 November.

How do I look up a competitor's shop in the Netherlands?

Connect TokConnect to ChatGPT or Claude, or use the research agent, and ask for a shop's sales, products and creators with region NL.