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TikTok Shop categories in Vietnam, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop VN, in VNDRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Vietnam is Beauty and Personal Care, with an estimated ₫1026.05B in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Womenswear and Underwear is second at ₫887.63B. The fastest-growing category was Fashion Accessories, -5% on the week before.

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₫1026.05BBeauty and Personal Care in 7 days
-5%Fashion Accessories, week on week
₫3953.92Bthe 8 largest categories together, 7 days
22%of Home Supplies revenue goes to its top 10 shops

Size, growth and the shape of each week

Beauty and Personal Care and Womenswear and Underwear together took 48% of the revenue of these 8 categories. Phones and Electronics moved least (-8%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop VN, VND, estimated.
  1. Beauty and Personal Care28,480 shops₫1026.05B
  2. Womenswear and Underwear21,457 shops₫887.63B
  3. Food and Beverages17,223 shops₫503.88B
  4. Home Supplies27,641 shops₫338.64B
  5. Menswear and Underwear11,136 shops₫332.47B
  6. Baby and Maternity11,756 shops₫328.51B
  7. Phones and Electronics15,291 shops₫323.39B
  8. Fashion Accessories16,056 shops₫213.35B
Growth, 7 days to 4 November against the 7 days before. TikTok Shop VN, estimated.
  1. Fashion Accessories-5%
  2. Beauty and Personal Care-5%
  3. Womenswear and Underwear-6%
  4. Food and Beverages-6%
  5. Menswear and Underwear-6%
  6. Baby and Maternity-7%
  7. Home Supplies-8%
  8. Phones and Electronics-8%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop VN, VND, estimated.
Beauty and Personal CareWomenswear and UnderwearFood and BeveragesHome Supplies
Daily TikTok Shop VN revenue for the top 4 categoriesBeauty and Personal Care: 29 October ₫145.27B, 30 October ₫134.11B, 31 October ₫190.39B, 1 November ₫145.02B, 2 November ₫147.03B, 3 November ₫120.75B, 4 November ₫143.48B; Womenswear and Underwear: 29 October ₫121.85B, 30 October ₫121.63B, 31 October ₫159.44B, 1 November ₫126.97B, 2 November ₫123.6B, 3 November ₫106.25B, 4 November ₫127.88B; Food and Beverages: 29 October ₫71.53B, 30 October ₫64.54B, 31 October ₫88.4B, 1 November ₫71.99B, 2 November ₫72.16B, 3 November ₫62.58B, 4 November ₫72.68B; Home Supplies: 29 October ₫46.83B, 30 October ₫43.73B, 31 October ₫63.9B, 1 November ₫45.72B, 2 November ₫48.9B, 3 November ₫42.66B, 4 November ₫46.92B0₫50B₫100B₫150B₫200B29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop VN, estimated.
VideoLIVEShop tab and search
  1. Beauty and Personal CareVideo 49%, LIVE 36%, Shop tab and search 16%
  2. Womenswear and UnderwearVideo 39%, LIVE 53%, Shop tab and search 8%
  3. Food and BeveragesVideo 40%, LIVE 44%, Shop tab and search 16%
  4. Home SuppliesVideo 44%, LIVE 38%, Shop tab and search 17%
  5. Menswear and UnderwearVideo 58%, LIVE 33%, Shop tab and search 10%
  6. Baby and MaternityVideo 31%, LIVE 53%, Shop tab and search 17%
  7. Phones and ElectronicsVideo 35%, LIVE 41%, Shop tab and search 24%
  8. Fashion AccessoriesVideo 35%, LIVE 42%, Shop tab and search 23%

The 8 largest TikTok Shop categories in Vietnam, 7 days to 4 November

The 8 level-1 categories the source ranks as largest in Vietnam, by estimated revenue in VND. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop VN, VND, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Beauty and Personal Care₫1026.05B-5%28,480₫36.03M11%68%Mini size serum săn chắc da Retinol thực vật Vibrant₫23.58B in 30 days
2Womenswear and Underwear₫887.63B-6%21,457₫41.37M4%76%Quần Jean Nữ, Vải Denim Lụa Cao Cấp₫3.13B in 30 days
3Food and Beverages₫503.88B-6%17,223₫29.26M13%67%Combo 4 Thùng 24 Chai Sữa Ensure Original Dạng Lỏng₫9.67B in 30 days
4Home Supplies₫338.64B-8%27,641₫12.25M22%75%M58ss Set 3 Chai nước hoa Nữ Tender Flying cao cấp₫14.09B in 30 days
5Menswear and Underwear₫332.47B-6%11,136₫29.86M9%79%PN.STORE 1993 Quần Nỉ 2 Da Form Rộng Ống Cong₫2.13B in 30 days
6Baby and Maternity₫328.51B-7%11,756₫27.94M14%66%Abbott PediaSure Hương Vani, 1-10 tuổi, 1.6kg₫4.46B in 30 days
7Phones and Electronics₫323.39B-8%15,291₫21.15M11%69%BẢN NÂNG CẤP Sạc Dự Phòng Mini 10000mAh Vention₫3.23B in 30 days
8Fashion Accessories₫213.35B-5%16,056₫13.29M18%66%VIDEO - Set vòng cổ và vòng tay BLESS cỏ 4 lá hoa₫6.1B in 30 days

Run this for your own category in Vietnam

TokConnect ranks any category in Vietnam the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

  • category_trendsUsing TokConnect, which TikTok Shop categories in Vietnam grew fastest in the last 7 days, and who are the top 10 products in [your category]? Use region VN.
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  • product_top_sellingUsing TokConnect, how concentrated is [your category] on TikTok Shop in Vietnam: what share of revenue goes to the top 10 shops?
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Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop VN: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in VND. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in VND, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Vietnam

Which TikTok Shop category is biggest in Vietnam?

Beauty and Personal Care (₫1026.05B), then Womenswear and Underwear (₫887.63B) and Food and Beverages (₫503.88B), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop VN?

Fashion Accessories grew -5% on the week before. Phones and Electronics moved least at -8%.

How concentrated are the categories?

Home Supplies is the most concentrated: its top 10 shops take 22% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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