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TikTok Shop categories in Mexico, ranked by revenue and growth

By DanielUpdated 7 November 2026Data to 4 NovemberLast 7 days, 29 to 4 NovemberTokConnect data, TikTok Shop MX, in MXNRefreshed weeklyHow this is estimated

The biggest TikTok Shop category in Mexico is Womenswear and Underwear, with an estimated MX$146M in revenue in the last 7 days to 4 November, according to TokConnect Shop Analytics. Beauty and Personal Care is second at MX$124M. The fastest-growing category was Home Supplies, +42% on the week before.

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MX$146MWomenswear and Underwear in 7 days
+42%Home Supplies, week on week
MX$564Mthe 7 largest categories together, 7 days
20%of Sports and Outdoor revenue goes to its top 10 shops

Size, growth and the shape of each week

Womenswear and Underwear and Beauty and Personal Care together took 48% of the revenue of these 7 categories. Menswear and Underwear moved least (+6%).

Estimated revenue by category, 7 days to 4 November. TikTok Shop MX, MXN, estimated.
  1. Womenswear and Underwear9,539 shopsMX$146M
  2. Beauty and Personal Care6,639 shopsMX$124M
  3. Home Supplies9,705 shopsMX$73.87M
  4. Phones and Electronics7,612 shopsMX$69.53M
  5. Sports and Outdoor8,191 shopsMX$69.24M
  6. Menswear and Underwear6,808 shopsMX$43.87M
  7. Shoes2,041 shopsMX$36.8M
Growth, 7 days to 4 November against the 7 days before. TikTok Shop MX, estimated.
  1. Home Supplies+42%
  2. Beauty and Personal Care+29%
  3. Sports and Outdoor+19%
  4. Phones and Electronics+18%
  5. Womenswear and Underwear+13%
  6. Shoes+8%
  7. Menswear and Underwear+6%
Daily estimated revenue, top 4 categories, 29 October to 4 November. TikTok Shop MX, MXN, estimated.
Womenswear and UnderwearBeauty and Personal CareHome SuppliesPhones and Electronics
Daily TikTok Shop MX revenue for the top 4 categoriesWomenswear and Underwear: 29 October MX$19.71M, 30 October MX$21.58M, 31 October MX$18.37M, 1 November MX$19.23M, 2 November MX$23.12M, 3 November MX$20.56M, 4 November MX$23.75M; Beauty and Personal Care: 29 October MX$14.51M, 30 October MX$18.44M, 31 October MX$15.59M, 1 November MX$15.48M, 2 November MX$20.51M, 3 November MX$16.31M, 4 November MX$23.27M; Home Supplies: 29 October MX$8.28M, 30 October MX$12.63M, 31 October MX$9.72M, 1 November MX$8.6M, 2 November MX$12.93M, 3 November MX$8.76M, 4 November MX$12.95M; Phones and Electronics: 29 October MX$9.03M, 30 October MX$10.51M, 31 October MX$8.75M, 1 November MX$9.19M, 2 November MX$11.32M, 3 November MX$9.34M, 4 November MX$11.39M0MX$6.25MMX$12.5MMX$18.75MMX$25M29 Oct30 Oct31 Oct1 Nov2 Nov3 Nov4 Nov
How each category sells: video, LIVE and the shop tab, 7 days to 4 November. TikTok Shop MX, estimated.
VideoLIVEShop tab and search
  1. Womenswear and UnderwearVideo 47%, LIVE 36%, Shop tab and search 17%
  2. Beauty and Personal CareVideo 53%, LIVE 31%, Shop tab and search 16%
  3. Home SuppliesVideo 44%, LIVE 30%, Shop tab and search 26%
  4. Phones and ElectronicsVideo 54%, LIVE 18%, Shop tab and search 28%
  5. Sports and OutdoorVideo 45%, LIVE 24%, Shop tab and search 32%
  6. Menswear and UnderwearVideo 46%, LIVE 19%, Shop tab and search 35%
  7. ShoesVideo 48%, LIVE 31%, Shop tab and search 21%

The 7 largest TikTok Shop categories in Mexico, 7 days to 4 November

The 7 level-1 categories the source ranks as largest in Mexico, by estimated revenue in MXN. Per shop is the category's revenue divided by the shops selling in it; the top 10 share shows how concentrated it is. The 30-day top product is the highest-revenue product the category held on the best-sellers page.

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Level-1 categories, 7 days to 4 November. TikTok Shop MX, MXN, estimated.
#CategoryEst. revenueGrowthShopsPer shopTop 10 shops' shareFrom affiliates30-day top product
1Womenswear and UnderwearMX$146M+13%9,539MX$15K12%74%Buen Fin Abrigo de mujer liso con doble botonaduraMX$3.71M in 30 days
2Beauty and Personal CareMX$124M+29%6,639MX$19K16%75%UCANBE Athena Kit de Pintura Facial y CorporalMX$2.99M in 30 days
3Home SuppliesMX$73.87M+42%9,705MX$7.6K11%72%Alfa Wipes Toallitas Humedas para Adulto ExtraMX$1.2M in 30 days
4Phones and ElectronicsMX$69.53M+18%7,612MX$9.1K14%63%GameSir G7 Pro Mando con Cable para Xbox yMX$1.05M in 30 days
5Sports and OutdoorMX$69.24M+19%8,191MX$8.4K20%65%Dfyne Impact Shorts Deportivos MujerMX$682K in 30 days
6Menswear and UnderwearMX$43.87M+6%6,808MX$6.4K18%59%Pijama de Coral Fleece para Hombre Conjunto CálidoMX$1.15M in 30 days
7ShoesMX$36.8M+8%2,041MX$18K20%75%Zapatillas de algodón ultra gruesas para mujer,MX$696K in 30 days

Run this for your own category in Mexico

TokConnect ranks any category in Mexico the same way. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

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Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    Start free, no card. See the plans.

  • Does it work in my AI?

    Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

TikTok Shop categories in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop MX: the 7 days from 29 October 2026 to 4 November 2026, the last full day of data, against the 7 days before. Updated 7 November 2026. The source ranks the market's level-1 categories by estimated revenue; revenue is units times the listed price in MXN. The daily lines use the source's own daily pattern (which it reports in US dollars) scaled to the week's total in MXN, so the shape of the week is exact and the daily amounts are estimates. Amounts are not converted. JSON, CSV. How these estimates work.

Questions about TikTok Shop categories in Mexico

Which TikTok Shop category is biggest in Mexico?

Womenswear and Underwear (MX$146M), then Beauty and Personal Care (MX$124M) and Home Supplies (MX$73.87M), by estimated revenue in the 7 days to 4 November.

Which category is growing fastest on TikTok Shop MX?

Home Supplies grew +42% on the week before. Menswear and Underwear moved least at +6%.

How concentrated are the categories?

Sports and Outdoor is the most concentrated: its top 10 shops take 20% of its revenue. The table shows the share for every category.

How often does this update?

Every week. The numbers on this page are for the 7 days to 4 November.

Research your Shop niche.

Ask for sales, creators and prices on any TikTok Shop category, brand or product. Start free: 50 credits, about 16 research-agent answers, no card.

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