TikTok Shop Black Friday 2026 in Japan
By DanielUpdated 7 November 2026Data to 4 November7 days tracked since 29 OctoberTokConnect data, TikTok Shop JP, in JPYUpdated daily to 2 DecemberHow this is estimated
Black Friday 2026 is on Friday 27 November, and Cyber Monday follows on 30 November. In the 7 days to 4 November, TikTok Shop in Japan made an estimated ¥1.62B across its 7 biggest categories, led by Beauty and Personal Care at ¥429M. Automotive and Motorcycle grew fastest (+14% on the week before). TokConnect Shop Analytics adds each new day here until 2 December.
20 days to Black Friday. The numbers here run to 4 November, the latest full day of data. Each daily update adds a day to the chart below, so Black Friday week itself will appear here as it happens.
Daily sales by category, before Black Friday
Estimated revenue per day in JPY for the four biggest categories, 29 October to 4 November. The line extends every day until 2 December.
Category ranking, 7 days to 4 November
The market's level-1 categories by estimated revenue in JPY. Growth compares the 7 days with the 7 days before.
| # | Category | Est. revenue | Growth | Share | Shops |
|---|---|---|---|---|---|
| 1 | Beauty and Personal Care | ¥429M | -8% | 26% | 3,084 |
| 2 | Womenswear and Underwear | ¥315M | -2% | 19% | 2,526 |
| 3 | Food and Beverages | ¥263M | -10% | 16% | 1,346 |
| 4 | Toys and Hobbies | ¥173M | -22% | 11% | 1,256 |
| 5 | Automotive and Motorcycle | ¥157M | +14% | 10% | 1,509 |
| 6 | Home Supplies | ¥156M | -23% | 10% | 3,084 |
| 7 | Menswear and Underwear | ¥129M | +6% | 8% | 1,834 |
Rising on TikTok Shop JP right now
The eight fastest-growing products as of 4 November, before the Black Friday push. The full list is on the rising products page, and the best sellers page shows what already sells most.
- お待たせしました！全色再入荷！ シルバーべール ティッシュオフリップタトゥー 6種¥769K in 7 days · 10x or more · Beauty and Personal Care
- Ruru live限定No.4スクイーズ おもちゃ 5個セット。内容を確認済みです。¥736K in 7 days · +468% · Toys and Hobbies
- 公式 生姜高麗人参配合 シャンプーバー 固形シャンプー 頭皮ケア 頭皮クレンジング 10種ハーブ配合 ベタつき対策¥503K in 7 days · +188% · Beauty and Personal Care
- セインムー ボーテロンド 美容液 独自技術開発美容液 100ml 6.5ヶ月分¥423K in 7 days · +173% · Beauty and Personal Care
- 温感ケア、45℃、led光エステ、7色モード、クレンジング、振動マッサージ、フェイスライン・首のケア、usb充電式¥443K in 7 days · +141% · Beauty and Personal Care
- 訳あり シナノスイート 約1.5kg(5-6玉)～2.5kg(8-10玉) 長野県産 農家直送¥700K in 7 days · +129% · Food and Beverages
- 本格薪窯ピザ5枚セット｜creare 冷凍ピザ満喫5種食べ比べ¥2M in 7 days · +115% · Food and Beverages
- 令和8年産 千葉県産 にじのきらめき 白米 5kg・10kg・20kg｜無地パッケージ・国産米¥528K in 7 days · +73% · Food and Beverages
Track Black Friday in your niche in Japan
TokConnect can compare any category or product in Japan against the week before. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.
category_trendsUsing TokConnect, compare daily revenue by category on TikTok Shop in Japan for Black Friday week against the week before, and name the products that jumped most. Use region JP.product_top_sellingUsing TokConnect, which products in [your niche] are rising fastest on TikTok Shop in Japan ahead of Black Friday?
Before you start
- Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
- Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
- What does it cost?
Start free, no card. See the plans.
- Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.
Black Friday on TikTok Shop in other markets
Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.
- United States#1: Beauty & Personal Care
- United Kingdom#1: Beauty and Personal Care
- Germany#1: Beauty and Personal Care
- France#1: Beauty and Personal Care
- Spain#1: Beauty and Personal Care
- Italy#1: Beauty and Personal Care
- Netherlands#1: Womenswear and Underwear
- Ireland#1: Beauty and Personal Care
- Poland#1: Womenswear and Underwear
- Brazil#1: Womenswear and Underwear
- Mexico#1: Womenswear and Underwear
How we got these numbers
From TokConnect Shop Analytics, TikTok Shop JP: the 7 days to 4 November 2026 for the market's level-1 categories, refreshed each day. Updated 7 November 2026. Revenue is units times the listed price in JPY. The daily series uses the source's own daily pattern (which it reports in US dollars) scaled to each week's total in JPY, so the shape of each week is exact and the daily amounts are estimates; where two daily updates cover the same day, the later one is kept. Amounts are not converted. JSON, CSV. How these estimates work.
Questions about Black Friday on TikTok Shop in Japan
When is Black Friday 2026?
Friday 27 November 2026. Cyber Monday is Monday 30 November 2026.
What sells on TikTok Shop in Japan before Black Friday?
In the 7 days to 4 November, Beauty and Personal Care led with ¥429M, then Womenswear and Underwear (¥315M) and Food and Beverages (¥263M).
How often does this page update?
Every day until 2 December 2026. The chart holds 7 days of data so far.
How do I track my own products in Japan through Black Friday?
Connect TokConnect to ChatGPT or Claude, or use the research agent, and ask for daily sales of a product or category with region JP.
