TikTok Shop IT · Top shops

The top TikTok shops in Italy

By DanielUpdated 7 November 2026Data to 4 November30 daysTokConnect data, TikTok Shop IT, in EURRefreshed weeklyHow this is estimated

The top-selling shop on TikTok Shop in Italy is DeboraShopOfficial, with an estimated €3.1M in the 30 days to 4 November, according to TokConnect Shop Analytics. The top 50 shops made €13.89M together, and 47% of it came through affiliate creators.

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€3.1MDeboraShopOfficial, the #1 shop, in 30 days

€13.89Mearned by the top 50 shops together

47%of their revenue came through affiliate creators

63%of the top 50's revenue went to the top 10 shops

What moves in Italy

Estimated revenue in EUR for the 30 days to 4 November. Fashion Accessories is the biggest category here with 3 of the 50 and €3.5M. Names appear as sellers list them, in Italian.

Top 12 shops by estimated revenue, 30 days to 4 November. TikTok Shop IT, EUR, estimated.

DeboraShopOfficialFashion Accessories€3.1M
legea.pompeiMenswear and Underwear€2.09M
medicube ItaliaBeauty and Personal Care€1.25M
DreameEUHousehold Appliances€579K
Arcamania Group SrlHousehold Appliances€369K
Ninja Kitchen ITHousehold Appliances€327K
Bears with Benefits ItaliaHealth€310K
VEVOR Store ITTools and Hardware€289K
nelmondodialicesrlFashion Accessories€280K
QVC ItaliaHousehold Appliances€222K
NABLA CosmeticsBeauty and Personal Care€203K
AiryBare ItalyBeauty and Personal Care€188K

Revenue of the top 50 shops by main category, 30 days to 4 November. TikTok Shop IT, EUR, estimated.

Fashion Accessories3 of 50 shops€3.5M
Beauty and Personal Care11 of 50 shops€2.58M
Menswear and Underwear2 of 50 shops€2.2M
Household Appliances5 of 50 shops€1.63M
Health5 of 50 shops€815K
Womenswear and Underwear6 of 50 shops€790K
Home Supplies4 of 50 shops€500K
Tools and Hardware1 of 50 shops€289K

The top 50 TikTok shops in Italy

Ranked by estimated revenue in the 30 days to 4 November, in EUR. Growth compares revenue with the 30 days before. From affiliates is the share of the shop's revenue that came through creators who sell its products. The last column splits revenue by how it was sold: creator videos, LIVE, and the shop tab and search.

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TikTok Shop IT top shops, 30 days to 4 November, EUR, estimated.
#	Shop	Revenue, 30 days	Units, 30 days	Growth	From affiliates	Video / LIVE / shop tab
1	DeboraShopOfficialFashion Accessories · Retailer	€3.1M	7.1K	-32%	0%	0% / 9% / 91%
2	legea.pompeiMenswear and Underwear · Retailer	€2.09M	7.5K	-24%	2%	2% / 1% / 97%
3	medicube ItaliaBeauty and Personal Care · Brand	€1.25M	70K	-22%	100%	87% / 13% / 0%
4	DreameEUHousehold Appliances · Brand	€579K	3.8K	-9%	93%	31% / 69% / 1%
5	Arcamania Group SrlHousehold Appliances · Retailer	€369K	18K	-12%	94%	85% / 7% / 8%
6	Ninja Kitchen ITHousehold Appliances · Brand	€327K	2.3K	+52%	97%	60% / 37% / 3%
7	Bears with Benefits ItaliaHealth · Brand	€310K	14K	-22%	100%	90% / 9% / 1%
8	VEVOR Store ITTools and Hardware · Brand	€289K	4K	+95%	73%	60% / 1% / 39%
9	nelmondodialicesrlFashion Accessories · Brand	€280K	13K	-20%	5%	60% / 23% / 17%
10	QVC ItaliaHousehold Appliances · Retailer	€222K	5.7K	-11%	87%	78% / 16% / 6%
11	NABLA CosmeticsBeauty and Personal Care · Brand	€203K	8.1K	+36%	80%	73% / 23% / 3%
12	AiryBare ItalyBeauty and Personal Care · Brand	€188K	8K	-16%	92%	91% / 4% / 6%
13	MixMUSEWomenswear and Underwear · Brand	€167K	10K	+34%	74%	72% / 23% / 5%
14	L group-Lady FirstWomenswear and Underwear · Retailer	€164K	5.3K	-11%	88%	83% / 16% / 1%
15	Elena GiordanoWomenswear and Underwear · Brand	€158K	8.4K	-14%	4%	69% / 18% / 13%
16	SUPERTOP PerfumesBeauty and Personal Care · Retailer	€158K	4K	+50%	27%	50% / 23% / 27%
17	aviliahome ItaliaHome Supplies · Brand	€156K	7.4K	-1%	86%	75% / 14% / 11%
18	Moero ShopLuggage and Bags · Brand	€153K	2.6K	-37%	39%	36% / 43% / 21%
19	Esposito_CalzatureShoes · Retailer	€152K	1.9K	-16%	4%	91% / 3% / 6%
20	ALDOUSHealth · Brand	€144K	14K	+4%	0%	0% / 0% / 100%
21	OUKITEL TechPhones and Electronics · Brand	€141K	1.1K	+38%	98%	70% / 27% / 3%
22	Zamika StoreNot stated · Retailer	€141K	23K	+6%	97%	91% / 3% / 6%
23	Umay ITSports and Outdoor · Brand	€137K	1.3K	+62%	98%	80% / 19% / 1%
24	WatchexpressHousehold Appliances · Brand	€129K	11K	-35%	96%	83% / 8% / 9%
25	SymbeautyHealth · Brand	€128K	11K	-25%	88%	88% / 11% / 1%
26	1SUPPSHealth · Retailer	€128K	4.2K	-21%	83%	93% / 6% / 1%
27	Bricozone.itFurniture · Retailer	€127K	2.2K	-9%	87%	77% / 2% / 22%
28	KaterinBeauty and Personal Care · Brand	€124K	3.8K	-32%	50%	80% / 16% / 3%
29	Philips ItaliaBeauty and Personal Care · Brand	€123K	3.4K	-8%	99%	97% / 2% / 1%
30	Annaira Collection s.r.lFashion Accessories · Brand	€121K	5.1K	-49%	42%	61% / 24% / 16%
31	EsplodiaHome Supplies · Retailer	€120K	3.2K	-21%	70%	51% / 2% / 47%
32	TOOBUR EUPhones and Electronics · Brand	€118K	4.5K	-12%	100%	85% / 15% / 0%
33	Landot-ITBeauty and Personal Care · Retailer	€117K	2.8K	+15%	100%	95% / 5% / 0%
34	L'H STOREHome Supplies · Retailer	€115K	1.5K	>+999%	0%	0% / 0% / 100%
35	Spotmate-ITBeauty and Personal Care · Retailer	€111K	4K	+1%	100%	98% / 1% / 0%
36	Aosom ItalyFurniture · Brand	€110K	1K	+8%	63%	44% / 2% / 55%
37	Top Clic ItaliaHome Supplies · Brand	€109K	11K	-34%	44%	82% / 9% / 9%
38	COOLTYPE ITALIAMenswear and Underwear · Retailer	€107K	3.2K	+24%	8%	94% / 0% / 6%
39	CoffeinaFood and Beverages · Brand	€107K	5.4K	+43%	60%	51% / 24% / 25%
40	GomGom CardsCollectibles · Brand	€106K	1.4K	-19%	6%	12% / 50% / 38%
41	ALDOUS_ItaliaHealth · Brand	€105K	4.6K	-29%	99%	73% / 26% / 1%
42	NIVEA ItaliaBeauty and Personal Care · Brand	€104K	7.2K	+301%	97%	94% / 5% / 1%
43	Noeila CollectionWomenswear and Underwear · Brand	€104K	3.5K	-1%	10%	78% / 6% / 16%
44	ATRALIA PERFUMES EUROPEBeauty and Personal Care · Brand	€102K	2.9K	+99%	92%	93% / 6% / 1%
45	PokegloryCollectibles · Retailer	€101K	3K	-36%	1%	0% / 83% / 17%
46	purina.italiaPet Supplies · Retailer	€101K	2.9K	+2%	91%	63% / 25% / 12%
47	iuna.boutiqueWomenswear and Underwear · Brand	€100K	8.2K	-12%	74%	82% / 15% / 3%
48	YCZ_ItalyBeauty and Personal Care · Retailer	€99K	3.7K	-66%	100%	92% / 8% / 0%
49	Y-RAINSports and Outdoor · Brand	€98K	950	-45%	26%	84% / 6% / 10%
50	TAZZUMAREWomenswear and Underwear · Brand	€97K	4.5K	-23%	97%	68% / 30% / 2%

Run this for your own niche in Italy

TokConnect runs the same ranking for any niche in Italy. Connect TokConnect once at app.tokconnect.com/mcp (setup: ChatGPT, Claude), paste a prompt, and put your category where the brackets are. 1 credit per tool call. Or skip the setup and ask the research agent.

shop_top_sellingUsing TokConnect, rank the top TikTok Shop shops in Italy in [your niche] by 30-day revenue, with the share that comes from affiliates, video and LIVE. Use region IT.
Run in the research agent
shopUsing TokConnect, for the #1 shop in [your niche] on TikTok Shop in Italy, show its best products and the creators who sell them.
Run in the research agent

Before you start

Is it accurate?
Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.
Is it allowed?
TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.
What does it cost?
Start free, no card. See the plans.
Does it work in my AI?
Yes. Connect TokConnect to ChatGPT, Claude or Cursor once, then ask for any ranking on this page for your own category. Or read the TikTok Shop MCP guide.

Top TikTok shops in other markets

Each market has its own data, in its own currency. Figures are never converted, so compare what moves, not the totals.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop IT: the 30 days from 6 October 2026 to 4 November 2026, the last full day of data. Updated 7 November 2026. We ran five keyword searches (a, e, i, o, u) of the shop ranking, 100 shops each, merged them (203 shops) and kept the 50 with the highest estimated revenue; the source's own overall top 10 were all found (10 of 10). A shop whose name holds no vowel can be missed. Revenue is units times the listed price in EUR. Shop names are shown as the shops list them, and shops with crude names are left out. Amounts are shown in EUR and are not converted to dollars. Names are cleaned display names, kept in the language the seller used. JSON, CSV. How these estimates work.

Questions about top tiktok shops in Italy

Which are the biggest shops on TikTok Shop in Italy?

DeboraShopOfficial (€3.1M), legea.pompei (€2.09M) and medicube Italia (€1.25M) lead TikTok Shop IT by estimated revenue in the 30 days to 4 November.

How much of TikTok Shop IT revenue comes from affiliates?

In the top 50 shops, 47% of revenue came through affiliate creators in the 30 days to 4 November. The share differs a lot by shop: the table shows it for each one.

How often does this update?

Every week. The numbers on this page are for the 30 days to 4 November.

How do I look up a competitor's shop in Italy?

Connect TokConnect to ChatGPT or Claude, or use the research agent, and ask for a shop's sales, products and creators with region IT.