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Source: TikTok Creator Search Insights via TokConnect, 21 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.

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TikTok Shop US · Shop ranking

Top TikTok Shop sellers: the 100 biggest shops this month

Data to 18 October 202630 days from 19 SeptemberTikTok Shop US, estimatedRefreshed weekly

The top TikTok Shop seller in the US is medicube US Store, with an estimated $29.10M in revenue in the 30 days to 18 October 2026, according to TokConnect Shop Analytics. Comfrt ($14.98M) and QVC, Inc ($12.82M) follow. Every shop in the top 100 took at least $1.78M, 20 passed $5 million, and together the 100 took $379.89M.

$29.10Mmedicube US Store, the #1 shop, in 30 days
20of the top 100 shops took more than $5M
$1.78Mthe revenue needed to make the top 100
86%of the top 100's revenue came through affiliates
73%of it came from videos (the rest: LIVE and the shop tab)

Who leads, and where the money comes from

The top 10 shops took 31% of the top 100's revenue. Beauty & Personal Care is the biggest category on the list, with 29 shops and $119.99M between them.

Top 15 shops by estimated revenue, 30 days to 18 October 2026. TikTok Shop US, estimated.
  1. medicube US StoreBeauty & Personal Care$29.10M
  2. ComfrtWomenswear & Underwear$14.98M
  3. QVC, Inc$12.82M
  4. Dr.MelaxinBeauty & Personal Care$10.42M
  5. VEVOR StoreTools & Hardware$9.49M
  6. Tarte CosmeticsBeauty & Personal Care$8.77M
  7. Shark HomeHousehold Appliances$8.66M
  8. Halara USSports & Outdoor$8.59M
  9. CROCS US SHOPShoes$8.50M
  10. Dolls KillWomenswear & Underwear$7.40M
  11. Mellow SleepTextiles & Soft Furnishings$7.23M
  12. Fashion NovaWomenswear & Underwear$6.90M
  13. Ninja Kitchen USHousehold Appliances$6.81M
  14. PacsunWomenswear & Underwear$6.74M
  15. Micro IngredientsHealth$6.39M
Where the top 10 shops' revenue came from, 30 days to 18 October 2026. TikTok Shop US, estimated.
AffiliatesOwn accountsMall
  1. medicube US StoreAffiliates 85%, Own accounts 3%, Mall 12%
  2. ComfrtAffiliates 89%, Own accounts 11%, Mall 0%
  3. QVC, IncAffiliates 78%, Own accounts 9%, Mall 13%
  4. Dr.MelaxinAffiliates 94%, Own accounts 5%, Mall 1%
  5. VEVOR StoreAffiliates 74%, Own accounts 8%, Mall 18%
  6. Tarte CosmeticsAffiliates 91%, Own accounts 2%, Mall 8%
  7. Shark HomeAffiliates 91%, Own accounts 2%, Mall 6%
  8. Halara USAffiliates 97%, Own accounts 0%, Mall 2%
  9. CROCS US SHOPAffiliates 89%, Own accounts 11%, Mall 0%
  10. Dolls KillAffiliates 81%, Own accounts 17%, Mall 2%
Top 100 shops' revenue by main category, 30 days to 18 October 2026. TikTok Shop US, estimated.
  1. Beauty & Personal Care29 shops$119.99M
  2. Womenswear & Underwear17 shops$73.74M
  3. Sports & Outdoor8 shops$26.59M
  4. Shoes7 shops$24.62M
  5. Household Appliances5 shops$23.77M
  6. Tools & Hardware3 shops$18.69M
  7. Health6 shops$18.48M
  8. Other or not stated2 shops$16.31M
  9. Textiles & Soft Furnishings2 shops$9.05M
  10. Jewelry Accessories & Derivatives2 shops$6.97M

The top 100 TikTok shops, 30 days to 18 October 2026

Ranked by estimated revenue. Growth compares the latest 7 days with the 7 before. The split shows how revenue came in: from creators' videos, from LIVE and from the shop tab and search. Every row links to the same shop in TokConnect.

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Top 100 shops, 30 days to 18 October 2026. TikTok Shop US, estimated.
#ShopEst. revenueEst. unitsGrowth, 7 daysFrom affiliatesVideo / LIVE / shop tab
1medicube US StoreBeauty & Personal Care · Brand · Analyse in TokConnect$29.10M869K+3%85%74% / 14% / 12%
2ComfrtWomenswear & Underwear · Brand · Analyse in TokConnect$14.98M353K+29%89%84% / 15% / 0%
3QVC, IncCategory not stated · Brand · Analyse in TokConnect$12.82M230K+10%78%63% / 20% / 17%
4Dr.MelaxinBeauty & Personal Care · Brand · Analyse in TokConnect$10.42M429K+4%94%82% / 17% / 1%
5VEVOR StoreTools & Hardware · Brand · Analyse in TokConnect$9.49M140K+15%74%56% / 15% / 29%
6Tarte CosmeticsBeauty & Personal Care · Brand · Analyse in TokConnect$8.77M252K+14%90%77% / 15% / 8%
7Shark HomeHousehold Appliances · Brand · Analyse in TokConnect$8.66M48K+98%91%81% / 12% / 6%
8Halara USSports & Outdoor · Brand · Analyse in TokConnect$8.59M260K+16%97%90% / 7% / 3%
9CROCS US SHOPShoes · Brand · Analyse in TokConnect$8.50M183K-3%89%74% / 26% / 0%
10Dolls KillWomenswear & Underwear · Brand · Analyse in TokConnect$7.40M83K-23%81%81% / 16% / 3%
11Mellow SleepTextiles & Soft Furnishings · Brand · Analyse in TokConnect$7.23M133K+8%94%80% / 19% / 1%
12Fashion NovaWomenswear & Underwear · Brand · Analyse in TokConnect$6.90M238K+4%94%82% / 10% / 8%
13Ninja Kitchen USHousehold Appliances · Brand · Analyse in TokConnect$6.81M42K+103%90%77% / 17% / 6%
14PacsunWomenswear & Underwear · Brand · Analyse in TokConnect$6.74M239K-7%94%91% / 1% / 9%
15Micro IngredientsHealth · Brand · Analyse in TokConnect$6.39M232K+4%86%63% / 30% / 7%
16Shark BeautyBeauty & Personal Care · Brand · Analyse in TokConnect$5.53M28K-1%94%91% / 7% / 2%
17SEESE StoreTools & Hardware · Brand · Analyse in TokConnect$5.43M166K+33%98%82% / 17% / 2%
18CiderWomenswear & Underwear · Brand · Analyse in TokConnect$5.37M129K+1%95%91% / 1% / 8%
19Bare Anatomy HaircareBeauty & Personal Care · Brand · Analyse in TokConnect$5.24M332K-4%99%82% / 18% / 0%
20BASEDBeauty & Personal Care · Brand · Analyse in TokConnect$5.22M180K+8%57%72% / 28% / 0%
21EdiktedWomenswear & Underwear · Brand · Analyse in TokConnect$4.82M172K-13%73%54% / 8% / 38%
22BellaVitashopBeauty & Personal Care · Brand · Analyse in TokConnect$4.80M213K+17%94%82% / 15% / 4%
23Halara GlamSports & Outdoor · Brand · Analyse in TokConnect$4.78M134K+31%91%86% / 5% / 9%
24HeyDudeShoes · Brand · Analyse in TokConnect$4.67M74K+12%94%81% / 17% / 2%
25Gildelle DiamondJewelry Accessories & Derivatives · Brand · Analyse in TokConnect$4.32M6.8K-4%0%0% / 0% / 100%
26SephoraBeauty & Personal Care · Brand · Analyse in TokConnect$3.79M56K+33%97%76% / 22% / 2%
27VEVOR Automotive StoreTools & Hardware · Brand · Analyse in TokConnect$3.77M53K+2%74%54% / 17% / 29%
28JOYINToys & Hobbies · Brand · Analyse in TokConnect$3.77M224K+44%94%81% / 15% / 4%
29BISSELL CleanHousehold Appliances · Brand · Analyse in TokConnect$3.55M22K+14%99%92% / 7% / 1%
30Bullseye DealsCategory not stated · Brand · Analyse in TokConnect$3.49M149K+10%80%30% / 46% / 25%
31Toplux NutritionHealth · Brand · Analyse in TokConnect$3.48M220K+11%100%83% / 17% / 0%
32FeelinGirl LLCWomenswear & Underwear · Brand · Analyse in TokConnect$3.36M117K+4%67%60% / 37% / 4%
33M.A.C Cosmetics StoreBeauty & Personal Care · Brand · Analyse in TokConnect$3.20M84K+33%99%88% / 11% / 1%
34OEAK ApparelWomenswear & Underwear · Brand · Analyse in TokConnect$3.11M197K+11%92%86% / 10% / 3%
35Project CloudShoes · Brand · Analyse in TokConnect$3.10M65K+22%93%81% / 18% / 1%
36SUNGBOON EDITORBeauty & Personal Care · Brand · Analyse in TokConnect$3.00M100K+20%96%81% / 14% / 4%
37QAWAFIBeauty & Personal Care · Brand · Analyse in TokConnect$2.94M114K+30%99%67% / 33% / 1%
38VEVOR Home StoreHousehold Appliances · Brand · Analyse in TokConnect$2.90M39K+9%71%50% / 14% / 36%
39SHAPELLXWomenswear & Underwear · Brand · Analyse in TokConnect$2.80M90K+61%75%67% / 30% / 3%
40Hsia-BrasWomenswear & Underwear · Retailer · Analyse in TokConnect$2.79M99K+9%85%86% / 10% / 4%
41NOBULLSports & Outdoor · Brand · Analyse in TokConnect$2.77M26K+20%86%80% / 2% / 18%
42VEADONS Wrist FashionFashion Accessories · Brand · Analyse in TokConnect$2.72M10K-60%2%1% / 0% / 99%
43MYS ScentsBeauty & Personal Care · Brand · Analyse in TokConnect$2.72M192K+8%80%70% / 14% / 16%
44YIANNA INCWomenswear & Underwear · Brand · Analyse in TokConnect$2.70M68K+34%98%68% / 32% / 0%
45DREAM PAIRSShoes · Brand · Analyse in TokConnect$2.65M61K+15%92%82% / 9% / 9%
46PAVOIJewelry Accessories & Derivatives · Brand · Analyse in TokConnect$2.65M139K+48%80%63% / 33% / 4%
47Sweetcrispy OfficialHome Supplies · Brand · Analyse in TokConnect$2.47M52K+25%95%57% / 36% / 7%
48KKpeople ShapewearWomenswear & Underwear · Brand · Analyse in TokConnect$2.45M100K+24%89%88% / 11% / 2%
49BEAUTYHOUSE.COMBeauty & Personal Care · Brand · Analyse in TokConnect$2.44M64K+28%84%52% / 31% / 16%
50VEVOR Outdoor StoreHome Improvement · Brand · Analyse in TokConnect$2.42M41K+2%76%65% / 8% / 27%
51KitschBeauty & Personal Care · Brand · Analyse in TokConnect$2.41M125K+2%79%67% / 29% / 4%
52Vesper BooksBooks, Magazines & Audio · Brand · Analyse in TokConnect$2.40M14K-52%0%0% / 3% / 97%
53Leefar USHealth · Brand · Analyse in TokConnect$2.39M141K-27%94%74% / 26% / 1%
54EcoFlow Technology Inc.Home Improvement · Brand · Analyse in TokConnect$2.37M4.2K-38%46%11% / 36% / 53%
55MERACHSports & Outdoor · Brand · Analyse in TokConnect$2.34M46K+14%90%75% / 24% / 1%
56Secret OudBeauty & Personal Care · Brand · Analyse in TokConnect$2.34M47K+14%89%57% / 28% / 15%
57LUCKMEEYWomenswear & Underwear · Brand · Analyse in TokConnect$2.33M93K+4%100%99% / 1% / 1%
58Bella All NaturalHealth · Brand · Analyse in TokConnect$2.30M87K+80%90%23% / 72% / 5%
59INIA OfficialBeauty & Personal Care · Brand · Analyse in TokConnect$2.23M17K+14%85%65% / 20% / 14%
60Hismile USBeauty & Personal Care · Brand · Analyse in TokConnect$2.22M140K+68%83%94% / 6% / 1%
61BedloreFurniture · Brand · Analyse in TokConnect$2.22M73K-78%91%94% / 5% / 1%
62UMAYSports & Outdoor · Brand · Analyse in TokConnect$2.21M18K+1%89%53% / 41% / 6%
63CHOUYATOUWomenswear & Underwear · Brand · Analyse in TokConnect$2.16M52K+37%96%90% / 7% / 2%
64Color Wow HairBeauty & Personal Care · Brand · Analyse in TokConnect$2.14M91K-3%93%86% / 13% / 1%
65OQ HAIR SHOPFashion Accessories · Brand · Analyse in TokConnect$2.13M64K+2%75%77% / 3% / 20%
66PORTLAND LEATHER GOODSLuggage & Bags · Brand · Analyse in TokConnect$2.10M31K-9%93%48% / 47% / 6%
67YOUNGLAMenswear & Underwear · Brand · Analyse in TokConnect$2.08M45K+26%81%90% / 0% / 10%
68WonderskinBeauty & Personal Care · Brand · Analyse in TokConnect$2.05M110K+6%98%92% / 8% / 0%
69AELFRIC EDENMenswear & Underwear · Brand · Analyse in TokConnect$2.04M35K+18%88%85% / 12% / 3%
70Dr. Groot HairBeauty & Personal Care · Brand · Analyse in TokConnect$2.04M34K+4%74%36% / 59% / 5%
71e.l.f. CosmeticsBeauty & Personal Care · Brand · Analyse in TokConnect$2.04M168K+2%92%83% / 14% / 2%
72Wireless SourcePhones & Electronics · Brand · Analyse in TokConnect$2.04M16K+32%88%6% / 79% / 15%
73TillysSports & Outdoor · Brand · Analyse in TokConnect$2.04M33K+11%89%78% / 7% / 15%
74O PositivBeauty & Personal Care · Brand · Analyse in TokConnect$2.04M74K-6%96%68% / 31% / 1%
75Truly BeautyBeauty & Personal Care · Brand · Analyse in TokConnect$2.03M109K+7%98%69% / 30% / 1%
76SHAPSHEWomenswear & Underwear · Brand · Analyse in TokConnect$2.01M45K+3%97%90% / 10% / 0%
77Fly KicksSports & Outdoor · Brand · Analyse in TokConnect$2.00M13K+19%66%75% / 15% / 10%
78R & W Co.Home Supplies · Brand · Analyse in TokConnect$1.99M108K+37%98%65% / 33% / 1%
79LemmeHealth · Brand · Analyse in TokConnect$1.98M52K-25%84%70% / 29% / 1%
80CushionaireShoes · Brand · Analyse in TokConnect$1.97M41K+17%95%92% / 5% / 2%
81Physician's ChoiceHealth · Brand · Analyse in TokConnect$1.94M91K+3%95%66% / 32% / 1%
82UNICEFashion Accessories · Brand · Analyse in TokConnect$1.92M42K+32%69%72% / 18% / 10%
83BloomChicWomenswear & Underwear · Brand · Analyse in TokConnect$1.92M75K+23%89%82% / 3% / 16%
84PHOFAY-Skin CareBeauty & Personal Care · Retailer · Analyse in TokConnect$1.91M131K-22%99%98% / 2% / 0%
85Chemist at PlayBeauty & Personal Care · Brand · Analyse in TokConnect$1.91M115K+104%95%90% / 10% / 0%
86vansShoes · Brand · Analyse in TokConnect$1.90M27K-9%98%96% / 2% / 2%
87INLYRICWomenswear & Underwear · Brand · Analyse in TokConnect$1.90M73K+43%97%96% / 3% / 1%
88epaisBeauty & Personal Care · Brand · Analyse in TokConnect$1.87M97K+20%100%94% / 6% / 0%
89DS LaboratoriesBeauty & Personal Care · Brand · Analyse in TokConnect$1.87M50K+6%97%97% / 2% / 1%
90wavytalkBeauty & Personal Care · Brand · Analyse in TokConnect$1.86M45K+52%88%83% / 15% / 2%
91Laura Geller BeautyBeauty & Personal Care · Brand · Analyse in TokConnect$1.86M62K+10%92%76% / 18% / 6%
92MFVIMSports & Outdoor · Brand · Analyse in TokConnect$1.86M65K-3%95%93% / 2% / 5%
93Sweetcrispy SHousehold Appliances · Brand · Analyse in TokConnect$1.85M33K+33%93%57% / 37% / 6%
94GOSUHI FurnitureFurniture · Brand · Analyse in TokConnect$1.83M3.2K-5%92%74% / 20% / 7%
95NORTIV 8Shoes · Brand · Analyse in TokConnect$1.83M30K+49%83%81% / 16% / 3%
96MonbixTextiles & Soft Furnishings · Brand · Analyse in TokConnect$1.82M29K+7%91%95% / 4% / 1%
97MomcozyBaby & Maternity · Brand · Analyse in TokConnect$1.81M24K-37%86%82% / 15% / 3%
98PetPivotPet Supplies · Brand · Analyse in TokConnect$1.80M19K-51%84%70% / 28% / 2%
99Michael KorsLuggage & Bags · Brand · Analyse in TokConnect$1.79M24K+7%96%60% / 35% / 6%
100DickiesMenswear & Underwear · Brand · Analyse in TokConnect$1.78M48K+24%98%97% / 1% / 2%

Top brands

Top 10 brands by estimated revenue, 13 October to 18 October 2026 (the daily figures the brand ranking returns). TikTok Shop US, estimated.
#BrandEst. revenueCreators sellingSelling videos
1medicubeBeauty & Personal Care$5.99M7.1K15K
2VEVORTools & Hardware$3.23M3.5K5.2K
3comfrtWomenswear & Underwear$2.85M2.9K7.6K
4drmelaxinBeauty & Personal Care$2.25M3.7K5.9K
5Shark HomeHousehold Appliances$2.02M375778
6HalaraSports & Outdoor$1.76M2.1K4.7K
7CrocsShoes$1.70M1.5K4.2K
8DOLLS KILLWomenswear & Underwear$1.52M9022.3K
9SEESETools & Hardware$1.35M1.1K2.2K
10tarte cosmeticsBeauty & Personal Care$1.32M2.2K3.2K

A brand can sell through several shops, and the brand ranking covers a shorter recent period than the shop table, so read it on its own. The creator and video counts are the brand ranking's own figures.

Run this ranking for your niche in TokConnect

The table above is the whole market. Ask TokConnect the same question for one niche and it runs the same Shop Analytics tools, for any date range, in TokConnect Chat or inside ChatGPT, Claude or Cursor. Words in [brackets] are yours to change.

Top 100 TikTok shops by estimated revenue, 30 days to 18 October 2026: medicube US Store $29.10M; 20 shops above $5M; $1.78M to make the top 100.
Summary infographic, free to share with a link to this page. Download PNG

Before you start

  • Is it accurate?

    Revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. Rows with a placeholder price are left out.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    50 free credits, no card. One tool call is one credit and failed calls are free. Starter is $49 a month for 500 credits, and Shop Analytics is on every plan.

  • Does it work in my AI?

    One click connects ChatGPT and Claude; Cursor takes one line of config. Or use TokConnect Chat in the browser.

Price check: FastMoss's US web plan starts at $29 for the first month, then $49 a month (fastmoss.com/pricing, checked 20 October 2026). Kalodata does not publish web prices; its US App Store plan is $45.99 a month. TokConnect starts with 50 free credits, and one ranking like this is one credit.

How we got these numbers

Pulled on 20 October 2026 from TokConnect Shop Analytics, TikTok Shop US, for the 30 days from 19 September 2026 to 18 October 2026, the last full day of data. shop_top_selling with no search term returns only a short-window top 10, so we ran it once per vowel (a, e, i, o, u, y) with window 30d and limit 100. A search matches any part of a shop name and comes back sorted by revenue, so every shop in the true top 100 whose name holds one of those letters is in the first 100 rows of at least one search. That screened 266 shops (all of the source's own short-window top 10 among them); we merged them by shop id and kept the 100 with the highest estimated revenue. The same six searches with window 7d gave the 7-day growth. The brand tab is shop_top_selling with type brands. Estimated revenue is units times the listed price, and units track TikTok's sold counter. Rows the feed flags for an unreliable price are left out. Category is each shop's main level-1 category as the source files it. Data: JSON, CSV, evidence. Background reading: What is GMV on TikTok? and How to see competitor sales on TikTok Shop.

Questions about the top TikTok shops

Who are the top 3 TikTok Shop sellers in the US this month?

medicube US Store ($29.10M from about 869K units), Comfrt ($14.98M) and QVC, Inc ($12.82M), by estimated revenue in the 30 days to 18 October 2026. TokConnect re-ranks the top 100 every week.

How many TikTok shops make more than $1 million a month?

100 of the top 100 US shops passed $1 million in estimated revenue in the 30 days to 18 October 2026, and 20 passed $5 million. The 100th shop took $1.78M, which is the bar for this list.

Do the top TikTok shops sell through affiliates or their own accounts?

For the top 100 shops, 86% of estimated revenue in the 30 days to 18 October 2026 came through affiliate creators; the rest came from the shops' own accounts and the TikTok Shop mall. The share varies a lot by shop, so the table shows it per row.

Why do the shop and brand rankings disagree?

A brand can sell through several shops (and a shop can sell several brands), and the brand ranking covers a shorter recent period. Use the shop table to compare storefronts and the brand tab to see which labels lead right now.

How do I see the top TikTok shops in my own niche?

Ask TokConnect for the top shops in your niche, or run shop_top_selling with a keyword in ChatGPT, Claude or Cursor. It returns up to 700 shops per search with revenue, units, growth and the affiliate split, for any date range.