- "good sunscreen for oily skin" (293,287 searches in 7 days), "hyaluronic acid for men" (277,983) and "niacinamide serums how to use" (270,272) were the biggest typed skincare searches on TikTok in the week to 28 Sep.
- "0.2 retinol" (98,750) and "cerave moisture" (84,257) were new that week and had no videos matched: the clearest openings for a skincare video.
- Only 16 of 178 skincare topics TikTok returned were typed searches; the rest are TikTok topic groups that pool many searches, so read their millions as theme size, not keyword volume.
- Say the keyword in the first seconds, put it in on-screen text and write it in the caption; #skincare alone sits on 61.1 million videos.
- Acne and sun protection claims can make a product a drug under US rules, and paid or gifted posts must be disclosed in the video.
The top TikTok keywords for skincare, by what people typed into search, were "good sunscreen for oily skin" (293,287 searches in the week to 28 Sep), "hyaluronic acid for men" (277,983) and "niacinamide serums how to use" (270,272). Two typed skincare searches had no videos at all: "0.2 retinol" (98,750 searches) and "cerave moisture" (84,257).
This page is for skincare brands, estheticians and beauty creators who want the exact words to put in a video. The list comes from TikTok's own search data for 20 skincare searches, from broad ones like "skincare" to ingredients and brands, plus its autocomplete. As people type, TikTok suggests skincare for men, for teenagers, for oily, dry and sensitive skin, and Korean skincare.
Of 178 topics TikTok returned, only 16 were phrases people typed. The rest are TikTok topic groups, phrases TikTok writes itself to pool many related searches, like "at home skincare routines". Every ranking on this page uses typed searches only; the groups sit in their own marked table.
What skincare keywords are people searching on TikTok?
These are the typed skincare searches, ranked by searches in the week to 28 Sep. "Change over the week" compares the last day of the week with the first. "Videos" is how many videos TikTok matches to the search. Fewer videos means less competition.
| # | Keyword people typed | 7-day searches | Change over the week | Videos |
|---|---|---|---|---|
| 1 | good sunscreen for oily skin | 293,287 | +46% | 1,181 |
| 2 | hyaluronic acid shot* | 279,283 | +124% | 0 |
| 3 | hyaluronic acid for men | 277,983 | from a low base | 417 |
| 4 | niacinamide serums how to use | 270,272 | new | 1,042 |
| 5 | no acne | 208,295 | +173% | 1,090 |
| 6 | dry skin face | 206,837 | +2% | 994 |
| 7 | moisture me moisturize me | 172,251 | +70% | 29,683 |
| 8 | fade dark spots | 153,184 | −13% | 1,101 |
| 9 | vitamin c serums before and after | 151,845 | +191% | 873 |
| 10 | is hyaluronic acid good | 145,914 | −20% | 777 |
| 11 | 0.2 retinol | 98,750 | new | 0 |
| 12 | moisturizing cream cerave | 95,509 | from a low base | 818 |
| 13 | when to use niacinamide in routine | 94,328 | −30% | 709 |
| 14 | niacinamide results | 91,472 | +102% | 1,117 |
| 15 | cerave moisture | 84,257 | new | 0 |
| 16 | skincares (TikTok's spelling) | 62,418 | +62% | 246,714 |
Typed searches only; "new" means under 1,000 searches on the first day, and "from a low base" means the first day was under 2% of the last. * Most likely an injection search, not a skincare keyword; left out of the picks below. TikTok's own search counts · week to 28 Sep
Autocomplete fills in more. These are the phrases TikTok suggested on 28 September when we typed "skincare" and "skincare for". TikTok shows no counts for them, but each is something enough people type that TikTok offers it.
| After "skincare" | After "skincare for" |
|---|---|
| skincare routine | skincare for men |
| skincare products | skincare for teenager |
| skin care at home | skincare for oily skin |
| skincare for teenager | skincare for pregnant women |
| skincare for men | skincare for acne |
| skincare untuk cowok (Indonesian: skincare for guys) | skincare for combination skin |
| skincare korean | skincare for dry skin |
| skin care viral | skincare for pimples |
| skincare recommendations | skincare for boys |
| skincare | skincare for sensitive skin |
TikTok search suggestions, 10 per seed · 28 Sep
For the weekly beauty picture across makeup, hair, nails and perfume, see our TikTok beauty trends table, and for the products people are searching, the trending beauty products tracker. This page sticks to skincare and to what you do with the words.
TikTok topic groups for skincare (not typed searches)
Nobody types these word for word. Each is TikTok's topic group for a theme, a figure that pools many related searches, and most jumped from about 10,000 on the first day to millions by the last. Use them to see which themes are big. Don't copy them as keywords or compare them with the typed searches above.
| TikTok topic group (pools many searches) | Pooled 7-day figure | Videos |
|---|---|---|
| snail mucin product prices | 4.8M pooled | 0 |
| skincare routines for boys and teens | 4.8M pooled | 583 |
| niacinamide before and after results | 4.8M pooled | 822 |
| at home skincare routines | 4.7M pooled | 1,132 |
| CC sunscreen and tinted sun cream | 4.7M pooled | 756 |
| Korean skincare toners and pads | 4.5M pooled | 0 |
| Korean sunscreen product recommendations | 3.5M pooled | 710 |
| zinc and niacinamide facial serums | 2.8M pooled | 0 |
162 of the 178 topics are TikTok topic groups, 33 of them with no videos matched. TikTok's own search data · week to 28 Sep
See this for your own niche on TokConnect.
Which skincare searches rose in the week to 28 September?
- "hyaluronic acid for men": from 1,600 on day one to 277,983, the steepest climb on the list.
- "moisturizing cream cerave": from 1,700 to 95,509. With "cerave moisture" (new, no videos), CeraVe is the only brand name that came back as a typed search.
- "niacinamide serums how to use" and "0.2 retinol": both new that week. "0.2 retinol" most likely means a 0.2% retinol product, a low strength.
- "vitamin c serums before and after" (+191%), "no acne" (+173%) and "niacinamide results" (+102%): people want to see what a product did for someone else.
Three dipped: "when to use niacinamide in routine" (−30%), "is hyaluronic acid good" (−20%) and "fade dark spots" (−13%). They still drew between 94,328 and 153,184 searches in the week, so they are steady questions worth answering.
Which skincare keywords have the least competition?
A keyword with real searches and few videos is where a new video has the best chance of showing up. TikTok flags a search with no matched videos as a content gap.
| Keyword people typed | 7-day searches | Videos | Video that would fit |
|---|---|---|---|
| 0.2 retinol | 98,750 | 0 | How a beginner adds a low-strength retinol, with patch-test and sunscreen steps |
| cerave moisture | 84,257 | 0 | Which CeraVe moisturizer suits which skin type, shown side by side |
| hyaluronic acid for men | 277,983 | 417 | A two-step routine for men, with where hyaluronic acid goes |
| when to use niacinamide in routine | 94,328 | 709 | The order of a morning routine, with niacinamide on screen |
| is hyaluronic acid good | 145,914 | 777 | What it does for skin feel, in plain words, with no promises |
TikTok's own search counts · week to 28 Sep
We left out "hyaluronic acid shot" (0 videos). It most likely means an injection: the same search returned topic groups about filler and injection complications. That is a medical procedure, not a skincare keyword. Among the topic groups, Korean toner pads, snail mucin prices and zinc with niacinamide serums have no videos either. Our content gap guide explains how to read them.
What do people want when they search skincare keywords?
Routines
Keywords: "skincare routine", "skin care at home", "when to use niacinamide in routine", "skincare for men", "skincare for teenager". TikTok's biggest skincare topic groups are routines too, led by routines for boys and teens. Film the routine in order and say "my skincare routine for dry skin" (or your version) in the first few seconds.
Skin concerns
Keywords: "good sunscreen for oily skin", "no acne", "dry skin face", "fade dark spots", "skincare for oily skin", "skincare for sensitive skin". These are the biggest typed searches. Put the skin type in on-screen text in the first frame, since people scan for their own skin type before they watch.
Ingredients
Keywords: "hyaluronic acid for men", "niacinamide serums how to use", "vitamin c serums before and after", "is hyaluronic acid good", "niacinamide results", "0.2 retinol". Say the ingredient and the question together: "how to use niacinamide serum".
Product types
Keywords: "moisturizing cream cerave", "cerave moisture", "skincare products", "skincare recommendations", "moisture me moisturize me". Show the product in hand and say its type, not just its name. "the ordinary" returned no skincare topics at all, only phrases about ordinary life, so a brand name alone can miss.
K-beauty
Keywords: "skincare korean" (as TikTok suggests it), plus topic groups for Korean sunscreen reviews and recommendations, toner pads and BB creams. Pair "Korean" with the product type, for example "Korean sunscreen for oily skin".
Budget and dupes
None of our 20 searches returned a typed budget or dupe keyword. The nearest are "skin care viral" and "skincare recommendations" from autocomplete, and the topic group "snail mucin product prices". For product searches driven by TikTok, see TikTok made me buy it.
How do you use skincare keywords in a TikTok video?
TikTok says it uses details like captions, sounds and hashtags to understand a video (TikTok Help Center). TikTok has not published how much each signal counts, but four of the seven top captions for this search contain "oily skin". Put the keyword in three places:
- Say it in the first seconds. "This is a good sunscreen for oily skin."
- Put it in on-screen text. Use the exact search, like "0.2 retinol for beginners".
- Write it in the caption. One plain sentence with the keyword, then two or three hashtags.
Hashtags help less than you think. #skincare has 988.9 billion lifetime views across 61.1 million videos, so one more video tagged with it is hard to find. #skincaretips has 122.6 billion views across 6.9 million videos and #skincaretutorial 830 million views across 27,011 videos (hashtag snapshot, 5 October 2026). Our guides on TikTok SEO, how TikTok search works and hashtags vs keywords go deeper.
What do the top videos for "good sunscreen for oily skin" do?
TikTok returned seven videos for the top keyword on 28 September. The first result is a 30-second recommendation of one sunscreen for oily, acne-prone skin, with 43,017 plays. It ranks above a three-sunscreen comparison with 9.4 million plays, so in this one search, relevance outranked views.
The pattern across all seven: each recommends specific sunscreens. Four captions contain the words "oily skin" and six use an oily-skin hashtag. Lengths run from 25 seconds to about 3 minutes, with a middle value of 64 seconds. Two carry a brand's discount code, the kind of connection the FTC says to disclose in the video itself.
TikTok video search, relevance sort; plays and saves as shown that day · 28 Sep
In the US, a claim to treat acne or protect from the sun makes a product a drug (or a cosmetic and a drug) in the eyes of the FDA, even in a social video (FDA, current as of 11 September 2024). The FTC's Health Products Compliance Guidance (December 2022) covers cosmetics and expects health claims to be backed by solid scientific evidence.
If a brand pays or gifts a creator, the FTC says to disclose it in the video itself, not only in the caption (Disclosures 101, November 2019). TikTok's Branded Content Policy (updated 4 August 2026) also requires the commercial content disclosure setting and bans false or misleading claims.
How do you pull the same numbers for your product line?
These numbers change every week, and your product line has its own words. Broad words return mostly topic groups, so search specific ingredients, product types and brand names. TokConnect runs that check across a whole product line with the prompt below, and the free TikTok keyword research tool handles one topic at a time.
Ask TokConnect:
Search TikTok topics for each of these: [your product type, key ingredient, skin concern, brand name]. Keep only typed searches: drop any topic at 5,000,000 or more, any at 1,000,000 or more whose first day was under 5% of its last, and any that reads like a theme rather than something a person typed. List each with its 7-day searches, change from the first to the last day of the week, and videos matched. Then get search suggestions for [your product type]. Flag any keyword over 20,000 searches with fewer than 500 videos, and suggest one video idea for each that uses the exact keyword and makes no medical claims.
Run this for my product line Use it in ChatGPT or Claude →
For the method, read TikTok keyword research. For what the search counts mean, see TikTok search volume.
How we got these numbers
We pulled everything through TokConnect on 28 September 2026: topic search for 20 skincare seeds (10 topics each, 178 unique topics: "skincare routine", "skincare", "acne", "moisturizer", "sunscreen", "retinol", "korean skincare", "dry skin", "skincare products", "niacinamide", "snail mucin", "vitamin c serum", "cerave moisturizer", "the ordinary", "sunscreen for oily skin", "skincare routine for beginners", "korean sunscreen", "hyaluronic acid", "moisturizer for dry skin" and "dark spots"), autocomplete for "skincare" and "skincare for", and video search for "good sunscreen for oily skin" and "no acne".
The hashtag counts come from our 5 October 2026 hashtag snapshot. Searches are TikTok's 7-day global search popularity from Creator Search Insights; "change over the week" compares the first and last day of TikTok's daily series; "Videos" is how many videos TikTok matches to the topic. Hashtag views and videos are lifetime totals.
We split topics into typed searches and TikTok topic groups using one rule: a group has a 7-day figure of 5,000,000 or more, or 1,000,000 or more with the first day under 5% of the last, or wording that describes a theme. Groups appear only in their own table. TikTok samples and rounds these counts. Data: topics round one, topics round two, autocomplete, videos, hashtags.
Key statistics
"good sunscreen for oily skin" was searched 293,287 times on TikTok in the 7 days to 28 September 2026, the most of any typed search across 20 skincare seeds, and TikTok matched 1,181 videos to it.
"0.2 retinol" was searched 98,750 times on TikTok in the 7 days to 28 September 2026, and TikTok matched 0 videos to it.
"cerave moisture" was searched 84,257 times on TikTok in the 7 days to 28 September 2026, and TikTok matched 0 videos to it.
All 6 statistics
Daily TikTok searches for "hyaluronic acid for men" rose from 1,600 to 277,983 between 22 and 28 September 2026, worldwide.
The #skincare hashtag had 988.9 billion lifetime views across 61.1 million TikTok videos.
Frequently asked questions
What are the best TikTok keywords for skincare?
In the week to 28 Sep, the biggest typed skincare searches on TikTok were "good sunscreen for oily skin" (293,287), "hyaluronic acid for men" (277,983), "niacinamide serums how to use" (270,272), "no acne" (208,295) and "dry skin face" (206,837). The best one for you pairs real searches with few videos: "0.2 retinol" (98,750) and "cerave moisture" (84,257) had none.
What skincare is trending on TikTok as of 28 September?
In the week to 28 Sep, daily searches for "hyaluronic acid for men" climbed from 1,600 to 277,983, "moisturizing cream cerave" rose from 1,700 to 95,509, and "niacinamide serums how to use" and "0.2 retinol" appeared from almost nothing. TikTok's biggest skincare topic groups that week were routines for boys and teens, at-home routines, niacinamide results and tinted sunscreen. The beauty trends table tracks the wider category weekly.
What are good skincare TikTok hashtags?
#skincare, #skincaretips, #skincareproducts and #skincaretutorial are the main ones. #skincare carries 988.9 billion lifetime views across 61.1 million videos, so it is very crowded. Use two or three hashtags and put a specific keyword, like "skincare for dry skin", in your words, on-screen text and caption. See hashtags vs keywords.
How do I find beauty keywords for TikTok?
Type your product, ingredient or skin concern into TikTok search and note the suggestions, then check each one in Creator Search Insights (in the TikTok app, or at tiktok.com/csi with a login) for its 7-day searches and video count. Specific words beat broad ones: "skincare" alone returns mostly topic groups. The prompt on this page checks a whole product line at once.
Where do I put keywords in a TikTok video?
In three places: say the keyword out loud in the first few seconds, put it in on-screen text, and write it in the caption in a plain sentence. TikTok says it reads captions, sounds and hashtags to understand videos. Our TikTok SEO guide covers the details.
Can skincare brands say a product clears acne on TikTok?
Be careful. In the US, the FDA treats a product meant to treat acne as a drug, and the FTC expects health claims to be backed by solid scientific evidence. TikTok's Branded Content Policy also bans false or misleading claims. Describe how a product feels and how you use it, and disclose any paid or gifted partnership.
Sources and data
- Creator Search Insights (TikTok Help Center)
- How TikTok recommends content (TikTok Help Center)
- Is It a Cosmetic, a Drug, or Both? (Or Is It Soap?) (US FDA, content current as of 11 September 2024)
- Health Products Compliance Guidance (US FTC, December 2022)
- Disclosures 101 for Social Media Influencers (US FTC, November 2019)
- Branded Content Policy (TikTok, updated 4 August 2026)
