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- "refa hair dryer" was the most searched beauty product on TikTok in the 7 days to 5 October 2026, with 530,252 searches, ahead of "putty blush" (461,338).
- Hair tools are the biggest group: 17 curling iron searches hold 3,749,692 weekly searches, and 11 of them have no videos.
- Ten lip liner shade-number searches, led by "913 lip liner", total 2,548,706 searches a week with no videos matched.
- "555 body mist" has 3,274 searches per video and grew 73% across the month, but the number means different products in different markets.
- Search counts show demand, not sales: pair them with TikTok Shop analytics before you order stock.
As of 5 October 2026, the most searched beauty product on TikTok is the ReFa hair dryer: "refa hair dryer" got 530,252 searches in the 7 days to 5 October, worldwide. Close behind are "putty blush" (461,338, up from almost nothing at the start of the week), "what this hair oil did for me" (454,754) and "blush under eyes" (384,315).
This page lists the trending beauty products on TikTok by what people type into TikTok's search bar, for TikTok Shop sellers and beauty brands deciding what to stock and what to film. We ran 22 beauty product searches through TikTok's own search data on 5 October 2026 and kept the 72 results that name a product, brand or shade. Hair tools, blush and lip liners lead, and 30 of the 72 searches have no videos matched to them yet.
Key statistics
Free to quote and share with a link to this page. Each figure comes from the data listed under Sources and data.
"refa hair dryer" was the most searched beauty product on TikTok, with 530,252 searches in the 7 days to 5 October 2026, worldwide.
"putty blush" got 461,338 TikTok searches in the 7 days to 5 October 2026, after reading zero on seven of the 14 days before.
Eleven curling iron searches on TikTok had no videos matched on 5 October 2026, with 2,561,055 searches between them in 7 days.
Ten lip liner searches made of a shade number plus "lip liner", led by "913 lip liner" (309,130), had 2,548,706 TikTok searches in 7 days and no videos matched, as of 5 October 2026.
"555 body mist" had 3,274 TikTok searches for every video matched (327,436 searches, 100 videos) in the 7 days to 5 October 2026.
This is the October 2026 edition, built from data pulled on 5 October 2026. We rerun the same searches every month and update the table, charts and videos. For every product category in one weekly table, see TikTok trending products this week.
The 30 trending beauty products on TikTok right now
Ranked by searches in the last 7 days. "Videos" is how many videos TikTok matches to that exact search. "Searches per video" divides one by the other: the higher it is, the less competition a new video faces. "7-day change" compares the last day of the week with the first.
| # | Beauty product search | Searches, 7 days | Videos | Searches per video | 7-day change |
|---|---|---|---|---|---|
| 1 | refa hair dryer | 530,252 | 559 | 949 | +11% |
| 2 | putty blush | 461,338 | 861 | 536 | new |
| 3 | what this hair oil did for me | 454,754 | 281 | 1,618 | 0% |
| 4 | blush under eyes | 384,315 | 927 | 415 | +44% |
| 5 | tong curling iron | 331,834 | 0 | no videos | +25% |
| 6 | 555 body mist | 327,436 | 100 | 3,274 | +15% |
| 7 | 913 lip liner | 309,130 | 0 | no videos | −15% |
| 8 | curling ends with curling iron | 298,570 | 132 | 2,262 | +180% |
| 9 | a curling iron | 298,170 | 0 | no videos | +156% |
| 10 | 937 lip liner | 296,910 | 0 | no videos | +22% |
| 11 | ysl blush 44 | 295,870 | 691 | 428 | +35% |
| 12 | xl curling iron | 295,788 | 0 | no videos | +6% |
| 13 | curling iron tut | 294,129 | 0 | no videos | +51% |
| 14 | concealerhack | 291,612 | 645 | 452 | +21% |
| 15 | v's curling iron | 287,828 | 0 | no videos | +113% |
| 16 | 910 lip liner | 285,557 | 0 | no videos | +69% |
| 17 | blush pink | 281,659 | 1,994 | 141 | −1% |
| 18 | armani blush | 277,483 | 667 | 416 | +9% |
| 19 | concealer routine | 277,172 | 764 | 363 | +422% |
| 20 | big curls with curling iron | 272,581 | 0 | no videos | +107% |
| 21 | curling iron that curls for you | 270,672 | 704 | 384 | +4,065% |
| 22 | 963 lip liner | 267,965 | 0 | no videos | new |
| 23 | sephora must haves fall 2026 | 266,420 | 0 | no videos | +37% |
| 24 | shein blush | 261,869 | 739 | 354 | +5,141% |
| 25 | 933 lip liner | 260,773 | 0 | no videos | −13% |
| 26 | 941 lip liner | 257,025 | 0 | no videos | +158% |
| 27 | foundation only | 256,476 | 1,046 | 245 | +2,130% |
| 28 | new skincare products | 249,624 | 4,354 | 57 | +41% |
| 29 | 930 lip liner | 248,975 | 0 | no videos | +12% |
| 30 | old curling iron | 246,924 | 257 | 961 | +69% |
Data: TikTok Creator Search Insights via TokConnect, pulled 5 October 2026 for 22 seed searches (lip oil, lip liner, blush, concealer, mascara, setting spray, serum, moisturizer, sunscreen, perfume dupe, body mist, hair oil, curling iron, skincare products, makeup products, sephora must haves, lip gloss, lip balm, foundation, makeup dupe, amazon beauty must haves, hair dryer), 20 topics each. Searches are TikTok's 7-day global figure. "New" means under 1,000 searches on the first day of the week. Checked 5 October 2026. Snapshot with all 72 product searches.
Three things stand out. Hair tools are the biggest group: 17 curling iron searches made our list of 72, with 3,749,692 searches between them, and the single top search is a dryer. Blush is the busiest makeup product, with 11 searches and 2,644,919 searches in total. And shoppers are searching for exact items, a shade number or a brand plus a product, far more than for broad words like "skincare". Those broad words return only TikTok's topic groups, which pool many searches; the method section explains why we keep them out of the ranking.
What's behind the top beauty searches
ReFa hair dryer: Japan's travel dryer
ReFa is a Japanese beauty brand. Its BEAUTECH DRYER SMART W sells for 40,000 yen and works on 100 to 240 volts, so it travels, according to ReFa's product page. The videos ranking for the search tell the story: a creator who found the dryers in Japanese hotels (2,230,206 plays), another who calls it "Japan's Dyson", and one in a series of things "worth flying back to Japan for". Searches are high but cooling: the average daily reading fell 44% from the first week of our 30 days (5 to 11 September) to the last, after a peak of 1,514,507 on 7 September.
Blush: putty, brand shades and placement
"putty blush" points to e.l.f.'s Putty Blush, an $8 cream-to-powder blush on e.l.f.'s site. All four videos TikTok ranks for the search are about the e.l.f. product. Its readings were spiky: zero on seven of the last 14 days, then 461,337 on 5 October. Treat it as a strong but jumpy search.
Placement is the other blush story. "blush under eyes" (384,315) held steady all month. Named shades and brands follow: "ysl blush 44" (295,870), "armani blush" (277,483) and "shein blush", which rose 5,141% in a week to 261,869.
Lip liners searched by shade number
Ten searches are just a number plus "lip liner": 913, 937, 910, 963, 933, 941, 930, 931, 98 and a reworded 910. Together they hold 2,548,706 searches a week and TikTok matches none of them to a video. We searched "913 lip liner" to see what shoppers find: general lip liner videos from brands like MAC and ESQA, and none of the five captions mentions 913. TikTok's data does not say which brand these shades belong to, so check the number against your own range before you film.
Curling irons: how-to searches with no videos
Seventeen curling iron searches came back, and 11 have no videos. Most are about technique ("curling ends with curling iron", "big curls with curling iron", "curling iron tut") or a type of iron ("tong", "XL", "1.75"). "curling iron that curls for you", the automatic kind, grew 4,065% in a week to 270,672. Read the tong curling iron figure with care: its daily readings jumped between zero and 1,068,265 on most days of the month.
Hair oil and body mist
"what this hair oil did for me" (454,754) is a results search: people want before-and-after proof. TikTok has shown the same 454,754 for seven days running, so it may not be updating. "555 body mist" rose 73% between the first and last week of the month, but the number means different things in different markets. Its top videos cover a Lake & Skye body mist called 555 Wildberry & Amber, a Portuguese-language video for a perfume called 555 and an Arabic-language one for a fragrance called Private 555. Search counts are global, so check which one your buyers mean.
How the top searches moved over 30 days
We pulled TikTok's daily readings from 5 September to 5 October 2026 for the top six. Each point is the 7-day search figure on that day.
| Beauty product search | Avg reading, first week | Avg reading, last week | Change | 30-day peak |
|---|---|---|---|---|
| refa hair dryer | 653,991 | 364,420 | −44% | 1,514,507 |
| putty blush | 84,878 | 65,905 | −22% | 461,337 |
| what this hair oil did for me | 538,334 | 454,754 | −16% | 1,258,003 |
| blush under eyes | 240,437 | 239,956 | 0% | 384,314 |
| tong curling iron | 152,609 | 193,688 | +27% | 3,226,378 |
| 555 body mist | 166,511 | 288,470 | +73% | 553,571 |
Data: TikTok search popularity, global, daily readings 5 September to 5 October 2026, pulled 5 October. Averages are the mean of the first seven and last seven readings. Snapshot.
Of the four steady searches, only "555 body mist" grew across the month. "blush under eyes" is the steadiest search on the page, which makes it the safest bet for a video you want to keep getting found. "putty blush" and "tong curling iron" both had many zero days, so their weekly totals swing hard from one day to the next.
Watch: the top videos for these searches
These rank in TikTok search for three of the leading products. Tap a card to load TikTok's player.
Videos from TikTok video search, relevance sort, 5 October 2026. Plays and saves as TikTok showed them that day. Snapshot.
The pattern for sellers: the most played videos are old. The top putty blush video is from 2022, and the top ReFa video is from November 2025. A fresh video that says the exact search words has room to rank next to them.
Content gaps for beauty sellers
A content gap is a search with real demand and few or no videos. TikTok matches searches to the words in your caption, on-screen text and speech (TikTok Help Center), so say the search phrase exactly. Our content gap guide explains the idea in more depth.
| Search | Searches, 7 days | Videos | Searches per video | Video that would fit |
|---|---|---|---|---|
| tong curling iron | 331,834 | 0 | no videos | Tong vs wand on the same hair, with the barrel size on screen |
| 913 lip liner | 309,130 | 0 | no videos | If you sell a shade 913, a swatch on three skin tones |
| sephora must haves fall 2026 | 266,420 | 0 | no videos | Five fall picks with prices, the year said out loud |
| foundation vs no foundation | 176,753 | 0 | no videos | A split-face test in daylight |
| pale concealer | 137,786 | 0 | no videos | The lightest shades from three brands, swatched |
| 555 body mist | 327,436 | 100 | 3,274 | Which "555" is which, with the notes of each |
| curling ends with curling iron | 298,570 | 132 | 2,262 | A 20-second ends-only tutorial |
| what this hair oil did for me | 454,754 | 281 | 1,618 | Four weeks of before-and-after with the same light |
| mad lip gloss | 234,829 | 196 | 1,198 | Search it first to see which gloss shoppers mean |
Data: TikTok Creator Search Insights, 5 October 2026. Zero videos is what TikTok flags as a content gap. Snapshot.
Sephora lists are the clearest gap for a brand stocked there: five Sephora must-have searches, from fall 2026 to "over 40", hold 685,330 searches and none has a video. For skincare words to put in captions, see TikTok keywords for skincare.
Using TokConnect, search TikTok topics for [your beauty product, e.g. cream blush] and list every search that names a product, brand or shade, with its 7-day searches, videos matched, searches per video and the change from the first to the last day of the week. Pull 30 days of search popularity for the top three, then show the top five videos for the biggest one with their plays, saves and posting dates.
Free to start, 50 credits, no card. Or paste it into ChatGPT, Claude or Cursor once you connect TokConnect.
What search data can and cannot tell a beauty seller
Search counts show demand before anyone buys: what people want to see, in their own words, and where no video answers them. That is what you need to pick a product angle, write a caption and decide which shade or tool to film first.
They do not show sales. Nothing on this page is units sold, revenue or GMV, and a big search can come from people who only want a tutorial. For the sales side, sellers use TikTok Shop's own analytics, TikTok's Creative Center Top Products for products in ads, or third-party estimates. One example of the scale: Charm.io estimated US beauty sales on TikTok Shop at $980 million in the second quarter of 2026, led by Medicube, Beauty Independent reported in July 2026. Neither Medicube nor most of those sales leaders came up in our 22 searches, which is a reminder that a seed list shapes what you see, and that searches and sales are different lists.
Some top videos here are marked as ads or sell through DMs. If you earn from a link or got the product free, the FTC says to disclose it in the video itself, not only in the caption (Disclosures 101).
How we got these numbers
On 5 October 2026 we ran 22 beauty searches through TikTok's Creator Search Insights data with TokConnect's search_topics tool and took the top 20 topics for each: 440 topics, 430 unique. TikTok returns two kinds of record. Typed searches are phrases people actually enter; 91 of ours qualified, all under one million a week. The other 339 were TikTok's generated topic groups, flagged by our house rule (a figure over one million that starts the week near zero or tops five million, TikTok's Featured Content category, or wording that describes a group rather than a search). Only typed searches appear in the tables, charts and key figures on this page. From the 91 typed searches we removed 19 that are not beauty products (for example "blushing easily" and "amazon desk must haves"), leaving 72. The excluded list is in the snapshot.
TikTok's topic groups, kept separate. TikTok's topic group for lip balms and lip oils, a figure that pools many related searches, read 4,270,826 on 5 October. Group figures like this one are not searches for one phrase, so read them as the size of a theme and never compare them with the typed searches above.
We then pulled 30 days of daily search popularity for the top six (search_popularity) and ran four video searches (search_videos). "Searches" is TikTok's search popularity: searches in the last 7 days, worldwide. More on what it measures in TikTok search volume. You can check any single search yourself in Creator Search Insights, in the TikTok app or on desktop at tiktok.com/csi with a TikTok login, one at a time and without an export (TikTok Help Center). Data files: topics, 30-day history, videos.
Limits worth knowing: counts are global, so a search can be big in one country and unknown in yours; some daily series jump between zero and a high figure; and the seeds decide which products can appear. We refresh this page monthly with the same 22 seeds. For the wider beauty search picture, see TikTok beauty trends, last month's all-category report at TikTok trending products October 2026, and the same method for home goods at trending home products on TikTok.
Frequently asked questions
What beauty products are trending on TikTok right now?
In the 7 days to 5 October 2026, the most searched beauty products on TikTok were the ReFa hair dryer (530,252 searches), e.l.f.'s putty blush (461,338), hair oil results ("what this hair oil did for me", 454,754) and blush under the eyes (384,315). Curling irons and lip liners searched by shade number fill much of the rest of the top 30.
What is the most searched makeup product on TikTok?
Blush. "putty blush" had 461,338 searches in the 7 days to 5 October 2026, and 11 blush searches together had 2,644,919. Named shades and brands also rank, such as "ysl blush 44" (295,870) and "armani blush" (277,483).
Why is the ReFa hair dryer trending on TikTok?
ReFa is a Japanese brand, and its BEAUTECH DRYER SMART W is a light, multi-voltage dryer that sells for 40,000 yen in Japan, per ReFa's own site. TikTok's top video for the search, with 2,230,206 plays, is about finding these dryers in Japanese hotels. Searches peaked at 1,514,507 on 7 September 2026 and were 530,252 on 5 October.
How do I find trending beauty products to sell on TikTok Shop?
Check what people search for, then check how many videos exist. Creator Search Insights, in the TikTok app or at tiktok.com/csi, shows a 7-day search count per phrase. Look for searches that are steady or rising with few videos, like "curling ends with curling iron" (298,570 searches, 132 videos), and confirm sales in TikTok Shop analytics.
Does TikTok search data show beauty product sales?
No. Search counts show demand before anyone buys, not units or revenue. For sales you need TikTok Shop analytics or a third-party estimate. Charm.io, for example, put US beauty sales on TikTok Shop at $980 million in the second quarter of 2026, per Beauty Independent.
Which beauty searches on TikTok have no videos?
On 5 October 2026, 30 of the 72 beauty product searches we found had no videos matched. The biggest were "tong curling iron" (331,834 searches), "913 lip liner" (309,130) and "sephora must haves fall 2026" (266,420). A new video that uses the exact words has little to compete with.
Sources and data
- Creator Search Insights (TikTok Help Center)
- How TikTok recommends content (TikTok Help Center)
- About Top Products (TikTok Ads Help Center)
- TikTok Shop Nears $1B In Beauty Sales For A Second Straight Quarter (Beauty Independent, 14 July 2026)
- ReFa BEAUTECH DRYER SMART W (ReFa, checked 5 October 2026)
- Putty Blush (e.l.f. Cosmetics, checked 5 October 2026)
- Disclosures 101 for Social Media Influencers (US FTC)
