TikTok beauty trends measured from search: every week this page runs 12 searches across skincare, makeup, hair, nails and fragrance through TikTok's search index and lists the topics that come back with their 7-day search counts, videos matched and fastest risers. Beauty is the most crowded shopping category on TikTok, which is why the table of searches with few videos sits near the top: that is where a routine, a review or a slideshow still gets seen.

Beauty and skincare topics people are searching on TikTok this week

Every row is a topic TikTok's search index returned for 12 beauty and skincare searches, ranked by TikTok's 7-day search figure. Topics with matched videos are ranked here; TikTok-generated topic clusters, which carry huge figures and no matched videos, are listed separately below as category signals.

#Search topic7-day searches7-day trendVideosCategory
1Before and after hair fix11.8M ▲ 38%410Fashion › Fashion Tutorials
2ARCANE MAKEUP5.3M ▲ 7,634×591Fashion › Fashion Tutorials
3skincare routine and self care4.8M ▲ 482×1.0KFashion › Fashion Tutorials
4choosing the right perfume4.4M ▲ 503×1.1KFashion › Fashion Products
5hair oils for hair loss4.4M ▲ 510×867Healthcare › Pan-health
6Arabic perfumes in Peru4.4M ▲ 512×502Fashion › Fashion Products
7makeup looks with bangs4.3M ▲ 513×768Fashion › Fashion Tutorials
8Korean skincare and self care4.2M ▲ 525×896Fashion › Fashion Tutorials
9press on nails and nail art4.2M ▲ 523×1.2KFashion › Fashion Tutorials
10nail tips for curved nails4.1M ▲ 540×694Fashion › Fashion Tutorials
11Korean skincare and skin ideals3.8M ▲ 577×802Fashion › Fashion Products
12Korean skincare and skin treatments3.5M ▲ 609×693Fashion › Fashion Tutorials

Data: TikTok Creator Search Insights via TokConnect, pulled 21 September 2026. Open the snapshot.

Fastest risers

Topics whose searches grew most across the seven days in the snapshot, from a non-zero start.

#Search topic7-day searches7-day trendCategory
1ARCANE MAKEUP5.3M ▲ 7,634×Fashion › Fashion Tutorials
2Korean skincare and skin treatments3.5M ▲ 609×Fashion › Fashion Tutorials
3Korean skincare and skin ideals3.8M ▲ 577×Fashion › Fashion Products
4nail tips for curved nails4.1M ▲ 540×Fashion › Fashion Tutorials
5Korean skincare and self care4.2M ▲ 525×Fashion › Fashion Tutorials
6press on nails and nail art4.2M ▲ 523×Fashion › Fashion Tutorials
7makeup looks with bangs4.3M ▲ 513×Fashion › Fashion Tutorials
8Arabic perfumes in Peru4.4M ▲ 512×Fashion › Fashion Products

What TikTok returns for each seed search, top topics first.

skincare

  1. anti aging and acne skincare · 4.8M searches · 1.0K videos
  2. body oils and skincare mixing · 4.8M searches · 538 videos
  3. at home skincare routines · 4.7M searches · 1.1K videos
  4. skincare for dark spots · 4.6M searches · 22.3K videos
  5. skincare and makeup for oily skin · 4.5M searches · 744 videos

makeup

  1. ARCANE MAKEUP · 5.3M searches · 591 videos
  2. makeup looks and tutorials · 4.6M searches · 1.1K videos
  3. makeup artists and makeup looks · 4.5M searches · 967 videos
  4. makeup shopping in the UAE · 4.5M searches · 406 videos
  5. makeup looks with bangs · 4.3M searches · 768 videos

skincare routine

  1. skincare routines for boys and teens · 4.8M searches · 557 videos
  2. skincare routine and self care · 4.8M searches · 1.0K videos
  3. clean skin and skincare routines · 4.7M searches · 843 videos
  4. at home skincare routines · 4.7M searches · 1.1K videos
  5. under eye skincare routines · 4.6M searches · 531 videos

hair care

  1. Before and after hair fix · 11.8M searches · 410 videos
  2. hair relaxers and relaxed hair care · 4.7M searches · 523 videos
  3. hair mask and hair care · 4.6M searches · 1.1K videos
  4. hair care for young ages · 4.5M searches · 402 videos
  5. hair masks and hair care · 4.4M searches · 1.1K videos

nails

  1. nail art for large nails · 4.8M searches · 999 videos
  2. press on nails and nail kits · 4.6M searches · 1.2K videos
  3. nail clipping and nail animations · 4.5M searches · 305 videos
  4. press on nails and nail art · 4.2M searches · 1.2K videos
  5. nail tips for curved nails · 4.1M searches · 694 videos

perfume

  1. perfumes and body mists · 4.8M searches · 1.2K videos
  2. perfumes and colognes for men · 4.6M searches · 1.1K videos
  3. perfumes with not in names · 4.5M searches · 995 videos
  4. choosing the right perfume · 4.4M searches · 1.1K videos
  5. Arabic perfumes in Peru · 4.4M searches · 502 videos

lip

  1. lip rings and lip piercings · 4.7M searches · 0 videos · cluster
  2. lip oils and lip balms · 4.7M searches · 989 videos
  3. lip looks and lip products · 4.5M searches · 725 videos
  4. lip balm for chapped lips · 4.4M searches · 1.1K videos
  5. lip sync and lip reading clips · 4.1M searches · 757 videos

acne

  1. living with acne experiences · 4.7M searches · 543 videos
  2. active acne and pimples · 4.7M searches · 797 videos
  3. pimples and acne appearance · 4.7M searches · 225 videos
  4. acne causes and remedies · 4.6M searches · 662 videos
  5. acne and acne scar appearance · 4.6M searches · 646 videos

sunscreen

  1. CC sunscreen and tinted sun cream · 4.7M searches · 709 videos
  2. sunscreen use and necessity · 4.6M searches · 1.0K videos
  3. pool sun protection and sunscreen · 4.5M searches · 418 videos
  4. foam sunscreen and sun care · 4.5M searches · 850 videos
  5. sun protection and sunscreen use · 4.5M searches · 1.1K videos

korean skincare

  1. Korean skincare toners and pads · 4.5M searches · 0 videos · cluster
  2. Korean skincare products and routines · 4.5M searches · 686 videos
  3. Korean skincare and self care · 4.2M searches · 896 videos
  4. Korean skincare and skin ideals · 3.8M searches · 802 videos
  5. Korean skincare and skin treatments · 3.5M searches · 693 videos

makeup tutorial

  1. makeup tutorial looks and edits · 4.7M searches · 322 videos
  2. makeup tutorials and looks · 4.7M searches · 931 videos
  3. beginner makeup tutorials and tips · 4.7M searches · 591 videos
  4. makeup looks and tutorials · 4.6M searches · 1.1K videos
  5. no makeup looks and tutorials · 4.6M searches · 0 videos · cluster

hair

  1. mila 3a hair · 7.8M searches · 0 videos · cluster
  2. hair salons for long hair · 4.6M searches · 764 videos
  3. hair oils for hair loss · 4.4M searches · 867 videos
  4. hair bundles and pack hair · 4.3M searches · 586 videos
  5. hair care for aging hair · 4.3M searches · 1.0K videos

TikTok-generated beauty and skincare clusters

These topic names are generated by TikTok: they carry very large figures, no matched videos and near-identical curves across variants, so the headline figure is best read as demand for the category, not proof that people type the phrase.

#Search topic7-day searchesVideosCategory
1mila 3a hair7.8M0Fashion › Fashion Tutorials
2skincare routines for boys and teens4.8M557Fashion › Fashion Tutorials
3anti aging and acne skincare4.8M1.0KFashion › Fashion Tutorials
4body oils and skincare mixing4.8M538Fashion › Fashion Products
5nail art for large nails4.8M999Fashion › Fashion Tutorials
6perfumes and body mists4.8M1.2KFashion › Fashion Products
7lip rings and lip piercings4.7M0Fashion › Fashion Products
8makeup tutorial looks and edits4.7M322Fashion › Fashion Tutorials
9living with acne experiences4.7M543Healthcare › Pan-health
10clean skin and skincare routines4.7M843Fashion › Fashion Tutorials
11makeup tutorials and looks4.7M931Fashion › Fashion Tutorials
12beginner makeup tutorials and tips4.7M591Fashion › Fashion Tutorials
13at home skincare routines4.7M1.1KFashion › Fashion Tutorials
14lip oils and lip balms4.7M989Fashion › Fashion Products
15hair relaxers and relaxed hair care4.7M523Fashion › Fashion Products

Frequently asked questions

What beauty trends are on TikTok right now?

The first table is TikTok's own search index for 12 beauty searches, ranked by the 7-day search count per topic, with the fastest risers below it. It is refreshed weekly from a snapshot you can open.

Does this include skincare and hair?

Yes. The seed searches cover skincare, skincare routine, korean skincare, acne, sunscreen, makeup, makeup tutorial, lip, nails, perfume, hair and hair care. Each seed's own top topics are listed in the By search section.

How do I use this for a beauty brand?

Take the topic wording into captions and on-screen text, film for the searches with few matched videos first, and re-check weekly. The competitor analysis guide shows how to see who already ranks for each topic.

Sources and data