The strongest rising beauty and skincare search on TikTok in the 7 days to 26 October 2026 was “vis tinted sunscreen”: up 856% to 346,795 searches, with 498 videos matched.
- Every row is a beauty topic TikTok's search index returned for 12 searches across skincare, makeup, hair, nails and perfume, ranked by 7-day searches.
- Searches with few matched videos matter more than the biggest ones: they are where a routine, a review or a slideshow still gets found.
- Topics TikTok names itself pool many related searches, so they sit in their own table.
TokConnect tracks TikTok beauty trends from search: every week it runs 12 searches across skincare, makeup, hair, nails and fragrance and lists the topics that come back with their 7-day search counts, videos matched and fastest risers. Watch the searches with few videos, because that is where a routine, a review or a slideshow still gets seen.
Beauty and skincare topics people are searching on TikTok this week
| # | Search topic | 7-day searches | 7-day trend | Videos |
|---|---|---|---|---|
| 1 | Hair Tutorials | 3.1M | ▲ 10% | 3.9K |
| 2 | doing bad kids hair | 2.1M | ▲ 122% | 571 |
| 3 | crimped hair | 1.4M | ▼ -22% | 1.4K |
| 4 | trend do perfume | 812.7K | ▼ -71% | 1.2K |
| 5 | lierge makeup tutorial | 662.0K | ▼ -42% | 538 |
| 6 | isdin sunscreen | 577.5K | ▲ 149% | 646 |
| 7 | Hair care tips from my experience | 495.8K | ▲ 109% | 368 |
| 8 | doing nails | 371.9K | ▲ 12% | 4.6K |
| 9 | no acne | 364.6K | ▲ 343% | 1.1K |
| 10 | vis tinted sunscreen | 346.8K | ▲ 856% | 498 |
| 11 | neegy skincare routine | 303.7K | ▲ 165% | 497 |
| 12 | skincare motivation | 299.7K | ▲ 512% | 5.5K |
| 13 | yes day skincare | 294.1K | ▲ 80% | 413 |
| 14 | what does sunscreen do to your face | 285.2K | ▼ -4% | 477 |
| 15 | nails tech | 284.1K | ▲ 42% | 5.7K |
| 16 | Korean skincare and skin treatments | 279.6K | flat | 789 |
| 17 | Before and after body skincare | 276.7K | ▼ -28% | 124 |
| 18 | Acne tips | 270.5K | ▲ 27% | 1.0K |
| 19 | dry skin korean skincare | 261.0K | ▼ -4% | 1.0K |
| 20 | Doing my makeup | 259.7K | ▲ 39% | 1.7K |
| 21 | cera ve sunscreen | 227.8K | ▲ 157% | 474 |
| 22 | Lip types | 219.5K | ▼ -9% | 628 |
| 23 | how to lip line your lips | 218.8K | ▲ 50% | 635 |
| 24 | hair care for hair growth | 216.8K | ▲ 82% | 7.5K |
| 25 | Making Makeup | 214.7K | ▲ 15% | 1.6K |
| 26 | big lip | 207.7K | ▼ -13% | 748 |
| 27 | Hair Care & Styling | 176.4K | ▲ 256% | 5.7K |
| 28 | Nails to do | 150.6K | ▼ -26% | 2.0K |
Source: TikTok Creator Search Insights, 26 October 2026. Open the snapshot.
Fastest risers
Searches whose figure grew most across the seven days, from a first reading of at least 5,000 a day.
| # | Search topic | 7-day searches | 7-day trend |
|---|---|---|---|
| 1 | vis tinted sunscreen | 346.8K | ▲ 856% |
| 2 | skincare motivation | 299.7K | ▲ 512% |
| 3 | no acne | 364.6K | ▲ 343% |
| 4 | Hair Care & Styling | 176.4K | ▲ 256% |
| 5 | neegy skincare routine | 303.7K | ▲ 165% |
| 6 | cera ve sunscreen | 227.8K | ▲ 157% |
| 7 | isdin sunscreen | 577.5K | ▲ 149% |
| 8 | doing bad kids hair | 2.1M | ▲ 122% |
Beauty and skincare searches with no videos
Typed searches where TikTok matches no video at all. Nobody has answered these yet. The figure is TikTok's 7-day search count.
| # | Search topic | 7-day searches | Videos |
|---|---|---|---|
| 1 | adhd hair | 849.1K | none listed |
| 2 | best korean skincare picks to try | 531.6K | none listed |
| 3 | 2017 skincare routine | 510.1K | none listed |
| 4 | makeup alt tutorial | 375.6K | none listed |
| 5 | my take on korean skincare layering | 341.6K | none listed |
By search
What TikTok returns for each seed search, top topics first.
skincare
- skincare motivation · 299.7K searches · 5.5K videos
- yes day skincare · 294.1K searches · 413 videos
- Before and after body skincare · 276.7K searches · 124 videos
- sunny skincare · 489.2K* · 818 videos
- skincare for aging skin · 301.6K* · 13.2K videos
makeup
- Doing my makeup · 259.7K searches · 1.7K videos
- Making Makeup · 214.7K searches · 1.6K videos
skincare routine
- neegy skincare routine · 303.7K searches · 497 videos
- tate mcrae skincare routine review · 6.8M* · 426 videos
- 2017 skincare routine · 510.1K* · 0 videos
- skincare routine 30s · 298.8K* · 871 videos
- 40+ skincare routine · 297.7K* · 554 videos
hair care
- Hair Tutorials · 3.1M searches · 3.9K videos
- Hair care tips from my experience · 495.8K searches · 368 videos
- hair care for hair growth · 216.8K searches · 7.5K videos
- Hair Care & Styling · 176.4K searches · 5.7K videos
- hair care wavy hair · 196.0K* · 0 videos
nails
- doing nails · 371.9K searches · 4.6K videos
- nails tech · 284.1K searches · 5.7K videos
- Nails to do · 150.6K searches · 2.0K videos
perfume
- trend do perfume · 812.7K searches · 1.2K videos
- nice perfume by the way · 3.3M* · 1.1K videos
- my type of perfume · 490.4K* · 3.5K videos
- Ajmal Perfumes · 390.4K* · 578 videos
- pisces perfume · 390.1K* · 851 videos
lip
- Lip types · 219.5K searches · 628 videos
- how to lip line your lips · 218.8K searches · 635 videos
- big lip · 207.7K searches · 748 videos
- lip filp · 301.0K* · 213 videos
acne
- no acne · 364.6K searches · 1.1K videos
- Acne tips · 270.5K searches · 1.0K videos
- road to acne · 307.4K* · 0 videos
- what cause acne · 301.0K* · 0 videos
- acne hat · 267.0K* · 0 videos
sunscreen
- isdin sunscreen · 577.5K searches · 646 videos
- vis tinted sunscreen · 346.8K searches · 498 videos
- what does sunscreen do to your face · 285.2K searches · 477 videos
- cera ve sunscreen · 227.8K searches · 474 videos
- fa safe sunscreen · 267.4K* · 857 videos
korean skincare
- Korean skincare and skin treatments · 279.6K searches · 789 videos
- dry skin korean skincare · 261.0K searches · 1.0K videos
- best korean skincare picks to try · 531.6K* · 0 videos
- my take on korean skincare layering · 341.6K* · 0 videos
- skincare routine men korean · 295.5K* · 0 videos
makeup tutorial
- lierge makeup tutorial · 662.0K searches · 538 videos
- makeup application beginner tutorials · 3.7M* · 124 videos
- makeup tutorial trends and techniques · 3.1M* · 708 videos
- makeup alt tutorial · 375.6K* · 0 videos
- makeup easy tutorial · 298.5K* · 868 videos
hair
- Hair Tutorials · 3.1M searches · 3.9K videos
- doing bad kids hair · 2.1M searches · 571 videos
- crimped hair · 1.4M searches · 1.4K videos
- adhd hair · 849.1K* · 0 videos
* A topic TikTok names itself. Its figure covers many related searches.
Beauty and skincare topics TikTok names itself
TikTok names these topics itself and folds many related searches into each one, so the figure is the size of the topic, not the number of people typing that exact phrase. Compare them with each other, not with the typed searches above.
| # | Topic | TikTok's pooled figure | Videos |
|---|---|---|---|
| 1 | tate mcrae skincare routine review | 6.8M | 426 |
| 2 | makeup application beginner tutorials | 3.7M | 124 |
| 3 | nice perfume by the way | 3.3M | 1.1K |
| 4 | makeup tutorial trends and techniques | 3.1M | 708 |
| 5 | adhd hair | 849.1K | 0 |
| 6 | best korean skincare picks to try | 531.6K | 0 |
| 7 | 2017 skincare routine | 510.1K | 0 |
| 8 | my type of perfume | 490.4K | 3.5K |
| 9 | sunny skincare | 489.2K | 818 |
| 10 | Ajmal Perfumes | 390.4K | 578 |
| 11 | pisces perfume | 390.1K | 851 |
| 12 | makeup alt tutorial | 375.6K | 0 |
| 13 | my take on korean skincare layering | 341.6K | 0 |
| 14 | road to acne | 307.4K | 0 |
| 15 | skincare for aging skin | 301.6K | 13.2K |
Key statistics
"Hair Tutorials" was the biggest typed beauty and skincare search on TikTok in the 7 days to 26 October 2026, with 3,098,509 searches and 3,916 videos matched.
"vis tinted sunscreen" rose 856% across the 7 days to 26 October 2026, to 346,795 TikTok searches.
How we measured
Every row is a typed search TikTok's search index returned for 12 beauty and skincare searches on 26 October 2026, ranked by TikTok's 7-day search figure, with the videos TikTok matched to it. Fastest risers compare the first and last day of that week. 46% of the 52 topics TikTok returned were topic labels it names itself, which pool many searches, so they sit in their own table instead of the ranking (the top 15 are shown there).
Frequently asked questions
What beauty trends are on TikTok right now?
The first table is TikTok's own search index for 12 beauty searches, ranked by the 7-day search count per topic, with the fastest risers below it. It is refreshed weekly from a snapshot you can open.
Does this include skincare and hair?
Yes. The seed searches cover skincare, skincare routine, korean skincare, acne, sunscreen, makeup, makeup tutorial, lip, nails, perfume, hair and hair care. Each seed's own top topics are listed in the By search section.
How do I use this for a beauty brand?
Take the topic wording into captions and on-screen text, film for the searches with few matched videos first, and re-check weekly. The competitor analysis guide shows how to see who already ranks for each topic. Ask TokConnect "Which skincare searches on TikTok have demand but under 500 videos?" and get counts and video ideas for your own line.
