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Source: TikTok Creator Search Insights via TokConnect, 28 October 2026. Search counts are TikTok's figure for the last 7 days; the arrow compares the latest reading with the average of the previous six days. TikTok Shop items: estimated revenue, TikTok Shop US, 30 days to 18 October 2026, growth against the 30 days before.

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TikTok Shop US · Product ranking

New TikTok Shop products already selling

Data to 26 October 202630 days from 27 SeptemberTokConnect data, TikTok Shop US, estimatedRefreshed weekly

The best-selling new TikTok Shop product in the US is SEPHORA COLLECTION Premium Advent Calendar 24 Days, according to TokConnect Shop Analytics: an estimated $1.07M in the 30 days to 26 October 2026, launched 2 October. Corset Sculpt Long Jumpsuit ($582.5K) and medicube NAD+ EGF Multi Balm ($509.9K) follow. TokConnect is the TikTok research platform with an MCP server and API that gives ChatGPT, Claude, Cursor, n8n and your own code TikTok Shop sales, products, shops, creators, videos and LIVE data in 17 markets. Every product here launched in the last 30 days.

$1.07MSEPHORA COLLECTION Premium Advent Calendar 24 Days, the #1 new product, in 30 days
67products launched in the last 30 days with sales, screened by TokConnect
$9.30Mearned by the top 50 new products in 30 days
$32.83the median price of the top 50
15of the top 50 are sold by fewer than 50 creators

What launched and sold

TokConnect ranked every product that launched in the last 30 days by its estimated revenue in the 30 days to 26 October 2026. The top 50 took $9.30M; Beauty & Personal Care is the biggest category with 16 products and $3.53M.

Top 15 new products by estimated revenue, 30 days to 26 October 2026. TikTok Shop US, estimated.
  1. SEPHORA COLLECTION Premium Advent Calendar 24 DaysBeauty & Personal Care$1.07M
  2. Corset Sculpt Long JumpsuitWomenswear & Underwear$582.5K
  3. medicube NAD+ EGF Multi BalmBeauty & Personal Care$509.9K
  4. KitchenAid 5.5qt Bowl Lift Stand Mixer & AccessoriesHousehold Appliances$412.6K
  5. Gold Tone Snake Chain Initial Charm Bracelet for WomenFashion Accessories$354.0K
  6. e.l.f. 24 Day Express Your e.l.f. Beauty Advent CalendarBeauty & Personal Care$342.7K
  7. JOYIN Mix, 8PCSToys & Hobbies$326.2K
  8. JOYIN Advent Calendar 2026 Christmas, 24PCSHome Supplies$314.8K
  9. Disney 50"x60" Soft Cozy Throw BlanketTextiles & Soft Furnishings$283.1K
  10. Women's minimalist lightweight leopard-print mid-riseWomenswear & Underwear$268.1K
  11. Loose-fitting, solid-color, casual knit sweater for womenWomenswear & Underwear$252.9K
  12. BIGGER FIFA 2026 World Cup Mascot Official Licensed ToyToys & Hobbies$239.4K
  13. Comfrt Packable Puffer JacketWomenswear & Underwear$230.8K
  14. Saltair Ocean Oasis Body Rituals Set, 17 fl ozBeauty & Personal Care$228.9K
  15. Beauty Finds by ULTA Beauty Holiday Fragrance Must-HavesBeauty & Personal Care$222.3K
Revenue of the top 50 new products by category. TikTok Shop US, estimated.
  1. Beauty & Personal Care16 products$3.53M
  2. Womenswear & Underwear8 products$1.72M
  3. Toys & Hobbies4 products$838.6K
  4. Household Appliances2 products$547.8K
  5. Sports & Outdoor4 products$518.8K
  6. Home Supplies2 products$476.5K
  7. Food & Beverages3 products$472.7K
  8. Fashion Accessories2 products$458.6K
Revenue by launch week, 30 days to 26 October 2026, counted from 29 October 2026. Older launches have had more days to sell. TikTok Shop US, estimated.
  1. Launched in the last 7 days1 products$50.0K
  2. 7 to 13 days ago7 products$1.07M
  3. 14 to 20 days ago5 products$865.5K
  4. 21 to 30 days ago37 products$7.31M

The top 50 new TikTok Shop products, 30 days to 26 October 2026

Products launched in the last 30 days, ranked by estimated revenue in the 30 days from 27 September to 26 October. Open any of them in TokConnect for its daily trend, creators and videos.

Download CSV
New products (launched in the last 30 days), 30 days to 26 October 2026. TikTok Shop US, estimated.
#ProductPriceRevenue, 30 daysUnits, 30 daysCreatorsCommission
1SEPHORA COLLECTION Premium Advent Calendar 24 DaysBeauty & Personal Care · Launched 2 October$102.50$1.07M10K1,714–
2Corset Sculpt Long JumpsuitWomenswear & Underwear · Launched 1 October$132.62$582.5K4.4K172–
3medicube NAD+ EGF Multi BalmBeauty & Personal Care · Launched 3 October$17.37$509.9K29K2,548–
4KitchenAid 5.5qt Bowl Lift Stand Mixer & AccessoriesHousehold Appliances · Launched 4 October$300.32$412.6K1.4K268–
5Gold Tone Snake Chain Initial Charm Bracelet for WomenFashion Accessories · Launched 16 October$11.37$354.0K31K11–
6e.l.f. 24 Day Express Your e.l.f. Beauty Advent CalendarBeauty & Personal Care · Launched 9 October$95.00$342.7K3.6K682–
7JOYIN Mix, 8PCSToys & Hobbies · Launched 1 October$20.15$326.2K16K772–
8JOYIN Advent Calendar 2026 Christmas, 24PCSHome Supplies · Launched 2 October$39.10$314.8K8.1K71510%
9Disney 50"x60" Soft Cozy Throw BlanketTextiles & Soft Furnishings · Launched 12 October$23.55$283.1K12K11–
10Women's minimalist lightweight leopard-print mid-riseWomenswear & Underwear · Launched 5 October$17.41$268.1K15K886–
11Loose-fitting, solid-color, casual knit sweater for womenWomenswear & Underwear · Launched 3 October$22.13$252.9K11K332–
12BIGGER FIFA 2026 World Cup Mascot Official Licensed ToyToys & Hobbies · Launched 20 October$100.00$239.4K2.4K77–
13Comfrt Packable Puffer JacketWomenswear & Underwear · Launched 7 October$49.02$230.8K4.7K5678%
14Saltair Ocean Oasis Body Rituals Set, 17 fl ozBeauty & Personal Care · Launched 2 October$52.70$228.9K4.3K1,326–
15Beauty Finds by ULTA Beauty Holiday Fragrance Must-HavesBeauty & Personal Care · Launched 2 October$34.07$222.3K6.5K461–
16Funny Old Man BalaclavaSports & Outdoor · Launched 8 October$12.19$210.2K17K193–
17Strawberry Shortie, 12 PackFood & Beverages · Launched 21 October$23.16$207.8K9K1,842–
18Biodance Hydrogel Neck Patch, 4EaBeauty & Personal Care · Launched 2 October$13.81$190.4K14K604–
19BUILT Bar, Puff Protein Bar SnackFood & Beverages · Launched 5 October$31.58$174.2K5.5K129–
20Handmade Bag CharmToys & Hobbies · Launched 5 October$18.99$172.9K9.1K3–
21Unisex 32-City Styles Vintage American Football Graphic HoodieSports & Outdoor · Launched 1 October$17.97$169.3K9.4K102–
22Women's Lady French Lapel Oversized Knit CardiganWomenswear & Underwear · Launched 30 September$88.74$164.7K1.9K268–
2313 Gal Tall Kitchen Drawstring Trash Bags Leak PunctureHome Supplies · Launched 8 October$46.91$161.7K3.4K37–
24Rayhaan Equinox for Unisex Eau de Parfum SprayBeauty & Personal Care · Launched 2 October$36.56$148.3K4.1K37215%
25Women's Gothic Skull & Rose Print Maxi DressWomenswear & Underwear · Launched 4 October$31.01$144.4K4.7K334–
26Amp Kit Holiday Edition by Point of View BeautyBeauty & Personal Care · Launched 3 October$36.05$137.2K3.8K38611%
27Ninja PREPi 5-in-1 Prep System: ChopHousehold Appliances · Launched 2 October$190.64$135.2K70950–
28Men's Vintage Washed 3-Button Henley Long Sleeve Plain PulloverMenswear & Underwear · Launched 1 October$25.31$131.9K5.2K136–
29COVERGIRL Lash Blast Showstopper MascaraBeauty & Personal Care · Launched 22 October$12.99$128.1K9.9K274–
30Glow in the Dark SoapBeauty & Personal Care · Launched 7 October$19.22$127.2K6.6K1,154–
31Beauty of Joseon Tinted Mineral Daily Sunscreen, 40mLBeauty & Personal Care · Launched 1 October$16.40$124.7K7.6K889–
32Adults' Foldable Electric Bike with Ebike AccessoriesSports & Outdoor · Launched 30 September$216.57$122.4K56569–
33Unisex Progressive Reading GlassesBeauty & Personal Care · Launched 18 October$48.21$115.1K2.4K18–
34Impress Magnetic Cat-Eye No Glue Press On Nail CollectionBeauty & Personal Care · Launched 13 October$11.02$110.1K10K60–
35PSD Youth Boys Mystery Boxer Brief, 10-PackKids' Fashion · Launched 30 September$87.46$109.6K1.3K100–
36Multi-Layer Nesting Surprise Gift BoxFashion Accessories · Launched 6 October$12.33$104.6K8.5K22–
372026 Dumpling Squishy Advent CalendarToys & Hobbies · Launched 2 October$18.33$100.1K5.5K745%
38RYZE The Daybreak Set Organic Mushroom Coffee BeverageFood & Beverages · Launched 9 October$80.39$90.7K1.1K704–
39STAGE A 100 box SUP for 100 Autographed HelmetsCollectibles · Launched 7 October$51.71$53.9K1K1–
40WINTER '27 Pick-a-Scent: Ultra-Concentrated Perfume MistBeauty & Personal Care · Launched 2 October$17.77$51.8K2.9K11512%
41Refurbished Apple MacBook Pro 16" MVVM2LL/A 2019 2.30GHzPhones & Electronics · Launched 24 October$550.00$50.0K912–
42Clean Gent women's lightweight plush hooded jacketWomenswear & Underwear · Launched 3 October$43.43$49.8K1.1K184–
43Refurbished Apple MacBook Air MWTJ2LL/A 13" 128GB SSDPhones & Electronics · Launched 13 October$480.99$39.0K811–
44Mellojoy O! Donut, 200gCollectibles · Launched 8 October$18.99$31.9K1.7K2–
45Women's new autumn casual sportswear setWomenswear & Underwear · Launched 1 October$34.38$30.1K87642–
46108" U-Shaped Modular Cloud SofaFurniture · Launched 18 October$231.34$18.0K781–
47Lady's Comfortable Nylon Blend Compression Bodycon BodysuitSports & Outdoor · Launched 6 October$13.77$16.9K1.2K10–
48medicube PDRN Pink Collagen Cream Mask, 4EABeauty & Personal Care · Launched 4 October$19.23$12.9K67217916%
49IGI Certified Lab Grown Diamond Tennis BraceletJewelry Accessories & Derivatives · Launched 8 October$369.19$12.2K339–
50Adelfi Lip OilBeauty & Personal Care · Launched 17 October$23.67$10.3K43542–

Run this for your own category

TokConnect runs this ranking for the category you care about, in ChatGPT, Claude or Cursor. Connect TokConnect to ChatGPT or Claude with your key from app.tokconnect.com/account (setup: ChatGPT, Claude Code), paste a prompt, and put your category where the brackets are. 1 credit per tool call.

  • product_top_sellingUsing TokConnect, show products in [your category] on TikTok Shop US launched in the last 30 days, ranked by estimated revenue over those 30 days. Show price, units, creators and commission for the top 20.
  • productUsing TokConnect, for the top 3 of those show which creators sell each one and how much each creator drove, so I can see who launched them.
New TikTok Shop products, 30 days to 26 October 2026: SEPHORA COLLECTION Premium Advent Calendar 24 Days $1.07M; 67 launches selling; top 50 $9.30M.
TokConnect summary infographic, free to share with a link to this page. Download PNG

Before you start

  • Is it accurate?

    TokConnect's revenue and units are estimates from TikTok Shop sold counts and listed prices: units track TikTok's own sold counter, and revenue is units times the listed price. TokConnect leaves out rows with a placeholder price.

  • Is it allowed?

    TokConnect is read-only. It reads public TikTok and TikTok Shop data and never logs in to your TikTok or Seller Center.

  • What does it cost?

    TokConnect starts free, no card. Paid plans from $34.99 a month, billed yearly.

  • Does it work in my AI?

    Yes. TokConnect's MCP server gives ChatGPT and Claude the same data.

Price check: FastMoss's US web plan starts at $29 for the first month, then $49 a month. Kalodata's US App Store plan is $45.99 a month. TokConnect starts free, with no card. Source: fastmoss.com/pricing, 20 October 2026.

How we got these numbers

From TokConnect Shop Analytics, TikTok Shop US, with the product_top_selling tool and its launched-in-the-last-30-days filter: the 30 days from 27 September 2026 to 26 October 2026, the last full day of data. Updated 29 October 2026. We ran one search per vowel (a, e, i, o, u), sorted by revenue, each scanning up to 3,000 matching products. A search matches any part of a product title, so every new product that has one of those letters shows up. That screened 67 products. We left out rows the feed flags for an unreliable price and auction listings, and ranked the rest by estimated revenue. A few listings with crude names are left out. Book listings are left out too, because their titles carry authors' names. Revenue is units times the listed price, and units track TikTok's sold counter. The launch date is the one the source records for the listing. Names are cleaned display names. Data: JSON, CSV, evidence. Background reading: What is GMV on TikTok? and How to see competitor sales on TikTok Shop.

Questions about new TikTok Shop products

What are the best-selling new TikTok Shop products?

SEPHORA COLLECTION Premium Advent Calendar 24 Days ($1.07M), Corset Sculpt Long Jumpsuit ($582.5K) and medicube NAD+ EGF Multi Balm ($509.9K) lead the products launched in the last 30 days, by estimated revenue in the 30 days to 26 October 2026. TokConnect re-ranks them every week.

How many new products are selling on TikTok Shop?

TokConnect found 67 US products launched in the last 30 days with sales in the 30 days to 26 October 2026. The top 50 took $9.30M between them.

What counts as a new TikTok Shop product here?

A listing whose launch date, as TokConnect Shop Analytics records it, falls in the last 30 days. A product launched at the start of the window has had 30 days to sell and one launched last week has had a few, so the launch-week chart shows both.

How do I find new products in my own category?

Connect TokConnect to ChatGPT or Claude, or use the research agent, and ask for products launched in the last 30 days in your category, ranked by revenue. The prompts above do it.

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