- A save is the bookmark icon. Saved videos go to a private Saved tab (TikTok has also called it Favorites) on the saver's profile. You can see how many people saved your video, never who.
- The count shows under the bookmark on the video and in TikTok Studio under Analytics, Content, then the video. Work out save rate yourself: saves divided by views.
- Across 572 posts from 58 creators, the middle post had a 0.42% save rate and saves were 8.6% of all reactions, six times comments. Fitness saved at 49 per 100 likes; comedy and skincare at 3 to 5.
- Videos ranking for six how-to searches collected 38 saves per 100 likes, four times the sample. How-tos, recipes, routines and lists get saved. Jokes get liked.
- TikTok has published that likes, shares, comments, follows and watching to the end feed the For You feed. It has not named saves. The ranking of saves above likes comes from marketers and creators, and from data like ours.
A save on TikTok is a tap on the bookmark icon that keeps a video in the saver's private Saved tab, and you can see how many people saved your video but never who. Saves are rarer and more telling than likes: in a September 2026 sample of 572 posts from 58 creators, the median post got 8.6 saves per 100 likes, while 49 videos ranking for how-to searches on 22 September 2026 got a median of 38.
TikTok counts saves next to likes, comments and shares, and the Saved tab has also been called Favorites. A like takes half a second and costs nothing. A save means the viewer plans to come back: to cook the recipe, do the workout or copy the trick. People look for their own saves too: "my saved tiktok videos" was searched 254,425 times on TikTok in the 7 days to 5 October 2026.
Key statistics
The median TikTok post in a September 2026 sample of 572 posts from 58 creators got 8.6 saves per 100 likes and a save rate of 0.42% of views.
49 TikTok videos ranking for six how-to searches on 22 September 2026 had a median of 38.2 saves per 100 likes, about four times the median post in a 572-post creator sample.
Fitness posts got 49.4 saves per 100 likes in a September 2026 sample of 58 TikTok creators, against 5.1 for comedy and 3.2 for skincare.
All 5 statistics
Videos ranking for "how to make overnight oats" on TikTok had a median of 66 saves per 100 likes on 22 September 2026, the highest of six how-to searches checked.
"my saved tiktok videos" was searched 254,425 times on TikTok in the 7 days to 5 October 2026, and "most saved video on tiktok" 223,288 times.
What a save is, and where saved videos go
Every TikTok video has a column of icons on the right: a heart (like), a speech bubble (comment), a bookmark (save) and an arrow (share). Tapping the bookmark saves the video. Depending on the app version and country, the button says Save or Add to Favorites. Same action.
Saved videos sit on the saver's profile behind the bookmark tab, next to their own and liked videos, and can be sorted into collections like "recipes" or "workouts". The list is private. A save is also not a download: downloading puts a watermarked copy on the phone and does not move the save count.
Can you see who saved your TikTok?
No. TikTok shows the number of saves, not the names. There is no list of savers anywhere in TikTok, and no outside tool can get one. Any app promising to show you who saved your TikTok is guessing.
In November 2022 TikTok tested a notification that told some creators when a viewer added their video to Favorites. It never became a documented feature. The same rule protects you as a viewer: saving a video does not alert its creator.
Where the save count shows in your stats
There are two places to read it.
- On the video. The count under the bookmark icon is public. Anyone can see that a video has 4,553 saves, yours or anyone else's.
- In TikTok Studio. Open your profile, tap the menu, choose TikTok Studio, then Analytics and the Content tab. Tap a video and the overview lists views, likes, comments, shares and saves together. TikTok's analytics help page covers the tabs.
TikTok does not show a save rate, so work it out yourself: saves divided by views, times 100. A video with 46,000 views and 320 saves has a save rate of 0.7%. The rate lets you compare a video that reached 5,000 people with one that reached 500,000. The engagement rate calculator does the sum and shows where the result sits against real accounts.
Why saves are treated as a strong signal
Three kinds of evidence say saves matter, and they are not equally solid.
What TikTok has published. TikTok's own explanation of the For You feed, How TikTok recommends videos #ForYou, lists the signals it reads: the videos you like or share, the accounts you follow, the comments you post and the videos you make. A strong sign of interest, such as watching a long video to the end, counts for more than a weak one. The page does not name saves, and TikTok has never published a ranking of signals.
What marketers and creators report. Guides from Hootsuite and Sprout Social, both updated in 2026, place saves and shares above likes and call a save the clearest sign a viewer found a video worth returning to. Hootsuite labels this a reading of observed behaviour, not TikTok's confirmed rule. Creators report the same: posts with many saves keep getting views for weeks, because people reopen their Saved tab.
What the numbers show. Saves are rare compared with likes, which is what makes them informative. The typical post in our sample got about 9 saves per 100 likes; videos ranking for how-to searches got about 38. If saves were random taps, that gap would not exist.
Likes are cheap to buy and easy to fake. Saves are harder to fake convincingly: a bought save never comes back to rewatch, and a video with 40 saves per 100 likes in a niche where 5 is normal looks odd in seconds. Saves per 100 likes tells a brand whether real people are keeping the videos, which is worth more than a big like count on a dance.
TikTok saves vs likes: what 572 posts show
To put numbers on this we used a September 2026 sample of 58 creators surfaced by TikTok search in six niches, each creator's last 10 posts, 572 posts in all. For every post we divided saves by views to get the save rate, and counted saves as a share of all reactions (likes, comments, shares and saves together).
The middle post had a save rate of 0.42%: about 4 saves for every 1,000 views. Pooling every post, saves were 8.6% of all reactions, comments 1.4% and shares 2.9%. Eight in ten posts had more saves than comments. Saves are the second most common reaction on TikTok.
| Followers | Creators | Posts | Save rate, median post | Save rate, all posts pooled | Saves as share of reactions | Saves per 100 likes |
|---|---|---|---|---|---|---|
| Under 10k | 5 | 42 | 0.54% | 0.22% | 17.0% | 23.1 |
| 10k to 100k | 7 | 70 | 0.24% | 0.85% | 14.3% | 17.4 |
| 100k to 1M | 17 | 170 | 0.38% | 0.67% | 7.7% | 9.8 |
| Over 1M | 29 | 290 | 0.48% | 0.54% | 8.7% | 9.9 |
| All | 58 | 572 | 0.42% | 0.54% | 8.6% | 9.9 |
Data: a September 2026 sample of 58 creators surfaced by TikTok search in six niches, last 10 posts each, pulled 21 September 2026. Save rate = saves ÷ views. Pooled figures add every post in the tier before dividing. Open the sample; the calculations are in this file under benchmarkSample.
Account size matters less than you might expect: the middle post saves at roughly 0.4% to 0.5% whether the account has 100,000 followers or 3 million. The two smallest tiers hold only five and seven creators, so read those rows as a hint rather than a rule.
Niche changes the number a lot.
| Niche | Posts | Save rate, median post | Save rate, pooled | Saves as share of reactions | Saves per 100 likes |
|---|---|---|---|---|---|
| Fitness | 100 | 1.27% | 2.36% | 29.8% | 49.4 |
| Cooking | 93 | 0.59% | 0.56% | 8.0% | 9.0 |
| Personal finance | 100 | 0.48% | 0.98% | 6.8% | 9.0 |
| Small business | 89 | 0.30% | 0.20% | 3.2% | 3.3 |
| Comedy | 100 | 0.29% | 0.14% | 4.6% | 5.1 |
| Skincare | 90 | 0.28% | 0.24% | 3.0% | 3.2 |
Same sample and definitions as the table above. Calculations.
Fitness is in a different league: nearly 1 save for every 2 likes, and saves make up almost a third of all reactions. You save a workout to follow it at the gym. Comedy and skincare sit at the bottom, around 3 to 5 saves per 100 likes, because you laugh or watch the routine and move on. Compare your videos with your niche, not with TikTok as a whole.
Pull the saves for your own niche on TokConnect
What kinds of videos get saved
Two cuts of the data answer this. First, the 57 posts with the most saves in the sample (the top 10%, each with at least 11,518 saves) against the other 515.
| Median post | Top 10% by saves (57 posts) | The other 515 |
|---|---|---|
| Views | 3,100,000 | 23,000 |
| Likes | 306,300 | 1,035 |
| Saves | 33,727 | 84 |
| Save rate | 1.27% | 0.39% |
| Saves per 100 likes | 11.7 | 8.2 |
| Niches | Fitness 23, cooking 17, comedy 10, skincare 5, finance 2 | Spread across all six |
Same September 2026 sample. The 57 most-saved posts hold 91% of all saves and 89% of all views in the sample; 52 of them come from accounts over 1M followers. Calculations under top10PercentBySaves.
The most-saved posts are mostly the most-viewed posts, which is no surprise. The useful part is that they also save at three times the rate of everything else, and 40 of the 57 are fitness or cooking videos: routines and recipes. Rank by save rate instead and fitness takes 36 of the top 57 slots, personal finance 10, small business 7 and comedy none.
Second, we looked at what ranks in TikTok search, where people arrive with a job to do. On 22 September 2026 we searched six how-to phrases and took the videos TikTok returned, 49 in all.
| Search | Videos | Views, median | Saves, median | Save rate, median | Saves per 100 likes, median |
|---|---|---|---|---|---|
| how to make overnight oats | 7 | 1,759,192 | 66,467 | 1.71% | 66.0 |
| how to fold a fitted sheet | 9 | 980,132 | 23,172 | 1.94% | 46.7 |
| how to clean a washing machine | 10 | 657,300 | 4,553 | 0.68% | 42.8 |
| how to tie a tie | 6 | 3,693,583 | 59,207 | 2.15% | 38.4 |
| how to remove a stripped screw | 9 | 402,566 | 1,688 | 0.44% | 27.9 |
| how to budget on a low income | 8 | 45,225 | 325 | 0.65% | 13.3 |
| All 49 | 49 | 747,960 | 6,896 | 1.08% | 38.2 |
Data: TikTok video search, 22 September 2026, count 10, sorted by relevance. TikTok returned 6 to 10 videos per search. Medians rounded to whole numbers; creator names removed. Open the snapshot.
Every one of the six searches beats the sample's 9 saves per 100 likes, and 44 of the 49 videos are above 10. Saves make up a quarter of all reactions on these videos, against 8.6% in the sample. Overnight oats and the fitted sheet lead because they are the purest "I will need this again" videos. Budgeting is lowest because most results are talking-head advice, which people like and scroll past.
So the videos that get saved are how-tos, recipes, routines and lists: anything a person would rather bookmark than memorise.
How to get more saves
Asking for saves does little. Making videos that need saving does a lot. Formats that earned saves in our data and in the search results:
- A numbered list on screen. "5 stretches for lower back pain", each step numbered as text. Viewers save it because they will not remember all five.
- A recipe with quantities in the caption. The video shows the method, the caption holds the ingredients, and people save it to shop from. Our caption guide has measured examples.
- A routine to follow in real time. A 45-second workout set, a skincare order, a morning checklist. The video is the tool; the save keeps the tool.
- A fix for a specific problem. Stripped screw, stuck zipper, mouldy washing machine seal. Saved for the day the problem shows up.
- A photo slideshow of options. Outfit ideas, meal plans, gift lists. See slideshow ideas.
- Say what the video is in the first second. Search viewers decide instantly whether a video answers their question. The hooks guide shows which opening lines rank.
Also: 25 of the 572 posts had zero saves, and most were reaction clips and jokes. If you want saves, make at least one video in three something a viewer would want to find again. The video ideas page lists topics people are searching for now.
Find the most-saved videos in your topic
Reading save counts off videos one at a time is slow. TokConnect, connected to ChatGPT or Claude or used in its research agent, can pull the videos that rank for your topic, sort them by saves, and describe what they share: length, first line, caption style, whether the steps are on screen. It takes about a minute.
Find the 20 most-saved videos ranking for [your topic] on TikTok. Search the topic and two close variations, take the top results for each, and rank all of them by saves. For each video give me views, likes, saves, saves per 100 likes and the first line of the caption. Then tell me what the top 20 have in common: length, how the caption starts, whether they show steps or talk, and which ones are lists or recipes. Finish with three video ideas for that topic built on what they share.
How we got these numbers
The post figures come from a September 2026 sample of 58 creators surfaced by TikTok search in six niches (fitness, cooking, personal finance, small business, comedy, skincare), each creator's last 10 public posts, 572 in all, pulled through TokConnect on 21 September 2026. Save rate is saves divided by views; "pooled" figures add up every post before dividing, and "median" figures take the middle post. The ranking videos are the 6 to 10 results TikTok search returned for each of six how-to phrases on 22 September 2026, 49 in all, sorted by relevance.
The search counts come from one search_topics call for "tiktok saves" on 5 October 2026: TikTok's 7-day worldwide search figures, typed searches only (15 of the 20 results were TikTok topic groups that pool many searches, so we left them out). Public counts only: we cannot see who saved a video, and TikTok does not publish how saves affect ranking. Data: 58-creator sample, ranking videos and calculations, search topics, 5 October 2026.
Frequently asked questions
What does saves mean on TikTok?
Saves is the number of people who tapped the bookmark icon on your video to keep it in their Saved (Favorites) tab. It sits next to likes, comments and shares on the video and in TikTok Studio analytics. A save means the viewer wants to find the video again, which is why creators and brands read it as a stronger sign of interest than a like.
How do I see who saved my TikTok?
You cannot. TikTok shows the total number of saves on a video, not the names of the people who saved it. There is no list in the app, in TikTok Studio or on the desktop site, and no outside tool can get one because TikTok does not release the data. Apps that promise to show you who saved your TikTok are not able to.
Are saves better than likes on TikTok?
For judging whether a video was useful, yes. A like is a half-second tap; a save means the viewer plans to come back. In a September 2026 sample of 572 posts, saves were about 9 per 100 likes on an ordinary post and 38 per 100 likes on videos ranking for how-to searches. TikTok has not published that saves outrank likes in its feed, but marketers, creators and the data all point the same way.
What is a good save rate on TikTok?
Save rate is saves divided by views. The middle post in our sample sat at 0.42%, and a quarter of posts were above 0.98%. It depends heavily on niche: the median fitness post saved at 1.27%, the median comedy post at 0.29%. Anything over 1% means people are keeping the video, and over 2% puts you with the most-saved 10% of posts we measured.
Where are my favorites on TikTok?
Open your profile and tap the bookmark icon in the row of tabs under your bio. That is your Saved tab, which older versions of the app called Favorites. Inside you can see every video you saved and sort them into collections. It is private: nobody else can open it, and creators are not told when you save their video.
Do saves count as engagement on TikTok?
Yes. Engagement on TikTok is likes, comments, shares and saves added together, then divided by views or by followers. In our sample saves were 8.6% of all engagement, more than comments (1.4%) and shares (2.9%) combined. Leave saves out and you undercount the videos that are actually working. The engagement rate calculator includes them.
Sources and data
- How TikTok recommends videos #ForYou (TikTok Newsroom, June 2020)
- Understanding your analytics (TikTok Help Center)
- How the TikTok algorithm works in 2026 (Hootsuite, updated June 2026)
- TikTok metrics to track in 2026 (Sprout Social, updated February 2026)
- TikTok will tell creators when you save their video (Gizmodo, 1 November 2022)
- Benchmark sample: 58 creators, 572 posts, pulled 21 September 2026 (snapshot)
- Six how-to searches, 49 ranking videos, and the save-rate calculations, pulled 22 September 2026 (snapshot)
- TikTok search topics for "tiktok saves", pulled 5 October 2026 (snapshot)
