{ "retrievedOn": "2026-09-22", "page": "/guides/tiktok-saves/", "note": "Six how-to searches on TikTok video search (search_videos, count 10, sort relevance), pulled 22 September 2026. TikTok returned between 6 and 10 videos per search. Creator identities, video ids and media URLs removed. Used to compare the save-to-like ratio of videos that rank for how-to searches with the September 2026 benchmark sample of 58 creators and 572 posts (/evidence/tiktok-engagement-rate-calculator-sample.json). Save rate = collectCount / playCount. Saves per 100 likes = collectCount / diggCount x 100. Engagement = likes + comments + shares + saves.", "calls": [ { "tool": "search_videos", "arguments": { "keyword": "how to fold a fitted sheet", "count": 10, "sort": "relevance" }, "result": { "videos": [ { "desc": "Jess our work mum shows you how to fold a fitted sheet PROPERLY! No more stuffing it in the cupboard and hoping for the best🫣 #hommey #hacks #foldingfittedsheet #workmum #homeorganisation ", "playCount": 309304, "diggCount": 13363, "commentCount": 178, "shareCount": 2086, "collectCount": 10049, "createTime": 1782781457, "durationMs": 83367 }, { "desc": "This is your yearly reminder: how to fold a fitted sheet! 🛏️Release your inner Marie Kondo. #blossom #fittedsheet #folding #foldingafittedsheet #todayyearsold #adulting #foldinghacks #cleanhouse #mariekondo #SpringCleaning", "playCount": 2863085, "diggCount": 53336, "commentCount": 569, "shareCount": 14521, "collectCount": 38061, "createTime": 1711741287, "durationMs": 15069 }, { "desc": "One of my most liked and saved videos of 2025 and its just me folding a fitted sheet. 🤓", "playCount": 2759582, "diggCount": 386911, "commentCount": 628, "shareCount": 7731, "collectCount": 51967, "createTime": 1762033134, "durationMs": 58304 }, { "desc": "If youre like me and struggle with storage space, this fitted sheet folding hack is a game-changer 🙌 save this video for your next home organisation day. Hope this was helpful lovelies x #foldinghacks #foldingtips #homeorganization #homeorganisation #tipsandtricks #howtofold ", "playCount": 2329334, "diggCount": 72856, "commentCount": 1041, "shareCount": 12878, "collectCount": 45153, "createTime": 1705888044, "durationMs": 22434 }, { "desc": "Replying to @jess johnson fitted sheet folding hack 🫡 #foldinghacks #fittedsheet #beddingsets #apartmenthack ", "playCount": 172555, "diggCount": 11389, "commentCount": 54, "shareCount": 755, "collectCount": 6403, "createTime": 1768334768, "durationMs": 52267 }, { "desc": "Only other person I know that can do this is my Grandma lol #laundrytok ", "playCount": 980132, "diggCount": 71039, "commentCount": 1189, "shareCount": 11033, "collectCount": 23172, "createTime": 1753064355, "durationMs": 78434 }, { "desc": "Folding a king size fitted sheet, I hope this helps xx #laundrytok #foldingclothes #organize ", "playCount": 4401548, "diggCount": 142931, "commentCount": 301, "shareCount": 13779, "collectCount": 66763, "createTime": 1678533083, "durationMs": 17786 }, { "desc": "Replying to @nt.babyyy how to fold a fitted sheet step by step 🧺🌸🫧 so many of you have requested this tutorial so I hope this helps 💞 #CleanTok #foldinghack #foldingtips #laundryhacks #fittedsheet ", "playCount": 117835, "diggCount": 9308, "commentCount": 34, "shareCount": 301, "collectCount": 3040, "createTime": 1788278167, "durationMs": 37700 }, { "desc": "How to fold a fitted sheet #laundrytok #CleanTok #Home #folding ", "playCount": 652638, "diggCount": 25832, "commentCount": 925, "shareCount": 5232, "collectCount": 7896, "createTime": 1764810005, "durationMs": 102067 } ], "returned": 9 } }, { "tool": "search_videos", "arguments": { "keyword": "how to remove a stripped screw", "count": 10, "sort": "relevance" }, "result": { "videos": [ { "desc": "Stripped Screw? Try This Baking Soda and Super Glue Hack Got a stripped screw that won’t come out? Don’t fight it. Try this simple baking soda and super glue trick to create a new grip for your screwdriver and remove the stuck screw fast. Save this DIY hack for later! #DIY #HomeHacks #StrippedScrew #ToolHack #FixItYourself #DIYTips #lifehacks ", "playCount": 590867, "diggCount": 10677, "commentCount": 123, "shareCount": 1990, "collectCount": 6164, "createTime": 1777883617, "durationMs": 19000 }, { "desc": "How to remove a stripped screw from wood and plastic.", "playCount": 6810196, "diggCount": 55584, "commentCount": 434, "shareCount": 2261, "collectCount": 6896, "createTime": 1748509546, "durationMs": 60835 }, { "desc": "SUBSCRIBE to my YouTube Channel! New Videos Every Week! I do $100💰 Giveaways Every Sunday! Watch my newest YouTube video and comment to enter! . . . . . . #screw #screws #strippedscrews #strippedscrew #screwhead #strippedscrewssuck #DIY #doityourself #fy #fyp #homediy #homediyer #homediyers ", "playCount": 122150, "diggCount": 1621, "commentCount": 35, "shareCount": 442, "collectCount": 880, "createTime": 1677202782, "durationMs": 34177 }, { "desc": "#HomeImprovement. How to deal with a stripped screw.", "playCount": 402566, "diggCount": 6043, "commentCount": 109, "shareCount": 997, "collectCount": 1688, "createTime": 1705290496, "durationMs": 61044 }, { "desc": "6 Ways to #remove #strippedscrews with just #householditems such as a #rubberband, #hammer, #plyers, #ducttape, #rotarytool, or #drillbit. #DIY #HowTo", "playCount": 1301177, "diggCount": 108438, "commentCount": 480, "shareCount": 2087, "collectCount": 10285, "createTime": 1611873422, "durationMs": 60122 }, { "desc": "my screw won’t budge #tipsandtricks #todayilearned #LifeHack #diytips ", "playCount": 1168413, "diggCount": 42636, "commentCount": 413, "shareCount": 1806, "collectCount": 2043, "createTime": 1675277291, "durationMs": 29792 }, { "desc": "Stripped screw? Don’t drill it out yet. Once the head is chewed up, your screwdriver has nothing left to grab. That’s when most people start making it worse. The fix: ✅ Grab a wide rubber band ✅ Lay it flat over the screw head ✅ Press your screwdriver into it ✅ Turn slowly ✅ Keep steady pressure The rubber fills the gaps and gives your screwdriver grip again. betterflood.com | 866-990-7482 #DadHacks #Homeowners #BetterFlood #FloodInsurance #FloodNerd #ToolHack #HomeTips", "playCount": 29678, "diggCount": 356, "commentCount": 7, "shareCount": 151, "collectCount": 130, "createTime": 1782230670, "durationMs": 29606 }, { "desc": "Stripped bolt wont come out? Dont skip #DIY #capcut #hacks ", "playCount": 62794, "diggCount": 369, "commentCount": 3, "shareCount": 96, "collectCount": 147, "createTime": 1776400914, "durationMs": 21200 }, { "desc": "Remove a stripped screw #jmg8tor ", "playCount": 171243, "diggCount": 10330, "commentCount": 94, "shareCount": 641, "collectCount": 1120, "createTime": 1711477717, "durationMs": 91880 } ], "returned": 9 } }, { "tool": "search_videos", "arguments": { "keyword": "how to clean a washing machine", "count": 10, "sort": "relevance" }, "result": { "videos": [ { "desc": "Aim to clean your washing machine every 1-3 months to avoid mold and stinky smells. #CleanTok #cleaningtiktok #cleaninghacks #laundrytok #laundryhack ", "playCount": 1348558, "diggCount": 29717, "commentCount": 292, "shareCount": 8871, "collectCount": 22979, "createTime": 1661997110, "durationMs": 30300 }, { "desc": "#clean #washingmachine #cleanser #good ", "playCount": 1326746, "diggCount": 5053, "commentCount": 154, "shareCount": 2876, "collectCount": 1686, "createTime": 1731905651, "durationMs": 25750 }, { "desc": "The best hack to get your washing machine clean and smelling fresh! #cleaninghack #cleaningmotivation ", "playCount": 894604, "diggCount": 37291, "commentCount": 136, "shareCount": 6390, "collectCount": 17456, "createTime": 1765298002, "durationMs": 43800 }, { "desc": "How I Keep My Washer Sparkling and smelling great! I do this once a month! #DIY #diyproject #bakingsoda #cleaninghack #CleanTok #cleaning #fyp #satisfyingvideo #cleaningtiktok #washingmachineclean #cleaningvideosoftiktok #deepcleaning #washingmachine ", "playCount": 1566130, "diggCount": 21979, "commentCount": 219, "shareCount": 6126, "collectCount": 16499, "createTime": 1676742438, "durationMs": 12908 }, { "desc": "How to clean a washing machine filter. #washingmachine #washingmachinecleaner #hometips #diyhomeimprovement #doityourself ", "playCount": 260918, "diggCount": 2115, "commentCount": 98, "shareCount": 569, "collectCount": 879, "createTime": 1759831020, "durationMs": 125300 }, { "desc": "Top load washer disassembly tools for easy DIY drum cleaning at home.#washingmachineclean #howtoclean #washermachine #howtotutorial #homeimprovementprojects ", "playCount": 30689, "diggCount": 161, "commentCount": 6, "shareCount": 70, "collectCount": 71, "createTime": 1778085180, "durationMs": 43910 }, { "desc": "Replying to @perolike.y How to Clean Your Washing Machine So Its Sparkling Like New! #CleanTok #laundrytok #washingmachineclean #laundryroom #cleaningroutine #howtoclean #fypシ #laundrytips", "playCount": 795843, "diggCount": 19021, "commentCount": 134, "shareCount": 733, "collectCount": 5948, "createTime": 1658192724, "durationMs": 83659 }, { "desc": "I added baking soda to my washer… I couldn't believe it! #washingmachine #cleaning", "playCount": 515677, "diggCount": 8520, "commentCount": 616, "shareCount": 7272, "collectCount": 3158, "createTime": 1782947532, "durationMs": 189534 }, { "desc": "How To Clean A Front Load Washing Machine Gasket ", "playCount": 518757, "diggCount": 13640, "commentCount": 129, "shareCount": 3095, "collectCount": 10474, "createTime": 1765233016, "durationMs": 82083 }, { "desc": "Here's a method for cleaning your washing machine, let's get started!#washingmachinecleaner #washingmachine #Desodorante #fyp ", "playCount": 29494, "diggCount": 180, "commentCount": 5, "shareCount": 141, "collectCount": 73, "createTime": 1784251017, "durationMs": 56588 } ], "returned": 10 } }, { "tool": "search_videos", "arguments": { "keyword": "how to budget on a low income", "count": 10, "sort": "relevance" }, "result": { "videos": [ { "desc": "5 tips for budgeting on a low income #financialcounselor #budget #Budgeting #budgetingtips #budgettips ", "playCount": 37209, "diggCount": 1334, "commentCount": 32, "shareCount": 112, "collectCount": 495, "createTime": 1762564187, "durationMs": 135139 }, { "desc": "budget my biweekly paycheck with me! #paychecktopaycheck #paycheckbreakdown #lowincome #parttimejob #Budgeting #PersonalFinance #debtfreejourney #studentloans ", "playCount": 202417, "diggCount": 13976, "commentCount": 38, "shareCount": 87, "collectCount": 1043, "createTime": 1739816679, "durationMs": 85000 }, { "desc": "Let’s take a look at this low income budget. Budgeting can be difficult with a lower income BUT this person is doing a great job of keeping expenses low and there also doesn’t seem to be very much debt! #budget #Budgeting #budgetingtips #lowincome ", "playCount": 192939, "diggCount": 4144, "commentCount": 93, "shareCount": 104, "collectCount": 1079, "createTime": 1689795960, "durationMs": 66134 }, { "desc": "how to budget #lowincome #budget ", "playCount": 53240, "diggCount": 1104, "commentCount": 19, "shareCount": 12, "collectCount": 136, "createTime": 1733794779, "durationMs": 65400 }, { "desc": "I’m 17 and I just got paid, this is exactly how I’m budgeting for the next two weeks. #Budgeting #budgetingtips #moneysavingtips #saving #paycheck ", "playCount": 4140820, "diggCount": 412554, "commentCount": 4289, "shareCount": 25743, "collectCount": 35259, "createTime": 1784912619, "durationMs": 49100 }, { "desc": "Budgeting is hard! Especially when you had a family, try these 3 tips for 1 month and let me know how much you’ve saved #creatorsearchinsights #frugalliving #savemoney #budget #lowincome #workingclass #Budgeting #budgetingtips #financialfreedom #financialliteracy #families #family #bigfamily #snap #ebt #fyp ", "playCount": 11787, "diggCount": 809, "commentCount": 51, "shareCount": 59, "collectCount": 155, "createTime": 1742603288, "durationMs": 77434 }, { "desc": "", "playCount": 566, "diggCount": 5, "commentCount": 2, "shareCount": 1, "collectCount": 0, "createTime": 1789893831, "durationMs": 5134 }, { "desc": "Plan my weekly $250 budget with me 🥲 #Budgeting #budget #howtobudget #budgetingforbeginners #budgetingtips low income savings challenges cash stuffing envelopes sahm finance debt payoff saving money fyp", "playCount": 4214, "diggCount": 217, "commentCount": 2, "shareCount": 3, "collectCount": 31, "createTime": 1757319111, "durationMs": 178834 } ], "returned": 8 } }, { "tool": "search_videos", "arguments": { "keyword": "how to tie a tie", "count": 10, "sort": "relevance" }, "result": { "videos": [ { "desc": "you’ll never ask how to tie a tie again. ✨ #fashion #menswear #howtotie #clothinghacks #style", "playCount": 712368, "diggCount": 45390, "commentCount": 136, "shareCount": 3878, "collectCount": 18404, "createTime": 1778605261, "durationMs": 34179 }, { "desc": "this one is for @kyle who has asked me how to do this twice. sorry it took so long kyle 🫶🫶#fullwindsor #tie ", "playCount": 3245848, "diggCount": 321906, "commentCount": 1803, "shareCount": 17811, "collectCount": 89906, "createTime": 1769723233, "durationMs": 81501 }, { "desc": "Simple #metgala #etgala2024 #diadelasmadres #bbldrizzy #trick #usefull #viral #fyp", "playCount": 747960, "diggCount": 9949, "commentCount": 442, "shareCount": 4746, "collectCount": 6744, "createTime": 1715635799, "durationMs": 30535 }, { "desc": "", "playCount": 53031029, "diggCount": 4180862, "commentCount": 8832, "shareCount": 120015, "collectCount": 1333222, "createTime": 1659683268, "durationMs": 45671 }, { "desc": "How to tie a tie quick and easy beginner tutorial !! 👔 ", "playCount": 4141317, "diggCount": 78847, "commentCount": 836, "shareCount": 8514, "collectCount": 28508, "createTime": 1767720176, "durationMs": 89675 }, { "desc": "How To Tie A Tie! 👔 Thoughts? 💭 #howtotieatie #LifeAdvice #mensfashion #wisdom #joshosays ", "playCount": 8358203, "diggCount": 260412, "commentCount": 7487, "shareCount": 27776, "collectCount": 148559, "createTime": 1722114745, "durationMs": 81934 } ], "returned": 6 } }, { "tool": "search_videos", "arguments": { "keyword": "how to make overnight oats", "count": 10, "sort": "relevance" }, "result": { "videos": [ { "desc": "Simple overnight oats #fyp #foryou #cooking #foryoupage #Recipe #cookwithme ", "playCount": 6523050, "diggCount": 185008, "commentCount": 1038, "shareCount": 14690, "collectCount": 70726, "createTime": 1707652806, "durationMs": 65300 }, { "desc": "Overnight oats, High protein Breakfast 💗 #chia #oats #fruits #healthy #highproteinmeals ", "playCount": 1759192, "diggCount": 37174, "commentCount": 223, "shareCount": 10412, "collectCount": 24537, "createTime": 1760414939, "durationMs": 84500 }, { "desc": "High-protein Overnight Oats🍫🍓🤍 #overnightoats #oats #healthymealprep #healthymealideas #mealprepideas #mealprep #overnightoatsrecipe #breakfast #breakfastideas #oatstiktok #oatsrecipe #easyrecipe #morning #asmr #asmrfood ", "playCount": 3870027, "diggCount": 80296, "commentCount": 362, "shareCount": 15543, "collectCount": 82746, "createTime": 1715287816, "durationMs": 24767 }, { "desc": "This stuff is good 🤤 #overnightoats #oatstiktok #oatsrecipe", "playCount": 21298256, "diggCount": 930529, "commentCount": 3017, "shareCount": 99561, "collectCount": 421801, "createTime": 1652286887, "durationMs": 39611 }, { "desc": "my banana bread overnight oats! 🍌🍞✨ you are going to go to bed excited to wake up to these in the morning, trust me. only a few ingredients (each jar): -half a banana -1/3 cup oats -1 tbsp chia seeds -1 scoop vanilla protein powder -1 heaped tbsp greek yoghurt -1 dropper of vanilla stevia -1 tbsp cinnamon -1.5 cups water (can amend depending on the thickness you like! remember it swells overnight) optional toppings: more cinnamon (i’m obsessed) + dark choccy chips! 🤎 as simple as it looks in the video! store in the fridge overnight and you’ll wake up to these perfect overnight oats! 🥰 let me know if you try them! #overnightoats #bananabreadovernightoats #oatbowl #healthyrecipe #overnightoatsrecipe ", "playCount": 1495117, "diggCount": 77077, "commentCount": 335, "shareCount": 8373, "collectCount": 66467, "createTime": 1783884724, "durationMs": 53234 }, { "desc": "Biscoff Overnight Oats 🥣🍪 Dessert for breakfast but still macro friendly 👊🏼 Save this and give it a try Macros (including biscuit): =430 kcal 47g Carbs | 17g Fat | 25g Protein Ingredients: 35g rolled oats 5g honey 10g chia seeds 160g 0% fat Brooklea Greek yogurt 80ml unsweetened almond milk 10g Biscoff spread 5g coconut oil 1 small Lotus Biscoff biscuit Cinnamon + vanilla extract to taste Method: Mix the oats, chia seeds, honey, yogurt, almond milk, cinnamon and vanilla. Leave in the fridge overnight (or minimum 3–4 hours). Melt the 10g Biscoff with the coconut oil, pour over the top and spread evenly. Add the biscoff crumb before eating. #biscoff #overnightoats #highproteinbreakfast #breakfastideas #EasyRecipes ", "playCount": 19618, "diggCount": 271, "commentCount": 0, "shareCount": 46, "collectCount": 232, "createTime": 1787668374, "durationMs": 15000 }, { "desc": "Quick and Easy Overnight Oats The Best Recipe 😋 I’m absolutely in love with these overnight oats! The ultimate meal-prep hack for busy mornings—no cooking needed! Just mix, chill overnight, and wake up to creamy oatmeal perfection. Enjoy it cold from the jar for a refreshing start or heat it up for a cozy treat. Keeps beautifully in the fridge for up to 4 days! OVERNIGHT OATS INGREDIENTS: ► 1/2 cup of rolled oats per jar ► 1 cup of oat milk per jar (or milk of choice) ► 1 tsp chia seeds per jar ► Squirt of agave ► 1/3 cup Greek yogurt per jar ► 1st jar raspberries, blackberries, blueberries and banana. ► 2nd jar strawberries, coconut flakes and banana. ► 3rd jar peaches, brown sugar and chopped pecans. #fyp #foryou #parati #avena #overnightoats #oats #oatstiktok #oatmeal #oatsrecipe #overnightoatsrecipe #easyrecipe #mealprep #breakfast ", "playCount": 1725041, "diggCount": 54916, "commentCount": 265, "shareCount": 17774, "collectCount": 29491, "createTime": 1751928990, "durationMs": 64834 } ], "returned": 7 } } ], "derived": { "rankingVideos": { "overall": { "videos": 49, "medianPlays": 747960, "medianLikes": 19021, "medianSaves": 6896, "saveRatePct": { "videoMedian": 1.0842, "pooled": 1.888 }, "savesPer100Likes": { "videoMedian": 38.2286, "pooled": 34.62 }, "savesShareOfEngagementPct": 24.5, "videosWithMoreSavesThanComments": 48, "videosWithMoreSavesThanShares": 44, "videosWithSavesPer100LikesOver10": 44 }, "byKeyword": { "how to fold a fitted sheet": { "videos": 9, "medianPlays": 980132, "medianLikes": 53336, "medianSaves": 23172, "saveRatePct": { "videoMedian": 1.9385, "pooled": 1.7311 }, "savesPer100Likes": { "videoMedian": 46.71, "pooled": 32.09 }, "savesShareOfEngagementPct": 22.69, "videosWithMoreSavesThanComments": 9, "videosWithMoreSavesThanShares": 9, "videosWithSavesPer100LikesOver10": 9 }, "how to remove a stripped screw": { "videos": 9, "medianPlays": 402566, "medianLikes": 10330, "medianSaves": 1688, "saveRatePct": { "videoMedian": 0.438, "pooled": 0.2754 }, "savesPer100Likes": { "videoMedian": 27.9331, "pooled": 12.43 }, "savesShareOfEngagementPct": 10.57, "videosWithMoreSavesThanComments": 9, "videosWithMoreSavesThanShares": 8, "videosWithSavesPer100LikesOver10": 7 }, "how to clean a washing machine": { "videos": 10, "medianPlays": 657300.0, "medianLikes": 11080.0, "medianSaves": 4553.0, "saveRatePct": { "videoMedian": 0.6799, "pooled": 1.0871 }, "savesPer100Likes": { "videoMedian": 42.8298, "pooled": 57.54 }, "savesShareOfEngagementPct": 31.09, "videosWithMoreSavesThanComments": 10, "videosWithMoreSavesThanShares": 7, "videosWithSavesPer100LikesOver10": 10 }, "how to budget on a low income": { "videos": 8, "medianPlays": 45224.5, "medianLikes": 1219.0, "medianSaves": 325.0, "saveRatePct": { "videoMedian": 0.6474, "pooled": 0.8227 }, "savesPer100Likes": { "videoMedian": 13.3023, "pooled": 8.8 }, "savesShareOfEngagementPct": 7.59, "videosWithMoreSavesThanComments": 7, "videosWithMoreSavesThanShares": 7, "videosWithSavesPer100LikesOver10": 5 }, "how to tie a tie": { "videos": 6, "medianPlays": 3693582.5, "medianLikes": 169629.5, "medianSaves": 59207.0, "saveRatePct": { "videoMedian": 2.1457, "pooled": 2.3141 }, "savesPer100Likes": { "videoMedian": 38.3512, "pooled": 33.19 }, "savesShareOfEngagementPct": 24.17, "videosWithMoreSavesThanComments": 6, "videosWithMoreSavesThanShares": 6, "videosWithSavesPer100LikesOver10": 6 }, "how to make overnight oats": { "videos": 7, "medianPlays": 1759192, "medianLikes": 77077, "medianSaves": 66467, "saveRatePct": { "videoMedian": 1.7096, "pooled": 1.897 }, "savesPer100Likes": { "videoMedian": 66.0058, "pooled": 50.98 }, "savesShareOfEngagementPct": 31.17, "videosWithMoreSavesThanComments": 7, "videosWithMoreSavesThanShares": 7, "videosWithSavesPer100LikesOver10": 7 } } }, "benchmarkSample": { "source": "/evidence/tiktok-engagement-rate-calculator-sample.json", "note": "Recomputed from the 572 posts in the sample file for this page. Tiers and niches as assigned in that file. Top 10 percent = the 57 posts with the most saves (or the highest save rate) against the other 515.", "overall": { "posts": 572, "creators": 58, "saveRatePct": { "postMedian": 0.4164, "postQ1": 0.1941, "postQ3": 0.9829, "pooled": 0.541, "creatorMedian": 0.3513 }, "savesPer100Likes": { "pooled": 9.92, "postMedian": 8.5624 }, "engagementMixPooledPct": { "likes": 87.05, "comments": 1.39, "shares": 2.92, "saves": 8.63 }, "postsWithMoreSavesThanComments": 470, "postsWithMoreSavesThanShares": 459 }, "byTier": { "under 10k": { "posts": 42, "creators": 5, "saveRatePct": { "postMedian": 0.538, "postQ1": 0.0, "postQ3": 1.3373, "pooled": 0.2163, "creatorMedian": 0.236 }, "savesPer100Likes": { "pooled": 23.05, "postMedian": 6.9549 }, "engagementMixPooledPct": { "likes": 73.75, "comments": 2.98, "shares": 6.26, "saves": 17.0 }, "postsWithMoreSavesThanComments": 12, "postsWithMoreSavesThanShares": 26 }, "10k to 100k": { "posts": 70, "creators": 7, "saveRatePct": { "postMedian": 0.2447, "postQ1": 0.0354, "postQ3": 0.764, "pooled": 0.85, "creatorMedian": 0.1696 }, "savesPer100Likes": { "pooled": 17.41, "postMedian": 2.8216 }, "engagementMixPooledPct": { "likes": 81.88, "comments": 1.27, "shares": 2.6, "saves": 14.26 }, "postsWithMoreSavesThanComments": 39, "postsWithMoreSavesThanShares": 40 }, "100k to 1M": { "posts": 170, "creators": 17, "saveRatePct": { "postMedian": 0.376, "postQ1": 0.1938, "postQ3": 0.8773, "pooled": 0.6712, "creatorMedian": 0.3618 }, "savesPer100Likes": { "pooled": 9.8, "postMedian": 9.0272 }, "engagementMixPooledPct": { "likes": 78.03, "comments": 0.91, "shares": 13.42, "saves": 7.65 }, "postsWithMoreSavesThanComments": 158, "postsWithMoreSavesThanShares": 149 }, "over 1M": { "posts": 290, "creators": 29, "saveRatePct": { "postMedian": 0.4834, "postQ1": 0.2255, "postQ3": 1.1009, "pooled": 0.5361, "creatorMedian": 0.4027 }, "savesPer100Likes": { "pooled": 9.9, "postMedian": 8.5347 }, "engagementMixPooledPct": { "likes": 87.5, "comments": 1.42, "shares": 2.42, "saves": 8.66 }, "postsWithMoreSavesThanComments": 261, "postsWithMoreSavesThanShares": 244 } }, "byNiche": { "comedy": { "posts": 100, "creators": 10, "saveRatePct": { "postMedian": 0.2902, "postQ1": 0.1813, "postQ3": 0.4206, "pooled": 0.1357, "creatorMedian": 0.2895 }, "savesPer100Likes": { "pooled": 5.1, "postMedian": 5.6464 }, "engagementMixPooledPct": { "likes": 90.52, "comments": 0.35, "shares": 4.51, "saves": 4.62 }, "postsWithMoreSavesThanComments": 96, "postsWithMoreSavesThanShares": 68 }, "cooking": { "posts": 93, "creators": 10, "saveRatePct": { "postMedian": 0.5859, "postQ1": 0.2308, "postQ3": 0.9018, "pooled": 0.5562, "creatorMedian": 0.466 }, "savesPer100Likes": { "pooled": 8.97, "postMedian": 11.5044 }, "engagementMixPooledPct": { "likes": 89.19, "comments": 1.79, "shares": 1.02, "saves": 8.0 }, "postsWithMoreSavesThanComments": 85, "postsWithMoreSavesThanShares": 80 }, "fitness": { "posts": 100, "creators": 10, "saveRatePct": { "postMedian": 1.2741, "postQ1": 0.4971, "postQ3": 1.9126, "pooled": 2.3551, "creatorMedian": 1.48 }, "savesPer100Likes": { "pooled": 49.36, "postMedian": 31.3571 }, "engagementMixPooledPct": { "likes": 60.35, "comments": 0.27, "shares": 9.59, "saves": 29.79 }, "postsWithMoreSavesThanComments": 92, "postsWithMoreSavesThanShares": 98 }, "personal finance": { "posts": 100, "creators": 10, "saveRatePct": { "postMedian": 0.4816, "postQ1": 0.2853, "postQ3": 1.1916, "pooled": 0.9779, "creatorMedian": 0.4361 }, "savesPer100Likes": { "pooled": 9.03, "postMedian": 9.1188 }, "engagementMixPooledPct": { "likes": 75.13, "comments": 1.2, "shares": 16.89, "saves": 6.79 }, "postsWithMoreSavesThanComments": 82, "postsWithMoreSavesThanShares": 76 }, "skincare": { "posts": 90, "creators": 9, "saveRatePct": { "postMedian": 0.282, "postQ1": 0.1306, "postQ3": 0.6918, "pooled": 0.2421, "creatorMedian": 0.3579 }, "savesPer100Likes": { "pooled": 3.19, "postMedian": 9.7851 }, "engagementMixPooledPct": { "likes": 92.37, "comments": 0.99, "shares": 3.69, "saves": 2.95 }, "postsWithMoreSavesThanComments": 79, "postsWithMoreSavesThanShares": 85 }, "small business": { "posts": 89, "creators": 9, "saveRatePct": { "postMedian": 0.3007, "postQ1": 0.0374, "postQ3": 0.7112, "pooled": 0.2024, "creatorMedian": 0.1709 }, "savesPer100Likes": { "pooled": 3.33, "postMedian": 4.1667 }, "engagementMixPooledPct": { "likes": 94.83, "comments": 0.96, "shares": 1.05, "saves": 3.16 }, "postsWithMoreSavesThanComments": 36, "postsWithMoreSavesThanShares": 52 } }, "top10PercentBySaves": { "threshold_minSaves": 11518, "top": { "posts": 57, "medianPlays": 3100000, "medianLikes": 306300, "medianSaves": 33727, "medianComments": 835, "medianShares": 9381, "medianSaveRatePct": 1.2671, "medianSavesPer100Likes": 11.6657, "medianLikeRatePct": 5.5947, "pooledSaveRatePct": 0.5529, "pooledSavesPer100Likes": 10.01, "nicheCounts": { "comedy": 10, "cooking": 17, "fitness": 23, "personal finance": 2, "skincare": 5, "small business": 0 }, "tierCounts": { "under 10k": 0, "10k to 100k": 0, "100k to 1M": 5, "over 1M": 52 }, "shareOfAllSavesPct": 91.45, "shareOfAllPlaysPct": 89.48 }, "rest": { "posts": 515, "medianPlays": 23000, "medianLikes": 1035, "medianSaves": 84, "medianComments": 17, "medianShares": 33, "medianSaveRatePct": 0.3935, "medianSavesPer100Likes": 8.2472, "medianLikeRatePct": 4.535, "pooledSaveRatePct": 0.4399, "pooledSavesPer100Likes": 9.03, "nicheCounts": { "comedy": 90, "cooking": 76, "fitness": 77, "personal finance": 98, "skincare": 85, "small business": 89 }, "tierCounts": { "under 10k": 42, "10k to 100k": 70, "100k to 1M": 165, "over 1M": 238 }, "shareOfAllSavesPct": 8.55, "shareOfAllPlaysPct": 10.52 } }, "top10PercentBySaveRate": { "threshold_minSaveRatePct": 1.7241, "top": { "posts": 57, "medianPlays": 243900, "medianLikes": 9278, "medianSaves": 5297, "medianComments": 44, "medianShares": 2191, "medianSaveRatePct": 2.3093, "medianSavesPer100Likes": 51.2448, "medianLikeRatePct": 4.9546, "pooledSaveRatePct": 2.8634, "pooledSavesPer100Likes": 43.3, "nicheCounts": { "comedy": 0, "cooking": 3, "fitness": 36, "personal finance": 10, "skincare": 1, "small business": 7 }, "tierCounts": { "under 10k": 7, "10k to 100k": 6, "100k to 1M": 5, "over 1M": 39 }, "shareOfAllSavesPct": 23.86, "shareOfAllPlaysPct": 4.51 }, "rest": { "posts": 515, "medianPlays": 28800, "medianLikes": 1161, "medianSaves": 95, "medianComments": 19, "medianShares": 39, "medianSaveRatePct": 0.3593, "medianSavesPer100Likes": 7.751, "medianLikeRatePct": 4.5776, "pooledSaveRatePct": 0.4314, "pooledSavesPer100Likes": 7.99, "nicheCounts": { "comedy": 100, "cooking": 90, "fitness": 64, "personal finance": 90, "skincare": 89, "small business": 82 }, "tierCounts": { "under 10k": 35, "10k to 100k": 64, "100k to 1M": 165, "over 1M": 251 }, "shareOfAllSavesPct": 76.14, "shareOfAllPlaysPct": 95.49 } }, "distribution": { "postsZeroSaves": 25, "postsSaveRateOver1pct": 140, "postsSaveRateOver2pct": 38, "postsSaveRateUnder0_2pct": 152 } } } }