{ "retrievedOn": "2026-09-21", "page": "/guides/tiktok-engagement-rate-calculator/", "tool": [ "search_users", "user_profile", "creator_posts" ], "arguments": { "search_users": { "keyword": "", "count": 10 }, "user_profile": { "handle": "" }, "creator_posts": { "count": 10 } }, "note": "Benchmark sample for the TikTok engagement rate calculator. Six niches, the first 10 accounts TikTok search returned for each niche keyword (search_users, count 10), then user_profile for the follower count and creator_posts (count 10) for each account's most recent posts. Engagement = likes + comments + shares + saves. By views divides by playCount; by followers divides by the profile follower count. Per creator we take the median across their posts with at least one view; tier and niche rows are the quartiles of those per-creator medians. This is a September 2026 sample of creators surfaced by TikTok search, not a census. user_profile returns rounded follower counts (for example 54,000 rather than 53,953).", "calls": [ { "tool": "search_users", "arguments": { "keyword": "fitness", "count": 10 }, "result": { "users": [ { "uniqueId": "eresfitness", "nickname": "EresFitness", "followerCount": 6794020, "followingCount": 1, "awemeCount": 1400, "totalFavorited": 46779108, "verified": true }, { "uniqueId": "sjbody", "nickname": "ПОХУДЕТЬ? ЛЕГКО!💪😉", "followerCount": 7630854, "followingCount": 32, "awemeCount": 2509, "totalFavorited": 84172637, "verified": true }, { "uniqueId": "gymfts", "nickname": "𝑮𝒚𝒎.𝑭𝒊𝒕𝒏𝒆𝒔𝒔", "followerCount": 3130724, "followingCount": 7, "awemeCount": 2134, "totalFavorited": 33592061, "verified": true }, { "uniqueId": "aussiefitness", "nickname": "Aussie Fitness 🇦🇺💪🏼", "followerCount": 4515429, "followingCount": 286, "awemeCount": 980, "totalFavorited": 89880344, "verified": true }, { "uniqueId": "fitnessgirl788", "nickname": "Fitness girl", "followerCount": 2909462, "followingCount": 81, "awemeCount": 2239, "totalFavorited": 33330309, "verified": true }, { "uniqueId": "fitnesslabo", "nickname": "FITNESSLABO", "followerCount": 2853720, "followingCount": 0, "awemeCount": 518, "totalFavorited": 27812212, "verified": true }, { "uniqueId": "fritzfitness2", "nickname": "FRITZ FITNESS", "followerCount": 4946625, "followingCount": 37, "awemeCount": 488, "totalFavorited": 48148731, "verified": true }, { "uniqueId": "aleestefaniafitness", "nickname": "Aleestefaniafitness", "followerCount": 2275525, "followingCount": 114, "awemeCount": 99, "totalFavorited": 21901761, "verified": true }, { "uniqueId": "fitness_play_", "nickname": "FITNESS PLAY", "followerCount": 1968941, "followingCount": 50, "awemeCount": 908, "totalFavorited": 17469675, "verified": true }, { "uniqueId": "fitness.usa3", "nickname": "Fitness", "followerCount": 966919, "followingCount": 0, "awemeCount": 560, "totalFavorited": 9409670, "verified": true } ] } }, { "tool": "search_users", "arguments": { "keyword": "cooking", "count": 10 }, "result": { "users": [ { "uniqueId": "cooking_with.kian", "nickname": "Kian Hiatt", "followerCount": 2887299, "followingCount": 118, "awemeCount": 218, "totalFavorited": 61296297, "verified": true }, { "uniqueId": "cooking__alone", "nickname": "Cooking", "followerCount": 10994, "followingCount": 24, "awemeCount": 22, "totalFavorited": 11100, "verified": true }, { "uniqueId": "cookingwithlynja", "nickname": "Lynja", "followerCount": 22186397, "followingCount": 61, "awemeCount": 507, "totalFavorited": 361573354, "verified": true }, { "uniqueId": "royalcookingvictoria", "nickname": "royalcookingvictoria", "followerCount": 2542074, "followingCount": 79, "awemeCount": 1111, "totalFavorited": 39469879, "verified": true }, { "uniqueId": "cookwithzuribellarose", "nickname": "CookWithZuri", "followerCount": 3755, "followingCount": 5, "awemeCount": 3, "totalFavorited": 8671, "verified": true }, { "uniqueId": "cookingwlthfred", "nickname": "cookingWlTHfred", "followerCount": 3399949, "followingCount": 154, "awemeCount": 764, "totalFavorited": 86231487, "verified": true }, { "uniqueId": "cooking_recipescr", "nickname": "cooking_recipescr", "followerCount": 1958148, "followingCount": 1, "awemeCount": 1121, "totalFavorited": 11152311, "verified": true }, { "uniqueId": "cooking.993", "nickname": "Cooking", "followerCount": 216545, "followingCount": 0, "awemeCount": 634, "totalFavorited": 1415146, "verified": true }, { "uniqueId": "cookingbomb", "nickname": "Cookingbomb袁倩祎", "followerCount": 2858498, "followingCount": 1136, "awemeCount": 1298, "totalFavorited": 94844640, "verified": true }, { "uniqueId": "andrescooking", "nickname": "Andres De Oliveira", "followerCount": 1987541, "followingCount": 133, "awemeCount": 471, "totalFavorited": 13157094, "verified": true } ] } }, { "tool": "search_users", "arguments": { "keyword": "personal finance", "count": 10 }, "result": { "users": [ { "uniqueId": "user6939691553257", "nickname": "Personal Finance", "followerCount": 116800, "followingCount": 0, "awemeCount": 162, "totalFavorited": 15154052, "verified": true }, { "uniqueId": "mckenzie.mack", "nickname": "Mckenzie Mack", "followerCount": 203057, "followingCount": 764, "awemeCount": 822, "totalFavorited": 8464073, "verified": true }, { "uniqueId": "humphreytalks", "nickname": "Humphrey Yang", "followerCount": 3415587, "followingCount": 482, "awemeCount": 1312, "totalFavorited": 58740076, "verified": true }, { "uniqueId": "ashallaboutmoney", "nickname": "AshAllAboutMoney", "followerCount": 646657, "followingCount": 456, "awemeCount": 2137, "totalFavorited": 7486826, "verified": true }, { "uniqueId": "moneycoachdave", "nickname": "Dave | Learn Personal Finance", "followerCount": 120911, "followingCount": 325, "awemeCount": 695, "totalFavorited": 1993777, "verified": true }, { "uniqueId": "personalfinanceclub", "nickname": "Jeremy Schneider", "followerCount": 156208, "followingCount": 506, "awemeCount": 245, "totalFavorited": 4989964, "verified": true }, { "uniqueId": "daveramsey", "nickname": "Dave Ramsey", "followerCount": 3295062, "followingCount": 21, "awemeCount": 1022, "totalFavorited": 46161478, "verified": true }, { "uniqueId": "asap.kristy", "nickname": "Kristy", "followerCount": 266433, "followingCount": 45, "awemeCount": 1240, "totalFavorited": 12958117, "verified": true }, { "uniqueId": "alex.petrakieva", "nickname": "Alex Petrakieva", "followerCount": 527427, "followingCount": 229, "awemeCount": 1506, "totalFavorited": 27599339, "verified": true }, { "uniqueId": "andeesdays", "nickname": "Andee | Personal Finance", "followerCount": 17950, "followingCount": 77, "awemeCount": 76, "totalFavorited": 262625, "verified": true } ] } }, { "tool": "search_users", "arguments": { "keyword": "skincare", "count": 10 }, "result": { "users": [ { "uniqueId": "melvinahusyanti96", "nickname": "OWNER DAVIENA SKINCARE", "followerCount": 11282004, "followingCount": 2354, "awemeCount": 1543, "totalFavorited": 461098997, "verified": true }, { "uniqueId": "skincare..011", "nickname": "Skin Care", "followerCount": 639676, "followingCount": 11, "awemeCount": 82, "totalFavorited": 4333283, "verified": true }, { "uniqueId": "skincare359", "nickname": "💆🏻‍♀️", "followerCount": 234873, "followingCount": 3, "awemeCount": 95, "totalFavorited": 1530094, "verified": true }, { "uniqueId": "bubble", "nickname": "Bubble Skincare", "followerCount": 4134259, "followingCount": 22, "awemeCount": 3535, "totalFavorited": 25849735, "verified": true }, { "uniqueId": "skincarees", "nickname": "Skincarees", "followerCount": 450420, "followingCount": 21, "awemeCount": 96, "totalFavorited": 6851023, "verified": true }, { "uniqueId": "naturalbeautyguide", "nickname": "Skin care", "followerCount": 73768, "followingCount": 1, "awemeCount": 222, "totalFavorited": 1312640, "verified": true }, { "uniqueId": "songofskin", "nickname": "Song Of Skin", "followerCount": 1418108, "followingCount": 993, "awemeCount": 1427, "totalFavorited": 67967239, "verified": true }, { "uniqueId": "skincaredungcach.byson", "nickname": "Skincare Đúng Cách", "followerCount": 623165, "followingCount": 66, "awemeCount": 625, "totalFavorited": 9508858, "verified": true }, { "uniqueId": "ongiel", "nickname": "Skincare w/ Jan Angelo", "followerCount": 494515, "followingCount": 1455, "awemeCount": 495, "totalFavorited": 7405520, "verified": true } ] } }, { "tool": "search_users", "arguments": { "keyword": "small business", "count": 10 }, "result": { "users": [ { "uniqueId": "smallbusiness.._", "nickname": "Smal business", "followerCount": 6336, "followingCount": 11, "awemeCount": 1, "totalFavorited": 95534, "verified": true }, { "uniqueId": "smallbusinessuk", "nickname": "Small business uk", "followerCount": 30114, "followingCount": 2365, "awemeCount": 245, "totalFavorited": 318795, "verified": true }, { "uniqueId": "small.business766", "nickname": "small business", "followerCount": 813, "followingCount": 904, "awemeCount": 41, "totalFavorited": 3883, "verified": true }, { "uniqueId": "lipgloss_small_business0", "nickname": "Small Business", "followerCount": 14540, "followingCount": 15, "awemeCount": 11, "totalFavorited": 62149, "verified": true }, { "uniqueId": "za137p", "nickname": "Small business🔥", "followerCount": 29950, "followingCount": 49, "awemeCount": 78, "totalFavorited": 235983, "verified": true }, { "uniqueId": "minigifties", "nickname": "Small Business", "followerCount": 12402, "followingCount": 240, "awemeCount": 19, "totalFavorited": 12731, "verified": true }, { "uniqueId": "sindhichokri555", "nickname": "Small business", "followerCount": 1668, "followingCount": 1, "awemeCount": 62, "totalFavorited": 17836, "verified": true }, { "uniqueId": "small.business961", "nickname": "small business", "followerCount": 93, "followingCount": 2, "awemeCount": 9, "totalFavorited": 102, "verified": true }, { "uniqueId": "katai_g1", "nickname": "กระต่าย เลดี้สมอลล์", "followerCount": 310431, "followingCount": 512, "awemeCount": 3310, "totalFavorited": 5944787, "verified": true }, { "uniqueId": ".smallbusiness", "nickname": "smallbusiness", "followerCount": 213, "followingCount": 135, "awemeCount": 14, "totalFavorited": 622, "verified": true } ] } }, { "tool": "search_users", "arguments": { "keyword": "comedy", "count": 10 }, "result": { "users": [ { "uniqueId": "royacomedy", "nickname": "comedy", "followerCount": 3281127, "followingCount": 5, "awemeCount": 6999, "totalFavorited": 46622032, "verified": true }, { "uniqueId": "comedyclubru", "nickname": "Камеди клаб", "followerCount": 3703030, "followingCount": 13, "awemeCount": 153, "totalFavorited": 46228045, "verified": true }, { "uniqueId": "comedycentralbr", "nickname": "Comedy Central BR", "followerCount": 1587602, "followingCount": 72, "awemeCount": 2342, "totalFavorited": 15941350, "verified": true }, { "uniqueId": "comedycentral", "nickname": "Comedy Central", "followerCount": 6171687, "followingCount": 236, "awemeCount": 2071, "totalFavorited": 129299304, "verified": true }, { "uniqueId": "comedycentralla", "nickname": "Comedy Central Latam", "followerCount": 3141790, "followingCount": 79, "awemeCount": 1941, "totalFavorited": 43842386, "verified": true }, { "uniqueId": "distritocomediaof", "nickname": "Distrito Comedia", "followerCount": 3103393, "followingCount": 12, "awemeCount": 1617, "totalFavorited": 110560413, "verified": true }, { "uniqueId": "comedydynamics", "nickname": "ComedyDynamics", "followerCount": 2672509, "followingCount": 105, "awemeCount": 2948, "totalFavorited": 49960422, "verified": true }, { "uniqueId": "comedy_clubfull", "nickname": "Comedy_Club", "followerCount": 615179, "followingCount": 116, "awemeCount": 872, "totalFavorited": 16603275, "verified": true }, { "uniqueId": "comedyvideos_100", "nickname": "comedyvideos", "followerCount": 623778, "followingCount": 0, "awemeCount": 110, "totalFavorited": 4168657, "verified": true }, { "uniqueId": "comedymama_", "nickname": "тгк: КАМЕДИМАМА ОФИШЕЛ 🤘", "followerCount": 1885063, "followingCount": 614, "awemeCount": 4876, "totalFavorited": 158311258, "verified": true } ] } } ], "creators": [ { "handle": "eresfitness", "niche": "fitness", "tier": "over 1M", "userProfile": { "tool": "user_profile", "arguments": { "handle": "eresfitness" }, "result": { "followerCount": 6800000, "videoCount": 1400, "totalLikes": 46800000, "verified": true } }, "creatorPosts": { "tool": "creator_posts", "arguments": { "count": 10 }, "result": { "posts": [ { "createTime": 1789923745, "playCount": 7415, "diggCount": 335, "commentCount": 1, "shareCount": 17, "collectCount": 95 }, { "createTime": 1789864866, "playCount": 32200, "diggCount": 1310, "commentCount": 1, "shareCount": 121, "collectCount": 572 }, { "createTime": 1789776694, "playCount": 41100, "diggCount": 1309, "commentCount": 3, "shareCount": 124, "collectCount": 571 }, { "createTime": 1789706837, "playCount": 12500, "diggCount": 608, "commentCount": 3, "shareCount": 23, "collectCount": 138 }, { "createTime": 1789683422, "playCount": 20900, "diggCount": 523, "commentCount": 0, "shareCount": 28, "collectCount": 105 }, { "createTime": 1789674917, "playCount": 21800, "diggCount": 888, "commentCount": 4, "shareCount": 65, "collectCount": 302 }, { "createTime": 1789613186, "playCount": 50700, "diggCount": 2078, "commentCount": 2, "shareCount": 226, "collectCount": 1076 }, { 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1789739343, "playCount": 63200, "diggCount": 2110, "commentCount": 7, "shareCount": 263, "collectCount": 1000 }, { "createTime": 1789734572, "playCount": 393200, "diggCount": 14100, "commentCount": 36, "shareCount": 2450, "collectCount": 8666 }, { "createTime": 1789673506, "playCount": 504800, "diggCount": 17300, "commentCount": 42, "shareCount": 3004, "collectCount": 10389 }, { "createTime": 1789499798, "playCount": 65400, "diggCount": 2120, "commentCount": 9, "shareCount": 271, "collectCount": 1120 }, { "createTime": 1789405090, "playCount": 64700, "diggCount": 2089, "commentCount": 8, "shareCount": 359, "collectCount": 1178 }, { "createTime": 1789326375, "playCount": 268100, "diggCount": 8401, "commentCount": 17, "shareCount": 2191, "collectCount": 5639 }, { "createTime": 1789242088, "playCount": 44900, "diggCount": 1443, "commentCount": 8, "shareCount": 168, "collectCount": 497 } ] } }, "postsUsed": 10, "medianViews": 65050.0, "medianEngagementByViewsPct": 5.6, "medianEngagementByFollowersPct": 0.12 }, { "handle": "aussiefitness", "niche": "fitness", "tier": "over 1M", "userProfile": { "tool": "user_profile", "arguments": { "handle": "aussiefitness" }, "result": { "followerCount": 4500000, "videoCount": 982, "totalLikes": 89900000, "verified": true } }, "creatorPosts": { "tool": "creator_posts", "arguments": { "count": 10 }, "result": { "posts": [ { "createTime": 1789220291, "playCount": 762900, "diggCount": 40200, "commentCount": 131, "shareCount": 9921, "collectCount": 23915 }, { "createTime": 1788810900, "playCount": 72700, "diggCount": 3602, "commentCount": 36, "shareCount": 538, "collectCount": 2047 }, { "createTime": 1788031332, "playCount": 1700000, "diggCount": 113500, "commentCount": 401, "shareCount": 14400, "collectCount": 50920 }, { "createTime": 1787577717, "playCount": 4800000, "diggCount": 356200, "commentCount": 835, "shareCount": 68400, "collectCount": 192621 }, { "createTime": 1787083530, "playCount": 578700, "diggCount": 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"arguments": { "handle": "fitnessgirl788" }, "result": { "followerCount": 2900000, "videoCount": 2239, "totalLikes": 33300000, "verified": false } }, "creatorPosts": { "tool": "creator_posts", "arguments": { "count": 10 }, "result": { "posts": [ { "createTime": 1789738780, "playCount": 612900, "diggCount": 25100, "commentCount": 57, "shareCount": 8713, "collectCount": 21799 }, { "createTime": 1787757795, "playCount": 71800, "diggCount": 3109, "commentCount": 17, "shareCount": 392, "collectCount": 1798 }, { "createTime": 1787669516, "playCount": 3100000, "diggCount": 84100, "commentCount": 622, "shareCount": 22100, "collectCount": 67996 }, { "createTime": 1787493890, "playCount": 696700, "diggCount": 19600, "commentCount": 89, "shareCount": 6684, "collectCount": 11139 }, { "createTime": 1787243394, "playCount": 164100, "diggCount": 6165, "commentCount": 37, "shareCount": 869, "collectCount": 3666 }, { "createTime": 1786894620, "playCount": 145800, "diggCount": 5472, "commentCount": 31, "shareCount": 1120, "collectCount": 3367 }, { "createTime": 1785169275, "playCount": 100300, "diggCount": 3337, "commentCount": 77, "shareCount": 619, "collectCount": 2530 }, { "createTime": 1784823869, "playCount": 1900000, "diggCount": 106300, "commentCount": 503, "shareCount": 11600, "collectCount": 70509 }, { "createTime": 1784566207, "playCount": 657500, "diggCount": 20900, "commentCount": 50, "shareCount": 3847, "collectCount": 14711 }, { "createTime": 1784473839, "playCount": 49300, "diggCount": 1520, "commentCount": 14, "shareCount": 310, "collectCount": 1254 } ] } }, "postsUsed": 10, "medianViews": 388500.0, "medianEngagementByViewsPct": 6.54, "medianEngagementByFollowersPct": 0.83 }, { "handle": "fitnesslabo", "niche": "fitness", "tier": "over 1M", "userProfile": { "tool": "user_profile", "arguments": { "handle": "fitnesslabo" }, "result": { "followerCount": 2900000, "videoCount": 546, "totalLikes": 27800000, "verified": false } }, "creatorPosts": { "tool": "creator_posts", 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4.56, "q3": 5.79 }, "byFollowers": { "n": 10, "q1": 0.08, "median": 0.51, "q3": 4.52 }, "medianFollowers": 2250000.0, "medianViewsPerPost": 194075.0 }, "personal finance": { "n": 10, "byViews": { "n": 10, "q1": 4.7, "median": 6.0, "q3": 9.21 }, "byFollowers": { "n": 10, "q1": 0.16, "median": 0.46, "q3": 0.87 }, "medianFollowers": 234750.0, "medianViewsPerPost": 19000.0 }, "skincare": { "n": 9, "byViews": { "n": 9, "q1": 2.61, "median": 4.23, "q3": 4.66 }, "byFollowers": { "n": 9, "q1": 0.2, "median": 0.59, "q3": 1.3 }, "medianFollowers": 623200, "medianViewsPerPost": 91150.0 }, "small business": { "n": 9, "byViews": { "n": 9, "q1": 6.13, "median": 7.13, "q3": 12.27 }, "byFollowers": { "n": 9, "q1": 0.61, "median": 3.95, "q3": 11.27 }, "medianFollowers": 12400, "medianViewsPerPost": 2034.5 }, "comedy": { "n": 10, "byViews": { "n": 10, "q1": 4.44, "median": 6.23, "q3": 7.45 }, "byFollowers": { "n": 10, "q1": 0.02, "median": 0.08, "q3": 0.36 }, "medianFollowers": 2900000.0, "medianViewsPerPost": 21125.0 } }, "viewsVsFollowers": { "medianViewsToFollowersRatio": 0.106, "q1": 0.019, "q3": 0.291, "creatorsWhoseMedianPostViewsAreBelowFollowerCount": 50, "creatorsAbove": 8 }, "engagementMixByTierPooled": { "under 10k": { "n": 5, "posts": 42, "likesShare": 73.75, "commentsShare": 2.98, "sharesShare": 6.26, "savesShare": 17.0, "savesPerLike": 0.231 }, "10k to 100k": { "n": 7, "posts": 70, "likesShare": 81.88, "commentsShare": 1.27, "sharesShare": 2.6, "savesShare": 14.26, "savesPerLike": 0.174 }, "100k to 1M": { "n": 17, "posts": 170, "likesShare": 78.03, "commentsShare": 0.91, "sharesShare": 13.42, "savesShare": 7.65, "savesPerLike": 0.098 }, "over 1M": { "n": 29, "posts": 290, "likesShare": 87.5, "commentsShare": 1.42, "sharesShare": 2.42, "savesShare": 8.66, "savesPerLike": 0.099 }, "all": { "n": 58, "posts": 572, "likesShare": 87.05, "commentsShare": 1.39, "sharesShare": 2.92, "savesShare": 8.63, "savesPerLike": 0.099 } }, "engagementMixByTierMedianCreator": { "under 10k": { "n": 5, "likesShare": 82.26, "commentsShare": 4.03, "sharesShare": 2.08, "savesShare": 6.01, "savesPerHundredLikes": 8.0 }, "10k to 100k": { "n": 7, "likesShare": 83.78, "commentsShare": 0.83, "sharesShare": 4.38, "savesShare": 8.0, "savesPerHundredLikes": 11.1 }, "100k to 1M": { "n": 17, "likesShare": 84.86, "commentsShare": 0.8, "sharesShare": 3.88, "savesShare": 8.17, "savesPerHundredLikes": 9.8 }, "over 1M": { "n": 29, "likesShare": 83.94, "commentsShare": 0.8, "sharesShare": 6.63, "savesShare": 7.75, "savesPerHundredLikes": 8.6 }, "all": { "n": 58, "likesShare": 83.86, "commentsShare": 0.83, "sharesShare": 5.3, "savesShare": 7.88, "savesPerHundredLikes": 9.5 } }, "examplesOnPage": { "top10OverlapBetweenFormulas": 4, "largeAccountHighByViewsLowByFollowers": { "niche": "skincare", "tier": "over 1M", "followers": 4100000, "medianViews": 15350.0, "byViewsPct": 13.04, "byFollowersPct": 0.041 }, "smallAccountLowByViewsHighByFollowers": { "niche": "cooking", "tier": "under 10k", "followers": 3755, "medianViews": 295800, "byViewsPct": 1.17, "byFollowersPct": 77.71 }, "creatorsWithMoreSavesThanComments": 51, "creatorsWithMoreSharesThanComments": 49, "rangeByViewsPctByTier": { "under 10k": [ 1.17, 25.76 ], "10k to 100k": [ 0.29, 14.65 ], "100k to 1M": [ 2.54, 21.9 ], "over 1M": [ 0.68, 13.04 ] }, "calculatorVerdictThresholds": "The calculator on the page uses byTier q1/median/q3 (by views and by followers) for the tier matching the Followers input, and overall quartiles when Followers is empty." } } }