tokconnectStart free AI and developers · sample run 10 October 2026
An AI marketing agent runs the loop of research, create, post and measure for you. Give it TokConnect for the research step: TikTok's own search counts, top videos, comments and transcripts.
An AI marketing agent is a language model with tools and a goal, left to run a marketing loop with light supervision. For TikTok the loop has four steps. Each step needs a different tool, and only the first one tells the agent what to make.
What people type into TikTok search and how often, who searches, which videos already win and what viewers ask in the comments. TokConnect's MCP server gives the agent these as tools.
Scripts, hooks, slideshow text and captions from the model; images and video from whatever creative tools you plug in.
A scheduler or a person with the phone. Keep a human approving every post; the guardrails are in Part 6.
Your own analytics in TikTok Studio, plus public views, saves and comments on your posts and your rivals' through TokConnect. Then back to step 1.
An agent can post every day. If it does not know what people search for, it posts every day into nothing. Our sample niche shows the cost plainly.
On 28 September Selkirk Sport posted a video about its OMNI paddle. By 10 October it had 274 views. That same week, "omni paddle pickleball" drew 167,283 searches on TikTok, and TikTok matched 0 videos to the phrase. The demand was there. The post did not use the words people typed.
JOOLA is in the same spot. "joola pickleball paddles" had 182,481 searches in 7 days and 0 matching videos, while JOOLA Pickleball's last 29 posts had a median of 1,533 views. An agent that reads the search data first writes the video people are already asking for.
TikTok Creator Search Insights and public posts, via TokConnect, 10 October 2026.
X figures from our search of X's Top tab on 10 October 2026, ranked by bookmarks. Google volume and cost per click from Keywords Everywhere, the same day.
Pick the agent host you already use. Each one adds TokConnect as a remote MCP server at https://mcp.tokconnect.com/mcp, and the agent then sees 83 TikTok tools. Get a key at app.tokconnect.com; new accounts get 50 free credits.
claude mcp add --transport http tokconnect https://mcp.tokconnect.com/mcp \
--header "Authorization: Bearer YOUR_TOKCONNECT_KEY"Type /mcp to check it loaded.
openclaw mcp add tokconnect \
--url https://mcp.tokconnect.com/mcp \
--transport streamable-http \
--header "Authorization: Bearer YOUR_TOKCONNECT_KEY"Then openclaw mcp doctor tokconnect --probe.
# ~/.hermes/config.yaml
mcp_servers:
tokconnect:
url: "https://mcp.tokconnect.com/mcp"
headers:
Authorization: "Bearer ${TOKCONNECT_KEY}"Then /reload-mcp.
Commands follow the Claude Code MCP docs, the OpenClaw MCP registry reference and the Hermes Agent MCP docs, checked 10 October 2026. ChatGPT, Cursor and others are on the connect pages; the TikTok MCP guide compares servers.
Paste this into the agent's instructions or skill file, so it researches before it writes:
Before writing any TikTok for [your niche]:
1. Call search_topics for the niche and two close phrases. Keep searches with
demand; flag the ones where videoCount is 0.
2. Call search_popularity (180 days) on the biggest search to see the season.
3. Call audience_demographics on it to see who searches.
4. Call search_videos sorted by most_liked. Note length, format and opening line.
5. Call video_comments and video_transcript on the top video.
6. Write each brief with the search phrase, its 7-day searches and video count,
and say the phrase in the first line, the on-screen text and the caption.We ran that research rule through TokConnect on 10 October 2026 for one niche, pickleball paddles. Below is each tool call in the order the agent made it, with the real output, trimmed. Search counts are TikTok's 7-day global search popularity.
search_topics "pickleball paddle", then "pickleball"
| Search, as typed | 7-day searches | Videos |
|---|---|---|
| how to hit a pickleball | 295,611 | 0 |
| best paddle for pickleball 2026 | 294,088 | 793 |
| how to clean pickleball paddles | 292,053 | 0 |
| best pickleball paddles under 100 | 261,626 | 550 |
| how to hold pickleball paddle | 257,425 | 493 |
| best pickleball paddles under 50 | 236,076 | 0 |
| best pickleball paddles | 218,221 | 1,095 |
| how to regrip pickleball paddle | 204,097 | 0 |
| joola pickleball paddles | 182,481 | 0 |
| omni paddle pickleball | 167,283 | 0 |
Agent's note 11 of the 20 "pickleball paddle" searches had no matching videos. Tinted rows are gaps: care questions, a budget, and two paddle names.
search_popularity "best pickleball paddles", 180 days
Agent's note Demand peaked in June. September's median was about a quarter of June's. The niche still has a big audience, but this is the quiet half of the year.
audience_demographics "best pickleball paddles", 30 days
Shares of TikTok's panel of searchers.
search_videos "best pickleball paddles", most liked, 20 results
Agent's note Long, ranked, recent and made by small accounts. The top result has 558,600 views from a creator with 19,500 followers.
video_transcript on the top video (72 seconds)
video_comments on the top video, 50 of 95
Themes coded by hand. Commenter names removed.
search_users + creator_posts for JOOLA Pickleball and Selkirk Sport
| Brand account | Followers | Median views | Best post |
|---|---|---|---|
| JOOLA Pickleball, last 29 posts | 8,737 | 1,533 | 660,500 |
| Selkirk Sport, last 30 posts | 20,791 | 869 | 88,500 |
Agent's note 13 of JOOLA's 29 posts carry TikTok's ad flag, including its 660,500-view best. Selkirk's best carries no ad flag and opens on a question: "Is this the last pickleball bag you'll ever need?"
Which TikTok searches about [your product] have demand and no videos yet? Show 7-day searches, video counts and the 180-day trend for the biggest one.
Find the gapsFor: a pickleball paddle brand or shop. Audience: mostly 18 to 24, US, more men than women. Every line points back to a step in the run.
Why: 292,053 searches in 7 days, 0 videos (step 1). "how to regrip pickleball paddle" is a second gap at 204,097.
Make it: say "how to clean pickleball paddles" in the first line, the on-screen text and the caption. Keep it short; it is a how-to, not a list.
Why: 236,076 searches, 0 videos (step 1). Ranked lists hold 12 of the top 20 slots (step 4).
Make it: open on proof in the first second, as the top video does (step 5). Put all five in one video: splitting a list drew the top complaint, 760 likes (step 6).
Why: "joola pickleball paddles" 182,481 and "omni paddle pickleball" 167,283 searches, both with 0 videos (step 1). Selkirk's OMNI post reached 274 views (step 7).
Make it: a "paddle A vs paddle B" video using the exact searched name. 13 of 50 comments asked about specific paddles (step 6).
Timing. Demand peaked in June (step 2). Post the evergreen care videos now; save the buying guides' biggest push for the busier months.
Read the comments on the most-liked TikTok video about [your niche]. Group the questions people ask, count each group, and turn the top three into video briefs.
Mine the commentsKeep the agent out of the app. Section 5 of TikTok's Terms of Service says you may not "use automated scripts to collect information from or otherwise interact with the Services" (last updated 1 December 2025, checked 10 October 2026). No automated likes, follows, comments or DMs.
The full rulebook, including what posting automation TikTok supports, is in TikTok automation. Plans run from Starter at $49 for 500 credits to Pro at $199 for 8,000 a month; see pricing.
Compare [your brand]'s last 30 TikTok posts with what people search for [your brand] by name. Which product searches have no videos yet?
Audit your brand| What the agent can read through TokConnect | Available |
|---|---|
| TikTok search counts, 30- and 180-day curves | Yes |
| Who searches a topic (age, gender, country) | Yes |
| Public videos, creators and comments | Yes |
| Transcripts | Where TikTok has captions |
| TikTok Shop listings and sold counts | Yes |
| Your private analytics, follower history | No |
| Ad spend, emails, creator audience demographics | No |
A language model with tools and a goal that runs a marketing loop for you: research, create, post and measure. For TikTok, TokConnect supplies the research step as MCP tools: TikTok's own search counts, who searches, top videos, comments and transcripts.
Any host that accepts a remote MCP server. Claude Code, OpenClaw and Hermes each add TokConnect at https://mcp.tokconnect.com/mcp with one command or a few lines of config, and Claude, ChatGPT and Cursor work too. The connect pages cover each one.
Searches with demand and their video counts, the trend over 180 days, who searches, the most-liked videos and their comments. In our pickleball run, "how to clean pickleball paddles" had 292,053 searches in 7 days and 0 videos: a brief the agent could not have guessed.
TokConnect starts with 50 free credits and no card. Starter is $49 for 500 credits a month, Growth $99 for 2,000 and Pro $199 for 8,000. Failed calls are not charged, and the sample run on this page took 11 research calls.
We ran the research rule above through TokConnect on 10 October 2026, in this order:
search_topics for "pickleball paddle" and "pickleball" (20 searches each);search_popularity (180 days) and audience_demographics (30 days) for "best pickleball paddles";search_videos for "best pickleball paddles", most liked (20 videos);video_transcript and video_comments (50 of 95) on the top video;search_users for JOOLA and Selkirk, then creator_posts for @joolapickleball and @selkirksport; video_detail for the covers shown.Search counts are TikTok's global 7-day search popularity from Creator Search Insights; every phrase quoted is under 1 million and treated as a typed search. Monthly figures are medians of TikTok's readings, not totals. Individual creators are described, not named; brand and shop accounts are. X figures come from our own search of X on the same day. Open the data.