TikTok Creator Marketplace (now TikTok One): 2026 guide

TikTok Creator Marketplace is no longer a separate site: since 1 April 2025 it has been the Creator Marketplace module inside TikTok One, TikTok's hub for advertisers, and the old address redirects there. TikTok's own sign-up page asks creators only to be 18 or older, live where TikTok One has launched and follow its content rules, while individual projects can ask for 1,000 or more followers.

Creators still see the old name in the app: TikTok Studio, then Creator Marketplace. This page covers who gets in, what brands see, how a campaign runs from brief to payment, and what the API gives agencies. Then the part the marketplace cannot show you: the creators who rank for your niche but never signed up.

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<a href="https://tokconnect.com/guides/tiktok-creator-marketplace/"><img src="https://tokconnect.com/graphics/tiktok-creator-marketplace/summary.png" alt="The Creator Marketplace now lives inside TikTok One: 18+ age rule on TikTok One sign-up; 1,000+ followers some projects ask for; 11 of 20 top &quot;dog training ugc&quot; accounts under 10K followers; 290K 7-day searches, &quot;ugc creator examples&quot;, 0 videos" width="1200" height="658" style="max-width:100%;height:auto"></a><br>Source: <a href="https://tokconnect.com/guides/tiktok-creator-marketplace/">TikTok Creator Marketplace (Now TikTok One): 2026 Guide</a> on TokConnect

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What is TikTok Creator Marketplace, and where does it live now?

You will see two names for one thing. TikTok Creator Marketplace, often shortened to TTCM, was a standalone site. TikTok One was announced in May 2024 as one login for all of TikTok's marketing tools.

The old marketplace stopped accepting new campaigns and creator invitations on 28 February 2025 and closed on 1 April 2025, when it began redirecting to TikTok One, according to TechCrunch's report of the shutdown. The marketplace and its past campaigns live on there as a module. The old address still lands on TikTok One.

Do not mix it up with TikTok Shop's "creator marketplace" for affiliates, which pays a commission per sale. A June 2026 trade report says TikTok began telling US merchants that month that the external marketplace is being retired for Shop campaigns in favour of Shop's own affiliate tools. This one pays a fee per post.

What are the TikTok Creator Marketplace requirements for creators?

Two sets of rules are in circulation and they do not match. TikTok's own sign-up page for TikTok One lists three conditions: at least 18, TikTok One launched in your country, and the Community Guidelines and Branded Content Policy met. It adds that specific projects need "at least 1,000+ followers and other requirements" that vary by project. The 2025 and 2026 guides repeat an older, stricter list from the standalone marketplace.

Guides: Stackmatix (September 2026), JoinBrands (August 2026), Influencer Fee (September 2026), Stack Influence (updated June 2026). TikTok: How creators can sign up for TikTok One and About TikTok One for creators.

The 10,000 followers and 100,000 likes rule dates from the standalone marketplace, and TikTok has not republished it since the move. What TikTok does publish is that projects set their own bar, from about 1,000 followers. So if you are under 10,000, apply anyway. The guides say a review takes 2 to 4 weeks and you can reapply 30 days after a rejection.

Find the creators who rank for your niche but are not in the marketplace: ask TokConnect.

How do you join, and how do invitations work?

TikTok lists four routes to the same sign-up.

1. In the app: your profile, then TikTok Studio, then Creator Marketplace. Or type "TikTok One Creator Marketplace" into TikTok's search bar.
2. On the web: the TikTok One creator marketplace address above, with your TikTok login.
3. By QR code from TikTok's help page.
4. By an agency's invitation link, which lists you under that agency.

Once in, TikTok says you add "starting rates, contact information, languages, and industries". The starting rate is what brands compare on.

Invitations come from three directions. TikTok invites some creators itself once they cross a project's bar, according to the guides. Brands invite creators from the Explore creators tab, and can reach creators not on TikTok One through what TikTok's help calls a Lite project. Agencies invite through their link, which is why r/UGCcreators has a July 2026 thread titled "Should I join a TikTok Agency??": the link is a way in, on the agency's terms, so read them first.

What do brands see?

A brand needs a TikTok Ads Manager or TikTok One account, with no minimum spend to search. In the Explore creators tab it searches by username or a keyword like "skincare". TikTok's help page lists the filters: creator country, follower count, follower gender ratio and language; audience country, age range and gender ratio; and two performance filters, median video views and engagement rate. Results sort by follower count, engagement rate or most recent posts.

Open a profile and TikTok shows follower growth and engagement trends, audience breakdowns, recent organic and sponsored videos, the creator's starting rate and a "collaboration evaluation score" for content quality, activity and results. Guides add average views over 30, 60 and 90 days, follower growth and past marketplace campaign results. For what to pay, see the influencer rates guide; for finding creators beyond the list, the influencer search guide.

It does not show anyone who has not signed up.

How does a campaign run, from brief to payment?

1. The brief. The brand writes the product, key messages, deliverables, timeline and usage rights into a campaign.
2. Invitation or open application. The brand invites the creators it picked, or posts the brief as an open application campaign that creators apply to.
3. Accept, decline or negotiate in the dashboard, then content review: the creator uploads, the brand asks for changes, and the post goes live from the creator's account.
4. Spark Ads authorisation. Campaigns can include permission to run the post as a Spark Ad. Outside the marketplace the creator does it on the video: Ad settings, Ad authorization, a period of 7, 30, 60 or 365 days, and a code the brand pastes into Ads Manager (how Spark Ads work).
5. Payment. The TikTok One Creator Program Terms say the creator will "look solely to TikTok (and not to any advertiser) for all payments". Base pay is released when the deliverable gets TikTok One approval, revenue share when it runs as an ad.

The fee is where sources disagree most. A September 2026 guide says TikTok charges brands about 10% on top of the creator's rate, a July 2026 guide describes a brand-side fee "in the mid-single-digit percent range", and a June 2026 guide says there is none. TikTok's terms name no percentage; they say only that creator payments include all taxes and charges. Brands should budget for a fee and check the invoice; creators receive the rate they agreed.

Is there an API for agencies?

The TikTok Creator Marketplace API is part of TikTok API for Business, and influencer platforms such as Captiv8, Traackr, AnyTag, Brandwatch Influence and Grin have built it in. Through it a platform pulls a creator's audience by country, gender and age, engagement rate, average views, completion rate, and per-post views, engagement, play time and retention. It can also invite creators to the marketplace and track campaign posts.

The limit is the same as on the site. Brandwatch's help page says that unless the creator logs in to authenticate, data covers only "accounts that are in TikTok's Creator Marketplace". The r/advertising thread "How are agencies actually finding TikTok creators at scale right now?" (September 2025) is asking about the other pool, which the API does not reach.

The creators outside TikTok One are one search away. TokConnect finds public creators by niche and returns their follower counts, last posts and engagement inside ChatGPT or Claude (connect once), or through the REST API that comes with every paid plan (get a key). Each lookup is one credit: the Free plan includes 50 credits once, and paid plans start at 500 a month.

Where does it fall short for creators and brands?

For creators. If you are under a project's bar there is no way into that project, and most guides still tell creators under 10,000 followers not to bother. The rate you list becomes an anchor: the Influencer Fee guide says marketplace rates often sit 30% to 80% below what the same creators quote directly.

For brands. You only see creators who opted in, which skews the pool towards people who already treat brand work as a job. The r/marketing thread "Follower count is the worst metric for picking creators" (November 2025) is a room full of marketers agreeing; the marketplace has median views and engagement filters, so use those first.

What do people search about creator work?

Few people search for the marketplace by name. In the 7 days to 5 October 2026, "creator marketplace" had 5,997 searches on TikTok, while searches about UGC work, the paid videos brands commission for their own channels, ran far higher. Four of the six UGC searches below had no videos matched to them at all.

TikTok's own search counts, typed searches only · week to 5 Oct

"ugc creator needed" and "ugc creators needed" read like brands and agencies posting calls for creators, and creators looking for those calls. Either way, the hiring conversation on TikTok happens in ordinary search, not inside TikTok One, which is the case for the next section.

Which creators are not in the marketplace?

Take one niche, dog training, and run four Users-tab searches, keeping the top 20 accounts for each. The phrase decides who you see.

TikTok user search · 22 Sep · top 20 accounts per search. Median followers: "dog training" 336,588; "dog trainer" 647,398; "puppy training" 385,982; "dog training ugc" 8,085

The generic phrase returns the niche's celebrities, who are probably in the marketplace already. Add "ugc" and 11 of 20 are under 10,000 followers; across all four searches, 19 of 63 distinct accounts were. Skincare showed the same pattern on 21 September 2026: "skincare ugc" returned 19 accounts, 17 under 20,000 followers with a median of 2,563, while "ugc creator" returned 20 with only 3 under 20,000 (snapshot; the UGC creators guide walks through it).

Do the small accounts perform? In a September 2026 sample of 58 creators surfaced by TikTok search in six niches, the five under 10,000 followers had a median engagement rate by views (likes, comments, shares and saves divided by plays) of 9.09%, against 5.95% for the 29 over a million. Five is a small tier, so treat it as a direction; the engagement rate calculator has the quartiles for every tier.

The marketplace gives you contracts, held payment and Spark Ads permission for the creators who signed up. TikTok search gives you everyone else; the influencer search guide and the page for brands show how to screen them on their last ten posts.

To screen your niche in one run, run this in TokConnect:

If you are a creator under the bar, the same searches are how brands will find you: put the niche word and "UGC" in your display name, keep a business email in your bio, and post work a brand could run. How to get brand deals on TikTok covers the pitch. Agencies pitching creator programmes can pair this with winning TikTok clients with search data.

How we got these numbers

TikTok One facts come from TikTok's Business Help Center pages linked above (sign-up, finding creators, Creator Program Terms), read on 5 October 2026, plus TechCrunch's February 2025 report for the shutdown dates. The requirements table also quotes four 2026 guides and shows both versions where they disagree with TikTok. Facts come from TikTok's help pages and each guide, checked 5 October 2026.

The search figures were pulled through TokConnect on 5 October 2026 with Creator Search Insights topic searches for three seeds ("creator marketplace", "ugc creator", "tiktok one"). Each figure is TikTok's global "search popularity" for the 7 days to that date. We count typed searches only and leave out TikTok's topic groups (a record is a group if its 7-day figure is 5 million or more, or 1 million or more with the week's first reading under 5% of its last, or it sits in TikTok's Featured Content). The "tiktok one" seed returned only groups, so it adds nothing to the table.

The dog-training accounts come from TikTok user searches on 22 September 2026, the skincare comparison from 21 September, and engagement rates from a September 2026 sample of 58 creators (likes, comments, shares and saves over plays, median post per creator). Follower counts are as TikTok showed them that day. Data: search topics, user search, engagement sample.