How to get brand deals on TikTok: media kit and rates

To get brand deals on TikTok, you need two things a brand can check in thirty seconds: a clear niche and a real engagement rate. Followers help you get noticed, but the number that closes a paid partnership is the share of viewers who like, comment, share or save your videos. Learning how to get brand deals on TikTok is mostly about proving that number, packaging it in a short media kit, and pitching the right people.

This page walks through the whole path: reaching the point brands care about, joining the places brands look, building a media kit, setting rates from sourced ranges, sending an outreach message, and turning one deal into repeat work. Every figure comes from a source you can open.

How to get brand deals on TikTok, in six steps

Here is the short version. The rest of the page explains each step.

1. Pick one niche and post in it until your engagement rate is steady.
2. Join where brands search for creators: TikTok's Creator Marketplace and UGC platforms.
3. Build a one-page media kit with your niche, audience and engagement rate.
4. Set a rate range using current market data, not a made-up number.
5. Pitch brands directly with a short, specific message.
6. Deliver on time, report the results, and ask for the next one.

What brands check before a deal

Brands do not buy followers. They buy attention in a niche they sell to. So the first thing a brand manager looks at is whether your videos are about one clear thing, and whether people engage with them.

Engagement rate is the share of viewers who did something beyond watching: liked, commented, shared or saved. You get it by adding those four counts and dividing by views. That is the "by views" rate, and it is what most brands quote. A September 2026 sample of 58 creators surfaced by TikTok search, across six niches, shows where that number usually lands.

Data: TikTok engagement sample of 58 creators, 572 posts, September 2026. Open the snapshot. Work out your own number with the engagement rate calculator so you can quote a real figure.

Read this two ways. First, small accounts often engage harder, so you do not need a million followers to be worth paying. Second, "good" depends on your tier, so quote your rate against the tier you are in, not against a creator ten times your size.

Where brands look for creators

Some deals come from brands finding you. You raise the odds by being in the places they search.

TikTok Creator Marketplace (now part of TikTok One)

The TikTok Creator Marketplace is TikTok's official tool for connecting creators with brands. It has moved under TikTok's "TikTok One" hub for marketers, and it lets brands filter creators by niche, audience and past performance. Set up your profile, connect your account so your real stats show, and you become searchable to brands running campaigns.

UGC platforms

Plenty of paid work is user-generated content: videos a brand pays you to make and then posts or runs as an ad on their own account. You do not always need a big following for this, because the brand supplies the reach. Sign up to a few UGC marketplaces and keep a small portfolio ready. Our guide on how brands find UGC creators shows the same process from the brand's side, which tells you what they screen for.

Build a TikTok media kit

A media kit is a one-page summary a brand can read in a minute. Keep it plain. It should include:

• Your niche and who watches you.
• Your audience: rough age, main countries, and the split between women and men where you know it.
• Your engagement rate, by views, with the date you measured it.
• Two or three of your best recent posts, with their views and engagement.
• Any past brand work, even unpaid or gifted, with a link.
• How to contact you and what you offer (one video, a set, or UGC).

That is the whole list. You do not need a designer. A clean page with real numbers beats a glossy one with vague claims. Refresh the engagement figure every month or two so it is never stale, and quote it against your tier from the table above.

How much to charge for a TikTok sponsorship

There is no fixed price, and anyone who hands you one is guessing. Rates depend on your niche, your engagement, what the brand wants (one video, a set, usage as a paid ad), and how long they can reuse it. What you can do is start from current market ranges and adjust.

Influencer Marketing Hub's 2026 TikTok rate guide gives these per-video ranges by follower tier. Treat them as a starting point, not a rate card.

Ranges: Influencer Marketing Hub, TikTok Influencer Rates, updated 2026. A common industry rule of thumb is roughly $5 to $15 per 1,000 followers for a standard in-feed video, but engagement and usage rights move it more than follower count does.

A workable method: find your tier's range, then move up if your engagement rate beats your tier's median and down if it lags. Charge more when the brand wants to run your video as a paid ad or keep it for months, because that is worth far more to them than a single organic post. When you are new, gifting or a small fee plus product is a normal way to get your first credits.

How to reach out to brands

Most deals for small and mid-size creators come from pitching, not waiting. Creators on r/AskMarketing ("How do I reach out to brands for TikTok collabs?", October 2025) and r/influencermarketing ("How do you correctly outreach micro influencers in TikTok?", June 2026) report the same thing: short, specific messages to the right person beat long templates blasted everywhere.

Find the brand's marketing or partnerships email, or the contact on their site. Then send something like this: who you are and your niche in one line, your follower count and engagement rate, one idea for a video that fits their product, and your rate or a request to discuss it. Attach or link your media kit. Keep it under 150 words.

Say it is an ad

When a brand pays you, or gives you free product, you must disclose it. Two rules apply at once. TikTok requires you to turn on the "Disclose commercial content" toggle and pick "Branded Content" when you post a paid partnership; TikTok tightened these branded-content rules in September 2025 (TikTok's creator disclosure help page). The US Federal Trade Commission separately requires a clear disclosure of any "material connection" with the brand, and it names #ad and "Sponsored by" as adequate examples (FTC, Disclosures 101 for Social Media Influencers). The safe move is to do both: toggle the setting on and write #ad in your caption. The FTC has said the platform toggle alone is not enough for its rules.

Deliver, then get repeat work

The first deal is the hard one. Repeat deals are where the money is, and they are easier to earn. Deliver on the date you agreed, post to the brief, and use the disclosure. Then send the brand a short results note a week later: views, engagement, saves, any comments worth showing.

That report is your pitch for the next campaign. A brand that has seen your numbers once, with real deliverables, will skip the vetting the second time. Ask directly whether they run creators on a regular basis.

Brand deals, affiliate and Creator Rewards are different

People mix these up, and it costs them money. They pay in different ways.

Threads on r/TikTokshop comparing affiliate and brand deals make the trade clear: affiliate pays only when people buy, while a brand deal pays whether they buy or not. See TikTok Shop affiliate requirements for the commission route and the Creator Rewards Program for TikTok's own payout. Many creators run all three at once, and our guide on how to make money on TikTok covers how they fit together.