How to get brand deals on TikTok: media kit and rates

To get brand deals on TikTok, show brands a clear niche and a real engagement rate, put both in a one-page media kit, and pitch with a named price: Influencer Marketing Hub's rate guide puts a sponsored video from a micro creator (10,000 to 100,000 followers) at about $200 to $800. Small accounts are not shut out: in a September 2026 sample of 58 creators, the five accounts under 10,000 followers had the highest median engagement rate by views, 9.09%. That is a small group, so read it as a direction, not a rule.

This page shows how to get brand deals on TikTok from start to finish: what brands check, where they look, what goes in a media kit, how to set a rate, how to pitch and disclose, and how to turn one deal into repeat work. Rates and rules link to their sources, the engagement and search figures link to our snapshots, and the search numbers show what creators themselves type into TikTok about brand deals.

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<a href="https://tokconnect.com/guides/how-to-get-brand-deals-on-tiktok/"><img src="https://tokconnect.com/graphics/how-to-get-brand-deals-on-tiktok/summary.png" alt="Smaller accounts engage harder: 9.09% median under 10K followers (5 creators); $200-$800 typical micro creator video (10K to 100K); 295K 7-day searches, &quot;pr email for micro influencers&quot;" width="1200" height="632" style="max-width:100%;height:auto"></a><br>Source: <a href="https://tokconnect.com/guides/how-to-get-brand-deals-on-tiktok/">How to Get Brand Deals on TikTok: Media Kit and Rates</a> on TokConnect

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How to get brand deals on TikTok, in six steps

Here is the short version. The rest of the page explains each step.

1. Pick one niche and post in it until your engagement rate is steady.
2. Join where brands search for creators: the Creator Marketplace inside TikTok One, and UGC platforms.
3. Build a one-page media kit with your niche, audience and engagement rate.
4. Set a rate range using current market data, not a made-up number.
5. Pitch brands directly with a short, specific message.
6. Deliver on time, report the results, and ask for the next one.

What do brands check before a deal?

Brands do not buy followers. They buy attention in a niche they sell to. So the first thing a brand manager looks at is whether your videos are about one clear thing, and whether people engage with them.

Engagement rate is the share of viewers who did something beyond watching: liked, commented, shared or saved. You get it by adding those four counts and dividing by views. That is the "by views" rate, and it is what most brands quote. A September 2026 sample of 58 creators surfaced by TikTok search, across six niches, shows where that number usually lands.

Data: TikTok engagement sample of 58 creators, 572 posts, September 2026. Open the snapshot. Work out your own number with the engagement rate calculator so you can quote a real figure.

Read this two ways. First, small accounts often engage harder, so you do not need a million followers to be worth paying. Second, "good" depends on your tier, so quote your rate against the tier you are in, not against a creator ten times your size.

Get your median engagement rate in one run: ask TokConnect

Where do brands look for creators?

Some deals come from brands finding you. You raise the odds by being in the places they search.

TikTok Creator Marketplace (now part of TikTok One)

The TikTok Creator Marketplace is TikTok's official tool for connecting creators with brands. Since 1 April 2025 it has lived inside TikTok One, TikTok's hub for marketers, where brands filter creators by country, audience, median views and engagement rate. TikTok's sign-up page asks you to be 18 or older, in a country where TikTok One has launched, and in good standing; individual projects may ask for 1,000 or more followers. Join from TikTok Studio, then Creator Marketplace, add your starting rate, and you become searchable to brands running campaigns.

UGC platforms

Plenty of paid work is user-generated content: videos a brand pays you to make and then posts or runs as an ad on their own account. You do not always need a big following for this, because the brand supplies the reach. Sign up to a few UGC marketplaces and keep a small portfolio ready. Our guide on how brands find UGC creators shows the same process from the brand's side, which tells you what they screen for.

What creators search about brand deals

Creators are asking TikTok the same questions this page answers. In the 7 days to 5 October 2026, the biggest typed searches around brand deals were about contacts and paperwork: how to find a brand's PR email, which brands work with micro influencers, and how to make a media kit.

Data: TikTok Creator Search Insights, global 7-day search counts. Typed searches only: 53 of the 60 records for the seeds "brand deals", "media kit" and "micro influencer" were TikTok topic groups that pool many searches, and are left out. Open the snapshot.

Two of those searches had no videos matched at all, "what changes after a brand deal" and "media kit tutorial". If you have landed a deal, a video answering either one is also a way to be found by the next brand.

Build a TikTok media kit

A media kit is a one-page summary a brand can read in a minute. Keep it plain. It should include:

• Your niche and who watches you.
• Your audience: rough age, main countries, and the split between women and men where you know it.
• Your engagement rate, by views, with the date you measured it.
• Two or three of your best recent posts, with their views and engagement.
• Any past brand work, even unpaid or gifted, with a link.
• How to contact you and what you offer (one video, a set, or UGC).

That is the whole list. You do not need a designer. A clean page with real numbers beats a glossy one with vague claims. Refresh the engagement figure every month or two so it is never stale, and quote it against your tier from the table above. The free account analyzer shows your typical views and engagement for the page.

How much should you charge for a TikTok sponsorship?

There is no fixed price, and anyone who hands you one is guessing. Rates depend on your niche, your engagement, what the brand wants (one video, a set, usage as a paid ad), and how long they can reuse it. What you can do is start from current market ranges and adjust. Check a rate with the influencer cost calculator.

Influencer Marketing Hub's 2026 TikTok rate guide gives these per-video ranges by follower tier. Treat them as a starting point, not a rate card.

Ranges: Influencer Marketing Hub, TikTok Influencer Rates, updated 31 August 2026. The guide stresses that engagement, average views, niche and usage rights move a rate more than follower count does.

A workable method: find your tier's range, then move up if your engagement rate beats your tier's median and down if it lags. Charge more when the brand wants to run your video as a paid ad or keep it for months, because that is worth far more to them than a single organic post. When you are new, gifting or a small fee plus product is a normal way to get your first credits.

How to reach out to brands

Most deals for small and mid-size creators come from pitching, not waiting. Creators on r/AskMarketing ("How do I reach out to brands for TikTok collabs?", October 2025) and r/influencermarketing ("How do you correctly outreach micro influencers in TikTok?", June 2026) report the same thing: short, specific messages to the right person beat long templates blasted everywhere.

Find the brand's marketing or partnerships email, or the contact on their site. Then send something like this: who you are and your niche in one line, your follower count and engagement rate, one idea for a video that fits their product, and your rate or a request to discuss it. Attach or link your media kit. Keep it under 150 words.

Say it is an ad

When a brand pays you, or gives you free product, you must disclose it. Two rules apply at once. TikTok requires you to turn on the "Disclose commercial content" toggle and pick "Branded Content" when you post a paid partnership (TikTok's creator disclosure help page). Since August and September 2025 TikTok has enforced it more strictly: undisclosed paid or gifted posts can lose reach or be removed, according to Influencer Marketing Hub's November 2025 report.

The US Federal Trade Commission separately requires a clear disclosure of any "material connection" with the brand, and it names #ad and "Sponsored by" as adequate examples (FTC, Disclosures 101 for Social Media Influencers). The safe move is to do both: toggle the setting on and write #ad in your caption. The FTC's page puts it plainly: "Don't assume that a platform's disclosure tool is good enough".

Deliver, then get repeat work

The first deal is the hard one. A brand that already trusts you needs less convincing the second time, so how you deliver the first deal sets up the next. Deliver on the date you agreed, post to the brief, and use the disclosure. Then send the brand a short results note a week later: views, engagement, saves, any comments worth showing.

That report is your pitch for the next campaign. A brand that has seen your numbers once, with real deliverables, will skip the vetting the second time. Ask directly whether they run creators on a regular basis.

Brands: find creators in your niche and see their engagement, with TokConnect

Brand deals, affiliate and Creator Rewards are different

People mix these up, and it costs them money. They pay in different ways.

Threads on r/TikTokshop comparing affiliate and brand deals make the trade clear: affiliate pays only when people buy, while a brand deal pays whether they buy or not. See TikTok Shop affiliate requirements for the commission route and the Creator Rewards Program for TikTok's own payout. Many creators run all three at once, and our guide on how to make money on TikTok covers how they fit together.

How we got these numbers

Engagement figures come from a September 2026 sample of 58 creators surfaced by TikTok search in six niches, 572 posts, pulled through TokConnect on 21 September 2026. Engagement rate by views is likes, comments, shares and saves divided by plays, taken as each creator's median post and then the median creator per follower tier. Five creators sit in the under-10,000 tier, so treat that figure as a direction, not a law.

Search figures were from 5 October 2026 with a Creator Search Insights topic search for three seeds ("brand deals", "media kit", "micro influencer"). Each is TikTok's global "search popularity" for the 7 days to that date. We count typed searches only and leave out TikTok's topic groups (a record is a group if its 7-day figure is 5 million or more, or 1 million or more with the week's first reading under 5% of its last, or it sits in TikTok's Featured Content).

Rates come from Influencer Marketing Hub (updated 31 August 2026) and disclosure rules from the FTC and TikTok. No public data shows what a brand paid a creator. Data: creator sample, search topics, autocomplete.