- Hashtag view counts are lifetime totals, so the biggest tags are old and broad; use them for reach, and niche tags for relevance.
- TikTok search ranks by keywords in captions, on-screen text and speech, not hashtags alone. Pair a niche hashtag with the search phrase people actually type.
- Every count here comes from TikTok's hashtag search, pulled weekly, with the raw snapshot linked.
These are the biggest hashtags on TikTok for 40 common niches, as TikTok's own hashtag search returns them, with the lifetime views and video counts TikTok attaches to each tag. TokConnect re-reads TikTok's hashtag search for the list; the date under the table says when. The biggest tags are rarely the best ones to use, because their counts build up from the day the tag was created.
Biggest TikTok hashtags right now
Lifetime views and video counts as TikTok reports them in hashtag search. Sorted by views. These are lifetime totals, so they show which tags are large, not which are growing.
| # | Hashtag | Views | Videos | Niche searched |
|---|---|---|---|---|
| 1 | #Anime | 3027.7B | 178.4M | anime |
| 2 | #Comedy | 3027.1B | 929.6M | comedy |
| 3 | #football | 2593.3B | 87.8M | football |
| 4 | #music | 2311.1B | 162.9M | music |
| 5 | #dance | 1882.3B | 154.4M | dance |
| 6 | #makeup | 1541.2B | 124.0M | makeup |
| 7 | #gym | 1304.3B | 123.1M | gym |
| 8 | #Gaming | 1260.7B | 89.6M | gaming |
| 9 | #cat | 1218.3B | 78.8M | cat |
| 10 | #dog | 1127.7B | 87.5M | dog |
| 11 | #Art | 1081.6B | 110.7M | art |
| 12 | #fashion | 1054.9B | 114.8M | fashion |
| 13 | #DIY | 1012.4B | 37.6M | diy |
| 14 | #SkinCare | 1000.2B | 62.5M | skincare |
| 15 | #game | 884.2B | 55.9M | gaming |
| 16 | #Fitness | 810.6B | 67.9M | fitness |
| 17 | #Travel | 779.9B | 95.0M | travel |
| 18 | #ai | 712.7B | 40.6M | ai |
| 19 | #outfit | 709.6B | 81.8M | outfit |
| 20 | #basketball | 702.8B | 28.3M | basketball |
| 21 | #hair | 700.2B | 33.2M | hair |
| 22 | #car | 582.7B | 30.6M | cars |
| 23 | #BookTok | 561.9B | 88.0M | booktok |
| 24 | #cooking | 558.6B | 19.4M | cooking |
| 25 | #pet | 519.5B | 24.5M | pets |
| 26 | #nails | 431.9B | 42.0M | nails |
| 27 | #OutfitIdeas | 359.2B | 31.8M | outfit |
| 28 | #money | 356.1B | 26.0M | money |
| 29 | #MakeupTutorial | 307.4B | 23.6M | makeup |
| 30 | #Recipe | 300.6B | 6.9M | recipe |
| 31 | #MentalHealth | 295.7B | 33.8M | mentalhealth |
| 32 | #animetiktok | 288.4B | 14.2M | anime |
| 33 | #SmallBusiness | 255.0B | 44.8M | smallbusiness |
| 34 | #cleaning | 221.3B | 7.1M | cleaning |
| 35 | #HomeDecor | 215.5B | 17.6M | homedecor |
| 36 | #Coffee | 206.9B | 24.1M | coffee |
| 37 | #Tech | 192.1B | 5.7M | tech |
| 38 | #TravelTikTok | 191.1B | 16.7M | travel |
| 39 | #HairTutorial | 185.3B | 2.8M | hair |
| 40 | #Running | 133.4B | 16.8M | running |
| 41 | #parenting | 125.1B | 5.1M | parenting |
| 42 | #hairstyles | 113.9B | 3.9M | hair |
| 43 | #study | 109.2B | 6.0M | study |
| 44 | #Baking | 107.5B | 6.1M | baking |
| 45 | #technology | 102.7B | 3.6M | tech |
| 46 | #tiktoktravel | 86.7B | 17.2M | travel |
| 47 | #CleaningTikTok | 82.9B | 2.9M | cleaning |
| 48 | #cook | 75.4B | 3.1M | cooking |
| 49 | #marketing | 74.9B | 9.5M | marketing |
| 50 | #Wellness | 66.0B | 8.5M | wellness |
Source: TikTok hashtag search, 26 October 2026. Open the snapshot.
Hashtags by niche
Type the niche into TikTok's hashtag search and this is what comes back, with the tag's lifetime views and video count.
Skincare hashtags on TikTok
#SkinCare 1000.2B #skincareproducts 22.6B #skincareindonesia 3.4B #skincaretutorial 834.9M #skincareclinic 144.8M
Makeup hashtags on TikTok
#makeup 1541.2B #MakeupTutorial 307.4B #MakeupChallenge 42.9B #makeuptutorials 9.8B #makeupproducts 7.8B #makeuptricks 1.4B #makeupcheck 1.1B
Fitness hashtags on TikTok
#Fitness 810.6B #FitnessTikTok 12.2B #FitnessGoals 8.2B #fitnesscheck 100.5M
Gym hashtags on TikTok
#gym 1304.3B #gymgirls 18.2B #GymTikTok 11.8B #gymworkout 7.2B #gymhumour 4.4B #gymchallenge 4.4B #gymworkouts 1.2B
Recipe hashtags on TikTok
#Recipe 300.6B #RecipesOfTikTok 25.8B #TikTokRecipe 12.5B #recipeideas 7.9B #recipeshare 3.0B #recipetutorial 546.6M #recipetiktok 308.6M
Cooking hashtags on TikTok
#cooking 558.6B #cook 75.4B #cookingrecipes 1.7B #cookingtutorial 1.7B #cookingrecipe 653.2M
Fashion hashtags on TikTok
#fashion 1054.9B #fashionblogger 20.1B #fashiondesign 9.0B #fashionideas 1.8B #1950sfashion 1.4B #fashionoutfits 520.2M
Outfit hashtags on TikTok
#outfit 709.6B #OutfitIdeas 359.2B #outfitstyle 2.8B #styleoutfit 1.1B #outfitstyling 645.7M #outfitfashion 378.0M #outfittutorial 179.9M
Travel hashtags on TikTok
#Travel 779.9B #TravelTikTok 191.1B #tiktoktravel 86.7B #travelgoals 7.2B #traintravel 1.0B #travelchallenge 746.1M
Gaming hashtags on TikTok
#Gaming 1260.7B #game 884.2B #GamingClips 16.9B
Booktok hashtags on TikTok
#BookTok 561.9B #booktokbooks 1.3B #booktokrecommendations 948.3M #booktokrecommends 441.8M #BookTokChallenge 354.2M #booktokboyfriend 181.1M #booktokrecommendation 69.7M
Study hashtags on TikTok
#study 109.2B #StudyTips 26.8B
Cleaning hashtags on TikTok
#cleaning 221.3B #CleaningTikTok 82.9B #carpetcleaning 15.1B #cleaningtherapy 1.5B
Diy hashtags on TikTok
#DIY 1012.4B #DIYIdeas 10.5B #diydecor 7.5B #diytutorial 4.1B #diyrecipes 103.8M
Pets hashtags on TikTok
#pet 519.5B #petchallenge 1.8B #petslife 917.4M #petsimulator 901.8M #petsotiktok 171.6M #petschallenge 57.9M #petsociety 56.5M #petshops 35.8M
Dog hashtags on TikTok
#dog 1127.7B
Cat hashtags on TikTok
#cat 1218.3B
Parenting hashtags on TikTok
#parenting 125.1B #parentingindonesia 2.7B #parentingproblems 302.8M
Money hashtags on TikTok
#money 356.1B #moneychallenge 5.4B
Smallbusiness hashtags on TikTok
#SmallBusiness 255.0B
Marketing hashtags on TikTok
#marketing 74.9B #marketingcreativo 256.8M #marketingtutorial 199.0M #marketingconsultant 64.9M #marketingchallenge 3.3M
Tech hashtags on TikTok
#Tech 192.1B #technology 102.7B #techfinds 2.0B #techcareers 277.5M #techproducts 196.9M #techproblems 53.6M #techprojects 50.6M
Ai hashtags on TikTok
#ai 712.7B
Music hashtags on TikTok
#music 2311.1B #musiccover 3.7B #covermusic 3.4B
Dance hashtags on TikTok
#dance 1882.3B #dancecover 24.5B
Comedy hashtags on TikTok
#Comedy 3027.1B #comedytiktok 17.3B #comedychallenge 3.9B
Football hashtags on TikTok
#football 2593.3B #footballtutorial 983.6M
Basketball hashtags on TikTok
#basketball 702.8B #basketballchallenge 11.2B
Running hashtags on TikTok
#Running 133.4B #runningchallenge 1.1B #runrun 658.5M #runningtraining 165.8M
Wellness hashtags on TikTok
#Wellness 66.0B #tiktokwellness 5.9B #wellnesstiktok 450.7M #wellnesshabits 228.1M #wellnessclinic 70.3M #wellnessfitness 58.6M
Mentalhealth hashtags on TikTok
#MentalHealth 295.7B #MentalHealthAwareness 59.9B
Coffee hashtags on TikTok
#Coffee 206.9B #coffeeideas 286.4M
Baking hashtags on TikTok
#Baking 107.5B #BakingRecipe 13.9B #bakingrecipes 884.8M #bakingideas 741.9M #bakingtiktoks 101.4M #bakingseries 24.4M
Nails hashtags on TikTok
#nails 431.9B #nailstutorial 3.9B
Hair hashtags on TikTok
#hair 700.2B #HairTutorial 185.3B #hairstyles 113.9B #hairtutorials 32.2B #hairideas 24.7B #hairproducts 12.1B
Homedecor hashtags on TikTok
#HomeDecor 215.5B #affordablehomedecor 798.2M
Plants hashtags on TikTok
#plants 51.4B #plantstiktok 62.0M #plantsdecoration 19.7M #plantscollection 10.8M
Cars hashtags on TikTok
#car 582.7B
Anime hashtags on TikTok
#Anime 3027.7B #animetiktok 288.4B #animeclips 14.5B #animememes 9.9B #animelovers 9.0B #animemusic 2.4B
Art hashtags on TikTok
#Art 1081.6B
Frequently asked questions
What hashtags are trending on TikTok right now?
The first table lists the 50 biggest hashtags TikTok returned across 40 niche searches this week, sorted by lifetime views. Scroll down for hashtags by niche.
Are these hashtags trending this week, or just big?
Big. The view and video counts are lifetime totals since each tag was created, read this week from TikTok's hashtag search for 40 niches, so they show which tags are large, not which ones grew in the last seven days. For what is rising this week, see the typed searches on the TikTok trends page; for how many tags to add to a post, see hashtags vs keywords.
Do hashtags help you rank in TikTok search?
A little. TikTok search matches the words in your caption, on-screen text and speech first. A hashtag is one more place that keyword can appear, and a niche hashtag helps TikTok categorise the video.
