The video
Watch the ad itself, with its cover, so you see the hook and the edit, not a description of them.
Free · No signup · Worldwide ad library
TikTok ad finder: see the top ads for any keyword
Type a keyword, product or brand and see the top TikTok ads for it from the last 30 days. Each one comes with the brand, TikTok’s CTR figure, likes, the campaign objective, the length and the video. No ads account, no login.
What you get for each ad 10 free searches, no signup
See every ad, not just three.The research agent lists every ad for your keyword with the countries it ran in, and breaks down the hooks of the best ones.
See all the ads
For every ad
What you get for each ad
Six facts, straight from TikTok’s ad library. Nothing is estimated.
Brand
The advertiser’s name, when TikTok lists one. Search a competitor’s brand to see what they run.
CTR
TikTok’s own click-through figure for the ad, on a 0 to 1 scale where higher is better.
Likes
The likes TikTok shows for the ad. Many ads show none, and the finder leaves those blank.
Objective
The goal the advertiser picked: product sales, reach, traffic, lead generation and so on.
Length
How long the video runs, so you can match the format that works in your niche.
A real search
What a search for “skincare” returns
TikTok’s ad library held 14 skincare ads from the last 30 days. The top three:
- A beauty shop in Sungai Besi, Kuala Lumpur. A reach campaign, 48 seconds, CTR 0.96, in Malay.
- A body-firming product for women over 30. A product-sales ad, 31 seconds, CTR 0.82, in Malay.
- Bioré UV sunscreen in the Philippines. A reach campaign, 42 seconds, CTR 0.82, in English.
The library answers worldwide, so one keyword brings ads from several countries. TokConnect shows the countries each ad ran in.
Source: TikTok’s ad library, read through this tool on 31 October 2026.
Study an ad in four steps
- Watch the first three seconds twice. That is the hook.
- Note the length and the objective.
- Check whether a person talks to camera or the product carries it.
- Write your own version for your product, then test it.
TikTok ad spy, without the guesswork
This free finder and TokConnect
| Free ad finder | TokConnect | |
|---|---|---|
| Ads per search | The top 3 | Every ad for the search, 7, 30 or 180 days |
| Brand, CTR, likes, objective, length, video | Yes | Yes |
| Countries each ad ran in | No | Yes |
| Landing page | No | Yes |
| Second-by-second retention curve | No | Yes, with the biggest drop |
| Similar ads | No | Yes |
More on TikTok ads: Top Ads tool · TikTok top ads this week · TikTok ad library guide · TikTok ad formats
Questions about finding TikTok ads
How do I find ads on TikTok?
Type a keyword into the box above. The finder searches TikTok’s ad library for the last 30 days and shows the top three ads, with the video, the brand, CTR, likes, the objective and the length. You need no TikTok account and no ads account.
Can I see a competitor’s TikTok ads?
Search the competitor’s brand or product name. If the library holds their ads, they appear with the brand name. TokConnect lists every ad for a search and the countries each one ran in, so you can follow a competitor across markets.
What does CTR mean here?
CTR is click-through rate: how often people who saw the ad tapped it. This tool shows TikTok’s own CTR figure for each ad, on a 0 to 1 scale where higher is better. It comes straight from the ad library, with no estimate of ours.
Can I filter TikTok ads by country?
Not in this search. TikTok’s ad library answers worldwide for a keyword, so the results mix countries. TokConnect shows the countries each ad ran in.
Does it show how much an ad spent?
No. TikTok’s ad library does not publish spend, and TokConnect does not estimate it.
Why only three ads?
The free tool shows the first three ads TikTok returns for your search. TokConnect lists all of them, with each ad’s countries, landing page and TikTok’s second-by-second retention curve.
Is this the same as the TikTok Ad Library?
No. TikTok’s Ad Library is a transparency archive of ads shown in Europe, searchable by advertiser. This finder searches TikTok’s library of top-performing ads, the one marketers use to study creative that works.
