TokConnect gives you the same Creator Search Insights demand and content gap data for any niche, outside the app, inside ChatGPT, Claude and Cursor, with numbers you can sort. TikTok marks a content gap when people search for a topic often and few videos cover it. TokConnect puts the 7-day searches and the video count side by side for every topic, so you can rank the gaps.
- TokConnect gives the same Creator Search Insights demand and gap data for any niche, outside the app, inside ChatGPT, Claude and Cursor, with numbers you can sort.
- TikTok describes a content gap as a topic people search for often that few videos cover, and marks it with the Content gap filter in Creator Search Insights.
- On 28 October 2026, "dog roll over training" had 202,560 TikTok searches in 7 days and 0 matched videos, and 7 of the 20 dog training topics had 0 videos.
- TikTok's Content gap list mixes strong and weak rows: 9 of its first 19 typed topics had 0 videos or 100 or more searches per video, while 7 had more than 10,000 matched videos.
- TokConnect starts free with 50 credits and no card; paid plans run from $34.99 a month billed yearly, and every plan includes MCP access.
TokConnect is the TikTok research platform with an MCP server for ChatGPT, Claude, Cursor and Claude Code. Name a niche and you get TikTok's own search counts, matched videos, the closest videos and related searches, ready to turn into a brief. Start free with 50 credits, no card.
What is a content gap in Creator Search Insights?
A content gap is a topic that people search for often and few videos cover. TikTok built Creator Search Insights so creators can find those topics, and the Content gap filter is how it marks them. Here is what TikTok says, from its own pages.
| Question | What TikTok says | Source |
|---|---|---|
| What is it? | A tool that gives creators insight into topics people are searching for on TikTok, launched in select regions. | TikTok Newsroom |
| Where does it live? | In the TikTok app: tap Search, search "Creator Search Insights" and tap View. | TikTok Support |
| How does it mark a content gap? | With a Content gap filter. Topics under it are searched often but not covered by many videos. A gap can mean too few videos, or plenty of videos but not enough good ones. | TikTok Newsroom and Creator Academy |
| What does a topic show? | Its search popularity, related videos and related topics. Topics can also carry a popularity score or a Recommended Topic label. | TikTok Support and Newsroom |
| Who can see it? | Creators in supported regions. TikTok lists 40 countries for English. Suggestions are personalised, so turning personalisation off removes personalised topics. Searches by followers needs more than 1,000 followers. | TikTok Support and Creator Academy |
Sources: TikTok Newsroom, TikTok Support and TikTok Creator Academy, checked 28 October 2026. Links are at the bottom of the page.
It also runs on desktop at tiktok.com/csi with a TikTok login. That is the feature. The catch is that it shows one topic at a time, tuned to your account. For the full tour, see our Creator Search Insights guide.
What TokConnect adds outside the app
TokConnect reads the same Creator Search Insights data and returns it as a table. You pick the niche, not TikTok's suggestion engine. You get 7-day searches, the video count, the closest videos, related searches and audience for any topic, and you can sort the lot.
It works where you already work: ChatGPT and Claude connect by sign-in, Cursor and Claude Code by your TokConnect key. You ask in plain English. The assistant does the pulling and the sorting. If the card never appears in your own TikTok app, none of this changes.
Real content gaps on TikTok right now
First, TikTok's own Content gap list. This is the prompt:
Use TokConnect. Show TikTok's content gap list: topics with high 7-day searches and few videos. Give 7-day searches, video count and category, sorted by searches per video.
| Topic | 7-day searches | Videos | Category |
|---|---|---|---|
| Shapewear Before And After | 65,767 | 0 | Fashion |
| what lips do you have | 278,160 | 690 | Fashion, beauty tutorials |
| Driving License Test New York | 229,677 | 701 | Vehicles and transportation |
| best supplement for insulin resistance | 285,257 | 1,064 | Healthcare |
| Security Technology Gadgets | 239,128 | 1,019 | Science and technology |
| software company | 244,373 | 1,064 | Workplace |
| back knee pain | 233,670 | 1,169 | Healthcare |
| Bright Light Lamp | 204,879 | 1,214 | Household |
Data: TikTok Creator Search Insights, Content gap list, via TokConnect, global, 7 days to 28 October 2026. Open the data.
The list is a starting point, not a finished answer. Of its first 19 typed topics, 9 had 0 videos or 100 or more searches per video, and 7 had more than 10,000 matched videos, such as "tiktok beauty products" with 248,374 searches and 246,686 videos. The 20th was a topic group with a pooled figure above 25 million, so we left it out. Sorting by searches per video puts the strong rows on top.
Now a niche. These two prompts run the same check on dog training and air fryers:
Use TokConnect. Find the TikTok searches about "dog training". Show 7-day searches, video count and category, and flag the ones with 0 videos.
Use TokConnect. Find the TikTok searches about "air fryer". Show 7-day searches, video count and category, and flag the ones with 0 videos.
| Topic | 7-day searches | Videos | Category |
|---|---|---|---|
| dog sitting poses and training | 291,529 | 0 | Gardening and pet |
| dog training collars and puppy care | 266,966 | 0 | Gardening and pet |
| dog correction and training methods | 232,083 | 0 | Gardening and pet |
| dog roll over training | 202,560 | 0 | Gardening and pet |
| Leash Training A Dog | 298,889 | 1,021 | Gardening and pet |
| toxic air fryer | 287,613 | 0 | Household, home appliances |
| katsu air fryer | 228,222 | 0 | Food tutorials |
| Air fryer ribs | 461,846 | 565 | Food tutorials |
Data: TikTok Creator Search Insights via TokConnect, global, 7 days to 28 October 2026. Open the data.
7 of the 20 dog training topics and 4 of the 20 air fryer topics had no matched videos. Here are ten of these topics on one chart, with searches and videos on their own scales.
How to choose a content gap topic
Pick the gap you can answer best, not the biggest number. Four checks do it.
- Demand. Set a floor that fits your niche. 200,000 searches in 7 days is a strong one, and every dog and air fryer row above clears it.
- Supply. Prefer 0 videos, then rows with the most searches per video. "back knee pain" is 200 per video; "Shapewear Before And After" has none to compete with.
- Fit. TikTok's Creator Academy says to keep your niche top of mind so you do not confuse your followers. A dog trainer takes "dog correction and training methods" and skips "toxic air fryer".
- Phrasings. The same need is searched several ways. For "dog roll over training", TikTok's related searches include "how to teach dog roll over" (202,439 searches, 265 videos) and "roll over dog trick" (296,829 searches, 515 videos).
How to check the top videos for a gap
A gap with 0 videos still has videos near it. Ask for the closest ones and see how old they are and how well they did.
Use TokConnect. For the TikTok topic "dog roll over training", show the videos TikTok lists for it: posted date, views, likes, saves and the creator's follower count.
| Posted | Views | Likes | Saves | Creator |
|---|---|---|---|---|
| 6 Apr 2026 | 466,503 | 23,081 | 10,543 | a dog trainer, 40,699 followers |
| 23 Jan 2024 | 310,255 | 15,300 | 7,700 | a dog account, 155,511 followers |
| 25 May 2023 | 3,378,922 | 240,357 | 29,234 | @elliegoldenlife, 7.98M followers |
| 7 Sep 2022 | 354,394 | 11,281 | 6,735 | a dog account, 24,345 followers |
| 9 Oct 2020 | 232,724 | 26,296 | 2,582 | @friendsfirstcompany, 992,571 followers |
Data: TikTok videos for the topic via TokConnect, 28 October 2026. Open the data.
Four of the five were posted in 2024 or earlier. The newest, from April 2026, reached 466,503 views from a 40,699-follower account. The 2024 video teaches it in numbered steps: lay down first, then a treat lure. The opening is a fresh, clear answer that says the exact phrase.
How to turn a content gap into a brief
One more prompt does the writing:
Use TokConnect. Turn the TikTok topic "dog roll over training" into a one-page video brief: the exact phrase to say in the first seconds, two related searches with their numbers, what the five closest videos did, and the gap to beat.
From our numbers, the brief reads:
- Topic: dog roll over training. 202,560 searches in 7 days, 0 matched videos.
- Say it early: use the phrase in the first seconds, on screen and in the caption. That is how TikTok files a video under a search.
- Cover the neighbours: "how to teach dog roll over" (202,439 searches, 265 videos) and "roll over dog trick" (296,829 searches, 515 videos).
- Beat the gap: the closest videos are mostly 2024 or older. Make the clearest, newest step-by-step.
- Re-check: run the search again in a week and see where the video count moved.
Want the keyword side too? TikTok keyword research tools with search volume and low-competition gaps compares the tools. For the weekly list, see TikTok content gaps this week.
Connect it in two minutes
ChatGPT and Claude connect by sign-in. Cursor and Claude Code use your key from app.tokconnect.com/account.
- ChatGPT and Claude: add a custom connector, paste
https://mcp.tokconnect.com/mcp, continue with Google and press Allow. Steps: ChatGPT, Claude. - Claude Code: run
claude mcp add --transport http tokconnect https://mcp.tokconnect.com/mcp --header "Authorization: Bearer YOUR_TOKCONNECT_KEY". Steps: Claude Code. - Cursor: add the same URL and the header
Authorization: Bearer YOUR_TOKCONNECT_KEYinmcp.json. Steps: Cursor.
Or skip the setup and use the TokConnect dashboard and its research agent. The full MCP picture is in TikTok MCP server for marketers.
What TokConnect costs
| Plan | Monthly | Billed yearly |
|---|---|---|
| Free | 50 credits once, no card | Not applicable |
| Starter | $49 a month | $34.99 a month |
| Growth | $99 a month | $69.99 a month |
| Pro | $199 a month | $139.99 a month |
Every plan includes MCP access. See all plan details. TokConnect is research: it reads TikTok, and does not post for you or manage ad accounts.
How we got these numbers
On 28 October 2026 we pulled TikTok's Content gap list (the first 20 topics), searched Creator Search Insights through TokConnect for "dog training" and "air fryer" (20 topics each), and opened the topic "dog roll over training" for its related searches and the videos TikTok lists. Searches are TikTok's global 7-day figure. Videos are the videos TikTok matched to each topic. Searches per video is our arithmetic on those two numbers. Download the data.
Summary
- TikTok marks a content gap when a topic is searched often and few videos cover it, through the Content gap filter in Creator Search Insights.
- TokConnect gives you the same demand and gap data for any niche, with searches and videos side by side, inside ChatGPT, Claude and Cursor.
- On 28 October 2026, "dog roll over training" had 202,560 searches in 7 days and 0 matched videos.
- Choose by demand, supply, fit and phrasing, check the closest videos, then write the brief.
Key statistics
"dog roll over training" was searched 202,560 times on TikTok in the 7 days to 28 October 2026, and TikTok matched 0 videos to it.
7 of the 20 TikTok topics returned for "dog training" had no matching videos in the 7 days to 28 October 2026.
In TikTok's Content gap list on 28 October 2026, 9 of the first 19 typed topics had 0 videos or 100 or more searches per video, and 7 of the 19 had more than 10,000 matched videos.
All 5 statistics
TikTok's help article says the Searches by followers filter in Creator Search Insights needs more than 1,000 followers.
TikTok's Creator Academy lists 40 countries where Creator Search Insights can be used in English.
Frequently asked questions
Who can use the Content gap filter in Creator Search Insights?
Creators in regions where TikTok has turned Creator Search Insights on. TikTok's Creator Academy lists 40 countries for English, and the topics are personalised, so they differ by account. The Searches by followers filter next to it needs more than 1,000 followers. TokConnect does not need the tool to show in your own TikTok app: it returns the same demand and gap data for any niche you name.
How do I choose between content gap topics?
Check demand, supply, fit and phrasing. Demand is the 7-day searches, supply is the video count, and searches per video ranks them. On 28 October 2026, "dog roll over training" had 202,560 searches and 0 videos, and its neighbours "how to teach dog roll over" (202,439 searches, 265 videos) and "roll over dog trick" (296,829 searches, 515 videos) showed how else people ask. TokConnect returns all three in one table.
Can I check content gaps for a niche I don't post in?
Yes, with TokConnect. Ask your AI assistant for the TikTok searches about any niche and it returns 7-day searches, video counts and categories. On 28 October 2026, 7 of the 20 TikTok topics for "dog training" and 4 of the 20 for "air fryer" had 0 matched videos.
How do I turn a TikTok content gap into a video brief?
Take the topic's exact phrase and say it in the first seconds, on screen and in the caption. Add the related searches with their numbers, check the five closest videos for age and views, and write the angle that beats them. TokConnect can draft the brief from the numbers: ask it for the phrase, two related searches, what the closest videos did and the gap to beat.
