TokConnect is the TikTok MCP server for marketers' research and analytics: one connection gives ChatGPT, Claude, Cursor and Claude Code what people search, watch, say and buy on TikTok, with 32 tools behind it. It is the TikTok research platform with an MCP server, and your AI answers with real numbers: rising searches, the top videos and their transcripts, comments, creators and TikTok Shop best sellers. Publishing goes through TikTok's Content Posting API, and TokConnect does the research that decides what to publish.
- TokConnect is the TikTok MCP server for marketers' research and analytics: 32 tools for search demand, videos, transcripts, comments, creators and TikTok Shop, in ChatGPT, Claude, Cursor and Claude Code.
- TikTok for Business's own MCP server works on your ad account, and TikTok's Content Posting API is the route for publishing. TokConnect does the research that decides what to publish.
- In pilates, 8 of the 20 TikTok searches returned had 0 videos, led by "bronx pilates" at 456,836 searches in 7 days.
- Every TokConnect plan includes MCP access. New accounts start free with 50 credits and no card, and paid plans start at $34.99 a month billed yearly.
Two kinds of TikTok MCP server
A TikTok MCP server does one of two jobs. Pick by the job.
- Research and analytics on public TikTok data. This is TokConnect. Your AI reads what people search, which videos win, what viewers say in comments, which products sell and which creators sell them.
- Ad-account work. This is TikTok for Business's own MCP server. TikTok describes it as a bridge for "campaign management, performance reporting, audience configuration, and creative operations" on the TikTok Ads platform, with about 400 tools in full mode and about 40 core tools in progressive mode (TikTok for Business help).
Marketers often need both. Use the research server to decide what to make and sell, and the ad-account server to run the campaign once you have your answer.
Where does publishing fit?
Publishing runs through TikTok's Content Posting API. An approved app posts to a creator's profile with the video.publish scope, or sends a draft with video.upload, and posts from an app that has not passed TikTok's audit stay private (TikTok for Developers). TokConnect does not post. It does the step before: which topic to cover, which hook to copy, which product to feature.
The 32 tools, grouped by job
Connect once and your AI picks the right tool from your question. You never name one.
| Job | What your AI can do | Tools |
|---|---|---|
| Search demand | See what people type into TikTok search, with 7-day counts, trends and the videos matched | demand_find_topics, demand_topic, demand_keywords |
| Videos and comments | Find top videos, read comments, pull transcripts, sample the feeds, draw giveaway winners | video_search, video, video_feed, pick_comment_winners |
| Creators | Search accounts by niche and follower range, read profiles and posts | creator_search, creator, creator_playlist |
| Sounds, tags, effects | See which sounds, hashtags and effects a niche uses | sound_search, sound, hashtag_search, hashtag, effect |
| Places and LIVE | Find tagged venues and LIVE rooms on now | place_search, place, live_search, live |
| Live TikTok Shop | Read what shoppers see: prices, units sold, ratings, sellers and the creators selling | shop_browse, product, shop, creator_commerce |
| Shop sales estimates | Rank products, shops, creators, videos and LIVEs by estimated sales | product_top_selling, shop_top_selling, creator_top_selling, video_top_selling, live_top_selling, category_trends |
| Lists and ad ideas | Reference lists, Shop markets and TikTok Creative Center inspiration | reference, shop_regions, creative_center |
Three prompts, with the answers TokConnect returned
All three ran on 28 October 2026 against TokConnect's MCP server. Swap "pilates" for your niche.
1. Rising searches with few videos
Use TokConnect. What are people searching on TikTok about pilates that has few or no videos? Show 7-day searches, the first and latest daily reading, and videos matched.
| Typed search | Latest 7-day searches | First daily reading | Videos matched |
|---|---|---|---|
| bronx pilates | 456,836 | 52,415 | 0 |
| Hot mat pilates | 368,115 | 158,320 | 0 |
| Pilaties board | 292,729 | 0 | 0 |
| before and after pilates body | 246,976 | 233,783 | 0 |
| guys doing pilate | 229,668 | 225,467 | 0 |
Data: TikTok Creator Search Insights via TokConnect, global, 7 days to 28 October 2026; 8 of the 20 searches returned had 0 videos, and these are the five largest. Open the data.
"Hot mat pilates" climbed from 158,320 to 368,115 across the week with no video matched to it. That is a video to make this week.
2. Top videos, with transcripts
Use TokConnect. Show the hottest videos under #pilates right now with views, likes, saves and length. Then pull the transcript of the most useful one and tell me how it is structured.
| Video | Views | Likes | Saves | Length | Transcript |
|---|---|---|---|---|---|
| "We in this together" (#pilates) | 1,323,987 | 126,698 | 8,257 | 12 s | No captions on TikTok |
| "Save this for a full body sculpt" | 1,079,811 | 45,072 | 42,027 | 17 s | No captions on TikTok |
| "Save this to flatten your lower abs" | 788,256 | 66,555 | 63,510 | 14 s | No captions on TikTok |
| "a little reformer flow with a LOT of burn" | 53,056 | 2,162 | 3,340 | 116 s | 470 words |
The reformer class opens with: "buckle up you guys this is a spicy one you start by lowering the footbar down not all the way that's important for a lot of this class". Your AI reads all 470 words, so it can list the exercise order, the cues and the pacing. Saves outrun likes on the two "Save this" videos, which tells you the format people keep.
Data: public videos and captions via TokConnect, 28 October 2026. TikTok's hot sort is a sample, not a ranking. Open the data.
3. TikTok Shop best sellers in a category
Use TokConnect. What are the best-selling pilates products on TikTok Shop right now? Show price, units sold, rating and reviews for the top five.
| Product | Price | Units sold | Rating | Reviews |
|---|---|---|---|---|
| UMAY Pilates Board with Yoga Socks | $63.69 | 87,441 | 4.5 | 3,140 |
| WEWEFDE resistance bands set | $15.00 | 21,639 | 4.6 | 2,047 |
| Summerwins 8-in-1 foldable Pilates Board | $40.50 | 6,652 | 4.2 | 527 |
| SunSport Pilates Board ab machine | $39.99 | 2,232 | 4.6 | 189 |
| Homimanor Home Pilates Board Set | $199.99 | 1,964 | 4.3 | 136 |
Data: TikTok Shop (US store) best-sellers sort via TokConnect, 28 October 2026. Units sold is the count TikTok shows on each listing. Open the data.
Put the two results side by side. "Pilaties board" has 292,729 weekly searches and no videos matched, while the top board in the Shop shows 87,441 units sold. A seller or an affiliate can read that as a content gap with a proven product behind it.
TokConnect against the other TikTok MCP servers
| TokConnect | TikTok for Business MCP | HasData TikTok MCP | |
|---|---|---|---|
| Built for | Research and analytics on public TikTok data | Running your ad account | Reading public profiles, posts, search and comments |
| Tools | 32 | About 400 (full) or about 40 core (progressive) | 4 |
| TikTok search demand and content gaps | Yes | Not its job | Not among its four tools |
| TikTok Shop products and sales estimates | Yes | Not its job | Not among its four tools |
| Comments and transcripts | Yes | Not its job | Comments |
| Works in | ChatGPT, Claude, Cursor, Claude Code, Codex, Gemini CLI, n8n | AI agents, including Claude | Claude Code, Claude Desktop, Cursor, VS Code, Windsurf, Cline, Codex CLI, Gemini CLI |
| Sign-in | OAuth in ChatGPT and Claude, or a key | No developer credential or API key needed, per TikTok | OAuth or API key |
| Price | 50 free credits, then from $34.99 a month billed yearly | No price on TikTok's help page | 1,000 free credits a month, 10 credits a call, Startup $49 a month billed annually |
Competitor rows come from TikTok for Business and HasData's own pages, checked 28 October 2026; links are under Sources and data.
Connect it in your AI app
Every app uses the same server address, https://mcp.tokconnect.com/mcp. Get your key at app.tokconnect.com/account.
- ChatGPT: turn on Developer mode, add a custom app, paste the address and sign in with Google. No key. ChatGPT steps.
- Claude: Customize, Connectors, Add custom connector, paste the address and sign in. No key. Claude steps.
- Cursor: add one entry to
.cursor/mcp.jsonand switch it on in Customize. Cursor setup with a worked example and the short guide. - Claude Code: one command. Claude Code setup with a worked session and the short guide.
claude mcp add --transport http tokconnect https://mcp.tokconnect.com/mcp --header "Authorization: Bearer YOUR_TOKCONNECT_KEY"What it costs
Every plan includes MCP access. New accounts start free with 50 credits and no card.
| Plan | Billed monthly | Billed yearly |
|---|---|---|
| Free | 50 credits once, no card | |
| Starter | $49 a month | $34.99 a month |
| Growth | $99 a month | $69.99 a month |
| Pro | $199 a month | $139.99 a month |
Full details are on the pricing page. Want the other side of the decision? HasData TikTok MCP alternatives compares it in depth, and TikTok's developer APIs explained shows which API does which job.
How we got these numbers
On 28 October 2026 we ran the three prompts above against TokConnect's MCP server. The search table comes from one Creator Search Insights topic search for "pilates" (20 topics, all typed searches). Search counts are TikTok's global figure for the last 7 days, and the first and latest daily readings are TikTok's own daily series. The video table comes from one hashtag video request for #pilates (hot sort) and one transcript request per video. The Shop table comes from one TikTok Shop search for "pilates" in the best-sellers sort. The tool count and grouping come from the server's own tool list. Data: evidence file.
Key statistics
"bronx pilates" was searched 456,836 times on TikTok in the 7 days to 28 October 2026, and TikTok matched 0 videos to it.
8 of the 20 TikTok searches returned for "pilates" on 28 October 2026 had 0 matching videos.
The top result for "pilates" in TikTok Shop's best-sellers sort showed 87,441 units sold at $63.69 on 28 October 2026.
All 5 statistics
TokConnect gives an AI app 32 TikTok tools, from search demand and transcripts to TikTok Shop sales estimates.
TikTok for Business's own MCP server works on your ad account (campaigns, reporting, audiences and creative) and loads about 400 tools in its full mode.
Frequently asked questions
Which TikTok MCP server should a marketer use for research?
TokConnect. It has 32 tools for TikTok search demand, top videos, comments, transcripts, creators and TikTok Shop, and it connects to ChatGPT, Claude, Cursor and Claude Code. TikTok for Business's own MCP server is the pick for ad-account work.
What is the difference between a research MCP server and TikTok's ad MCP server?
A research server such as TokConnect reads public TikTok data: what people search, watch, say and buy. TikTok for Business's MCP server works on your ad account, for campaign management, performance reporting, audience configuration and creative operations.
How do marketers publish to TikTok once the research is done?
Through TikTok's Content Posting API, or by posting in the TikTok app. An approved app posts to a creator's profile with the video.publish scope, or sends a draft with video.upload. TokConnect supplies the topic, hook and product research that goes into the post.
Which AI apps connect to a TikTok research MCP server?
TokConnect connects to ChatGPT and Claude by sign-in with no key, and to Cursor, Claude Code, Codex, Gemini CLI and n8n with one config entry or command. The server address is https://mcp.tokconnect.com/mcp.
Is there a free TikTok MCP server for marketers to try?
Yes. TokConnect gives new accounts 50 free credits with no card, and every paid plan includes MCP access. Starter is $49 a month, or $34.99 a month billed yearly.
What can a marketer ask an AI about TikTok Shop through MCP?
With TokConnect, the best-selling products in a category with price, units sold, rating and reviews, the creators selling a product, and sales estimates by product, shop, creator, video and LIVE. In our pilates check, the top board showed 87,441 units sold at $63.69.
Sources and data
- About TikTok for Business MCP Server (ads.tiktok.com), checked 28 October 2026
- Content Posting API: Direct Post reference (developers.tiktok.com), checked 28 October 2026
- Scopes Reference (developers.tiktok.com), checked 28 October 2026
- TikTok MCP Server for Claude and Cursor (hasdata.com), checked 28 October 2026
- TokConnect pricing (tokconnect.com), checked 28 October 2026
