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      "id": "7680746452269187871",
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      "posted": "2026-09-02T01:39:38Z",
      "replies": 13,
      "text": "Grindr is not a dating app"
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      "id": "7681013617713595149",
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      "posted": "2026-09-02T18:56:29Z",
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      "text": "Grindr isn’t a dating app tho … 🧐"
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      "id": "7681739085186679560",
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      "posted": "2026-09-04T17:51:09Z",
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      "text": "The hill I’m willing to die on that dating apps have enough data to match you with the perfect person but they want more money. And to humiliate women as well."
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      "id": "7681023971483747103",
      "likes": 911,
      "posted": "2026-09-02T19:37:04Z",
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      "text": "Let's open the box of worms. They're all owned by one company."
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      "id": "7681347801129583390",
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      "posted": "2026-09-03T16:33:15Z",
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      "text": "Grindr is doing well because it’s the only app to embrace what the apps are best suited for: short term goal oriented, low commitment connections. Apps are fundamentally at odds with the foundations for a relationship."
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      "posted": "2026-09-02T17:16:23Z",
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      "text": "The paid tier should've never exceeded 15 dollars."
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      "id": "7683359881583149846",
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      "posted": "2026-09-09T02:42:10Z",
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      "text": "Married men spoiled the apps"
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      "posted": "2026-09-02T18:08:19Z",
      "text": "dating apps is dumpster diving"
     },
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      "id": "7688897811550585622",
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      "text": "Bumble is dead too"
     },
     {
      "id": "7683646440651997984",
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      "posted": "2026-09-09T21:12:43Z",
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      "text": "i dont think thw problems are the dating apps,\nthe problem are people ..."
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      "id": "7680904502291170078",
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      "posted": "2026-09-02T11:53:13Z",
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      "text": "Grindr is an app mainly for white men. The algorithm deliberately hides men of color , or hides attractive options for men of color . Also every other dating app does this as well"
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     {
      "id": "7680697369856508703",
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      "posted": "2026-09-01T22:29:09Z",
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      "text": "where do i find a gay finance dude in nyc pls tell me cuz im a healthcare baddie"
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      "id": "7682933861886100257",
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      "posted": "2026-09-07T23:08:15Z",
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      "text": "It’s impossible to get a date. People lose interest after a couple messages. Most suggest to come to their place even if in your description you right that looking for serious."
     },
     {
      "id": "7680698004408550175",
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      "posted": "2026-09-01T22:31:30Z",
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      "text": "How much longer till we get a Grindr HBS case study"
     },
     {
      "id": "7680719661084640030",
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      "posted": "2026-09-01T23:55:25Z",
      "text": "I dunno, it may be profitable short term but Grindr has become borderline unusable"
     },
     {
      "id": "7682456988887106326",
      "likes": 8,
      "posted": "2026-09-06T16:17:17Z",
      "text": "wtf is wrong with the background music"
     },
     {
      "id": "7680792145472520974",
      "likes": 24,
      "posted": "2026-09-02T04:36:53Z",
      "text": "great 😌 let’s get rid of them"
     },
     {
      "id": "7683877635428631318",
      "likes": 5,
      "posted": "2026-09-10T12:10:15Z",
      "text": "This is an ad"
     },
     {
      "id": "7681135919484044045",
      "likes": 17,
      "posted": "2026-09-03T02:51:00Z",
      "text": "I absolutely hate the fact that we have to pick among prompts. Give me back where I can write an essay of all the stuff that I wanna say. Why am I picking from pre- written script. I hate it."
     },
     {
      "id": "7682151079983989511",
      "likes": 9,
      "posted": "2026-09-05T20:29:56Z",
      "text": "Also guys are using AI for their pics. Awfullllll"
     },
     {
      "id": "7680696079825863437",
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      "posted": "2026-09-01T22:23:51Z",
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      "text": "Be honest, when’s the last time you actually had a good date on one of these apps 👀"
     },
     {
      "id": "7681022653386670855",
      "likes": 5,
      "posted": "2026-09-02T19:31:14Z",
      "text": "Grindr? You must be joking…"
     },
     {
      "id": "7681031744031818516",
      "likes": 9,
      "posted": "2026-09-02T20:06:22Z",
      "text": "people are leaving Grindr so how is the app still making money? 🤔"
     },
     {
      "id": "7680766455285121805",
      "likes": 8,
      "posted": "2026-09-02T02:57:01Z",
      "text": "If you don't pay for Grindr the app is almost unusable with all the ads tbh."
     },
     {
      "id": "7680707242635559710",
      "likes": 7,
      "posted": "2026-09-01T23:07:20Z",
      "text": "The League was good for a while but got watered down so much for money. I just want to filter to highly educated/highly compensated so I’m not so disproportionate with a potential partner. Hate hookup culture and feel stuck."
     },
     {
      "id": "7680720611694887711",
      "likes": 10,
      "posted": "2026-09-01T23:59:13Z",
      "text": "Thank you for the sound cue"
     },
     {
      "id": "7681099821092799263",
      "likes": 8,
      "posted": "2026-09-03T00:30:50Z",
      "replies": 1,
      "text": "Grindr is also dying it’s so awful not for a free experience"
     },
     {
      "id": "7680998796634063646",
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      "posted": "2026-09-02T17:59:37Z",
      "text": "I used to be married for 16 years. Got divorced at 39 and decided to jump on the apps in 2019. It was a shooting fish in a barrel. Literally dating nonstop. It got old after a couple years and met a gorgeous, successful, fun Colombian girl and now we’re married with a baby."
     },
     {
      "id": "7688854718931976982",
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      "posted": "2026-09-23T22:04:05Z",
      "replies": 2,
      "text": "I downloaded it for 3 weeks and saw everyone who was on it 4 years ago, and also met an actual psycho before finally deleting it"
     },
     {
      "id": "7683816209255498529",
      "likes": 3,
      "posted": "2026-09-10T08:12:04Z",
      "text": "Self destructive video game for true"
     },
     {
      "id": "7683802364307243778",
      "likes": 0,
      "posted": "2026-09-10T07:18:17Z",
      "replies": 1,
      "text": "But what if I'm straight 🤔"
     },
     {
      "id": "7683713038906655501",
      "likes": 4,
      "posted": "2026-09-10T01:31:29Z",
      "text": "The fact that I have to pay to see who likes me is enough to keep me off these apps"
     },
     {
      "id": "7683150612645724941",
      "likes": 4,
      "posted": "2026-09-08T13:09:13Z",
      "text": "While the data might be correct, there are still big numbers on dating apps. There aren’t 9 million people going to prime clubs and dinner parties"
     },
     {
      "id": "7683621260517081874",
      "likes": 2,
      "posted": "2026-09-09T19:34:57Z",
      "replies": 2,
      "text": "they destroyed themselves, for some reason they thought it was a good idea to not match you with good matches just to keep you as a customer"
     },
     {
      "id": "7683903564968821522",
      "likes": 0,
      "posted": "2026-09-10T13:50:25Z",
      "replies": 1,
      "text": "Where is part two?"
     },
     {
      "id": "7689306968452612882",
      "likes": 1,
      "posted": "2026-09-25T03:18:27Z",
      "text": "Ok but youre cute 😍"
     },
     {
      "id": "7682593234393547553",
      "likes": 1,
      "posted": "2026-09-07T01:07:59Z",
      "replies": 1,
      "text": "Bro so wrong. Raya is fire!"
     },
     {
      "id": "7684141224052228897",
      "likes": 2,
      "posted": "2026-09-11T05:13:53Z",
      "text": "We’re not supposed to keep the dating app forever! Once we found a partner, we’re deleting the app. It’s not forever recurrent revenue. I don’t get why is this not clear?"
     },
     {
      "id": "7690372813437289248",
      "likes": 1,
      "posted": "2026-09-28T00:15:31Z",
      "text": "Ok well I’m not gay"
     },
     {
      "id": "7681144052931412749",
      "likes": 2,
      "posted": "2026-09-03T03:22:35Z",
      "text": "it's so expensive compared to before"
     },
     {
      "id": "7692256864381371149",
      "likes": 1,
      "posted": "2026-10-03T02:05:44Z",
      "text": "Damn I stayed all the way until the end only for the app to be Grindr and not applicable to me lol"
     },
     {
      "id": "7687910204923953942",
      "likes": 1,
      "posted": "2026-09-21T08:59:04Z",
      "text": "hahahah true! they feel like video game or a personal advertising platform 😃 no one is really interested in connection"
     },
     {
      "id": "7682995650774287117",
      "likes": 0,
      "posted": "2026-09-08T03:07:37Z",
      "replies": 1,
      "text": "I’m doing better than ever on tinder and hinge ..this is not true at all"
     },
     {
      "id": "7682546469459018518",
      "likes": 2,
      "posted": "2026-09-06T22:04:31Z",
      "text": "Just cause literally everything is behind a paywall. You basically can’t use the app if you don’t pay for it. And btw it’s not a dating app."
     },
     {
      "id": "7680991427879355166",
      "likes": 2,
      "posted": "2026-09-02T17:31:04Z",
      "text": "We don’t trust algorithms"
     },
     {
      "id": "7681547551778390816",
      "likes": 0,
      "posted": "2026-09-04T05:28:16Z",
      "replies": 1,
      "text": "Human is the problem. Ppl looking for only hook ups"
     },
     {
      "id": "7681788317839065878",
      "likes": 4,
      "posted": "2026-09-04T21:02:26Z",
      "text": "ARAM: Mayhem."
     },
     {
      "id": "7683420405294482179",
      "likes": 1,
      "posted": "2026-09-09T06:36:18Z",
      "text": "Goood riddance I haven’t used one in 3 years"
     },
     {
      "id": "7681206483330564894",
      "likes": 1,
      "posted": "2026-09-03T07:29:04Z",
      "text": "What the? I knooooooooohhhhh he didn’t just say grindr"
     },
     {
      "id": "7680857747042927381",
      "likes": 4,
      "posted": "2026-09-02T08:51:13Z",
      "text": "Ofc u know it well 😂"
     }
    ],
    "hasMore": true,
    "next": {
     "cursor": 50
    },
    "total": 240
   }
  },
  {
   "retrievedOn": "2026-10-08T15:12:29Z",
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "7532917370466074629",
    "days": "30"
   },
   "result": {
    "age": [
     {
      "category": "total",
      "popularity": 7000
     },
     {
      "category": "18-24",
      "popularity": 4000
     },
     {
      "category": "others",
      "popularity": 1600
     },
     {
      "category": "25-34",
      "popularity": 1000
     },
     {
      "category": "16-17",
      "popularity": 200
     },
     {
      "category": "35+",
      "popularity": 200
     },
     {
      "category": "4-15",
      "popularity": 0
     }
    ],
    "gender": [
     {
      "category": "total",
      "popularity": 7000
     },
     {
      "category": "female",
      "popularity": 4000
     },
     {
      "category": "male",
      "popularity": 2100
     },
     {
      "category": "unknown",
      "popularity": 900
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 7000
     },
     {
      "category": "United States of America",
      "popularity": 5600
     },
     {
      "category": "Canada",
      "popularity": 800
     },
     {
      "category": "Australia",
      "popularity": 500
     },
     {
      "category": "Paraguay",
      "popularity": 100
     },
     {
      "category": "Hungary",
      "popularity": 0
     }
    ],
    "summary": {
     "age": "18-24",
     "gender": "female",
     "location": "United States of America"
    }
   }
  },
  {
   "retrievedOn": "2026-10-08T15:12:31Z",
   "tool": "audience_demographics",
   "arguments": {
    "query_id": "12765800",
    "days": "30"
   },
   "result": {
    "age": [
     {
      "category": "total",
      "popularity": 9791
     },
     {
      "category": "18-24",
      "popularity": 4197
     },
     {
      "category": "others",
      "popularity": 2598
     },
     {
      "category": "25-34",
      "popularity": 1899
     },
     {
      "category": "16-17",
      "popularity": 599
     },
     {
      "category": "35+",
      "popularity": 299
     },
     {
      "category": "4-15",
      "popularity": 199
     }
    ],
    "gender": [
     {
      "category": "total",
      "popularity": 9793
     },
     {
      "category": "male",
      "popularity": 4197
     },
     {
      "category": "female",
      "popularity": 4197
     },
     {
      "category": "unknown",
      "popularity": 1399
     }
    ],
    "location": [
     {
      "category": "total",
      "popularity": 9778
     },
     {
      "category": "United States of America",
      "popularity": 6896
     },
     {
      "category": "Canada",
      "popularity": 499
     },
     {
      "category": "Saudi Arabia",
      "popularity": 299
     },
     {
      "category": "Bangladesh",
      "popularity": 299
     },
     {
      "category": "Guyana",
      "popularity": 199
     }
    ],
    "summary": {
     "age": "18-24",
     "gender": "male",
     "location": "United States of America"
    }
   }
  }
 ],
 "summary": {
  "category": "dating apps (sample consumer app category); app brands named: Hinge, Bumble, Tinder, Grindr, Raya, Duet, Hunch, Zoe, Coffee Meets Bagel (cmb), Facebook/Meta Dating; game sample: cozy games",
  "problem_searches_cited": {
   "where to meet people": {
    "searchVolume": 282371,
    "videoCount": 503
   },
   "how to meet people in your area": {
    "searchVolume": 276761,
    "videoCount": 0
   },
   "how to meet people in your 20s": {
    "searchVolume": 251175,
    "videoCount": 253
   },
   "best app to meet people": {
    "searchVolume": 143428,
    "videoCount": 626
   },
   "meet people app": {
    "searchVolume": 63706,
    "videoCount": 0
   }
  },
  "category_searches_cited": {
   "duet date app": {
    "searchVolume": 299329,
    "videoCount": 0
   },
   "hunch dating app": {
    "searchVolume": 293853,
    "videoCount": 659
   },
   "zoe dating app": {
    "searchVolume": 246824,
    "videoCount": 0
   },
   "ai dating app": {
    "searchVolume": 231730,
    "videoCount": 463
   },
   "meta dating app": {
    "searchVolume": 156584,
    "videoCount": 0
   },
   "dating app as a man": {
    "searchVolume": 142014,
    "videoCount": 0
   },
   "Raya dating app": {
    "searchVolume": 117711,
    "videoCount": 579
   },
   "cmb dating app": {
    "searchVolume": 100089,
    "videoCount": 0
   }
  },
  "category_searches_note": "All cited phrases are under 1M searches in 7 days and treated as typed searches. Topics of 1M+ in these pulls (e.g. \"dating app conversation starters\", \"Hinge like sending issues\", \"relaxing and cozy gaming\") are TikTok labels or descriptive groups and are not cited. Of the 8 dating-app phrases cited, 5 have 0 matching videos.",
  "category_zero_video_count": 5,
  "hinge_searches_cited": {
   "no likes on hinge as a man": {
    "searchVolume": 280684,
    "videoCount": 0
   },
   "why is hinge so bad": {
    "searchVolume": 265226,
    "videoCount": 0
   },
   "how to match on hinge": {
    "searchVolume": 258422,
    "videoCount": 136
   },
   "Hinge review": {
    "searchVolume": 214821,
    "videoCount": 530
   },
   "hinge openers": {
    "searchVolume": 205279,
    "videoCount": 706
   },
   "no likes on hinge": {
    "searchVolume": 176017,
    "videoCount": 814
   },
   "hinge no likes": {
    "searchVolume": 160619,
    "videoCount": 0
   },
   "Hinge advice": {
    "searchVolume": 150454,
    "videoCount": 0
   },
   "hinge hacks": {
    "searchVolume": 127361,
    "videoCount": 0
   }
  },
  "hinge_zero_video_count": 5,
  "hero_illustration_rounded": {
   "why is hinge so bad": "265K (265,226)",
   "hinge no likes": "161K (160,619)",
   "hinge openers": "205K (205,279)"
  },
  "hinge_name_collision": {
   "hinge health": {
    "searchVolume": 293911,
    "videoCount": 842
   },
   "Hinged cuffs": {
    "searchVolume": 206179,
    "videoCount": 261
   }
  },
  "game_searches_cited": {
   "cozy games for switch 1": {
    "searchVolume": 342065,
    "videoCount": 0
   },
   "steam sale cozy games": {
    "searchVolume": 289128,
    "videoCount": 0
   },
   "cozy building games": {
    "searchVolume": 287413,
    "videoCount": 635
   },
   "cozy mobile games": {
    "searchVolume": 145027,
    "videoCount": 918
   },
   "cozy game restoration": {
    "searchVolume": 120239,
    "videoCount": 0
   },
   "cozy website games": {
    "searchVolume": 92109,
    "videoCount": 0
   }
  },
  "demographics_why_is_hinge_so_bad_pct": {
   "18-24": 57.1,
   "25-34": 14.3,
   "female": 57.1,
   "male": 30.0,
   "unknown": 12.9,
   "United States": 80.0,
   "Canada": 11.4
  },
  "demographics_best_app_to_meet_people_pct": {
   "18-24": 42.9,
   "25-34": 19.4,
   "female": 42.9,
   "male": 42.9,
   "unknown": 14.3,
   "United States": 70.5
  },
  "demographics_note": "Shares = category popularity / total popularity in audience_demographics, last 30 days, TikTok panel of searchers.",
  "bumble": {
   "followers": 245286,
   "videos": 1304,
   "posts_pulled": 19,
   "median_views": 2343,
   "best_views": 11800,
   "median_views_per_follower_pct": 0.96,
   "first_post": "2026-09-15",
   "last_post": "2026-10-06"
  },
  "tinder": {
   "followers": 681425,
   "videos": 1475,
   "posts_pulled": 19,
   "median_views": 3046,
   "best_views": 145900,
   "median_views_per_follower_pct": 0.45,
   "views_threshold": 10000,
   "posts_over_10000_views": 1,
   "first_post": "2026-09-20",
   "last_post": "2026-10-07"
  },
  "hinge": {
   "followers": 206636,
   "videos_listed": 0,
   "likes": 7533628
  },
  "top_ads": {
   "names_listed": 4,
   "details_returned": 3,
   "ads": [
    {
     "brand": "MILO",
     "views": 97175801,
     "durationSec": 15,
     "markets": [
      "ID"
     ]
    },
    {
     "brand": "Bio-Oil",
     "views": 65015305,
     "durationSec": 12,
     "markets": [
      "RO",
      "IL",
      "FI",
      "AE",
      "GR",
      "GB",
      "IT",
      "TH",
      "ID",
      "BE",
      "DK",
      "ES"
     ]
    },
    {
     "brand": "Gemini",
     "views": 56174725,
     "durationSec": 30,
     "markets": [
      "BR",
      "CL"
     ]
    }
   ],
   "note": "Gemini (an app) is the only app among the ads with detail. clickRate, likeCnt and commentCnt came back as 0 for all three, i.e. not reported."
  },
  "dating_apps_top20": {
   "median_views": 48200.0,
   "max_views": 466400,
   "accounts_under_100k_followers": 15,
   "videos_with_more_views_than_followers": 12,
   "follower_threshold": 100000,
   "small_account_example": {
    "views": 376100,
    "followers": 1719
   },
   "top_video": {
    "views": 466400,
    "followers": 44100,
    "durationSec": 95,
    "likes": 26900,
    "saves": 2098,
    "shares": 1819,
    "comments": 240
   }
  },
  "comments_top_video": {
   "pulled": 50,
   "top_comment_likes": 3520,
   "themes": {
    "what counts as a dating app (Grindr)": "top comment 3,520 likes, second 688",
    "price and paywalls": "paid tier should not exceed $15 (478 likes); paying to see likes; everything behind a paywall",
    "distrust of matching": "apps have the data to match well but want more money (1,667 likes); we do not trust algorithms",
    "product details": "complaint about choosing from fixed prompts (17 likes); AI-edited photos (9 likes)"
   }
  }
 }
}